论坛 › 英文外链 › 干货分享丨4个好用的网站营销策略和推广途径！

4lqedz 发表于 2024-9-30 08:04:12

干货分享丨4个好用的网站营销策略和推广途径！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/OvkfQ1QbicF0fqSxKC64FSKVtDiaG32vRDSzv08Y2qorJSf6ibHXo3F3R1xtwvKqlUiaBRXHdVpr8PPPibBF9iaLGvNQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">加柚FB社媒分享群</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业资源互助，免费干货资料</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">立即加入</span></strong></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的转化和推广策略<span style="color: black;">针对</span>独立站商品销量的增长有着深刻的影响。<span style="color: black;">怎样</span>优化页面设计和布局<span style="color: black;">从而</span><span style="color: black;">加强</span>用户转化率？<span style="color: black;">怎样</span><span style="color: black;">提高</span>用户满意度？<span style="color: black;">怎样</span><span style="color: black;">加强</span>独立站购买回头率？等等。这些与<span style="color: black;">加强</span>商品销量<span style="color: black;">相关</span>的问题归根结底都与网站内营销推广密切<span style="color: black;">关联</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天给<span style="color: black;">大众</span>分享4个好用的站内营销策略和5个独立站推广途径，<span style="color: black;">帮忙</span><span style="color: black;">大众</span><span style="color: black;">提高</span>销量。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/OvkfQ1QbicF3WxQsfTsGHl7MFicSaO9HwLia9oiabmsKljEJQicVNpwA3SSe5tj3PwItC6hu3fGDpACJiaveLqzS82nw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><strong style="color: blue;">四大站内营销策略</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;1、促销活动&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">促销活动和特价优惠在<span style="color: black;">加强</span>独立站销量中<span style="color: black;">装扮</span>重要的角色，这是<span style="color: black;">由于</span><span style="color: black;">此刻</span>的消费者都<span style="color: black;">持有</span>“占便宜”的心理，<span style="color: black;">期盼</span>购买时能<span style="color: black;">得到</span>优惠的价格。独立站常用的促销活动有限时折扣、买一送<span style="color: black;">1、</span>满减等，刺激了用户购买欲望。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">限时促销：</span></strong><span style="color: black;">这是一种能够在短时间内售<span style="color: black;">海量</span><span style="color: black;">制品</span>的营销工具，<span style="color: black;">经过</span>倒计时方式展现，并采用SEO手段<span style="color: black;">提高</span><span style="color: black;">揭发</span>效率。商品详页内<span style="color: black;">能够</span><span style="color: black;">表示</span>专有促销氛围，大大<span style="color: black;">增多</span>活动紧迫感与真实性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">满额赠送：</span></strong><span style="color: black;">为满足<span style="color: black;">要求</span>的消费者<span style="color: black;">供给</span>多样化的赠品；支持消费者<span style="color: black;">选取</span>自己<span style="color: black;">爱好</span>的赠品；支持查看各赠品的赠送<span style="color: black;">状况</span>，方便对活动进行复盘和总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">组合<span style="color: black;">营销</span>：</span></strong><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">绑缚</span><span style="color: black;">营销</span>，组合商品以折扣、促销价、赠品形式售卖，灵活多样，促进消费者批量下单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优惠券：</span></strong><span style="color: black;"><span style="color: black;">能够</span>设置成折扣<span style="color: black;">或</span>现金券的形式，设置上消费<span style="color: black;">要求</span>、<span style="color: black;">运用</span>次数、可指定会员或非会员<span style="color: black;">运用</span>，让消费者有省钱的心理，刺激消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;2、折扣提醒&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">增多</span>网站折扣活动和消费者福利政策<span style="color: black;">揭发</span>，<span style="color: black;">加强</span>用户的浏览体验和购买意愿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>设置<span style="color: black;">宣传</span>弹窗，如：订阅弹窗、商品弹窗全方位垂直<span style="color: black;">揭发</span>主打<span style="color: black;">制品</span>，让营销和转化更快捷。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;3、购物氛围感&nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个良好的购物氛围<span style="color: black;">能够</span><span style="color: black;">运用</span>户愿意停留在网站上浏览和购买商品。<span style="color: black;">能够</span>从这2个方面去打造氛围：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营造店铺购物的氛围感、商品稀缺感，促进消费者下单；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">表示</span>实时浏览人数，营造热销氛围，<span style="color: black;">提高</span>独立站的可信度。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;4、个性化<span style="color: black;">举荐</span>&nbsp;</span></strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网用户千人千面，<span style="color: black;">怎样</span>能满足用户的<span style="color: black;">需要</span>、<span style="color: black;">提高</span>商品转化率呢？这就需要<span style="color: black;">运用</span>个性化<span style="color: black;">举荐</span>。个性化<span style="color: black;">举荐</span>算法<span style="color: black;">按照</span>用户的浏览历史、购买记录和兴趣偏好，向其<span style="color: black;">举荐</span><span style="color: black;">关联</span>的<span style="color: black;">制品</span>和内容，达到<span style="color: black;">增多</span>用户的购买意愿和转化率的目的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>向用户<span style="color: black;">举荐</span>浏览未加购的商品，为消费者<span style="color: black;">供给</span><span style="color: black;">更加多</span>的<span style="color: black;">关联</span><span style="color: black;">制品</span><span style="color: black;">选取</span>，同步<span style="color: black;">提高</span>客单价及转化率。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/OvkfQ1QbicF3WxQsfTsGHl7MFicSaO9HwLia9oiabmsKljEJQicVNpwA3SSe5tj3PwItC6hu3fGDpACJiaveLqzS82nw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong><strong style="color: blue;">独立站5大推广<span style="color: black;">办法</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;1、 SEO优化&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO（Search Engine Optimization，搜索引擎优化）<span style="color: black;">指的是</span><span style="color: black;">经过</span>对网站的内容和结构进行优化，<span style="color: black;">加强</span>网站在搜索引擎中的排名，从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量和用户。<span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>独立站的推广运营<span style="color: black;">来讲</span>，SEO优化是非常重要的。<span style="color: black;">平常</span>的SEO优化<span style="color: black;">办法</span><span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①关键词优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">科研</span>用户的搜索习惯和关键词，将这些关键词<span style="color: black;">恰当</span>地应用到网站的标题、摘要、正文、<span style="color: black;">照片</span>、链接等各个方面，<span style="color: black;">加强</span>网站的关键词排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②内容优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰写高质量、原创的<span style="color: black;">文案</span>，<span style="color: black;">增多</span>网站的权重和流量。<span style="color: black;">同期</span>，要<span style="color: black;">重视</span><span style="color: black;">文案</span>的标题、结构、字数、关键词密度等方面的优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③外链优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>在其他网站、论坛、博客等<span style="color: black;">地区</span>留下链接，引导<span style="color: black;">更加多</span>的用户<span style="color: black;">拜访</span>自己的独立站。<span style="color: black;">然则</span>，要<span style="color: black;">重视</span>不要进行过度的外链，否则会被搜索引擎认为是“作<span style="color: black;">坏处</span>”<span style="color: black;">行径</span>，<span style="color: black;">引起</span>网站的权重下降。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;2、社交<span style="color: black;">媒介</span>推广&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着社交<span style="color: black;">媒介</span>的普及，越来越多的用户<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>获取信息和交流。<span style="color: black;">因此呢</span>，将自己的独立站推广到社交<span style="color: black;">媒介</span>平台上，<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的用户和流量。<span style="color: black;">平常</span>的社交<span style="color: black;">媒介</span>推广方式<span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">①<span style="color: black;">创立</span>社交<span style="color: black;">媒介</span>账号</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建Facebook、Twitter、Instagram等社交<span style="color: black;">媒介</span>账号，<span style="color: black;">经过</span>发布有价值、有趣、引人入胜的内容吸引用户关注自己的独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">②社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>Facebook Ads、Twitter Ads等社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>平台投放<span style="color: black;">宣传</span>，吸引<span style="color: black;">更加多</span>的用户<span style="color: black;">拜访</span>自己的独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">③社交<span style="color: black;">媒介</span>互动</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>参与社交<span style="color: black;">媒介</span>的讨论、活动、<span style="color: black;">专题</span>等，与用户<span style="color: black;">创立</span>联系，吸引<span style="color: black;">她们</span><span style="color: black;">拜访</span>自己的独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;3、 电子邮件推广&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电子邮件推广是一种<span style="color: black;">平常</span>的推广方式，<span style="color: black;">经过</span>向用户发送邮件来吸引<span style="color: black;">她们</span><span style="color: black;">拜访</span>自己的独立站。电子邮件推广的关键是<span style="color: black;">创立</span>一个合法的邮件列表，并向这个列表中的用户发送有价值、个性化、引人入胜的邮件。<span style="color: black;">平常</span>的电子邮件推广方式<span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①邮件订阅</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在自己的独立站上设置邮件订阅功能，让用户<span style="color: black;">能够</span>订阅自己的新<span style="color: black;">文案</span>、优惠信息等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②邮件营销</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>邮件向用户推广自己的<span style="color: black;">制品</span>、服务、活动等。<span style="color: black;">然则</span>，不要过度发送邮件，否则会被用户认为是“垃圾邮件”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">③邮件交流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>邮件与用户<span style="color: black;">创立</span>联系，回答用户的问题、<span style="color: black;">供给</span><span style="color: black;">意见</span>和<span style="color: black;">帮忙</span>，<span style="color: black;">增多</span>用户对自己独立站的信任和忠诚度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;4、内容营销&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容营销<span style="color: black;">指的是</span><span style="color: black;">经过</span>撰写高质量、有原创的<span style="color: black;">文案</span>、视频、<span style="color: black;">照片</span>等，吸引用户<span style="color: black;">拜访</span>自己的独立站，并<span style="color: black;">加强</span>网站的权重和流量。<span style="color: black;">平常</span>的内容营销方式<span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①写作博客</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰写有价值、原创的博客<span style="color: black;">文案</span>，发布到自己的独立站上，吸引用户<span style="color: black;">拜访</span>和分享。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②制作视频</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制作有趣、有用的视频，发布到自己的独立站和社交<span style="color: black;">媒介</span>平台上，吸引用户观看和分享。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③设计<span style="color: black;">照片</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计有创意、美观的<span style="color: black;">照片</span>，发布到自己的独立站和社交<span style="color: black;">媒介</span>平台上，吸引用户关注和分享。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、合作推广</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">合作推广<span style="color: black;">指的是</span>与其他网站、博客、论坛等合作，<span style="color: black;">经过</span>交换链接、<span style="color: black;">宣传</span>投放、互换内容等方式，<span style="color: black;">一起</span>推广自己的独立站。<span style="color: black;">平常</span>的合作推广方式<span style="color: black;">包含</span>：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①交换链接</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与其他网站或博客交换链接，<span style="color: black;">增多</span>自己独立站的外链和流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">②<span style="color: black;">宣传</span>投放</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在其他网站或博客上投放<span style="color: black;">宣传</span>，吸引<span style="color: black;">更加多</span>的用户<span style="color: black;">拜访</span>自己的独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">③互换内容</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与其他网站或博客合作，互换原创<span style="color: black;">文案</span>、视频、<span style="color: black;">照片</span>等内容，扩大自己的影响力和知名度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，引流推广并不是<span style="color: black;">咱们</span>的真正目的，转化才是促成营销成功的要点，运用<span style="color: black;">靠谱</span>的推广<span style="color: black;">途径</span>，做好站内营销<span style="color: black;">才可</span>实现更好的转化！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">扫描下方二维码添加<span style="color: black;">认识</span>海外社媒营销<span style="color: black;">方法</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">或加入外贸交流群</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">

wrjc1hod 发表于 2024-10-3 23:21:55

谷歌网站排名优化 http://www.fok120.com/

b1gc8v 发表于 2024-10-12 07:28:11

我完全同意你的看法，期待我们能深入探讨这个问题。

4zhvml8 发表于 2024-10-16 06:54:16

我完全同意你的观点，说得太对了。

qzmjef 发表于 2024-10-17 16:25:24

可以发布外链的网站 http://www.fok120.com/

4zhvml8 发表于 2024-10-21 17:03:09

“NB”（牛×的缩写，表示叹为观止）‌

查看完整版本: 干货分享丨4个好用的网站营销策略和推广途径！