SEM和SEO区别，外贸新手你要晓得的#独立站
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在上一期<span style="color: black;">文案</span>中，<span style="color: black;">咱们</span>讨论了SEM的优缺点。这期<span style="color: black;">文案</span>，<span style="color: black;">咱们</span>将继续探讨SEO的优缺点。SEO（搜索引擎优化）是一种不依赖付费<span style="color: black;">宣传</span>就能<span style="color: black;">加强</span>自然搜索排名的方式。简单<span style="color: black;">来讲</span>，这不仅能<span style="color: black;">增多</span>网站<span style="color: black;">揭发</span>度，还能<span style="color: black;">加强</span>流量品质和网站转化率。SEO<span style="color: black;">触及</span>许多<span style="color: black;">区别</span>的操作<span style="color: black;">原因</span>，<span style="color: black;">包含</span>以下部分：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·①内容<span style="color: black;">供给</span>：网站<span style="color: black;">包括</span>有用的丰富的内容越有利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·②关键字：善用<span style="color: black;">关联</span>关键字有助于搜索引擎更理解网站并<span style="color: black;">举荐</span>给相应的搜索用户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b190e21031f84f73a278d4485a7fc5db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=keMmG2GsTQHToRY%2Fb2uO69OQh04%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·③网站性能：<span style="color: black;">倘若</span>网站<span style="color: black;">关联</span>性能与结构相当友好，这对排名<span style="color: black;">来讲</span>将非常加分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO有什么优缺点呢？SEO的优点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·①低成本：<span style="color: black;">倘若</span>愿意花时间学习和<span style="color: black;">自动</span>操作，SEO相对<span style="color: black;">来讲</span>是低成本的有效营销方式，相<span style="color: black;">针对</span>外包<span style="color: black;">来讲</span>成本更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·②公平竞争：搜索引擎越来越智能，虽然投机作<span style="color: black;">坏处</span><span style="color: black;">不易</span>，但只要<span style="color: black;">把握</span>了技巧，个人或小型企业仍然<span style="color: black;">能够</span>在搜索排名上胜过大品牌。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/53bdf0951f764b4b99a9be91dc09a526~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=hqXNlWsa0cYrA1WAqFmmsx0VFqw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·③<span style="color: black;">精细</span>流量：<span style="color: black;">每一个</span>搜索都是<span style="color: black;">由于</span>用户有疑惑或<span style="color: black;">需要</span>，搜索引擎会<span style="color: black;">供给</span><span style="color: black;">关联</span>内容，<span style="color: black;">因此呢</span>引导到网站的流量都是对服务或<span style="color: black;">制品</span>真正感兴趣或有需要的潜在客户。<span style="color: black;">况且</span>，无需为任何点击和流量付费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·④高转换率：<span style="color: black;">因为</span>能得到更<span style="color: black;">精细</span>的网络流量，<span style="color: black;">因此呢</span>将更有可能转化为<span style="color: black;">营销</span>、订阅等<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO的缺点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">→①花时间：要完成SEO的<span style="color: black;">关联</span>工作需要时间，这可能需要几个月或大半年的时间来完成或针对现有问题进行<span style="color: black;">调节</span>改善，<span style="color: black;">因此呢</span><span style="color: black;">提高</span>搜索结果和排名需要耐心等待。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a7cb53a08484dd3bdc8eaf5a7528ee3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=05C7CpiPM5Wfmy94NqKBc2iyWT8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">→<span style="color: black;">另一</span>，Google需要时间来<span style="color: black;">评定</span>和更新搜索排名，即使非常<span style="color: black;">奋斗</span>地执行网站优化，<span style="color: black;">亦</span>需要时间<span style="color: black;">才可</span><span style="color: black;">加强</span>在搜索结果页中的排名并<span style="color: black;">得到</span><span style="color: black;">更加多</span>搜索流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">→除了时间之外，投入SEO<span style="color: black;">亦</span><span style="color: black;">没法</span><span style="color: black;">得到</span>任何结果性<span style="color: black;">保准</span>，<span style="color: black;">由于</span>关键在于你的表现<span style="color: black;">怎样</span>，而<span style="color: black;">不仅</span>是投入多少。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b526580164a4f02a5c77402ccf9499d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=LLYteXHSBkRdXXOKImvuwr9JB0M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·③竞争程度：<span style="color: black;">针对</span>某些市场<span style="color: black;">来讲</span>，网站搜索排名竞争非常激烈，<span style="color: black;">倘若</span>你<span style="color: black;">处在</span>竞争对手相对成熟的<span style="color: black;">行业</span>，很难超过<span style="color: black;">她们</span>达到搜索结果<span style="color: black;">第1</span>页，更<span style="color: black;">不消</span>说<span style="color: black;">第1</span>名了。然而，对于许多产业<span style="color: black;">来讲</span>，只要<span style="color: black;">把握</span>了SEO的皮毛，就<span style="color: black;">能够</span><span style="color: black;">容易</span>胜出对手。<span style="color: black;">因此呢</span>，这<span style="color: black;">亦</span>是一个优点和缺点并存的方面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，<span style="color: black;">全世界</span>搜索引擎的老大无疑是Google，<span style="color: black;">每日</span>的搜索量非常巨大。<span style="color: black;">因此呢</span>，大<span style="color: black;">都数</span>SEO和搜索<span style="color: black;">宣传</span>都是以Google为<span style="color: black;">重点</span>操作平台，大部分流量来自自然搜索流量而非搜索<span style="color: black;">宣传</span>。<span style="color: black;">因此呢</span>，做好SEO非常重要。什么时候是<span style="color: black;">运用</span>SEO的最佳<span style="color: black;">机会</span>呢？下面我<span style="color: black;">供给</span>几点参考<span style="color: black;">意见</span>：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/63f94f34da4247f9b718f99d7cfdc6b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=Ij5vqnUb59APGWgExlSZM0m8MHo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">创立</span><span style="color: black;">长时间</span>性流量：虽然要出<span style="color: black;">此刻</span>搜索结果<span style="color: black;">第1</span>页需要时间，但一旦网站获取了好的搜索排名，就<span style="color: black;">能够</span>享受<span style="color: black;">连续</span>性流量了。<span style="color: black;">况且</span>，SEO相<span style="color: black;">针对</span>搜索<span style="color: black;">宣传</span><span style="color: black;">来讲</span>成本更低，投资<span style="color: black;">报答</span>率更高。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61b8aafe7ca549c195d94513851acc9c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=EYWzp8kdoE2n1RblRlUyTquWij8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">创立</span>权威网站：SEO不仅关乎自然搜索排名，还与用户体验、网站结构等<span style="color: black;">相关</span>。自然搜索排名更具可信度，<span style="color: black;">由于</span>这不是付费<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">增多</span>网站价值：网站就像虚拟房地产，<span style="color: black;">倘若</span>要高价出售，就必须<span style="color: black;">加强</span>其价值。SEO不仅与排名<span style="color: black;">相关</span>，还与流量、品质、架构、设计、稳定性和安全性等<span style="color: black;">相关</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6336859d5fa54904a5f3d540bc25f58f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727806632&x-signature=aZ9emC5co6QYiGEAiy3OtayBD%2F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·所属产业竞争程度低：<span style="color: black;">倘若</span>所属产业的搜索排名竞争不太激烈，<span style="color: black;">选取</span>SEO<span style="color: black;">能够</span>节省预算，并在短期内看到效果。<span style="color: black;">倘若</span>每次点击<span style="color: black;">花费</span>不高，搜索<span style="color: black;">宣传</span>可能比SEO更适合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注小易下期小易和<span style="color: black;">大众</span>聊聊，到底外贸企业是该用SEM还是SEO呢？</p>
谷歌网站排名优化 http://www.fok120.com/
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