SEO和SEM之间的区别和优劣势有哪些？
<span style="color: black;"> <span style="color: black;"><span style="color: black;">倘若</span>你不知<span style="color: black;">怎样</span>分配你的搜索营销预算，<span style="color: black;">或</span>是不<span style="color: black;">认识</span>网站/企业在当前<span style="color: black;">周期</span>应该优先施行哪种搜索营销策略，本文<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你深入<span style="color: black;">认识</span>SEO和SEM之间的区别和优劣势。</span></span><h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO(搜索引擎优化)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Search Engine Optimization</p>
</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/xrYorsibPUNQf04YkuyR8IiaDDZoREaN3Huvic99KWXaM1GYGSIt9grCFEBrwEickta2ib7xktVEBt2WSWCaiaZjTUmg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">我是<span style="color: black;">优良</span>：)</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1</span><strong style="color: blue;">跨搜索引擎平台效果：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO</span><span style="color: black;">优化是针对所有的搜索引擎来做的，只要</span><span style="color: black;">SEO</span><span style="color: black;">的<span style="color: black;">办法</span>是白帽的、专业的、面向用户体验的，<span style="color: black;">那样</span>你<span style="color: black;">不仅</span>能收获</span><span style="color: black;">GOOGLE</span><span style="color: black;">来的流量，</span><span style="color: black;">YAHOO</span><span style="color: black;">,</span><span style="color: black;">BING</span><span style="color: black;">都会<span style="color: black;">区别</span>程度的认可你的网站，从而给你网站良好的展示位置。而</span><span style="color: black;">SEM</span><span style="color: black;">，<span style="color: black;">区别</span>的搜索引擎有<span style="color: black;">区别</span>的服务机制。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2</span><strong style="color: blue;"><span style="color: black;">提高</span>流量无须<span style="color: black;">增多</span>预算：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">提高</span></span><span style="color: black;">PPC</span><span style="color: black;">的流量，你必须<span style="color: black;">提高</span>预算。但</span><span style="color: black;">SEO</span><span style="color: black;">不<span style="color: black;">同样</span>，</span><span style="color: black;">SEO</span><span style="color: black;">优化有点像滚雪球，一<span style="color: black;">起始</span>虽然不起眼，但雪球一旦滚起来，机制一旦<span style="color: black;">创立</span>，<span style="color: black;">那样</span>势必后劲十足，效果越到后面越<span style="color: black;">明显</span>，而无需你投入<span style="color: black;">更加多</span>。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3</span><strong style="color: blue;">停止花费，流量余存：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>客户拿</span><span style="color: black;">SEM</span><span style="color: black;">花费除以</span><span style="color: black;">CPC</span><span style="color: black;">去算</span><span style="color: black;">SEO</span><span style="color: black;">服务费<span style="color: black;">是不是</span>比</span><span style="color: black;">SEM</span><span style="color: black;">合算，<span style="color: black;">这般</span>显然是不<span style="color: black;">恰当</span>的。<span style="color: black;">由于</span>不像</span><span style="color: black;">SEM</span><span style="color: black;">，当账户里面<span style="color: black;">无</span>钱的时候流量就会停止。一个经过专业</span><span style="color: black;">SEO</span><span style="color: black;">优化后的网站自然流量不会<span style="color: black;">由于</span>你停止了</span><span style="color: black;">SEO</span><span style="color: black;">服务而立即消失，相反这段流量会<span style="color: black;">连续</span>相当长的一段时间，理论上<span style="color: black;">来讲</span><span style="color: black;">倘若</span><span style="color: black;">无</span>过大的<span style="color: black;">外边</span>竞争以及搜索算法<span style="color: black;">无</span>大变化的话，流量基本上是稳定的。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>真要算的话，<span style="color: black;">最少</span>应该拿</span><span style="color: black;">2</span><span style="color: black;">年的</span><span style="color: black;">SEO</span><span style="color: black;">流量去和一年的</span><span style="color: black;">SEM</span><span style="color: black;">流量去做比较。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4</span><strong style="color: blue;">更高的信任度：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">比起</span><span style="color: black;">SEM</span><span style="color: black;">，</span><span style="color: black;">SEO</span><span style="color: black;">有更高的用户信任度。毕竟</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">亦</span>是一种<span style="color: black;">商场</span><span style="color: black;">宣传</span>，用户点击本身<span style="color: black;">便是</span>抱着一种看<span style="color: black;">宣传</span>的<span style="color: black;">心理</span>，<span style="color: black;">倘若</span>不满意就跳出看下一条。而自然排名则<span style="color: black;">区别</span>，用户会认为靠自然排名排上去的网站更专业、更可信，<span style="color: black;">同期</span>用户参与度和转化率<span style="color: black;">亦</span>更高。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5</span><strong style="color: blue;">排除<span style="color: black;">消极</span><span style="color: black;">信息</span>：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">试想<span style="color: black;">倘若</span>在你的</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">宣传</span>下面有一条</span><span style="color: black;">SEO</span><span style="color: black;">的<span style="color: black;">消极</span><span style="color: black;">信息</span>，是不是很糟糕</span><span style="color: black;">?</span><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">消极</span><span style="color: black;">信息</span>的影响力要比正面<span style="color: black;">信息</span>大</span><span style="color: black;">3-5</span><span style="color: black;">倍，<span style="color: black;">因此</span>，平时就要<span style="color: black;">注重</span></span><span style="color: black;">SEO</span><span style="color: black;">，<span style="color: black;">经过</span></span><span style="color: black;">SEO</span><span style="color: black;">，<span style="color: black;">能够</span>更好地巩固<span style="color: black;">第1</span>页的搜索结果的权重，设立好<span style="color: black;">这般</span>的<span style="color: black;">守护</span>屏障，<span style="color: black;">能够</span>有效防止<span style="color: black;">消极</span>入侵。只是<span style="color: black;">非常多</span><span style="color: black;">机构</span>都是等事情<span style="color: black;">出现</span>了再去做挽回。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6</span><strong style="color: blue;"><span style="color: black;">更易</span>吸引点击：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自然结果毕竟处在</span><span style="color: black;">SERP</span><span style="color: black;">的用户视觉重心处，相比</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的关注和点击。按以往的经验来看，自然结果<span style="color: black;">第1</span>名的</span><span style="color: black;">SEO</span><span style="color: black;">流量<span style="color: black;">一般</span>要高于排在</span><span style="color: black;">PPC</span><span style="color: black;"><span style="color: black;">第1</span>名的<span style="color: black;">宣传</span>。</span></span></p><span style="color: black;">我<span style="color: black;">亦</span>有劣势：(</span>1见效时间长<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>，</span><span style="color: black;">SEO</span><span style="color: black;">优化的见效时间最少<span style="color: black;">亦</span>需要</span><span style="color: black;">3-6</span><span style="color: black;">个月，急于求成要么<span style="color: black;">便是</span>把网站做坏，要么<span style="color: black;">便是</span>没效果。<span style="color: black;">因此</span>我还是<span style="color: black;">意见</span>，对<span style="color: black;">通常</span>传统企业<span style="color: black;">来讲</span>，与其<span style="color: black;">马上</span>和<span style="color: black;">她们</span>推</span><span style="color: black;">SEO</span><span style="color: black;">服务，不如先系统的做一次培训，让其<span style="color: black;">认识</span></span><span style="color: black;">SEO</span><span style="color: black;">的利<span style="color: black;">坏处</span>之后再去开展<span style="color: black;">咱们</span>的服务。</span></span></p>2无<span style="color: black;">保准</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>你不是简单地购买<span style="color: black;">宣传</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>深厚的技术<span style="color: black;">累积</span>，你<span style="color: black;">无</span>办法<span style="color: black;">保准</span>你的网站能够得到多少展示和点击。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM(搜索引擎营销)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM是Search Engine Marketing的缩写</p>
</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/xrYorsibPUNQf04YkuyR8IiaDDZoREaN3Hd1siblN8L5lCs5b8IG1bfMDvVLV15s6sh2tiadiavIv6mzIK4CibTbDp0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">我是<span style="color: black;">优良</span>：)</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1</span><strong style="color: blue;">即时流量：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然你购买的是搜索引擎<span style="color: black;">宣传</span>，<span style="color: black;">那样</span>理论上你的网站关键词排名和流量<span style="color: black;">能够</span>在<span style="color: black;">短期</span>内<span style="color: black;">显现</span>和增长。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2</span><strong style="color: blue;">便于测试：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">宣传</span>见效快，数据信息丰富，<span style="color: black;">能够</span>用来做</span><span style="color: black;">AB</span><span style="color: black;">测试，对比分析<span style="color: black;">那些</span>页面有更好的转化。当然<span style="color: black;">经过</span></span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">指点</span></span><span style="color: black;">SEO</span><span style="color: black;">的关键词策略，<span style="color: black;">经过</span>测试<span style="color: black;">区别</span>组别的关键词和对应的登陆页，观察访客<span style="color: black;">行径</span>数据，订单转化，挑<span style="color: black;">选择</span>户参与度高<span style="color: black;">或</span>转化化率高的词<span style="color: black;">做为</span></span><span style="color: black;">SEO</span><span style="color: black;">的关键词策略的参考。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3</span><strong style="color: blue;"><span style="color: black;">精细</span>ROI计算：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">PPC</span><span style="color: black;">有清晰的花费，展示、点击和转化，这些都<span style="color: black;">能够</span>被很好的<span style="color: black;">跟踪</span>。<span style="color: black;">经过</span>数据分析对比<span style="color: black;">能够</span>清晰地计算</span><span style="color: black;">CPS</span><span style="color: black;">或</span><span style="color: black;">CPA</span><span style="color: black;">，<span style="color: black;">经过</span>分析这些指标<span style="color: black;">能够</span><span style="color: black;">帮忙</span>在线营销人员<span style="color: black;">即时</span>作出相应的<span style="color: black;">调节</span>策略。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4</span><strong style="color: blue;"><span style="color: black;">精细</span>投放：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个功能对本地企业<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>，你<span style="color: black;">能够</span>在</span><span style="color: black;">PPC</span><span style="color: black;">账户后台去指定城市来投放你的关键词。<span style="color: black;">这般</span><span style="color: black;">能够</span>让你的潜在用户更<span style="color: black;">精细</span>、意向性更强，<span style="color: black;">亦</span>减少<span style="color: black;">非常多</span>无效花费和流量。</span></span></p><span style="color: black;">我<span style="color: black;">亦</span>有劣势：(</span>1<span style="color: black;">无</span><span style="color: black;">长时间</span>利益<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>于</span><span style="color: black;">SEO</span><span style="color: black;">，</span><span style="color: black;">SEM</span><span style="color: black;">一旦停止花费，流量就会停止，毫无情面可言，绝对不会<span style="color: black;">显现</span>类似</span><span style="color: black;">SEO</span><span style="color: black;">的</span><span style="color: black;">“</span><span style="color: black;">滚雪球机制</span><span style="color: black;">”</span><span style="color: black;">。<span style="color: black;">倘若</span>把</span><span style="color: black;">SEO</span><span style="color: black;">比作弹钢琴，你弹的时间越久，技能就越娴熟，效果就越好</span><span style="color: black;">;</span><span style="color: black;">而</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">便是</span>花钱请人来弹奏，虽然<span style="color: black;">亦</span>能够带来美妙的试听享受，但对你自己<span style="color: black;">来讲</span>，并<span style="color: black;">无</span>任何成长，一旦你付不起<span style="color: black;">这般</span>的花费，<span style="color: black;">那样</span>所有美妙的音乐都划上休止符。</span></span></p>2用户覆盖面少<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>搜索引擎很清楚的区分了搜索<span style="color: black;">宣传</span>和自然排名的区别，大部分用户压根就不愿意点击</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">宣传</span>，这就<span style="color: black;">引起</span></span><span style="color: black;">SEM</span><span style="color: black;">的用户覆盖度是很受局限性的，<span style="color: black;">海量</span><span style="color: black;">科研</span><span style="color: black;">显示</span><span style="color: black;">最少</span></span><span style="color: black;">70%</span><span style="color: black;">以上的点击来自</span><span style="color: black;">SEO</span><span style="color: black;">自然排名，<span style="color: black;">因此</span><span style="color: black;">针对</span>企业<span style="color: black;">来讲</span>，在做</span><span style="color: black;">PPC</span><span style="color: black;">的<span style="color: black;">同期</span>，</span><span style="color: black;">SEO</span><span style="color: black;">优化<span style="color: black;">必定</span><span style="color: black;">不可</span>落下，</span><span style="color: black;">SEO</span><span style="color: black;">流量不仅覆盖度广，流量质量度<span style="color: black;">亦</span>要比</span><span style="color: black;">SEM</span><span style="color: black;">好。</span></span></p>3点击欺诈<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击欺诈即恶意点击，这个无须我多解释，在如此竞争激烈的互联网，点击欺诈时常<span style="color: black;">出现</span>，虽然搜索引擎有<span style="color: black;">有些</span>过滤机制，但道高一尺、魔高一丈，总<span style="color: black;">不可</span></span><span style="color: black;">100%</span><span style="color: black;">的预防，这<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着你必须为<span style="color: black;">有些</span></span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">设备</span>人顾客</span><span style="color: black;">”</span><span style="color: black;">买单，呵呵。</span></span></p>4信任度低<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">宣传</span>的用户信任度不及</span><span style="color: black;">SEO</span><span style="color: black;">，<span style="color: black;">原由</span>如上已述，<span style="color: black;">因此</span>有时候想想，</span><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">免费的<span style="color: black;">便是</span>最贵的</span></strong><span style="color: black;">”</span><span style="color: black;">这句话还是非常有道理的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/xrYorsibPUNQf04YkuyR8IiaDDZoREaN3HjiaicKH7fuuM2Ry8G24hkP0QecicFhUN95QhErjxROnuXU2yaiaEsE164A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">以上是</span><span style="color: black;">SEO</span><span style="color: black;">和</span><span style="color: black;">SEM</span><span style="color: black;">的<span style="color: black;">重点</span>优劣势，不管<span style="color: black;">怎么样</span>，取长补短才是王道，</span><span style="color: black;">SEO</span><span style="color: black;">和</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">倘若</span>能够整合在<span style="color: black;">一块</span>，找一个有经验的搜索营销顾问，能给你企业在线营销带来巨大的利益和把<span style="color: black;">危害</span>降到最低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/xrYorsibPUNSWb1hRkAMBiao2jqxmuMicWoZsITGiaYxrFFXOeRiazEM3HTHIaUscQjtEaNXcBbLHT6GXse48GnALIg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
楼主发的这篇帖子，我觉得非常有道理。 楼主继续加油啊！外链论坛加油！ 谷歌外贸网站优化技术。
页:
[1]