SEM和SEO之间的简单关系与区别
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>你需要<span style="color: black;">认识</span>一个什么是搜索营销。搜索营销（Search marketing）是任何<span style="color: black;">帮忙</span>品牌<span style="color: black;">经过</span>出<span style="color: black;">此刻</span>搜索引擎结果页面（SERP, search engine results pages）而<span style="color: black;">得到</span>关注的策略。它<span style="color: black;">包含</span><span style="color: black;">奋斗</span><span style="color: black;">得到</span>更高的排名和<span style="color: black;">增多</span>搜索可见度，从而为网站或特定网页带来<span style="color: black;">更加多</span>流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而SEM和SEO的<span style="color: black;">重点</span>区别在于：搜索引擎优化（SEO）的重点是优化网站，以便从自然搜索结果中<span style="color: black;">得到</span>流量。而搜索引擎营销（SEM）的<span style="color: black;">目的</span>是从自然搜索和付费搜索中<span style="color: black;">得到</span>流量和知名度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说<span style="color: black;">便是</span>，google的搜索结果分为两个<span style="color: black;">重点</span>类别：付费搜索结果（paid search results）和自然搜索结果（organic search results）。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/35b0295b0535410a8a478c09d5fcac68~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727805252&x-signature=GhIQuSKvYjl5SFTewjVk2H%2BwW4Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO的<span style="color: black;">目的</span>是将你的独立站的排名尽可能靠前地展示在自然搜索结果中，SEO是一种免费策略：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5326ddc1c6624f53af6f5a4942d0f1d9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727805252&x-signature=lyRPHq7gxEOG3REMMsdue4p%2FoTI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>每次点击付费（Pay Per Click, PPC）使你的网站出<span style="color: black;">此刻</span>搜索结果的付费区域，PPC是一种付费策略：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ce52c62150df4bef8300571e6ce4633f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727805252&x-signature=XcvTPl0uQTgmzOHEnu5%2Fl2FZiWo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">指的是</span>你100%专注于在有自然搜索中的排名。SEM<span style="color: black;">指的是</span>你同时利用SEO和PPC，以便从搜索引擎<span style="color: black;">得到</span>流量。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/946399f77dd948e49d390480971ad58d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727805252&x-signature=n6EvEuJnFAE1YiVxpka99uWGznw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，SEM是一个广泛的术语，<span style="color: black;">包含</span>SEO和PPC。这<span style="color: black;">寓意</span>着，SEO是SEM下的一个类别。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c92669a759c1447cbf075b6d4c9ea70e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727805252&x-signature=i6039OYW9RMCyCT1GWgaOpUooWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但在<span style="color: black;">实质</span>操作中，<span style="color: black;">大众</span><span style="color: black;">已然</span>习惯了把PPC说成SEM，<span style="color: black;">因此</span>下面<span style="color: black;">咱们</span><span style="color: black;">亦</span>将延续这个约定俗成的说法，即：SEO<span style="color: black;">便是</span>指免费的自然流量，SEM<span style="color: black;">便是</span>指付费的<span style="color: black;">宣传</span>流量。</span></p>
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