刚才，首尔城市新LOGO发布！之前公开的四款办法一个都没用！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9c6956f19eb142ec9f96cb24fa0f3200~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=KHO6l7E42UGiRVngbrMchNiP4ks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8月16日上午，首尔市长吴世勋在首尔市政厅召开盛大仪式，正式揭开了全新的首尔城市品牌标志。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一标志不仅其在5月份推出的城市口号「Seoul, My Soul（心心念首尔）」的重要<span style="color: black;">构成</span>部分，更将<span style="color: black;">作为</span><span style="color: black;">将来</span>城市宣传推广活动中的独特视觉识别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从此以后，「Seoul, My Soul」将见证并引领首尔蓬勃向前的城市发展旅程，为市民和世界各地的人们<span style="color: black;">一起</span>编织出一段崭新而引人入胜的城市传奇。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c2b077fa78347438cf4784efd85580f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=XXqskM%2F5SBPVJ3uJkbg%2F2sW9RwQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年8月，首尔市<span style="color: black;">起步</span>了「寻找首尔价值」的关键词征集大赛。随后进行了口号和设计的<span style="color: black;">爱好</span>度调查及设计征集大赛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而今年的5月尾，<span style="color: black;">做为</span>这一过程的重要节点，首尔市向<span style="color: black;">全世界</span>网友展示了四个与众<span style="color: black;">区别</span>的城市品牌LOGO候选<span style="color: black;">方法</span>，邀请<span style="color: black;">全世界</span>网友投。。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f512401955f847b3adef967739b3d709~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=loc08mAjCRxW8g4VJhOSZLSQkr4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前，首尔<span style="color: black;">颁布</span>的四款候选设计作品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，此次公<span style="color: black;">研发</span>布的正式<span style="color: black;">方法</span>并<span style="color: black;">无</span>采用之前<span style="color: black;">颁布</span>的候选<span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">崭新的首尔品牌标志由大写的「SEOUL MY SOUL」<span style="color: black;">形成</span>，其中粉色的心形符号「❤」替代了字母「O」，象征着这座城市<span style="color: black;">针对</span>首尔市民和世界各地的人们充满深情的爱意。而黄色的感叹号则替代了「MY」中的「Y」，寓意着这座城市所带来的全新体验与无尽启发。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/937e8397747f456ab483842a95d9d2f7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=I%2BfX9KVp4%2BE3%2FhBf1NK0rN4y57I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蓝色微笑则代替了「SOUL」中的「U」，传达了城市源源<span style="color: black;">持续</span>的愉悦和幸福氛围。这三种独特符号的巧妙融合，象征着首尔是一座充满魅力的城市，吸引着来自世界各地<span style="color: black;">区别</span>背景和观念的人们汇聚在<span style="color: black;">一块</span>，和谐共生。这一标志以其深刻寓意和鲜明表达，将<span style="color: black;">作为</span>连接市民与城市之间纽带的重要象征，激励人们为塑造更美好的首尔<span style="color: black;">一起</span><span style="color: black;">奋斗</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0d2fb2152987404f990100fb58e5129d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=L2AopA8D%2BqM0mqz%2FITbUUQgQ3gs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新标志<span style="color: black;">包括</span>英语、韩语和混合型三种形式。其中韩语版本只展示了心形符号和感叹号，混合排版以英文字标为主，韩语口号「서울아이소울」为辅组合。英文和韩文版本均<span style="color: black;">运用</span>相同的字体和风格，传达统一感。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0594be02647145c9b8707de499634622~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=zVRSHDVdQdGJp1QmJAgSnao9WYE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首尔市政府官员<span style="color: black;">暗示</span>，<span style="color: black;">经过</span>呈现独具魅力的全新城市品牌，<span style="color: black;">她们</span>将竭尽所能，将这座城市塑<span style="color: black;">导致</span>一个让市民幸福感爆棚的理想家园，一个吸引世界各地目光的国际都市。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自从2002年首尔推出了「Hi Seoul」品牌口号和标志后，这座城市的视觉形象<span style="color: black;">已然</span>历了多次演进。初期的「Hi Seoul」口号因其过于简短且招呼对象不<span style="color: black;">知道</span>而受到<span style="color: black;">有些</span>批评。随后，首尔当局在口号后面添加了「Soul of Asia」，以此为宣传注入更<span style="color: black;">饱满</span>的内涵。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99f39a83eec44f4e90c09f7d549e166d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727802075&x-signature=VbvPmQCbjqchzFHscAvi%2B86%2By7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在2015年10月底，首尔再次进行了品牌升级，推出了崭新的标志和口号「I SEOUL U（我和你的首尔）」。这个口号中的「O」字母以韩文字母的形式展现，象征着首尔<span style="color: black;">做为</span><span style="color: black;">表率</span>韩国的国际级大都市的地位。这一品牌形象变革进一步彰显了首尔的自信和开放，凝聚了市民对城市的深情厚意，并在<span style="color: black;">全世界</span>范围内传达了首尔独特的魅力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">历经多次改进与迭代，首尔的品牌标志和口号延续着城市的变迁与蜕变，凝聚着市民与城市<span style="color: black;">一起</span>的成长故事，见证了这座城市<span style="color: black;">持续</span>迈向国际舞台的坚定决心。</span></p>
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