怎么样选取流量与商场潜能兼备的SEO关键词?
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>流量与<span style="color: black;">商场</span><span style="color: black;">潜能</span>兼备的SEO关键词?</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">选取</span>的关键词<span style="color: black;">能够</span>成就或破坏你的SEO活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你明智地<span style="color: black;">选取</span>关键词,<span style="color: black;">那样</span>你制作的内容将有可能月复一月地吸引有价值的自然搜索流量。<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>了错误的关键词,你的内容将只能吸引低价值的流量,<span style="color: black;">乃至</span><span style="color: black;">基本</span>不会吸引任何流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">怎样</span>为SEO<span style="color: black;">选取</span>正确的关键词呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多人把这个过程想得太<span style="color: black;">繁杂</span>了,但事实上它并<span style="color: black;">无</span><span style="color: black;">那样</span>难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是四个简单<span style="color: black;">过程</span>的操作<span style="color: black;">办法</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">查询</span><span style="color: black;">拥有</span>搜索流量<span style="color: black;">潜能</span>的关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">保证</span>创建符合搜索意图的内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">保证</span>关键字<span style="color: black;">拥有</span>“<span style="color: black;">商场</span><span style="color: black;">潜能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">保证</span>你能对关键词进行排名</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">查询</span><span style="color: black;">拥有</span>搜索流量<span style="color: black;">潜能</span>的关键词</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除非人们真的在搜索某个关键词,否则将其<span style="color: black;">做为</span><span style="color: black;">目的</span>毫无<span style="color: black;">道理</span>。这是<span style="color: black;">由于</span>,<span style="color: black;">针对</span>一个没人搜索的关键词,排名靠前不会给你带来任何流量。它<span style="color: black;">基本</span><span style="color: black;">无</span>流量<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要找到人们正在搜索的内容,你需要一个关键字<span style="color: black;">科研</span>工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 有一款免费的关键词规划师,名为“关键词规划师”。其工作方式非常简单:输入一个主题,它会返回<span style="color: black;">关联</span>的关键词创意和搜索量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不幸的是,Google 关键字规划师 (GKP)有一个主要缺陷:它只<span style="color: black;">表示</span>搜索量范围,而不是<span style="color: black;">实质</span>的每月搜索量(除非你正在投放<span style="color: black;">宣传</span>)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>其中<span style="color: black;">有些</span>范围很大。<span style="color: black;">例如</span><span style="color: black;">有些</span>关键词属于 10K-100K 范围,这使得很难<span style="color: black;">晓得</span><span style="color: black;">那些</span>关键词应该优先<span style="color: black;">思虑</span>,<span style="color: black;">由于</span>范围太广了。该关键词的每月搜索量可能为 10k、40k、80k、100k——<span style="color: black;">基本</span><span style="color: black;">没法</span><span style="color: black;">晓得</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">得到</span>精确的关键词搜索量估算值,你需要第三方工具,例如Keywords Explorer。此工具的工作方式 GKP大致相同。你输入主题或种子关键词,它会向你<span style="color: black;">表示</span>关键词创意和每月搜索量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>之处在于,搜索量估计更加精确,并且你<span style="color: black;">一般</span><span style="color: black;">能够</span><span style="color: black;">得到</span>比GKP<span style="color: black;">更加多</span>的想法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>,搜索量越高的关键词,流量<span style="color: black;">潜能</span>就越大。<span style="color: black;">然则</span>,<span style="color: black;">倘若</span>某些关键词的搜索量排名靠前,<span style="color: black;">那样</span><span style="color: black;">得到</span>的流量会比你想象的要多得多。<span style="color: black;">因此呢</span>,当你寻找<span style="color: black;">拥有</span>流量<span style="color: black;">潜能</span>的关键字时,切勿仅依赖搜索量。<span style="color: black;">检测</span>排名靠前的页面<span style="color: black;">得到</span>的流量,<span style="color: black;">由于</span>这<span style="color: black;">能够</span>更好地估计<span style="color: black;">全部</span>主题的流量<span style="color: black;">潜能</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">保证</span>你<span style="color: black;">能够</span>创建符合搜索意图的内容</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索者在搜索引擎中输入某些内容时,会尝试做以下三件事之一:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.学到<span style="color: black;">有些</span>东西</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.买东西</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">查询</span>特定网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这被<span style="color: black;">叫作</span>为搜索意图(搜索<span style="color: black;">背面</span>的意图)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">选取</span>要<span style="color: black;">跟踪</span>的关键词时,重要的是只<span style="color: black;">选取</span>能够生成符合搜索意图的内容的关键词。这是<span style="color: black;">由于</span> Google<span style="color: black;">基本</span>不会对搜索者不寻找的内容类型进行排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>某些关键词,搜索意图从关键词本身就很<span style="color: black;">显著</span>。<span style="color: black;">倘若</span>有人在Google中输入“<span style="color: black;">怎样</span>训练狗”,很<span style="color: black;">显著</span><span style="color: black;">她们</span>想学习,而不是购买。<span style="color: black;">因此呢</span>,你可能需要创建一篇博客<span style="color: black;">文案</span>来针对此关键词进行排名,而不是创建<span style="color: black;">营销</span>你的狗训练服务的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>其他关键词,意图就没<span style="color: black;">那样</span><span style="color: black;">显著</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以“蛋白粉”<span style="color: black;">这般</span>的关键词为例。搜索这个关键词的人是想购买蛋白粉、<span style="color: black;">认识</span>最佳和最差的蛋白粉,还是想做其他事情?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找该问题答案的最佳地点是在搜索结果中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1c74b46ff4c349889d6fb0979e3480de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727797405&x-signature=I6o7MwmfYtvgwv%2FXnd4g86CFUn4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>几乎所有结果都是列出蛋白粉商品。<span style="color: black;">因此呢</span>很<span style="color: black;">显著</span>,这些搜索者想要购买。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">保证</span>关键词<span style="color: black;">拥有</span>“<span style="color: black;">商场</span><span style="color: black;">潜能</span>”</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">商场</span><span style="color: black;">潜能</span>”描述了关键字排名对你的业务有多大的利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>搜索意图是电子商务<span style="color: black;">制品</span>或类别页面,<span style="color: black;">那样</span>回答这个问题就很简单了。只需问问自己<span style="color: black;">是不是</span><span style="color: black;">营销</span>该<span style="color: black;">制品</span>或其变体。<span style="color: black;">倘若</span>答案是肯定的,则该关键字<span style="color: black;">拥有</span><span style="color: black;">商场</span><span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">倘若</span>搜索意图是博客<span style="color: black;">文案</span>或其他信息内容,<span style="color: black;">那样</span>问题就有点困难了。这是<span style="color: black;">由于</span>你必须<span style="color: black;">思虑</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>自然地在该内容中推销你的<span style="color: black;">制品</span>或服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,在Ahrefs,SEMrush中,像“<span style="color: black;">怎样</span>进行关键字<span style="color: black;">科研</span>”<span style="color: black;">这般</span>的关键字<span style="color: black;">拥有</span>很高的<span style="color: black;">商场</span><span style="color: black;">潜能</span>,<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">营销</span>一种可<span style="color: black;">帮忙</span>人们进行关键字<span style="color: black;">科研</span>的SEO工具。<span style="color: black;">她们</span><span style="color: black;">能够</span><span style="color: black;">容易</span>地在<span style="color: black;">相关</span>此主题的博客<span style="color: black;">文案</span>中自然地推销该工具,而不会<span style="color: black;">显出</span>咄咄逼人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,<span style="color: black;">针对</span>一个专注于狗粮<span style="color: black;">营销</span>的网站<span style="color: black;">来讲</span>,“<span style="color: black;">怎样</span>进行关键字<span style="color: black;">科研</span>”并不是一个<span style="color: black;">拥有</span>高<span style="color: black;">商场</span><span style="color: black;">潜能</span>的主题。尽管“关键词<span style="color: black;">科研</span>”这个主题本身<span style="color: black;">拥有</span>较高的搜索量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的<span style="color: black;">重点</span>业务是<span style="color: black;">营销</span>狗粮,用户可能对<span style="color: black;">怎样</span>为宠物<span style="color: black;">选取</span>合适的狗粮更感兴趣,而不是SEO技术。<span style="color: black;">倘若</span>网站试图在关于关键词<span style="color: black;">科研</span>的博客<span style="color: black;">文案</span>中强行推销狗粮,即使博客吸引了<span style="color: black;">海量</span>流量,但用户<span style="color: black;">拜访</span>博客的目的是为了学习关键词<span style="color: black;">科研</span>,而不是购买狗粮,<span style="color: black;">那样</span>这些流量转化为<span style="color: black;">营销</span>的难度会很大。不仅用户不会购买狗粮,<span style="color: black;">况且</span><span style="color: black;">文案</span>还会给用户带来不良的体验,影响品牌形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对狗粮<span style="color: black;">营销</span>网站<span style="color: black;">来讲</span>,其<span style="color: black;">商场</span>价值很低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请记住,<strong style="color: blue;"><span style="color: black;">选取</span><span style="color: black;">拥有</span><span style="color: black;">商场</span><span style="color: black;">潜能</span>的关键词并不<span style="color: black;">寓意</span>着你必须让你的内容<span style="color: black;">拥有</span><span style="color: black;">营销</span>性。事实上,恰恰相反。你<span style="color: black;">选取</span><span style="color: black;">拥有</span>高<span style="color: black;">商场</span><span style="color: black;">潜能</span>的关键词是为了让你的内容中任何关于你的<span style="color: black;">制品</span>或服务的宣传和提及<span style="color: black;">实质</span>上都是有用的,并能<span style="color: black;">帮忙</span>你的受众<span style="color: black;">处理</span><span style="color: black;">她们</span>的问题。</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">保证</span>你能对关键词进行排名</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理论上,任何人只要付出足够的<span style="color: black;">奋斗</span>都<span style="color: black;">能够</span>对任何关键词进行排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在现实世界中,有些关键词的排名难度会比其他关键词更大,尤其是在短期和中期内。<span style="color: black;">因此呢</span>,在决定<span style="color: black;">是不是</span>要<span style="color: black;">运用</span>某个关键词之前,你应该先<span style="color: black;">评定</span>一下该关键词的排名难度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比较潜在关键词的相对排名难度的最简单<span style="color: black;">办法</span>是<span style="color: black;">运用</span>关键词难度分数。大<span style="color: black;">都数</span>SEO工具都有这个功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>SEO工具都以自己的方式衡量关键词难度。<span style="color: black;">按照</span>当前排名靠前的页面的反向链接数量来衡量。换句话说,关键词的KD分数越高,你在Google首页上排名所需的反向链接就越多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>值得一提的是,许多其他<span style="color: black;">原因</span><span style="color: black;">亦</span>会影响关键词的真实排名难度,<span style="color: black;">因此呢</span>你<span style="color: black;">不该</span>完全依赖 SEO工具中的关键词难度分数。这些分数的存在是为了让你能够<span style="color: black;">按照</span>某些标准快速找到难度较低的关键词。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">最后</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>SEO关键词并不<span style="color: black;">繁杂</span>。你只需要寻找符合以下<span style="color: black;">要求</span>的关键词:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.流量<span style="color: black;">潜能</span>很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">商场</span><span style="color: black;">潜能</span>巨大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.你<span style="color: black;">能够</span>创建符合搜索意图的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.你<span style="color: black;">实质</span>上有机会<span style="color: black;">得到</span>排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能需要进行<span style="color: black;">有些</span>筛选<span style="color: black;">才可</span>找到符合<span style="color: black;">需求</span>的关键词,但这肯定是可行的。</p>
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