榜单｜2021年8月中国房地产企业百度搜索SEO表现TOP30
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">随着房地产市场各类机制的<span style="color: black;">持续</span>完善，房地产行业逐步发展成熟。面对日趋激烈的市场竞争和越来越理性的消费者，品牌建设已登上各大<span style="color: black;">研发</span>商<span style="color: black;">霸占</span>市场份额的战略高地。<span style="color: black;">同期</span>，随着互联网的发展，网民数量日益壮大，据2020年统计数据，82.2%的用户习惯<span style="color: black;">运用</span>搜索引擎获取信息。<span style="color: black;">针对</span>品牌方而言，搜索声誉管理<span style="color: black;">作为</span>线上品牌建设的重中之重。为此，艾普思咨询推出</span><strong style="color: blue;"><span style="color: black;">《中国房地产企业百度搜索SEO表现排行榜》</span></strong><span style="color: black;">，旨在助力地<span style="color: black;">制品</span>牌加强搜索声誉管理，<span style="color: black;">提高</span>线上表现，促进品牌发展。</span></span><span style="color: black;"><span style="color: black;">数据时效：2</span><span style="color: black;">021</span><span style="color: black;">年8月1日-8月31日</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdibkwIomENVAHwGkk49Plmkdgz2oEj1oGVsiafpvEPHQM6jAic7DAD3YIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdrJbw6AP1k4Y5kdcSdoJthYFibHenBwvSiaOhDt0ExDtiaL4bkvLlHn3eA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期榜单</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdibkwIomENVAHwGkk49Plmkdgz2oEj1oGVsiafpvEPHQM6jAic7DAD3YIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdrJbw6AP1k4Y5kdcSdoJthYFibHenBwvSiaOhDt0ExDtiaL4bkvLlHn3eA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">数<span style="color: black;">据述</span>明</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;">分析样本：</span></strong><span style="color: black;">中国房地产TOP10<span style="color: black;">科研</span>组《2021年中国房地产百强企业》上榜房企，本榜单仅呈现8月百度搜索SEO表现排名前30的企业。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">数据<span style="color: black;">源自</span>：</span></strong><span style="color: black;">2021年8月1日-2021年8月31日每日品牌关键词在百度首页的搜索内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、计分指标及分析<span style="color: black;">办法</span>：</span></strong><span style="color: black;">本榜单<span style="color: black;">评估</span>系统<span style="color: black;">包括</span>两项一级指标及多项二级指</span><span style="color: black;">标，其中<strong style="color: blue;">“品牌效果”</strong>为品牌关键词在百度首页表现综合评分，分析维度<span style="color: black;">包含</span></span><span style="color: black;">品牌logo、官网、百科等品牌信息（<span style="color: black;">因为</span>大部分房企未开通品牌专区，品牌专区未在榜单评分范围）。</span><strong style="color: blue;"><span style="color: black;">“内容质量”</span></strong><span style="color: black;">系品牌关键词在百度首页展现的内容质量、正面<span style="color: black;">资讯</span>、<span style="color: black;">消极</span><span style="color: black;">资讯</span>、低质量信息数量占比、站点权重、排位<span style="color: black;">次序</span>等信息综合计算所得。“品牌效果”计分权重为40%，“内容质量”为60%。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdibkwIomENVAHwGkk49Plmkdgz2oEj1oGVsiafpvEPHQM6jAic7DAD3YIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdrJbw6AP1k4Y5kdcSdoJthYFibHenBwvSiaOhDt0ExDtiaL4bkvLlHn3eA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">榜单<span style="color: black;">诠释</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本期（2021年8月）百度搜索SEO表现位列前三甲的房地产企业为：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">奥园</span></strong><strong style="color: blue;"><span style="color: black;">集团</span></strong></span><span style="color: black;">（70.8分，排名同上月）、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招商蛇口</span></strong></span><span style="color: black;">（68.8分，排名较上月<span style="color: black;">提升</span>5位）、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国铁建</span></strong></span><span style="color: black;">（68.6分，排名较上月<span style="color: black;">提升</span>18位）。其它入围前30名的房地产企业还有：正黄集团、万科、融创、新力控股、领地集团等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8月</span><strong style="color: blue;"><span style="color: black;">较多房地产企业曝出<span style="color: black;">敏锐</span>舆情信息，榜单综合得分总体下降</span></strong><span style="color: black;">，前三甲上榜企业变化<span style="color: black;">很强</span>。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">奥园集团</span></strong></span><span style="color: black;">8月则凭借稳定的品牌与内容展现效果再次登顶榜首。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招商蛇口</span></strong></span><span style="color: black;">较7月排名<span style="color: black;">提升</span>5位至中国百强地产企业8月百度搜索SEO表现第二位，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国铁建</span></strong></span><span style="color: black;"><span style="color: black;">提升</span>18位至第三位。两家企业整体SEO表现均有<span style="color: black;">很强</span>幅度<span style="color: black;">提升</span>，<span style="color: black;">重点</span><span style="color: black;">原由</span>是8月无<span style="color: black;">敏锐</span>信息露出，且企业品牌正面<span style="color: black;">资讯</span>在百度首页均有较好的<span style="color: black;">揭发</span>，内容展现质量较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本月共有</span><strong style="color: blue;"><span style="color: black;">6</span></strong><strong style="color: blue;"><span style="color: black;">家新上榜企业</span></strong><span style="color: black;">，分别是</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">龙湖地产、珠海华发、新力控股、金隅集团、富力</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">集团、新城控股</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong></span><span style="color: black;">其中</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">龙湖地产</span></strong></span><span style="color: black;">表现较为<span style="color: black;">明显</span>，<span style="color: black;">敏锐</span>舆情的下沉及品牌<span style="color: black;">关联</span>信息的露出使企业<span style="color: black;">得到</span>较为理想的线上品牌形象，排名上涨51位至榜单第9位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，如品牌方在数据统计当月有舆情事件<span style="color: black;">出现</span>，<span style="color: black;">或</span>当月舆情态势较为<span style="color: black;">繁杂</span>，都将<span style="color: black;">导致</span>排名波动。<span style="color: black;">另一</span>，SEO优化<span style="color: black;">措施</span><span style="color: black;">亦</span>会对品牌的搜索表现产生积极影响。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdibkwIomENVAHwGkk49Plmkdgz2oEj1oGVsiafpvEPHQM6jAic7DAD3YIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdrJbw6AP1k4Y5kdcSdoJthYFibHenBwvSiaOhDt0ExDtiaL4bkvLlHn3eA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么是品牌SEO</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎优化（SEO）<span style="color: black;">指的是</span>利用搜索引擎规则<span style="color: black;">加强</span><span style="color: black;">目的</span>网站或链接在指定搜索引擎的指定关键词下的自然排名，目的是<span style="color: black;">提高</span>及改善品牌在搜索引擎的展示效果，使其在行业内占据领先地位，<span style="color: black;">得到</span>品牌收益。品牌关键词搜索引擎展示效果相当于企业在互联网上的门脸，”装修”效果直接关系企业品牌形象。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdibkwIomENVAHwGkk49Plmkdgz2oEj1oGVsiafpvEPHQM6jAic7DAD3YIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjEyBJrx24mg1U5yD1fkWZdrJbw6AP1k4Y5kdcSdoJthYFibHenBwvSiaOhDt0ExDtiaL4bkvLlHn3eA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关于<span style="color: black;">咱们</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本榜单由<strong style="color: blue;">成都艾普思商务咨询有限<span style="color: black;">机构</span></strong>独家发布。艾普思是专注于互联网文本大数据<span style="color: black;">科研</span>与服务的知识密集型高科技企业，<span style="color: black;">机构</span>自成立<span style="color: black;">败兴</span>，致力于数据采集、自然语言处理、文本挖掘、言论<span style="color: black;">行径</span>分析等核心技术的<span style="color: black;">开发</span>及创新，并<span style="color: black;">经过</span>成果转化为众多垂直行业赋能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">在业内首创提</span><span style="color: black;">出“口碑舆情监测+品牌内容建设+搜索声誉管理”</span><span style="color: black;">的</span><strong style="color: blue;"><span style="color: black;">线上品牌管理全案服务</span></strong><span style="color: black;">概念</span><span style="color: black;">，服务对象涵盖地产、金融、</span><span style="color: black;">电子<span style="color: black;">制品</span>、航空、娱乐、餐饮、文旅等多个行业</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">艾普思搜索引擎优化服务团队成员平均行业服务经验均在3年以上，具备良好专业素养和服务<span style="color: black;">认识</span>。<span style="color: black;">咱们</span>借助自主<span style="color: black;">开发</span>的搜索引擎优化工具集，为客户<span style="color: black;">供给</span>多维度、灵活的搜索引擎优化服务，<span style="color: black;">帮忙</span>其获得积极正面的搜索引擎展示效果。</span></p><span style="color: black;"><span style="color: black;">公众号后台回复</span><span style="color: black;"><strong style="color: blue;">【地产】</strong></span><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">下载</span><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">完整榜单</strong></span></strong></strong><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">查看</span><span style="color: black;">百强地<span style="color: black;">制品</span>牌</span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">详尽排行数据；</strong></span></strong></strong></span></span><span style="color: black;"><span style="color: black;">点击文末<span style="color: black;">专题</span>标签，查看</span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">往期榜单</strong></span></strong></strong></span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;">感谢SEO优化<span style="color: black;">分部</span>、技术部<span style="color: black;">关联</span>同事及编辑人员对本榜单的贡献！</span><span style="color: black;">© <span style="color: black;">文案</span>版权归艾普思咨询所有，欢迎转发至<span style="color: black;">伴侣</span>圈，转载请联系后台获取授权。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>阅读</span></strong></span></strong></span></strong></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">观点</span><span style="color: black;">｜</span><span style="color: black;">要不要做品牌SEO，先搞</span></a>清这几个问题</h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">观点｜SEO<span style="color: black;">便是</span>官网优化和百度<span style="color: black;">宣传</span>吗？</span></a></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
太棒了、厉害、为你打call、点赞、非常精彩等。 楼主果然英明！不得不赞美你一下！ 可以发布外链的网站 http://www.fok120.com/ “NB”（牛×的缩写，表示叹为观止） 我完全同意你的看法，期待我们能深入探讨这个问题。 论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。
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