什么是互联网营销 (Digital Marketing)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么是互联网营销 (Digital Marketing)?</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着数字技术的爆炸式增长（<span style="color: black;">包含</span>广泛<span style="color: black;">运用</span>计算机和智能手机），传统的<span style="color: black;">宣传</span>营销模式，例如电视<span style="color: black;">宣传</span>、广播<span style="color: black;">宣传</span>、户外<span style="color: black;">宣传</span>牌<span style="color: black;">宣传</span>等，<span style="color: black;">已然</span><span style="color: black;">没法</span>满足品牌将<span style="color: black;">制品</span>和服务传播推广给<span style="color: black;">目的</span>用户的<span style="color: black;">商场</span>目的，以数据驱动的Digital Marketing数字营销凭借着，更为<span style="color: black;">精细</span>的触达<span style="color: black;">目的</span>用户、更快地多维度地传播效率、以及更高性价比的推广方式，<span style="color: black;">作为</span>互联网时代的<span style="color: black;">重点</span>营销手段。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简而言之，数字营销<span style="color: black;">指的是</span><span style="color: black;">经过</span>电子设备进行的任何营销<span style="color: black;">办法</span>。这<span style="color: black;">包含</span>在互联网上进行的在线营销工作。在进行数字营销的过程中，企业可能会利用网站，搜索引擎，博客，社交<span style="color: black;">媒介</span>，视频，电子邮件和类似<span style="color: black;">途径</span>来吸引客户。</p>你在Google搜索<span style="color: black;">或</span>百度搜索中看到的付费投放<span style="color: black;">宣传</span>，在YouTube视频开头贴片的视频<span style="color: black;">宣传</span>，在Instagram和Pinterest上看到的“恰饭内容”Sponsored content，以及邮箱顶部看到的AD<span style="color: black;">宣传</span>，都被<span style="color: black;">叫作</span>为Digital Marketing的形式之一。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">热门行业应用场景</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网数字营销生态圈中，有4个重要的角色，分别是<strong style="color: blue;"><span style="color: black;">宣传</span>主（Advertiser ）</strong>、<strong style="color: blue;"><span style="color: black;">宣传</span>商（Agency）</strong>、<strong style="color: blue;">供应商（Publisher）</strong> 、和<strong style="color: blue;">营销科技工具供应商（Marketing Technology Tools）</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. <span style="color: black;">宣传</span>主。</strong></span><strong style="color: blue;"><span style="color: black;">宣传</span>主（Advertiser </strong>）<span style="color: black;">便是</span><span style="color: black;">大众</span>熟知的金主爸爸，打<span style="color: black;">宣传</span>的人，例如亚马逊（Amazon），苹果（Apple）， 可口可乐（Cocacola），宝马（BMW），古驰（Gucci）等等这些需要在线上线下<span style="color: black;">途径</span>投广的<span style="color: black;">机构</span>。传统行业<span style="color: black;">亦</span>在走向数字化，<span style="color: black;">例如</span>耐克在<span style="color: black;">微X</span>游戏小程序上，花了2000万元投放<span style="color: black;">宣传</span>。宝马近年来致力于让电商<span style="color: black;">作为</span>最<span style="color: black;">重点</span>的<span style="color: black;">营销</span><span style="color: black;">途径</span>，在这个转型中数字营销的地位<span style="color: black;">不问可知</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0917bd01046d4a04b01fd449817fdac1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Mbg5FUX1OeFIQn4%2BkhlWGwMRPRY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">甲方金主爸爸都来自于<span style="color: black;">区别</span>的行业<span style="color: black;">行业</span>，如零售业、银行、汽车行业、快消品业、<span style="color: black;">媒介</span>、餐饮业、科技业、电信业、旅游业、教育业等等。这些甲方<span style="color: black;">机构</span>每年都要拿出庞大的<span style="color: black;">宣传</span><span style="color: black;">花费</span>用于品牌和<span style="color: black;">制品</span>的营销。 <span style="color: black;">按照</span>AdAge的数据<span style="color: black;">表示</span>，P&G保洁<span style="color: black;">机构</span>以$105亿美金蝉联头号金主，紧随其后的是三星和雀巢。而中国的阿里巴巴和腾讯，<span style="color: black;">由于</span>广告<span style="color: black;">花费</span>涨幅达到50%和48%，成功斩获涨幅榜的冠军和亚军。 并且有数据<span style="color: black;">表示</span>，甲方金主爸爸们的<span style="color: black;">宣传</span>预算，越来越多地放到了互联网<span style="color: black;">宣传</span><span style="color: black;">途径</span>里。</p><span style="color: black;">针对</span>求职者的好<span style="color: black;">信息</span>是，越来越多的<span style="color: black;">宣传</span>主，组建inhouse 数字营销团队，<span style="color: black;">因此呢</span>近年来，职场机会非常多，<span style="color: black;">亦</span>是求职者们争相申请的企业类型。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. <span style="color: black;">宣传</span>商（Agency）</strong></span><strong style="color: blue;">广告商（Agency）</strong>，<span style="color: black;">便是</span><span style="color: black;">大众</span>熟知的<span style="color: black;">宣传</span><span style="color: black;">机构</span>，“受气”的乙方。<span style="color: black;">全世界</span>知名的传播集团有WPP集团, 宏盟集团（Omnicom Group），阳狮集团（ Publicis Group）, IPG集团， 日本电通（Dentsu）等巨头<span style="color: black;">机构</span>，旗下集团有专注<span style="color: black;">区别</span>职能细分的<span style="color: black;">宣传</span><span style="color: black;">机构</span>，分别有创意<span style="color: black;">宣传</span><span style="color: black;">机构</span>（Creative agency） 如知名的奥美（Ogilvy），天联<span style="color: black;">宣传</span><span style="color: black;">机构</span>（BBDO）；数字<span style="color: black;">宣传</span><span style="color: black;">机构</span>（Digital agency）如360i；<span style="color: black;">媒介</span><span style="color: black;">宣传</span><span style="color: black;">机构</span>（Media agency） 如 浩腾<span style="color: black;">媒介</span>（OMD）, 尚扬媒介（MEC）, 群邑媒介集团（GroupM）；营销和数据服务<span style="color: black;">机构</span>（Marketing & Data Service ）如安布思沛（ iProspect）；关公<span style="color: black;">宣传</span><span style="color: black;">机构</span>（Public Relations agency ）如博雅公关。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d8b523462d6e459ba0772a19cc0a5eb7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=3%2FjlpZZLCbiozHBTw82i2FkVkgA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近几年，和Agency抢客户的，还有咨询<span style="color: black;">机构</span>。2017年8月初，<span style="color: black;">全世界</span>著名咨询<span style="color: black;">机构</span>埃森哲又收购了一家营销咨询<span style="color: black;">机构</span>Brand Learning。这家<span style="color: black;">机构</span>员工总数<span style="color: black;">仅有</span>120人，但它却服务了<span style="color: black;">全世界</span>超过60个国家的160个客户，行业<span style="color: black;">触及</span>到零售、快消、汽车、能源、生物科技以及金融服务。IBM、德勤（Deloitte）<span style="color: black;">亦</span>都纷纷“下海”，做起了Agency的角色。</p><span style="color: black;">针对</span><span style="color: black;">刚才</span>毕业的应届生，<span style="color: black;">宣传</span><span style="color: black;">机构</span>（Agency）还是一个不错的求职方向，<span style="color: black;">由于</span>你能学习到<span style="color: black;">非常多</span>行业知识，接触到许多大牌客户。 并且<span style="color: black;">宣传</span><span style="color: black;">机构</span>的团队，整体比较<span style="color: black;">青年</span>，其中一员的你就有<span style="color: black;">非常多</span>机会去领导一个项目的部分工作。大的甲方<span style="color: black;">机构</span>不太愿意招聘应届毕业生，职图<span style="color: black;">乃至</span>导师都是在<span style="color: black;">宣传</span><span style="color: black;">机构</span>(Agency）<span style="color: black;">熬炼</span>一段时间，有了经验后，再跳槽到甲方，其中有一位转专业学员在两年的辅导里<span style="color: black;">持续</span>进步，最后进入到了Google。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. <span style="color: black;">媒介</span> （Publisher）</strong></span><strong style="color: blue;"><span style="color: black;">媒介</span>（ Publisher）</strong><span style="color: black;">供给</span>的是<span style="color: black;">宣传</span>位，<span style="color: black;">包含</span>网站、APP。 <span style="color: black;">媒介</span>将网站、App上<span style="color: black;">宣传</span>位放到<strong style="color: blue;"><span style="color: black;">宣传</span>交易平台（Ad network）</strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上去售卖，为想打<span style="color: black;">宣传</span>的甲方<span style="color: black;">供给</span>平台来展示<span style="color: black;">她们</span><span style="color: black;">制品</span>的<span style="color: black;">宣传</span>。</p><span style="color: black;">通常</span>而言，甲方不会在<strong style="color: blue;"><span style="color: black;">宣传</span>交易平台（Ad Network）</strong>上和Publisher直接交易，<span style="color: black;">更加多</span>的是找<strong style="color: blue;">乙方（Agency）</strong>来代劳，甲方负责整体的营销战略，乙方<span style="color: black;">宣传</span><span style="color: black;">机构</span><span style="color: black;">供给</span><span style="color: black;">详细</span>的<strong style="color: blue;">营销<span style="color: black;">方法</span>（Marketing plan）</strong>，设置和实施<strong style="color: blue;"><span style="color: black;">宣传</span>（ Campaign）</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。<span style="color: black;">此时</span>候，甲方和乙方有着<span style="color: black;">一起</span>的<span style="color: black;">目的</span>：用更少的钱打<span style="color: black;">宣传</span>，换来更高的<span style="color: black;">营销</span>效果。（虽然乙方常常<span style="color: black;">期盼</span>甲方多<span style="color: black;">增多</span>预算。）</p><strong style="color: blue;"><span style="color: black;">媒介</span>（ Publisher）</strong>就有许多耳熟能详的流量平台了，例如Google、Facebook 、Pinterest、抖音、小红书，有流量很大的<span style="color: black;">媒介</span>如时代<span style="color: black;">机构</span>（TimeInc），BBC, NBC环球（NBCUniversal），<span style="color: black;">亦</span>有垂直在体育、<span style="color: black;">商场</span>、科技、政治、娱乐、生活等等，<span style="color: black;">由于</span>互联网上的用户更加碎片化(Fragmented)，浏览网站或<span style="color: black;">运用</span>手机应用是<span style="color: black;">非常</span>碎片化的，浏览时间<span style="color: black;">一样</span>碎片化，要触及到<span style="color: black;">更加多</span>的<span style="color: black;">目的</span>受众，就需要在<span style="color: black;">有些</span>流量较少<span style="color: black;">然则</span>质量很高的<span style="color: black;">媒介</span>上。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4ccfa69e4dfb479f9d69a8b5c897b068~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=DJ%2BUtAZiegChmiPF4OML2E9G5bs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4. 营销科技工具供应商（Marketing Technology Tools）</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">科技能够推动人类发展，科技<span style="color: black;">一样</span>的<span style="color: black;">亦</span>能够赋能数字营销效率。借助营销技术，企业和营销人员<span style="color: black;">能够</span>制定战略以迎合其受众并几乎<span style="color: black;">保准</span>取得积极的结果。MarTech的繁荣已<span style="color: black;">经过</span>多种方式简化了<span style="color: black;">全部</span>行业。这使营销人员更加<span style="color: black;">有效</span>，并且能够无缝地扩展营销活动。这<span style="color: black;">便是</span>催生该行业飞速发展的<span style="color: black;">原由</span>。</p>早在2011年，营销技术<span style="color: black;">机构</span>就<span style="color: black;">仅有</span>150家。<span style="color: black;">截止</span>2020年4月，大<span style="color: black;">大概</span>8000+家MarTech<span style="color: black;">机构</span>。这充分说明了营销行业的科技发展，及其对简化流程的<span style="color: black;">剧烈</span><span style="color: black;">巴望</span>。营销科技<span style="color: black;">重点</span>分为6种类型：Ads & Promotions.<span style="color: black;">宣传</span>和促销工具，指的是用于做Search Ads、Social Ads、Programmatic Ad Buying等<span style="color: black;">宣传</span>campaign时用到的工具，例如Google ads， Facebook’s Power Editor， Google Display Network, Outbrain, Taboola；投放<span style="color: black;">宣传</span>之后，<span style="color: black;">咱们</span>还会用第三方工具，例如Wordstream 和Sprinklr <span style="color: black;">帮忙</span>优化，管理和衡量更<span style="color: black;">繁杂</span>的付费社交和搜索活动。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b1e34a7e5dc5489fbc14aa7d54a661d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=tYhcssW7zFWhGDyJzWJ9OA1qqDM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Content & Experience.内容和用户体验科技，指的是在<span style="color: black;">经过</span>广告投放等营销手段，将用户和流量吸引到网站之后，利用CMS（Content Mangement System 内容管理系统）、Marketing Automation & Campaign / Lead Management （营销自动化和潜客管理工具）， 搜索引擎优化工具，和测试工具，来<span style="color: black;">提高</span>用户在网站上的体验和停留时间，加大转化的可能性。</p>CMS<span style="color: black;">表率</span>内容管理系统。CMS使<span style="color: black;">机构</span>能够协同设计，管理和发布网站。WordPress, Drupal, Joomla, Wix, Squarespace 这些工具，让你在不会coding的营销人员，<span style="color: black;">亦</span>能快速地发布网站内容。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d80b4b0bee05421ebafb867825512b9c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=V7YdFCrPEAQxEAFRLYW4ekc9b8I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销自动化<span style="color: black;">指的是</span>用于营销的更广泛的自动化工具。它<span style="color: black;">经过</span><span style="color: black;">繁杂</span>的全<span style="color: black;">途径</span>营销活动以及细分，潜在客户评分和分析来<span style="color: black;">帮忙</span>生成和培养潜在客户，<span style="color: black;">最后</span><span style="color: black;">目的</span>是交叉<span style="color: black;">营销</span>和追加<span style="color: black;">营销</span>。市场营销自动化工具<span style="color: black;">一般</span>遵循“<span style="color: black;">拜访</span>者导向”流程。<span style="color: black;">她们</span>自己<span style="color: black;">供给</span><span style="color: black;">帮忙</span>的一部分，例如号召性用语（CTA），弹出式窗口，登录页面，博客，微型网站，表格等。这些活动由诸如Marketo ，Hubspot，Eloqua （由Oracle收购）和Salesforce Pardot 等Marketing Automation工具支持。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d08e4470fb7345628657ed74cba83d3c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Y%2FLYA9Ri2XchsgdYepBilOW%2BwRA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO目的是<span style="color: black;">加强</span>网站在Google，Bing，Yahoo和DuckDuckGo等搜索引擎的结果页中的排名。Moz <span style="color: black;">供给</span>了一系列SEO工具，例如关键字<span style="color: black;">科研</span>，链接构建，站点审核和页面优化。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/92fa6cbd1c4e4201845a3679caceb365~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=4pyQgfiNAf4I85hUI9V9efZng5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">科技让营销<span style="color: black;">拥有</span>了<span style="color: black;">更加多</span>可能性，营销人员<span style="color: black;">起始</span><span style="color: black;">运用</span>优化、个性化和测试工具测试和优化内容。</p>Optimizely 是一个优化转化率平台。支持<span style="color: black;">创立</span>基于假设的实验，除A / B测试外，Optimizely还支持个性化，数据驱动的决策并<span style="color: black;">供给</span>在线<span style="color: black;">宣传</span>。Unbounce <span style="color: black;">帮忙</span>营销人员找到最佳的<span style="color: black;">目的</span>网页，以减少用户在网站的跳出。Buzzsumo则有助于<span style="color: black;">认识</span>潜在受众群体正在谈论和分享的内容。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/83226ebf208b4e2eb9ff540595536b7f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=NJle5vOoT38oQGjyPe0MtoDfegc%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">Social & Relationships. </strong>社交<span style="color: black;">媒介</span>和用户关系的工具，则是能够<span style="color: black;">帮忙</span>品牌将加强与用户的交流和互动，将潜在用户，转化为已知线索。<span style="color: black;">通常</span>会<span style="color: black;">经过</span>social media 来举办<span style="color: black;">有些</span>活动、meeting和webinars，利用工具来收集信息，并汇总到CRM工具中。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>营销检测工具是必不可少的，例如Hootsuite ，SproutSocial 和Buffer，是常用工具来检测Twitter，Facebook，Instagram，LinkedIn，YouTube，Reddit，Storify和Tumblr。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Eventbrite 和Cvent 是在线事件管理和票务平台。<span style="color: black;">她们</span>的服务<span style="color: black;">准许</span>用户浏览，创建和推广本地事件。</p>为了跟踪联系人及其所处的<span style="color: black;">途径</span><span style="color: black;">周期</span>，<span style="color: black;">持有</span>CRM工具至关重要。比较<span style="color: black;">平常</span>的工<span style="color: black;">拥有</span>：Salesforce, Microsoft Dynamics, HubSpot CRM, Keap (formerly Infusionsoft), Zoho CRM。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6a474e8c3dbc4b07b27a76c06b20e2fc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=q%2BGg3Tma31tik2PhXg3M3s3WK2Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Chatbot<span style="color: black;">帮忙</span>企业和用户在网站上<span style="color: black;">创立</span>初始关系，它的的<span style="color: black;">运用</span><span style="color: black;">能够</span>用于多个业务<span style="color: black;">目的</span>，例如潜在客户的产生，更高的销量或更好的服务。Drift 和Olark 是最流行的聊天工具，使营销人员<span style="color: black;">能够</span>与网站<span style="color: black;">拜访</span>者进行交互。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/55fee7583f224e41b8be08a9977adbc8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=PKOOX23bbg%2FDV9dT9UgOOUTcCtQ%3D" style="width: 50%; margin-bottom: 20px;"></div>Commerce & Sales.商务和<span style="color: black;">营销</span>工具，<span style="color: black;">针对</span>B2C中的Commerce＆Sales营销人员，<span style="color: black;">重点</span><span style="color: black;">运用</span>电子商务平台，Magento，Woocommerce 和Shopify 在电子商务<span style="color: black;">行业</span>中名列前茅。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bf41066a247c4f00b844780d40235e61~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=bI9ovI2rlbVjj%2B28rnxSQkv%2BB9E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B营销人员<span style="color: black;">首要</span>投资于Sales Automation工具，例如Salesloft，Outreach 和Yesware 来通过邮件自动化和<span style="color: black;">跟踪</span>营销Campaign数据、集成记录<span style="color: black;">营销</span><span style="color: black;">tel</span>等支持，来实现<span style="color: black;">营销</span>自动化 ；<span style="color: black;">而后</span>会投资于Sales Intelligence ，例如Leandata，Insightsquared 和Lattice <span style="color: black;">经过</span>数据分析，潜在客户归因和预测分析客户信息，找到转化机会；最后投资于Sales Enablement（<span style="color: black;">营销</span>促成）工具，使<span style="color: black;">营销</span><span style="color: black;">表率</span><span style="color: black;">能够</span>自定义和与客户共享内容，例如客户演示，<span style="color: black;">关联</span>的漏斗<span style="color: black;">周期</span>电子邮件和<span style="color: black;">制品</span>表，例如Docurated，Seismic ，Saleshook。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d9f7333af04a4ad2b21156ad0d12523d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Lf6WyPpOJmJ9eAE80vA3Kxwazts%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">Data. </strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据工具利用了前4个类别来收集客户数据，并将数据合并到一个仪表板中并对其进行智能处理。数据<span style="color: black;">针对</span><span style="color: black;">目的</span>定位/细分以及制定新的和改进的策略以吸引，转化，吸引客户和取悦客户至关重要。本质上，数据分析是<span style="color: black;">全部</span>客户生命周期中的关键。</p>Google Analytics，Adobe Analytics 和Mixpanel 是营销人做营销数据分析的基本工具；Crazyegg 和Hotjar <span style="color: black;">供给</span>了热图，滚动图，点击报告，录音和A / B测试，这些<span style="color: black;">能够</span>洞察客户<span style="color: black;">怎样</span>响应你的网站上的元素。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7b08c5b22308426ea1c33d9720f8d70f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=wlGROZQzcuiMrVIBCreesyoy%2B%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销人<span style="color: black;">触及</span>到多个平台的运营时，还会遇到的问题是，将<span style="color: black;">区别</span><span style="color: black;">途径</span>的数据，集成到一个平台上，这个时候就会用到集成平台即服务（iPaaS）工具。Zapier 和http://Segment.io 都<span style="color: black;">能够</span>实现，并且实现大部分主流平台的数据整合，例如Facebook，Wrike，Gmail，Trello，Hubspot，Mailchimp，Google Forms等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7a6708c78c43488c9e226a52788dd056~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=OHioG1EeJYpTbegd5G%2FY0eUZEmE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据可视化工具，是数据类工具中必不可少的部分，它是一种信息管理平台，可直观地跟踪，分析和<span style="color: black;">表示</span>例如关键绩效指标（KPI），指标和关键数据点。这使Marketing<span style="color: black;">能够</span><span style="color: black;">监测</span>营销活动和内容以及转化的效果。Tableau 是该类别中排名<span style="color: black;">第1</span>的工具。越来越多的数据可视化工具<span style="color: black;">能够</span><span style="color: black;">运用</span>，Data Studio，Gecko Board，Qlik，Qlikview，Klipfolio和Databox。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/365be6e725cd4929a60f3e82494c4554~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Sgh4REl%2B2nj0zyjwi3rbcTMo1Y0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Management.营销管理本身几乎是一门独立的学科。营销管理工具的目的是<span style="color: black;">保证</span>活动和项目在时间，资源，目标和预算方面保持在正轨上。</p>当营销人员想要<span style="color: black;">加强</span>其管理处理能力时，<span style="color: black;">她们</span>要做的<span style="color: black;">第1</span>件事<span style="color: black;">便是</span>实施协作工具，共享文件和文档。Dropbox ，Google Drive 和Box 是营销人员最常用的<span style="color: black;">平常</span>活动工具。Invision<span style="color: black;">准许</span>Web和移动营销人员以及<span style="color: black;">制品</span>经理<span style="color: black;">经过</span>集中管理html文件来创建在线设计的原型，这<span style="color: black;">针对</span>B2B的企业<span style="color: black;">来讲</span>非常重要。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c58499b80fef4d5bbb9de75bf543b9c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=BosQ%2FSV2RzmlqQHmUzWpCeecESo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">敏捷和精益管理以及项目和工作流程工具支持营销活动的顺利协作，<span style="color: black;">因此呢</span>营销团队会<span style="color: black;">运用</span>Jira和Trello用于计划，跟踪和管理敏捷项目。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d39f4df7abf949c9868d27608ae50b60~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=LhzrIx2vljG15SklRglu%2FUOxVq4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">薪资和<span style="color: black;">关联</span>岗位</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数字营销是一个广泛的术语，<span style="color: black;">包括</span>许多用于向潜在客户<span style="color: black;">提高</span>业务兴趣的<span style="color: black;">途径</span>。在<span style="color: black;">认识</span><span style="color: black;">区别</span>岗位和职能之前，要先<span style="color: black;">认识</span>有<span style="color: black;">那些</span>数字营销的<span style="color: black;">途径</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎优化（Search engine optimization，简<span style="color: black;">叫作</span>SEO）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO是<span style="color: black;">加强</span><span style="color: black;">重点</span>搜索引擎排名的做法，以<span style="color: black;">增多</span>在线流量。搜索引擎营销（Search engine marketing，简<span style="color: black;">叫作</span>SEM） </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM利用付费在线<span style="color: black;">宣传</span>来<span style="color: black;">加强</span>网站在搜索引擎中的知名度。SEM<span style="color: black;">一般</span>与SEO结合<span style="color: black;">运用</span>。每次点击付费（Pay-per-click，简<span style="color: black;">叫作</span>PPC）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PPC是一种在线<span style="color: black;">宣传</span>投放方式，企业仅在用户点击<span style="color: black;">宣传</span>时才为其<span style="color: black;">宣传</span>付费。社交<span style="color: black;">媒介</span>营销（Social Media Marketing） </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>营销是<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span><span style="color: black;">途径</span>推广业务<span style="color: black;">制品</span>或服务的一种做法。社交<span style="color: black;">媒介</span>营销又分为Organic content（原生内容） 和 Paid ads影响者营销（Influencer marketing，在国内<span style="color: black;">叫作</span>为KOL marketing）在中美社交<span style="color: black;">媒介</span>上<span style="color: black;">运用</span>非常<span style="color: black;">广泛</span>，<span style="color: black;">经过</span>Influencer面向私域流量，用创意内容来推广企业<span style="color: black;">制品</span>和服务。电子邮件营销（Email marketing）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销，在美国<span style="color: black;">运用</span><span style="color: black;">广泛</span>，使企业能够<span style="color: black;">经过</span>电子邮件将品牌促销内容，直接发送给潜在客户，<span style="color: black;">或</span>是<span style="color: black;">促进</span>客户进行复购。联盟营销（Affiliate marketing）</p>联盟营销是一项基于绩效的营销方式，例如在YouTube 视频和网站上，<span style="color: black;">安置</span><span style="color: black;">制品</span>链接，<span style="color: black;">经过</span>youtuber和网站的流量，为<span style="color: black;">制品</span>页倒流实现购买。内容营销 -内容营销<span style="color: black;">指的是</span>在线上向客户发布和分<span style="color: black;">发帖</span>本，视频或音频材料。博客，视频和播客是企业进行内容营销的<span style="color: black;">平常</span>方式。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是中美，有的数字营销岗位会负责以上几个<span style="color: black;">途径</span>的运营，有的则是一个人<span style="color: black;">乃至</span>一个小团队负责某一个<span style="color: black;">途径</span>，这些要<span style="color: black;">按照</span><span style="color: black;">机构</span>组织结构的划分和业务体量决定，有些岗位<span style="color: black;">不仅</span>是在市场营销<span style="color: black;">分部</span>，有的是在品牌的电商<span style="color: black;">分部</span>，有的存在某一个<span style="color: black;">制品</span>增长<span style="color: black;">分部</span>。</p><span style="color: black;">按照</span>功能和<span style="color: black;">途径</span>来划分，<span style="color: black;">触及</span>的<span style="color: black;">途径</span>有付费搜索，电子邮件营销，创意，内容，搜索引擎优化和社交<span style="color: black;">媒介</span>。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e523a4e30734dd58a21ca756261bcc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=URxoiW92YwhVM9UCpGDPa1hQuqM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Credit: CoSchedule </p><span style="color: black;">平常</span>的job title 有Digital AnalystMarketing Data AnalystMarketing TechnologistDigital Marketing ManagerSocial Media CoordinatorSocial Media StrategistCommunity ManagerEngagement coordinatorEngagement managerMultimedia communications specialistSocial media editorVideo marketing specialistAffiliate Marketing specialistSEO StrategistSEO/Marketing ManagerPaid search managerPay-per-click managerSEM managerSEM specialistCampaign managerDemand generation managerDirector of email marketingEcommerce content specialistEcommerce marketing analystEcommerce marketing managerEmail developerEmail marketerEmail marketing strategistEmail operations manager<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一种是<span style="color: black;">按照</span>营销<span style="color: black;">目的</span>来划分<span style="color: black;">分部</span>和岗位，负责客户体验的<span style="color: black;">分部</span>，需要和网站营销更为紧密结合的岗位，例如SEO Strategist，Marketing analyst；负责用户获取的<span style="color: black;">分部</span>，则需要Paid search manager，Pay-per-click manager，SEM manager，affiliate marketing manager等角色；负责用户互动的<span style="color: black;">分部</span>，则需要像Ecommerce marketing manager，Email developer，Email marketer，Email operations manager，CRM manager等角色。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/96786031681747d59c0405e3a9eb3431~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=YEiv4u%2B9j%2BuDpfUXVWYHn3PPpwk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些数字营销岗位，在中国<span style="color: black;">亦</span>有对标岗位，如媒介经理、品牌经理、社交内容经理、搜索营销经理、电商运营经理、整合营销专家、品牌数字化营销专家；还有<span style="color: black;">按照</span>本土<span style="color: black;">状况</span>衍生和新增的岗位，短视频运营、新<span style="color: black;">媒介</span>运营、社群运营、用户运营、内容策略运营、直播策略运营。</p><strong style="color: blue;">薪资<span style="color: black;">薪水</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>美国劳工统计局（U.S. Bureau of Labor Statistics）的数据，到2022年，全美预计新增24,000个 Marketing <span style="color: black;">关联</span>职位。其中，Marketing Manager 不仅有高于其他市场岗位的<span style="color: black;">明显</span>增长，<span style="color: black;">同期</span><span style="color: black;">亦</span>是全美排名第13的高薪职位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传统的 Brand / Product Management 对国际学生<span style="color: black;">来讲</span>竞争压力很大，机会较少。<span style="color: black;">首要</span>是<span style="color: black;">因为</span>Brand Manager 职位是美国人争相竞争的 Dream Job，<span style="color: black;">机构</span>不倾向于给 Entry-Level 的国际员工 Sponsor H1B； <span style="color: black;">另一</span>，语言能力和文化背景的差异<span style="color: black;">亦</span>让国际学生在这个方向不具备<span style="color: black;">显著</span><span style="color: black;">优良</span>。而 Digital Marketing 对国际学生<span style="color: black;">来讲</span>，相对<span style="color: black;">来讲</span>机会<span style="color: black;">非常多</span>。Digital Marketing 每年 sponsor H1B 数量可观，<span style="color: black;">非常多</span><span style="color: black;">机构</span>会为 entry-level 的工作岗位 sponsor H1B。</p><span style="color: black;">按照</span>Indeed 统计，美国平均数字营销人Digital Marketer的平均年薪在59K，<span style="color: black;">按照</span><span style="color: black;">区别</span>地区的消费水平有<span style="color: black;">很强</span>区别。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cb76eea1aa974ce082576f53f4d44cc9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=1vTCs4B45WObm2VqXQ%2FyaNJN5wQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/da04e432c90d4662b1ec297d4a02e40e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=2%2FRfIiRcTxP8XECw1K7f%2Fmkb23k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>Conductor的统计，<span style="color: black;">详细</span>职能的收入<span style="color: black;">亦</span>有<span style="color: black;">区别</span>区别：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d4d97ef2e3d4d3499b338f715139dc2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=rIZe07uR0JVnjZ0FJzS0dl%2BiT%2Bg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在中国， 和数据结合紧密的营销分析岗位，<span style="color: black;">宣传</span>数据营销分析师、营销分析岗、数字营销分析，薪资<span style="color: black;">薪水</span>最具<span style="color: black;">优良</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5a94f6c4caf844cf9f209c802c281752~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=JdBmGqY%2Fug4y2GQGTgUO3xeCnJQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d070b490c85d4d528d9656ff9c880190~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Bd5fHi2QegQPopbK2yl0uETUiss%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ab9f26aced5d47ddb78e912989529d36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=fipBtiZifHlfV80LWyPZOMDD3hI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>上面岗位信息的关键词，不难<span style="color: black;">发掘</span>“数据”“建模”“投放” 是关键词，<span style="color: black;">因此呢</span>在简历和面试中，<span style="color: black;">表现</span>数据分析能力是关键。</p>整合营销专家的薪资在月薪10K 至40K，其中互联网<span style="color: black;">机构</span>的薪资<span style="color: black;">薪水</span>最为优渥，其次是电商<span style="color: black;">机构</span>，相较而言<span style="color: black;">宣传</span><span style="color: black;">机构</span>的薪资略低。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0acdd82e6d2f4a17b8cd23f8af16a91a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=RJ6nbDIeB%2B1r2NzqSjQArF2NpLQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9d1d42a4a8f24ea3ab0a5fbd1d8fc0c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=mdKi%2FziRjDo7kWzYQont%2BJ7Ep%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cda3868ff1d94e209dcedd545a1c9846~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=Nl%2FimmqNx6ugPNoL7OtCI0Z5%2FZg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，还<span style="color: black;">能够</span>申请<span style="color: black;">制品</span>营销策划、内容营销<span style="color: black;">制品</span>经理等职位，需要对国内<span style="color: black;">途径</span>有<span style="color: black;">必定</span>的<span style="color: black;">认识</span>，在面试时要展现出，你对国内数字营销环境的<span style="color: black;">认识</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/28ec7f624f0e401eb9de4b33251dba35~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=%2FZOsiB8jBqTIxXDte44KhFf6xr8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e129e474aba54f8fbbb7575b88e623a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=IeaAyeIjqImijOUDIjHNozvk%2F4M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">留学生还有一个数字营销<span style="color: black;">关联</span>的岗位，<span style="color: black;">能够</span>很好地利用在国外学习工作的经历，<span style="color: black;">便是</span>跨境电商营销<span style="color: black;">关联</span>岗位。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/77c508eef5184cf793e26c38fd8c15f0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=zsK1wOl7zJSN35tQsOzQZofMGJ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c11563a5ec334afea09e89ae5bfd9cb5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=ZnEXm5Fugd%2FRS2nix53%2B9Lz9nM0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9a6146106dbd40a2904ce5a5e2739d03~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=jF0O4P2bI7li9gaMc7R8a94Lc2Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">将来</span>职业发展路径</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Digital Marketing的细分岗位<span style="color: black;">非常多</span>，如Digital Analyst，Social Media Strategist，SEM specialist，Email marketing specialist，Affiliate Marketing specialist，SEO specialist， <span style="color: black;">然则</span><span style="color: black;">她们</span>的<span style="color: black;">将来</span>职业发展路径比较类似，除了在细分<span style="color: black;">行业</span><span style="color: black;">作为</span>首屈一指的专家，<span style="color: black;">更加多</span>的从业者将会<span style="color: black;">把握</span>多个<span style="color: black;">途径</span>的技能和打法，当<span style="color: black;">累积</span>经验之后，会从specialist <span style="color: black;">提高</span><span style="color: black;">作为</span>Marketing Manager， Senior Marketing Manager，<span style="color: black;">而后</span><span style="color: black;">作为</span>Marketing Director。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ec44f7bf4d6a4d69b1bdc04a1927d48e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=c5%2F74T%2FHnmRzx%2BXv0MF4XswgQSU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/26240c29abaa400ca77ee066b11762a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=5baFTB2nHYS3V56qWur1L%2FRNyoI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Marketing Director营销总监将要负责，将从执行层面，<span style="color: black;">提升</span>到策略和管理层面，为<span style="color: black;">机构</span>市场营销体系的战略分析、战略定位、业务架构、运营模式、竞争战略、实施规划等方面的管理工作；统领<span style="color: black;">拥有</span>多个<span style="color: black;">制品</span>线的市场营销体系；开拓<span style="color: black;">全世界</span>市场并取得<span style="color: black;">目的</span>市场份额，实现品牌建设<span style="color: black;">目的</span>；制订并监督<span style="color: black;">制品</span>及服务推广、品牌推广计划的实施效果，并对<span style="color: black;">机构</span>市场营销体系的总体业绩(软指标和硬指标)负责。</p>Marketing Director 更高一级的便是VP of Marketing，最后晋升<span style="color: black;">作为</span>Chief Marketing Officer，管理企业营销工作的最高决策者，<span style="color: black;">作为</span>企业的C-level 管理者之一。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ecca9d730d54eadaf4abf315cf4f13f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=gbOQ6Jtefn686IJKCKZ5vCCcWLg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">常用<span style="color: black;">必须</span>技能</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 数据分析数据分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已然</span><span style="color: black;">作为</span>数字营销的核心<span style="color: black;">基本</span>，将近40％的品牌，将<span style="color: black;">按照</span>数据分析来扩大其营销预算 ，而<span style="color: black;">运用</span>数据驱动型个性化的<span style="color: black;">机构</span>所产生的ROI是其营销支出的五到八倍。</p><span style="color: black;">这儿</span>指的数据分析能力，指的是<span style="color: black;">能够</span>解释在Google Analytics（分析），HubSpot，Google Keyword Planner和http://semRUSH.com等平台上找到的数据的人。专家还将跟踪页面浏览量，跳出率和一段时间内的转化等信息，并<span style="color: black;">运用</span>这些信息来改善<span style="color: black;">拜访</span>者的网络体验并<span style="color: black;">增多</span>业务转化。更重要的是，候选人<span style="color: black;">能够</span>将网站的每次<span style="color: black;">营销</span>和流量归因于<span style="color: black;">源自</span>（例如，社交<span style="color: black;">媒介</span>平台，Google付费<span style="color: black;">宣传</span>，非现场博客<span style="color: black;">文案</span>）。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. SEO和SEM</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，搜索引擎优化（SEO）和搜索引擎营销（SEM）在获取越来越多的网站<span style="color: black;">拜访</span>量方面起着重要<span style="color: black;">功效</span>。Google经常更改其搜索算法。例如，关键字用于确定您的排名，<span style="color: black;">然则</span><span style="color: black;">此刻</span>，您的排名<span style="color: black;">是由于</span>内容的质量，网站的后端，作者的个人简历等等计算出来的。<span style="color: black;">倘若</span>您要在市场营销方面<span style="color: black;">拥有</span>竞争力，则需要学习SEO的技术方面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即使您不是SEO方面的专家，您<span style="color: black;">亦</span>需要<span style="color: black;">认识</span>的基本知识：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-域名授权</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-Google Analytics关键字<span style="color: black;">科研</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-页面授权</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-反向链接策略</p><strong style="color: blue;">3. 内容创作</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数字营销完全基于内容。吸引您的内容将是您网站上将会吸引的流量。内容<span style="color: black;">能够</span>采用文字，图像，视频以及基于音频的形式，例如Podcasts。</p>指的<span style="color: black;">重视</span>的是，用于营销目的的视觉<span style="color: black;">媒介</span>，以及视觉内容的消费在数字营销中<span style="color: black;">连续</span>增长。争取用户时间和<span style="color: black;">重视</span>力的竞争非常激烈。在当今世界，仅创建<span style="color: black;">海量</span>平凡的内容（在其他数百个网站上<span style="color: black;">能够</span>找到）是<span style="color: black;">不足</span>的。相反，高质量的视觉叙事是在数字营销世界中掀起<span style="color: black;">波涛</span>，并产生参与度和转化率的<span style="color: black;">原由</span>。在这种<span style="color: black;">状况</span>下，图形设计和创造技能与以往<span style="color: black;">同样</span>重要。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 社交<span style="color: black;">媒介</span>付费<span style="color: black;">宣传</span></strong><span style="color: black;">在社交<span style="color: black;">媒介</span>上免费<span style="color: black;">宣传</span>的日子<span style="color: black;">已然</span>一去不复返了，为了在当今的社交<span style="color: black;">媒介</span>上脱颖而出，品牌需要投资付费<span style="color: black;">宣传</span>。营销人员需要确定<span style="color: black;">宣传</span>的外观，向谁投放<span style="color: black;">宣传</span>以及在Facebook，Twitter和Instagram等<span style="color: black;">途径</span>上投放多少<span style="color: black;">宣传</span>。满足<span style="color: black;">目的</span>受众<span style="color: black;">不仅</span>是创建业务页面，正确的标签，<span style="color: black;">定时</span>发布以及当然<span style="color: black;">关联</span>的内容<span style="color: black;">亦</span>很重要。接触用户并<span style="color: black;">保证</span>你的内容在社交<span style="color: black;">媒介</span>上，分配给正确的受众。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 电子邮件营销</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人们认为电子邮件是一种非常古老的东西，<span style="color: black;">无</span>人<span style="color: black;">能够</span>阅读电子邮件，这是一种传统的方式。但这是绝对错误的。尽管如此，仍有<span style="color: black;">非常多</span>人阅读电子邮件。</p>电子邮件是与客户保持联系的最佳方式之一。要<span style="color: black;">创立</span>有效的电子邮件营销策略，您必须<span style="color: black;">熟练</span>正确的工具和策略。市场上有几种电子邮件营销工具。<span style="color: black;">有些</span>流行的电子邮件营销工具是Klaviyo、Sendgrid 和MailChimp。从这些工具中，<span style="color: black;">认识</span><span style="color: black;">关联</span>的表现，例如点击率，电子邮件打开率等，这将有助于制定基本的电子邮件营销策略。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. Google AdWords和PPC</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多企业可能大<span style="color: black;">都数</span>都<span style="color: black;">已然</span>接受了按点击付费的趋势，即PPC，它是Google上的付费<span style="color: black;">宣传</span>。这款付费<span style="color: black;">宣传</span>已<span style="color: black;">帮忙</span>该<span style="color: black;">机构</span>进行了大幅度的扩张，并达到并产生了更高的收入，还能够传播品牌知名度。</p>为了有效地执行PPC，您需要能够<span style="color: black;">运用</span>Google AdWords和Google Analytics（分析）<span style="color: black;">认识</span>策略，优化<span style="color: black;">宣传</span>系列并对其进行报告。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7. 移动端营销</strong>移动营销是<span style="color: black;">经过</span>针对<span style="color: black;">全部</span>应用程序，社交<span style="color: black;">媒介</span><span style="color: black;">途径</span>和网站中的智能手机和其他移动设备进行优化的方式来共享品牌或业务。<span style="color: black;">做为</span>一种营销策略，与仅专注于台式机数字营销流程相比，移动营销<span style="color: black;">能够</span>使企业吸引<span style="color: black;">更加多</span>的受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面试考点解析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q1) What is SEO（Search engine optimization）?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: SEO is Search Engine Optimization. SEO is a technique to increase traffic quality to your website. It is possible through organic search engine results.</p>SEO是搜索引擎优化。SEO是一种<span style="color: black;">加强</span>网站流量质量的技术。这是可能<span style="color: black;">经过</span>有机搜索引擎的结果。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7e2107a2f70473bbf0d58d8779f101d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=zdUSoNdmCqWkKLdrlQje81%2Bbecg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q2) Explain what page and off-page optimization</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Improve pages by choosing websites in the rankings ranking in the search engine rankings. On the page, Optimization is made live on the live web page.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>在搜索引擎排名中<span style="color: black;">选取</span>排名靠前的网站来改进页面。在页面上，优化是在活动的web页面上进行的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Off-page optimization changes are made to Off-Site. These changes result in positive search engine rankings.</p>离线优化更改将对离线进行更改。这些变化<span style="color: black;">引起</span>积极的搜索引擎排名。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9f6b1f7c62734e4da3d185a9e94856c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=GG1HyyWJSdo86hKByTtBHUeKjnM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q3) What is digital marketing?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Digital marketing online refers to any marketing activity. It points to brand marketing strategies through the Internet. Besides, such techniques include：</p>网络数字营销<span style="color: black;">指的是</span>任何营销活动。它指出了<span style="color: black;">经过</span>互联网进行品牌营销的策略。<span style="color: black;">另外</span>，这些技术<span style="color: black;">包含</span>，
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM (Search Engine Marketing)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO (Search engine optimization)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SMM (Social Media Marketing)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Web Analytics</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Email Marketing and</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Content marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM(搜索引擎营销)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高级行政<span style="color: black;">专家</span>(搜索引擎优化)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SMM(社交<span style="color: black;">媒介</span>营销)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销和内容营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q4) What action should be taken if you refuse to accept your advertisement?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: If your advertisement is not denied, analyze the reason for the denial. Solve the problem. After editing the approval status must wait.</p><span style="color: black;">倘若</span>你的<span style="color: black;">宣传</span><span style="color: black;">无</span>被拒绝，分析拒绝的<span style="color: black;">原由</span>。<span style="color: black;">处理</span>这个问题。编辑<span style="color: black;">准许</span>状态后必须等待。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1c85500a2efd4181855c15e045d6cb64~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=8X0GPOnoSAFdHNKxPmR7Xd%2FU4Go%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q5) How is digital marketing classified?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: There are two types of digital marketing,Internal marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Selling goods and services through incoming sales practices,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO (search engine optimization)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SMM (Social Media Marketing),</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Content Marketing and Branding It creates awareness about the company and services.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有两种类型的数字营销，内部营销<span style="color: black;">经过</span><span style="color: black;">营销</span>实践<span style="color: black;">营销</span>商品和服务，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高级行政<span style="color: black;">专家</span>(搜索引擎优化)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容营销和品牌 它能<span style="color: black;">加强</span><span style="color: black;">机构</span>和服务的知名度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q6) What to explain the mainstreaming?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Tag Streaming means the best key selection of the website based on its destination in order to develop traits and organic traps based on analyzes and goals.</p>标签流<span style="color: black;">指的是</span><span style="color: black;">按照</span><span style="color: black;">目的</span>对网站进行最优的密钥<span style="color: black;">选取</span>，从而在分析和<span style="color: black;">目的</span>的<span style="color: black;">基本</span>上形成特征和有机陷阱。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q7) Specify some of the useful digital marketing tools.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Some of the useful digital marketing tools,Semrush Google Alert Google Trends Google Analytics Submit Express link reputation Open Site Explorer Key discovery</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些有用的数字营销工具<span style="color: black;">包含</span>：，Semrush谷歌提醒，谷歌趋势，谷歌分析，提交快捷链接，关键<span style="color: black;">发掘</span></p>The digital point is the main observer Stumble upon Favicon generator Crazy egg tropics and XML map generator
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q8) What are the areas for using your keywords to improve website rankings?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: For best ranking, you have to place the following keywords:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Web site header</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Meta tag</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Web site URL</p>Titles and Web page content
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f505977254604b8a8dc3b467590c0706~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780538&x-signature=MUQyvnioBqmrdREovHAvCUyqPfw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q9) What is Google Ads?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Google Ads is an advertising service.Businesses use it to show ads on Google and its advertising network. It is the world’s most popular PPC advertising system. It provides businesses with a budget for business. Paid by clicking on ads. The advertising service focuses on keywords.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌Ads是一个<span style="color: black;">宣传</span>服务。企业用它在谷歌和它的<span style="color: black;">宣传</span>网络上<span style="color: black;">表示</span><span style="color: black;">宣传</span>。它是世界上最受欢迎的PPC<span style="color: black;">宣传</span>系统。它为企业<span style="color: black;">供给</span>业务预算。点击<span style="color: black;">宣传</span>支付。<span style="color: black;">宣传</span>服务关注关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Adwords is the framework that Google has intended to help with advertising item or administrations in Google web search tool and its partnered locales. It will put a content advertisement that shows up when individuals scan for expressions related to your advertising.</p>Google Ads是谷歌旨在<span style="color: black;">帮忙</span>谷歌网络搜索工具及其合作地区的<span style="color: black;">宣传</span>项目或管理的框架。它会<span style="color: black;">表示</span>一个内容<span style="color: black;">宣传</span>，当个人扫描与你的<span style="color: black;">宣传</span><span style="color: black;">关联</span>的表达。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q10) Do you name some Google Ads advertising extensions?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Invitations to extensions 邀请扩展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Call extension 调用扩展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Improve extension <span style="color: black;">加强</span>扩展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Structured snippet extension 结构片段的扩展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Extension layout 扩展的布局</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Link location extension 链接位置扩展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Application extension应用程序扩展 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q11) What is the search for money?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: SEO is a type of paid advertising where the paid search site owners pay a fee displayed on their site top search engine results pages. In the SERPs, payment results are shown when some users enter the search query with those words.</p>搜索引擎优化是一种付费<span style="color: black;">宣传</span>，付费搜索网站的所有者支付<span style="color: black;">必定</span>的<span style="color: black;">花费</span>，<span style="color: black;">表示</span>在<span style="color: black;">她们</span>的网站的顶级搜索引擎结果页面上。在serp中，当<span style="color: black;">有些</span>用户<span style="color: black;">运用</span>这些单词输入搜索<span style="color: black;">查找</span>时，将<span style="color: black;">表示</span>付款结果。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q12) Define the key point?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Words are comments and topics that define what your website content is. SEO, those search engines enter words and phrases, also called “search queries”. It refers to the keyword or phrases in a web page, the key point.</p>文字是定义网站内容的评论和主题。搜索引擎优化，这些搜索引擎输入单词和短语，<span style="color: black;">亦</span><span style="color: black;">叫作</span>为“搜索<span style="color: black;">查找</span>”。它指的是网页中的关键字或短语，即关键点。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q13) Want to define side SEO?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: On-line SEO is practiced to gain high rankings for specific web pages and to obtain more relevant traffic in search engines. It refers to both a web page content and HTML source code that can be optimized, against off-page SEO, which links links and other external signals.</p>在线搜索引擎优化是为了<span style="color: black;">得到</span>特定网页的高排名，并在搜索引擎中<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">关联</span>的流量。它指的是一个网页内容和HTML源代码，<span style="color: black;">能够</span>优化，反对离线SEO，其中链接链接和其他<span style="color: black;">外边</span>信号
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q14) Define Off-Off SEO?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Answer: Off-offs marks techniques that can be used to improve the position of a website in the SERPs. This is related to advertising activities such as social media outside of the borders of any web page to increase the search website and its search ranking.</p>off-off标记可用于改进网站在serp中的位置的技术。这与<span style="color: black;">宣传</span>活动<span style="color: black;">相关</span>，如社交<span style="color: black;">媒介</span>在任何网页的边界之外<span style="color: black;">增多</span>搜索网站及其搜索排名。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q15) What is the long tail</p>Answer: A long-term word is a keyword phrase or phrases containing 4+ words that make the search results (SERPs) more specific.
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">长时间</span>的词是一个关键字短语或短语<span style="color: black;">包括</span>4个以上的词，使搜索结果(serp)更<span style="color: black;">详细</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">For example: long-tail keywords contain 4+ words. Long-tail keywords get low search traffic, but it is easy to rank compared to the single word key.</p>例如:长尾关键字<span style="color: black;">包括</span>4个以上的单词。长尾关键词的搜索流量很低，但与单字键相比，很容易进行排名
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