亚马逊怎么样经过站外引流，降低成本，增加订单，新手必学
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/73357d86df634bad8737f26c3cdc1638~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780504&x-signature=wjAaCWUQRZ7OMKPAl3oSnDHMYlk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：图虫创意</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一：什么是站外引流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外引流是相<span style="color: black;">针对</span>站内引流的一种推广方式，顾名思义<span style="color: black;">便是</span>从外面的流量池的流量<span style="color: black;">持续</span>注入到自己的店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打个比方，<span style="color: black;">大众</span>都在亚马逊这个大的流量池混饭吃，能<span style="color: black;">不可</span>吃饱，要看亚马逊平台给多少流量，哪天亚马逊把给你流量的水龙头给关了，那你的店铺就GG了。这个时候，<span style="color: black;">咱们</span>不妨抬头看天，看看能<span style="color: black;">不可</span>从其他的流量池搞点流量过来，救救急。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小A把目光投向了Facebook群组，<span style="color: black;">由于</span>那里有<span style="color: black;">非常多</span>爱买性价比高<span style="color: black;">制品</span>的美国大妈，这些大妈平时没事就<span style="color: black;">爱好</span>拼团，毕竟量大从优，自己还能挣点佣金，<span style="color: black;">补助</span>下家用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他打开了Facebook，继续和那个团<span style="color: black;">成长</span>妈聊了起来，这次他想推销一波电热毯，<span style="color: black;">帮忙</span>欧美老<span style="color: black;">大众</span>度过寒冬。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小B觉得自己的<span style="color: black;">制品</span>设计的很时尚，更倾向于找Ins 网红帮他测评，毕竟他这个<span style="color: black;">制品</span>类目毕竟垂直，受众还是很愿意看网红的测评和<span style="color: black;">意见</span>的，于是他打开了他的Ins，给一个身材火辣的网红，发出了合作邀约信。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小C看着海外仓滞销的库存，急的冒汗，<span style="color: black;">忽然</span>想起来他的表姐之前在Deals网站，做打折促销，把几十万的收据线和充电器给清空了，马上给他表姐打了<span style="color: black;">tel</span>，咨询deals网站怎么做促销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几个案例都是站外推广的几种形式，其实站外推广没什么<span style="color: black;">奥秘</span>，接触的多了，就觉得很简单了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说完了站外推广，再说下站内推广的方式，让<span style="color: black;">大众</span>更全面的理解亚马逊、速卖通这些平台的推广手法，毕竟技多不压身<span style="color: black;">吗</span>。站内引流其实<span style="color: black;">便是</span>2个，一个是<span style="color: black;">包含</span>SEO优化，<span style="color: black;">亦</span>有的叫listing优化；一个是SEM优化，<span style="color: black;">亦</span>有的叫<span style="color: black;">宣传</span>优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营的底层<span style="color: black;">规律</span>都是<span style="color: black;">经过</span><span style="color: black;">增多</span><span style="color: black;">制品</span>在用户眼前的<span style="color: black;">揭发</span>，<span style="color: black;">增多</span>用户的点击，从而<span style="color: black;">增多</span>店铺的浏览时间，<span style="color: black;">增多</span>店铺的订单，<span style="color: black;">增多</span>店铺的评论，从而<span style="color: black;">最后</span><span style="color: black;">增多</span><span style="color: black;">全部</span>店铺在某个细<span style="color: black;">归类</span>目的权重，<span style="color: black;">提高</span>店铺在平台站内的排名，<span style="color: black;">最后</span>实现店铺霸占这个细<span style="color: black;">归类</span>目的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说完了理论，再说个<span style="color: black;">详细</span>的案例，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>更好地理解。<span style="color: black;">例如</span>说你们是做电热毯的，英文关键词是Electric blankets。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>天气冷了，老外过冬想买电热毯，<span style="color: black;">这般</span>子冬天过得舒服点。他打开Amazon APP，<span style="color: black;">或</span>在电脑输入www.amazon.com，<span style="color: black;">转</span>到亚马逊主页，这个时候他输入Electric blankets这个关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出<span style="color: black;">此刻</span>他眼帘的有2种<span style="color: black;">状况</span>，一个是<span style="color: black;">无</span>投放亚马逊<span style="color: black;">宣传</span>的，当然这种概率<span style="color: black;">实质</span>中很少<span style="color: black;">出现</span>，就会有好几个自然排名前十的卖电热毯的店铺展<span style="color: black;">此刻</span>他的面前，老外<span style="color: black;">经过</span>看<span style="color: black;">她们</span>电热毯的价格，店铺星级，购买数量 ，评论数量，<span style="color: black;">照片</span>，标题描述，<span style="color: black;">而后</span>再去<span style="color: black;">选取</span>点击。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如说咱们卖电热毯的店铺排到了<span style="color: black;">第1</span>页<span style="color: black;">第1</span>的位置，老外点击进入咱们店铺，<span style="color: black;">而后</span>购买了一条电热毯，<span style="color: black;">那样</span>这个过程<span style="color: black;">便是</span>咱们站内SEO做的好的一个 <span style="color: black;">详细</span>的呈现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们说下第二种<span style="color: black;">状况</span>，有投放亚马逊<span style="color: black;">宣传</span>的，这种<span style="color: black;">每日</span>都在<span style="color: black;">出现</span>。老外输入电热毯，看到咱们的<span style="color: black;">宣传</span>，点击<span style="color: black;">宣传</span>，<span style="color: black;">而后</span>去购买，这个过程<span style="color: black;">便是</span>咱们站内<span style="color: black;">宣传</span>做的好的一个呈现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个过程没啥缺点，<span style="color: black;">独一</span>的缺点<span style="color: black;">便是</span>费钱，<span style="color: black;">由于</span>付费广告就像水龙头接水，<span style="color: black;">宣传</span>停了，水龙头<span style="color: black;">亦</span>就没水了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A：<span style="color: black;">为何</span>站外引流<span style="color: black;">作为</span>趋势</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台内部流量随着卖家数量的<span style="color: black;">增多</span>，流量竞争日趋加剧，站内<span style="color: black;">宣传</span>竞争更加激烈，<span style="color: black;">宣传</span>支出越来越多，<span style="color: black;">制品</span>价格又不敢<span style="color: black;">加强</span>，ROI越来越低，利润越来越低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">起始</span>思考出路，站外推广<span style="color: black;">逐步</span>发展起来，符合<span style="color: black;">更加多</span>卖家<span style="color: black;">针对</span>多元化流量的<span style="color: black;">需要</span>，避免把鸡蛋放在同一个篮子里，更好地规避<span style="color: black;">危害</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外引流是一种主动出击的营销方式，在各个推广<span style="color: black;">途径</span>主动介绍你们<span style="color: black;">机构</span>的品牌及<span style="color: black;">制品</span>，更有利于<span style="color: black;">增多</span>品牌知名度，<span style="color: black;">加强</span>声誉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B：亚马逊站内引流痛点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>亚马逊网站统计，亚马逊在<span style="color: black;">全世界</span><span style="color: black;">持有</span>超过 3亿个活跃客户账户和超过 190 万个<span style="color: black;">营销</span>合作伙伴，亚马逊的站内流量很大，<span style="color: black;">然则</span>竞争<span style="color: black;">亦</span>很激烈，加上<span style="color: black;">持续</span>涌入的中国卖家，亚马逊的庞大站内流量，在几百万中国卖家面前就<span style="color: black;">显出</span>杯水车薪了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>亚马逊站内<span style="color: black;">制品</span>同质化严重，<span style="color: black;">制品</span><span style="color: black;">无</span>独特的卖点，不是<span style="color: black;">制品</span>功能驱动型的，而是流量驱动型的，就这造<span style="color: black;">成为了</span><span style="color: black;">大众</span>疯狂内卷，你<span style="color: black;">能够</span>卖19.99美金包邮，我就<span style="color: black;">能够</span>卖16.99美金包邮，<span style="color: black;">最后</span>便宜了大洋彼岸的美国消费者，国内的卖家反而没挣到几个钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>大部分卖家的做法都是短期<span style="color: black;">经过</span>疯狂投入亚马逊站内<span style="color: black;">宣传</span>，抢占流量，获取点击和订单，从而<span style="color: black;">加强</span>自己店铺的权重，慢慢<span style="color: black;">累积</span>在亚马逊的自然排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说我先砸3个月<span style="color: black;">宣传</span>，<span style="color: black;">每一个</span>月10-20万人民币，把CPC给拉起来，把<span style="color: black;">哪些</span>出不起<span style="color: black;">宣传</span>费的中小卖家给排挤出去，<span style="color: black;">这般</span>子自己的护城河就看起来高了。毕竟死道友，不死贫道，是亚马逊站内推广的常规打法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>这种打法<span style="color: black;">亦</span>有很大的缺陷，那<span style="color: black;">便是</span>你<span style="color: black;">能够</span>把中小卖家给排挤出去，<span style="color: black;">然则</span>大卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>把你给挤出去，<span style="color: black;">尤其</span>是资本进场跨境电商赛道。<span style="color: black;">能够</span>投3个月<span style="color: black;">宣传</span>，<span style="color: black;">每一个</span>月10-20万人民币，资本加持的<span style="color: black;">机构</span><span style="color: black;">能够</span>投6个月<span style="color: black;">宣传</span>，<span style="color: black;">每一个</span>月<span style="color: black;">宣传</span>费100-200万人民币，到时候你还怎么玩？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说<span style="color: black;">近期</span>海外版拼多多，就在疯狂砸钱，<span style="color: black;">经过</span>海量的<span style="color: black;">宣传</span><span style="color: black;">揭发</span>、红人合作、<span style="color: black;">媒介</span>测评，获取新客户，这种打法99%的卖家都复制不了，毕竟人家那是真有钱，是吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">价值高的类目<span style="color: black;">经过</span>热销词上架新品，做关键词等很难<span style="color: black;">得到</span>流量及排名，反之价值低的类目本身流量不高，做上排名流量<span style="color: black;">亦</span>不多。并且手动上新消耗<span style="color: black;">海量</span>时间，ERP搬运权重又低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>使用优惠券进行推广，<span style="color: black;">优良</span>是<span style="color: black;">能够</span>在<span style="color: black;">短期</span>内<span style="color: black;">得到</span><span style="color: black;">很强</span>的流量，<span style="color: black;">然则</span>却很难<span style="color: black;">精细</span>人群，<span style="color: black;">没法</span><span style="color: black;">得到</span><span style="color: black;">优秀</span>的买家，容易<span style="color: black;">引起</span>亏损。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费<span style="color: black;">宣传</span>如直通车等，需要运营人员有较强的数据分析能力以及变通能力，需要随时关注且能<span style="color: black;">按照</span><span style="color: black;">宣传</span>效果<span style="color: black;">即时</span>做<span style="color: black;">调节</span>。<span style="color: black;">通常</span>运营人员都是运营多个平台<span style="color: black;">或</span>多个店铺，比较难以<span style="color: black;">即时</span><span style="color: black;">调节</span>从而达到最优效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且，站内频繁推广会<span style="color: black;">增多</span>粉丝和用户的厌倦心理，反而会对店铺评分有<span style="color: black;">消极</span>的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二：站外推广成功要素</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广<span style="color: black;">由于</span>形式的多样化而需要运营人员有足够的专业能力，并且需要耐心分析，<span style="color: black;">累积</span>资源。以下是站外推广的几个要素：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A：认知决定方向，避免低质量流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>互联网存在<span style="color: black;">各样</span>各样的论坛，网站和平台，在<span style="color: black;">选取</span>合作伙伴前，需要仔细甄别网站的类型，<span style="color: black;">是不是</span>是<span style="color: black;">优秀</span>流量，<span style="color: black;">是不是</span>和店铺<span style="color: black;">制品</span>及品牌调性符合。<span style="color: black;">例如</span>，<span style="color: black;">选取</span>合作测评的网站，<span style="color: black;">能够</span><span style="color: black;">经过</span>关键词搜索，找到自然排名前20的网站，<span style="color: black;">经过</span>similarweb一一整理网站信息，<span style="color: black;">包含</span>，月<span style="color: black;">拜访</span>量，流量<span style="color: black;">途径</span>占比，<span style="color: black;">重点</span>用户<span style="color: black;">源自</span>国家，网站权重，网站<span style="color: black;">重点</span>的内容，更新频率等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/85f63618bfde47ca9c499ae52391c6b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780504&x-signature=JQxiiLLFDkQ%2FhEtTiEaglIhBW%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Similarweb</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>以上信息，<span style="color: black;">能够</span>看出这个网站<span style="color: black;">是不是</span>跟<span style="color: black;">咱们</span>要推广的<span style="color: black;">制品</span><span style="color: black;">关联</span>，<span style="color: black;">是不是</span>符合<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>市场国家，流量<span style="color: black;">是不是</span>是自然流量占据<span style="color: black;">重点</span>部分等。<span style="color: black;">仅有</span>高质量且匹配的网站<span style="color: black;">才可</span>为<span style="color: black;">咱们</span>的店铺带来高质量的流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，避免认知误区，网站流量越高越好。网站流量高确实是一大<span style="color: black;">优良</span>，<span style="color: black;">然则</span><span style="color: black;">倘若</span>他日更新较多，且测评内容<span style="color: black;">不可</span>展示在首页，内容类目繁杂，什么都写，<span style="color: black;">那样</span>合作内容就很难被用户<span style="color: black;">发掘</span>，<span style="color: black;">没法</span>达到推广引流的效果。在寻找合作网站的时候，中小型网站，<span style="color: black;">然则</span>内容<span style="color: black;">精细</span>匹配的，是最佳的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">论坛<span style="color: black;">或</span>博客网站，除了<span style="color: black;">平常</span>测评<span style="color: black;">文案</span>外，banner<span style="color: black;">宣传</span><span style="color: black;">亦</span>是一个<span style="color: black;">能够</span><span style="color: black;">选取</span>的合作项目，直接在首页展示banner<span style="color: black;">宣传</span>，是最直接的<span style="color: black;">制品</span><span style="color: black;">揭发</span>方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B：把控推广节奏，最大化推广效果</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整合营销<span style="color: black;">方法</span>有些<span style="color: black;">伴侣</span><span style="color: black;">已然</span>接触过，运营在制定推广策略时，需要把各个<span style="color: black;">途径</span>的推广节奏<span style="color: black;">根据</span><span style="color: black;">途径</span><span style="color: black;">优良</span>有序<span style="color: black;">摆列</span>实施。<span style="color: black;">例如</span>，黄金落地页是<span style="color: black;">第1</span>步，优化落地页，<span style="color: black;">仔细</span>介绍<span style="color: black;">制品</span>内容，<span style="color: black;">优良</span>，案例介绍等，让所有的后续推广有收口路径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社媒推广随后，<span style="color: black;">平常</span>运营的社媒<span style="color: black;">途径</span>是发布新品及活动推广的重要路径，<span style="color: black;">经过</span>制作符合社媒推广的图文视频等吸引用户点击到落地页，达到用户深度孵化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮件运营必不可少，常年<span style="color: black;">累积</span>的订阅用户，<span style="color: black;">此时</span><span style="color: black;">能够</span>再次发送<span style="color: black;">关联</span>内容，对点击率高，活跃度高的用户发送深度内容，对活跃度低的用户发送有吸引力的促销内容，激活用户，<span style="color: black;">同期</span>都回流到黄金落地页，深度孵化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除站外<span style="color: black;">宣传</span>，还<span style="color: black;">能够</span><span style="color: black;">增多</span>专业<span style="color: black;">媒介</span>测评，KOL合作等方式，加大全域品牌<span style="color: black;">揭发</span>，从而由站内到站外全方位的推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">步步为营的推广更加能否突破用户防线，<span style="color: black;">增多</span>用户信任度，<span style="color: black;">最后</span><span style="color: black;">增多</span>订单转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C：做好站内优化，<span style="color: black;">加强</span>转化率</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广能够取得成功，一个很重要的<span style="color: black;">原因</span>是站内优化。好比一个人<span style="color: black;">不可</span>只是做到外在的光鲜而<span style="color: black;">不顾及</span>内在的修养，金玉其外，败絮其中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广是一种主动出击的推广方式，<span style="color: black;">经过</span><span style="color: black;">优秀</span>的测评<span style="color: black;">文案</span>，测评视频等吸引用户点击购买链接<span style="color: black;">或</span>店铺链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺及listing优化至关重要，<span style="color: black;">是不是</span><span style="color: black;">运用</span>有吸引力的标题，<span style="color: black;">是不是</span><span style="color: black;">仔细</span>介绍<span style="color: black;">制品</span>特点，<span style="color: black;">是不是</span><span style="color: black;">运用</span>高清的<span style="color: black;">照片</span>，<span style="color: black;">是不是</span>有用户的<span style="color: black;">优秀</span>点评等，都决定用户<span style="color: black;">是不是</span>能够成交。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5901a8b843574bd69db9a04a5a96d4c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780504&x-signature=NkhvWUTEde4EgdzqzO5IuoBLnHE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Amazon</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，站内是成交的最后一步，做好站内优化，不论是<span style="color: black;">提高</span>站内排名还是成功孵化站外流量，都有着重要的<span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三：站外引流的<span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A：<span style="color: black;">加强</span><span style="color: black;">制品</span>利润，避免低价竞争</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做亚马逊的<span style="color: black;">非常多</span>卖家都是拼价格的，<span style="color: black;">制品</span>外观、功能都差不多，加上<span style="color: black;">大众</span>都是在亚马逊这个流量池内卷，很难卖出高价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>咱们跳出亚马逊这个流量池，去站外做推广，效果就完全不<span style="color: black;">同样</span>了，站外的用户群体和亚马逊用户群体不<span style="color: black;">同样</span>，价格感知度<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说<span style="color: black;">一样</span>卖袜子，京东的<span style="color: black;">制品</span>价格就比淘宝贵<span style="color: black;">有些</span>，淘宝的比拼多多又贵<span style="color: black;">有些</span>，<span style="color: black;">便是</span>这个道理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的<span style="color: black;">制品</span>，客户支付高<span style="color: black;">有些</span>价格，咱们的利润就高<span style="color: black;">有些</span>，避免低价竞争。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B：<span style="color: black;">提高</span><span style="color: black;">制品</span>排名，获取<span style="color: black;">更加多</span>流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广<span style="color: black;">能够</span>自然<span style="color: black;">增多</span>店铺的点击，浏览页面，加入购物车，购买<span style="color: black;">制品</span>，留下好评，这些都是有利于<span style="color: black;">提高</span>咱们店铺在亚马逊的权重的，从而<span style="color: black;">增多</span><span style="color: black;">制品</span>和<span style="color: black;">全部</span> 店铺的排名，<span style="color: black;">最后</span>获取<span style="color: black;">更加多</span>的自然流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打个比方，一个美国客户搜索2022最火的取暖炉子，在一个测评网站看到了你们的<span style="color: black;">制品</span>链接，<span style="color: black;">而后</span>点击这个链接，进入你们的亚马逊店铺，并<span style="color: black;">最后</span>购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如说有100个<span style="color: black;">这般</span>的美国客户<span style="color: black;">经过</span>测评网站，YouTube链接来到你们亚马逊店铺购买，并留下评论，必然<span style="color: black;">提高</span>你们这个listing排名 。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他客户在亚马逊自然搜索取暖炉子，你们的listing排名页面，会排在前面，<span style="color: black;">增多</span><span style="color: black;">增多</span>店铺的流量和订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四：4个最常用的站外推广<span style="color: black;">途径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. Deal站推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Deals网站推广，<span style="color: black;">便是</span>去<span style="color: black;">哪些</span>大的折扣网站做推广，像slickdeals, dealsews等网站，这种网站<span style="color: black;">需求</span>的折扣力度很高，在这种网站做推广，价格<span style="color: black;">必定</span>要便宜。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/23c133cec61744e294883087f131ec40~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780504&x-signature=%2F738qaUIsDa8aqQyxeobLeneA1I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Slickdeals</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>在这个网站做促销的，都是和网站的版主关系比较好，<span style="color: black;">才可</span>发帖做促销，新手很难发帖的，除非你的账号权重比较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些<span style="color: black;">伴侣</span>的库存在美国海外仓，卖不掉，就会<span style="color: black;">思虑</span>上Deals网站做促销，早点卖掉库存，拿回货款，<span style="color: black;">增多</span>现金流周转。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B. <span style="color: black;">关联</span>品类博客发帖</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主网红测评<span style="color: black;">重点</span><span style="color: black;">便是</span>在博主的网站上面，以图文并茂形式展示你的<span style="color: black;">制品</span>细节，适合用户买<span style="color: black;">制品</span>时候做参考意见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主类网红<span style="color: black;">平常</span>的合作方式<span style="color: black;">便是</span>reviews测评<span style="color: black;">文案</span>，找到<span style="color: black;">她们</span>邮箱，去联系博主。给<span style="color: black;">她们</span>发邮件联系就<span style="color: black;">能够</span>了，<span style="color: black;">通常</span>大<span style="color: black;">有些</span>的站点有专门的<span style="color: black;">宣传</span><span style="color: black;">分部</span>，会有专门的marketing<span style="color: black;">分部</span>和你联系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说top 10 best led mirrors in 2022，假如说你们是做led智能镜子的，这篇博客下面有2个你们的链接，就会有<span style="color: black;">非常多</span>读者点击链接，<span style="color: black;">转</span>到你们的亚马逊店铺。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3a84d3261a754bb9a194b6969c9fc5e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727780504&x-signature=4Yrnch3TzyhYCXIkvpmNMmdXR5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span> GoogleSearch</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">便是</span><span style="color: black;">关联</span>品类博客发帖的站外推广形式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C. 社媒群组推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社媒推广顾名思义<span style="color: black;">便是</span>去各个社交<span style="color: black;">媒介</span>群体发帖，这个群组有点类似百度贴吧那种形式，<span style="color: black;">由于</span>不限制群组的人数，最多的群组有几十万人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>群组是很垂直的，<span style="color: black;">例如</span>说专门做户外钓鱼的，里面交流的都是关于钓鱼的，哪种钓竿比较好，哪种路亚好，哪种鱼线坚固等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个时候你在里面分享<span style="color: black;">有些</span>钓鱼经验，顺便推广下你们的钓鱼竿，<span style="color: black;">亦</span>会有<span style="color: black;">非常多</span>群友去你的店铺查看，<span style="color: black;">最后</span>并购买，这种<span style="color: black;">便是</span>社媒群组推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D. 网红推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网红合作<span style="color: black;">重点</span>是和国外网红沟通测评咱们的<span style="color: black;">制品</span>，<span style="color: black;">而后</span>上传到<span style="color: black;">她们</span>的频道，挂上咱们的链接，<span style="color: black;">经过</span>他的链接来<span style="color: black;">咱们</span>店铺购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网红的流量大，<span style="color: black;">揭发</span>多，方便客户<span style="color: black;">认识</span>咱们的<span style="color: black;">制品</span><span style="color: black;">运用</span>细节，给店铺引流，带来品牌<span style="color: black;">揭发</span><span style="color: black;">或</span>业绩增长，以及为后期<span style="color: black;">长时间</span>合作做铺垫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>网红营销还是一个投入产出比蛮高的一个<span style="color: black;">途径</span>，<span style="color: black;">非常多</span>跨境电商<span style="color: black;">机构</span>有专门的网红营销专员这个岗位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五：站外推广的3个<span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 找到适合自己的推广<span style="color: black;">途径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的推广<span style="color: black;">途径</span>都是有用的，但不是所有的<span style="color: black;">途径</span>都对咱们有用，咱们要结合自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>，找到最适合咱们自己的推广<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说你们<span style="color: black;">制品</span>客单价比较高，网红测评这个<span style="color: black;">途径</span>经过测试，是成单最快的，那你们<span style="color: black;">能够</span>后期加大网红测评这个<span style="color: black;">途径</span>的推广预算。Deals 网站效果不是很<span style="color: black;">显著</span>，那后期就适当减少Deals网站的促销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B. 量力而行，循序渐进</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打个比方，你们<span style="color: black;">机构</span>亚马逊站外推广的预算是<span style="color: black;">一月</span>5万块钱，那就做5万块钱的推广预算，<span style="color: black;">根据</span>5万块钱的预算，去做相对应的<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你们同行<span style="color: black;">一月</span>亚马逊站外推广的<span style="color: black;">花费</span>有20万块钱，<span style="color: black;">那样</span><span style="color: black;">她们</span>有些策略和打法，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">科研</span>下，但<span style="color: black;">不可</span><span style="color: black;">所有</span>借鉴<span style="color: black;">她们</span>的打法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等后期<span style="color: black;">咱们</span>销量达到同行的体量，再做20万块钱<span style="color: black;">一月</span>的推广预算，做到量力而行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C. 把握好<span style="color: black;">危害</span>，<span style="color: black;">安稳</span>过度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在和海外红人对接，Deals网站负责人对接时，重要的信息沟通用邮件来沟通，<span style="color: black;">由于</span>邮件沟通更有法律依据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后达成合作时，要签署对应的合同，<span style="color: black;">保证</span>自己的权益，万一<span style="color: black;">最后</span>要打官司啥的，咱们<span style="color: black;">亦</span>有个<span style="color: black;">保准</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q4 旺季马上就到了，<span style="color: black;">期盼</span>各位卖家大麦，过年有个好心情。优化好自己的listing，做好站外推广，订单多多，接到手软，2023更上一层楼。</p><span style="color: black;">文案</span><span style="color: black;">源自</span>：公众号：好学的Jack
我完全同意你的观点，说得太对了。 楼主的文章深得我心，表示由衷的感谢！ 你字句如珍珠，我珍藏这份情。
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