超仔细教程！亚马逊卖家这般挖掘和优化关键词早就上首页了
<span style="color: black;">点击<span style="color: black;">蓝字</span><span style="color: black;"> → 右上角设置星标<span style="color: black;">★</span></span></span><span style="color: black;">，跨境干货不<span style="color: black;">错失</span></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境无忧</span></strong><span style="color: black;">ID:STLB-36HAPPY</span></span></a><a style="color: black;"><span style="color: black;">跨境电商：找平台，开账号，找<span style="color: black;">制品</span>，缺人才，要培训，欧洲VAT税务，国际商标专利，国内外<span style="color: black;">机构</span>注册，做账报税，银行开户，账号申诉，金融贷款，就上跨境无忧</span></a><span style="color: black;">！</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1jRCBvMmLfpsibUwP3uw4ic2pcuv4HF1FthfYP6daySphfuwprt7PAQicg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文将引导你<span style="color: black;">逐步</span>全面且精确的亚马逊关键词<span style="color: black;">科研</span>。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">进程一：寻找关键词</span></strong></span><span style="color: black;"><span style="color: black;">首要卖家<span style="color: black;">需要</span>创建一个“潜在关键词列表”。<span style="color: black;">这里</span><span style="color: black;">基本</span>上，卖家再运用软件东西来<span style="color: black;">检测</span>它们<span style="color: black;">是不是</span>值得运用，<span style="color: black;">而后</span>毕竟只<span style="color: black;">包括</span>最<span style="color: black;">关联</span>的关键字。以下会触及到关键词搜索的多种办法，<span style="color: black;">基本</span>都值得卖家去尝试。你或许<span style="color: black;">经过</span>一两个就能抵达80%的预期效果，但剩余的20%<span style="color: black;">便是</span>与别人与众<span style="color: black;">区别</span>的当地。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、反向ASIN<span style="color: black;">查询</span></span></strong></span><span style="color: black;">反向ASIN东西<span style="color: black;">能够</span>让卖家看到比赛对手在<span style="color: black;">查询</span>效果中运用什么样的关键词进行排名。这消除了一大堆猜想作业，向你展示了你或许从未想到的<span style="color: black;">查询</span>词。市道上有许多反向ASIN东西，例如Helium 10的Cerebro（付费）或SONAR（免费）</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1btSTSKvp4zae6myh4s8XLWxHic8wDnv5doCGhUOSb2MyZvV9HgxAgsg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">• 在Helium 10 Cerebro或SONAR中找到<span style="color: black;">最少</span>3个比赛对手，拷贝并粘贴其ASIN（如上图所示）到一个反向ASIN<span style="color: black;">查询</span>中；</span><span style="color: black;">• 从东西中以CSV文件的办法导出效果，<span style="color: black;">而后</span>将悉数效果拷贝粘贴到一个标题为“反向ASIN”的关键词电子表格；</span><span style="color: black;">• 删去重复项。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1sKgcNaYLWnWX5ib3B4mfJbqnDxaBmNfc5rmKp2C9aZXHbGdhSibKU5Pw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、监督竞品后台关键词</span></strong></span><span style="color: black;">有的东西可让卖家<span style="color: black;">检测</span>其他listing在其<span style="color: black;">查询</span>字词字段中<span style="color: black;">安置</span>的内容（又<span style="color: black;">叫作</span>为后台关键字），这是一个250个字符的字段，在listing 中不可见，许多卖家会运用此字段<span style="color: black;">安置</span>其最佳关键字。Zonguru的关键词追寻器（付费）可让你输入比赛对手的ASIN，并<span style="color: black;">检测</span><span style="color: black;">她们</span>所运用的的后台关键词和Subject Matter（主题）。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1OMASFic4Pzas8Q1eg90RCPkcexofL7OKDPwrCXhCkw1LSSrrVtb4Ltg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、从<span style="color: black;">查询</span>词陈说中开掘数据</span></strong></span><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">经过</span>亚马逊<span style="color: black;">宣传</span>的“Search Term Reports”（<span style="color: black;">查询</span>词陈说）来获取<span style="color: black;">有些</span>好的关键词数据。此办法仅当你投放了亚马逊<span style="color: black;">宣传</span>才适用。该陈说供应的数据实在且<span style="color: black;">包括</span>点击率和转化率<span style="color: black;">目的</span>。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD101nL0Uu6Cu0yHebGHwgY6fddf5JyjgibibeQCgP9GZQQUiboNib7wgj3Xg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">你<span style="color: black;">能够</span>从卖家中心的Advertising标签下的Advertising Report中导出此陈说，点击“Search Term”，挑选最长的日期规模<span style="color: black;">而后</span><span style="color: black;">得到</span>最多的数据，<span style="color: black;">而后</span>点击创建陈说。</span><span style="color: black;">在Excel中翻开陈说生成的电子表格，按支出过滤效果，<span style="color: black;">这般</span>你花费最多的关键词就会出<span style="color: black;">此刻</span>顶部。你<span style="color: black;">亦</span><span style="color: black;">能够</span>按点击次数逾越10次的关键词进行过滤，<span style="color: black;">这般</span>数据就满意多了，<span style="color: black;">而后</span>寻觅ACoS低、点击率高或转化率高的关键词。</span><span style="color: black;">低ACoS<span style="color: black;">寓意</span>着你<span style="color: black;">得到</span>了高赢利的出售。假设ACoS<span style="color: black;">小于</span>该<span style="color: black;">制品</span>的赢利率，</span><span style="color: black;">则说明你正在挣钱；高点击率说明运用此关键词的<span style="color: black;">查询</span>者以为<span style="color: black;">制品</span><span style="color: black;">非常</span><span style="color: black;">关联</span>；高转化率（在陈说中以“购买按钮页面阅览率”展示）说明<span style="color: black;">查询</span>此关键字的用户购买率很高。</span><span style="color: black;"><span style="color: black;">保证</span>你在<span style="color: black;">查询</span>字词栏中<span style="color: black;">查询</span>，<span style="color: black;">由于</span>这是你的<span style="color: black;">制品</span>所闪现的实践<span style="color: black;">查询</span>字词。关键词列闪现你要竞价的关键词，在广泛匹配或自动<span style="color: black;">宣传</span>活动中，该关键字或许与你要闪现的实践<span style="color: black;">查询</span>字词有所<span style="color: black;">区别</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、手动串联关键词</span></strong></span><span style="color: black;"><span style="color: black;">另外</span>，你<span style="color: black;">需要</span><span style="color: black;">思虑</span>一下你能写出的触及你<span style="color: black;">制品</span>的<span style="color: black;">每一个</span>关键词变体，举荐这款免费东西https://www.found.co.uk/ppc- keywordtool/</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1wUPj0QILozrWFeN3l1N6TaVRYlx3ibDt4uibsdYibglWSX78icibyewEt7Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">在最多4列中，写下你<span style="color: black;">能够</span>想到的与<span style="color: black;">制品</span><span style="color: black;">关联</span>的词组的<span style="color: black;">起始</span>、中间和结束的悉数或许组合。该东西将奇特地创建悉数这些单词的或许组合，然后帮你找到<span style="color: black;">有些</span>首要<span style="color: black;">查询</span>词的冷门变体。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1geDLBiaic8LBLZCwGGtfeEfTibGiaEic0XBshCzpHbic0BWJjY7ZtJ3e1Fgg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、近义词</span></strong></span><span style="color: black;">买家<span style="color: black;">特别有</span>或许会运用单词的近义词，<span style="color: black;">意见</span>卖家运用<span style="color: black;">例如</span>Thesaurus<span style="color: black;">这般</span>的免费资源快速<span style="color: black;">查询</span><span style="color: black;">制品</span>的近义词。<span style="color: black;">而后</span>将你的<span style="color: black;">发掘</span>或<span style="color: black;">查询</span>效果运用到你所运用的亚马逊关键词东西中，以辨认与单个关键字<span style="color: black;">关联</span>的长尾短语。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、亚马逊自动<span style="color: black;">意见</span></span></strong></span><span style="color: black;">当用户在亚马逊的<span style="color: black;">查询</span>栏中输入一个<span style="color: black;">查询</span>词时，它会展示抢手<span style="color: black;">查询</span><span style="color: black;">帮助</span>用户结束<span style="color: black;">查询</span>。<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>这<span style="color: black;">是由于</span>抢手<span style="color: black;">查询</span>填充的，<span style="color: black;">有些</span>卖家曾<span style="color: black;">经过</span>某些办法让亚马逊<span style="color: black;">查询</span>自动举荐其“首要关键字+品牌名”。这种办法很简略遭到亚马逊的赏罚，<span style="color: black;">因此</span>在这儿就不跟<span style="color: black;">咱们</span>共享。</span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、谷歌关键字规划师</span></strong></span></span><span style="color: black;"><span style="color: black;">谷歌有一款免费的关键词东西叫Keyword Planner关键字规划师。谷歌SEO实践上为亚马逊页面带来了许多流量，<span style="color: black;">因此呢</span>针对谷歌流量进行优化毕竟<span style="color: black;">能够</span><span style="color: black;">经过</span>免费的<span style="color: black;">外边</span><span style="color: black;">查询</span>流量办法进行亚马逊SEO优化，但不要盼望在3-6个月内就能实现。<span style="color: black;">意见</span>卖家运用，但不要以为它供应的数据<span style="color: black;">便是</span>高度<span style="color: black;">关联</span>的。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>谷歌上的人不<span style="color: black;">必定</span>有购买意图，假设某一款<span style="color: black;">制品</span>是<span style="color: black;">查询</span>排名较高，<span style="color: black;">亦</span>有或许<span style="color: black;">查询</span>者只是想观看视频或<span style="color: black;">查询</span>其定义。在亚马逊上<span style="color: black;">查询</span>的人，你就<span style="color: black;">能够</span><span style="color: black;">恰当</span>地假定<span style="color: black;">她们</span>想买东西。<span style="color: black;">因此呢</span>要<span style="color: black;">晓得</span>谷歌和亚马逊的关键字数据有何<span style="color: black;">区别</span>。</span><strong style="color: blue;"><span style="color: black;">进程2：运用东西扩展和验证关键词有用性</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">各样</span>办法的搜索，此时你的关键词列表应该现已<span style="color: black;">包括</span>了许多关键词。<span style="color: black;">此刻</span>你可<span style="color: black;">经过</span>东西来扩展和验证<span style="color: black;">那些</span>关键词在亚马逊上<span style="color: black;">能够</span>真正被运用。此处以Helium 10的Magnet东西为例。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、从数据中找出10个<span style="color: black;">一起</span>关键词</span></strong></span><span style="color: black;">到<span style="color: black;">日前</span>为止，假设你已<span style="color: black;">经过</span>进程1<span style="color: black;">发掘</span>了10个有用关键词，接下来就运用东西<span style="color: black;">瞧瞧</span><span style="color: black;">那些</span>词语或词语变体有最多的<span style="color: black;">查询</span>量，<span style="color: black;">而后</span>创建悉数这些<span style="color: black;">查询</span>的组合效果，假定你出售水瓶，或许会<span style="color: black;">显现</span>以下10个关键词短语：</span><span style="color: black;">• stainless steel water bottle/不锈钢水瓶</span><span style="color: black;">• steel bottle/钢瓶</span><span style="color: black;">• insulated water bottle/保温水瓶</span><span style="color: black;">• water bottle for gym/健身水瓶</span><span style="color: black;">• steel tumbler/钢杯</span><span style="color: black;">• water thermos/热水瓶</span><span style="color: black;">• metal bottle/金属瓶</span><span style="color: black;">• non plastic water bottle/非塑料水瓶</span><span style="color: black;">• water container/水容器</span><span style="color: black;">• steel water cup/钢制水杯</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1geDLBiaic8LBLZCwGGtfeEfTibGiaEic0XBshCzpHbic0BWJjY7ZtJ3e1Fgg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Magnet东西中运行悉数10个<span style="color: black;">查询</span>并将<span style="color: black;">每一个</span><span style="color: black;">查询</span>导出到CSV文件，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>将其悉数合并到一个电子表格中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w8bUHOG8unLXDSJVd1ib2rD1TOh0wls1qeTUoXpeVclQmlAHeUXKSOe1QUQa3IrhGuvVe5OZdZRQ2Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">或许会<span style="color: black;">显现</span>许多重复项，<span style="color: black;">因此呢</span>请<span style="color: black;">保证</span>删去重复项。<span style="color: black;">另外</span>，<span style="color: black;">亦</span>会有许多不<span style="color: black;">关联</span>的效果，<span style="color: black;">因此呢</span>卖家有必要手动删去与你的<span style="color: black;">制品</span>不<span style="color: black;">关联</span>的效果。在这一点上不要太小气。假设关键词与你的<span style="color: black;">制品</span>不<span style="color: black;">关联</span>，请将其删去。下文会运用另一种办法来从头获取你错失的悉数单个关键字，<span style="color: black;">因此呢</span><span style="color: black;">不消</span>担心。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">怎样</span>确认要瞄准的亚马逊关键词？</span></strong></span><span style="color: black;">卖家只<span style="color: black;">需要</span>挑选几个关键词并运用它们首要优化listing，<span style="color: black;">而后</span>再“潜入”其他重要词<span style="color: black;">就可</span>。你并<span style="color: black;">无</span>满意的空间来填充悉数的关键词，并且关键词的<span style="color: black;">关联</span>性比数量更重要。</span><span style="color: black;">接下来，你<span style="color: black;">需要</span>再次深入<span style="color: black;">科研</span>关键词数据，以确认<span style="color: black;">关联</span>性和<span style="color: black;">查询</span>量最佳组合的前5个<span style="color: black;">查询</span>词组。这5个都有必要是：</span><span style="color: black;">•关键词与<span style="color: black;">制品</span><span style="color: black;">关联</span>且<span style="color: black;">查询</span>量较高（<span style="color: black;">通常</span>每月<span style="color: black;">查询</span>逾越2000次）；</span><span style="color: black;">•<span style="color: black;">能够</span>将你的<span style="color: black;">制品</span>描绘为一个独立的词组。即假设你单独展示这个短语，人们就会<span style="color: black;">晓得</span>你所指的是什么，而不<span style="color: black;">需要</span>任何额定词汇。</span><span style="color: black;"><span style="color: black;">需要</span>的<span style="color: black;">留意</span>是，不要挑选数量<span style="color: black;">太多</span>且过于广泛的短语，<span style="color: black;">这般</span>更难以排名，且转化率或许要<span style="color: black;">小于</span>比量少且<span style="color: black;">精细</span>的关键词。</span><span style="color: black;">买家在进行广泛<span style="color: black;">查询</span>时，<span style="color: black;">通常</span>会闪现<span style="color: black;">各样</span>完全<span style="color: black;">区别</span>的<span style="color: black;">制品</span>，这<span style="color: black;">引起</span>它们或许并不清楚所想要的东西。<span style="color: black;">那样</span>在其第2次和第3次<span style="color: black;">查询</span>时，将会运用更<span style="color: black;">精细</span>的长尾关键词，这<span style="color: black;">便是</span>你所要瞄准的政策。</span><span style="color: black;">Top 5关键词短语辨认进程：</span><span style="color: black;">• 翻开关键字电子表格并按<span style="color: black;">查询</span>量排序；</span><span style="color: black;">• 在列表下方，杰出闪现<span style="color: black;">查询</span>量最高规模内的关键字，但不要广泛到<span style="color: black;">能够</span>指代其他<span style="color: black;">制品</span>，这些短语简直都是2个字以上的；</span><span style="color: black;">• <span style="color: black;">最少</span>有10个契合此规范。用你的<span style="color: black;">规律</span>推理来确认哪一个归于你的前5名。客观地<span style="color: black;">思虑</span>一下<span style="color: black;">查询</span>这个短语的人或许在寻觅什么。许多的<span style="color: black;">区别</span>视点来看待。这悉数都是关于平衡<span style="color: black;">关联</span>性和<span style="color: black;">查询</span>量；</span><span style="color: black;">• 你<span style="color: black;">亦</span><span style="color: black;">能够</span>阅览这10个短语的亚马逊<span style="color: black;">查询</span>效果页面，<span style="color: black;">保证</span>效果契合期望。</span><span style="color: black;">假设<span style="color: black;">显现</span>了许多<span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span>抛弃这个关键字。假设主页比赛的剧烈程度超出了你<span style="color: black;">能够</span>承受的比赛规模，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>抛弃。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，你还要<span style="color: black;">检测</span><span style="color: black;">是不是</span>有满意的<span style="color: black;">才可</span>来运行有用的<span style="color: black;">制品</span>发布并为这个关键词<span style="color: black;">得到</span>主页排名。假设主页竞品日销100个单位，你将不得不随从<span style="color: black;">这般</span>的出售速度，在7-10天内排名主页。你能<span style="color: black;">包袱</span>得起<span style="color: black;">这般</span>超级激进的<span style="color: black;">制品</span>发布吗？在为关键词进行排名时要墨守成规，不要过于激进。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、将关键词放入为关键字排名的最佳字段中</span></strong></span><span style="color: black;">接下来<span style="color: black;">便是</span>编写listing。<span style="color: black;">有些</span>文本字段的排名等级比其他文本字段略多，<span style="color: black;">因此呢</span>你应该在这些字段中参与你的Top5关键词。但过火优化listing中的关键词或许会适得其反。仅由关键词填充的标题会大大下降点击率，并毕竟破坏排名。</span><span style="color: black;">你或许<span style="color: black;">晓得</span>，描绘和Bullet Points比其他字段更难树立关键词索引，且它们树立索引的百分比比标题或 Search Terms要低。</span><span style="color: black;">这儿阅历法则是在<span style="color: black;">最少</span>3个<span style="color: black;">区别</span>的文本字段中重复你的top5关键词。这使被撤销索引的或许性最小。</span><span style="color: black;">亚马逊关键词字段的举荐优先级：</span><span style="color: black;">• 标题</span><span style="color: black;">• 主题（后台关键词字段）</span><span style="color: black;">• <span style="color: black;">查询</span>词（后台关键词字段）</span><span style="color: black;">• Bullet Points</span><span style="color: black;">• 描绘</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">怎样</span>为各字段进行关键词优化</span></strong></span><span style="color: black;">首要针对可读性和可点击性进行优化，<span style="color: black;">而后</span>运用3个首要关键词进行标题的优化。你<span style="color: black;">能够</span>参看以下结构，以<span style="color: black;">得到</span>信息和关键字优化之间的正确平衡：</span><span style="color: black;">[精确匹配中的首要<span style="color: black;">查询</span>短语] – [重要的描绘信息] – [第二首要短语] – [首要<span style="color: black;">优良</span>] – [第三首要短语]</span><span style="color: black;">关于Subject Matter（主题），或许地在悉数5个字段中填充你的10个完全匹配得<span style="color: black;">查询</span>短语。Bullet Points和描绘首要是针对有说服力的出售案牍和传达的首要<span style="color: black;">优良</span>进行优化，但在编撰之后，阅览并<span style="color: black;">增多</span>所需的<span style="color: black;">查询</span>短语。你<span style="color: black;">亦</span><span style="color: black;">能够</span>简略替换单词，使其与政策短语完全匹配。</span><span style="color: black;"><span style="color: black;">此刻</span>你应该为<span style="color: black;">制品</span>列出了简直悉数或许的亚马逊关键词，<span style="color: black;">然则</span><span style="color: black;">亦</span>或许缺少某一关键词。你要做的<span style="color: black;">便是</span>找到并将其<span style="color: black;">包括</span>在listing中的某个方位，<span style="color: black;">能够</span><span style="color: black;">极重</span>地<span style="color: black;">增多</span>或许索引和排名的短语数量。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、辨认缺失的关键词</span></strong></span><span style="color: black;">翻开亚马逊listing东西Helium 10 Scribbles（免费），<span style="color: black;">而后</span>导入你的listing 标题、Bullet Points和描绘。</span><span style="color: black;">假设你的listing现已在亚马逊上，则<span style="color: black;">能够</span><span style="color: black;">经过</span>点击“import listing”来自动导入，否则只需手动拷贝并粘贴<span style="color: black;">每一个</span>字段。</span><span style="color: black;"><span style="color: black;">而后</span>，将电子表格中的关键字拷贝并粘贴到左侧的框中，<span style="color: black;">而后</span>按apply。这将闪现listing中还<span style="color: black;">无</span>的关键字。</span><span style="color: black;"><span style="color: black;">然则</span>！不是将悉数这些关键字都<span style="color: black;">增多</span>到listing中，它们中的大<span style="color: black;">都数</span>都<span style="color: black;">无</span>满意的<span style="color: black;">关联</span>性。下一步是运用Frankenstein关键字处理器来处理大部分不良关键字。点击“copy unused”，<span style="color: black;">而后</span>翻开Frankenstein 东西，并粘贴关键字。</span><span style="color: black;">该东西<span style="color: black;">非常</span>合适<span style="color: black;">经过</span>某些设置快速处理关键字，举荐设置以下内容：</span><span style="color: black;">•只<span style="color: black;">增多</span>空格（不<span style="color: black;">需要</span>逗号）</span><span style="color: black;">•删去重复</span><span style="color: black;">•转换为小写</span><span style="color: black;">•删去<span style="color: black;">尤其</span>字符</span><span style="color: black;">•删去悉数以（以下列表）<span style="color: black;">起始</span>的单词</span></span><span style="color: black;">“amazon, walmart, target, sale, new, best, uk, australia, canada, wholesale, cheap, definition, how, llc, ltd, nz, keyword, phrase, questions, prepositions, alphabetical, warehouse, deals, orders, specials, very, offer, basics, deal, else, webbing, springs, fashioned, harsh, places, unpredictable, drilling, saucer, gaem, showing, place, rational, common, what, when, where, whom, over, extra, keywords, using, that, only, then, under, hello, mean, s</span><span style="color: black;">upplier, discount, manufacturers, priced, price, parkinson, arthritis, cancer, cialis, endotropin, cognitine, cogniflex, disease, depression, refund, guarantee, review, sears, zika, with, dengue, purchase, rheumatoid, marijuana, disney, everon, xtreme, abc, otc, xt, rx, adrol, afx, ah, apexxx, apl, avrx, bsaid, cfrx, pct, fastinxr, omg, orrx, pcarx, pcx, ampd, anrx, aromx, utt, aromxl, arthq, blipo, bmpea, bperfect, btrim, cigrx, clomedpct, xtren, dbol, ddrol, dstianozol, trean, xxtreme, epitren, epiplex, eshred, exn, xr, xd, finaplixh, gtfrx, wang, hcg, hdrol, hmg, hs, preamp, hydroxa, hyperleanfx, iburelief, igf, imrx, vxl, jackd, isxperia, jinqiangbudor, jm, jointsoft, efx, liji, magnarx, rp, drol, mdit, maxout, mdrol, metabolite, mmc, mma, mxls, nai, chang, ming, naturect, ngrx, novadexxt, nxrx, ocucomp, optifast, ostarx, oxycharge, oxyeca, pboost, pheravolv, phuk, pnrx, powerx, pplex, xtend, dhea, prxt, pwr, rapha, ecastack, reddies, revalorh, revaloris, revalorxsm, ds, revivexxx, rezzrx, blitz, rv, saizen, samuraix, xiao, sante, scifit, sdrol, toi, sexoloco, sexrx, shwasa, shanjeevani, slyn, hc, starsx, stimerexes, strongsx, sudibilxr, calpro, tigerx, srppressnt, xmp, sus, tev, tropin, tnt, tren, trenadrolx, tt, tupmax, udep, zx, ultraav, vimax, vprx, vns, vswiss, woode, sexx, whatzup, wyked, xcel, xhero, xforman, xm, xplozion, xrock, xsvelten, xtra, xtremexcite, xten, xtrn, yever, xzone, zanx, zilex, zimaxx, zr, zxt, preb, rseen, blackx, ninjax, zlimxter, diseases, osteo, diabet”</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、批量删去不良关键字</span></strong></span></span><span style="color: black;">你或许<span style="color: black;">留意</span>到，其中许多是与<span style="color: black;">疾患</span><span style="color: black;">关联</span>的词汇，<span style="color: black;">由于</span>FDA的严厉规则，这些词汇或许会使你的listing被暂停或制止，其中<span style="color: black;">有些</span>是通用词汇，如deal或warehouse。</span><span style="color: black;">你<span style="color: black;">能够</span>直接拷贝并粘贴Frankenstein东西中。在右侧，你将看到过滤后的效果。<span style="color: black;">而后</span>你有必要手动挑选出<span style="color: black;">更加多</span>的不良关键词。</span><span style="color: black;">首要依据长度对效果进行排序，它会闪现出悉数超级短的单个字母或其他不<span style="color: black;">关联</span>的随机单词短语，你<span style="color: black;">能够</span><span style="color: black;">容易</span>地批量删去它们。<span style="color: black;">而后</span>对长字符串进行相同操作，<span style="color: black;">最后</span>手动阅览并删去不<span style="color: black;">关联</span>的单词。只<span style="color: black;">保留</span>最<span style="color: black;">关联</span>的关键字来<span style="color: black;">保持</span>算法的最高<span style="color: black;">关联</span>性。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保持</span>直到只剩余与listing超级<span style="color: black;">关联</span>的关键词，你最多<span style="color: black;">能够</span>在Search Terms字段中输入250个字符，<span style="color: black;">因此呢</span>请挑选出最好的250个字符并将其放入该字段中，<span style="color: black;">而后</span>将其他的放在你的描绘或Bullet Points内。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊关键词优化不仅是一了百了的作业，你还应该依据<span style="color: black;">持续</span>变化的平台数据<span style="color: black;">持续</span>进行优化。你的首要意图是为关键词排名以吸引<span style="color: black;">拜访</span>量，但假设你不进行后续的追寻，那悉数就白忙一场了。<span style="color: black;">另外</span>，你的关键词<span style="color: black;">亦</span>或许被降索引，因此要经常跟踪此关键词，<span style="color: black;">而后</span><span style="color: black;">能够</span>“<span style="color: black;">即时</span><span style="color: black;">救治</span>”回来。</p>
</span><strong style="color: blue;">（<span style="color: black;">文案</span><span style="color: black;">源自</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">：小辣超有料）</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">觉得<span style="color: black;">文案</span>有<span style="color: black;">帮忙</span>的话，分享给别人看到</span></strong><span style="color: black;"><strong style="color: blue;">吧</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上内容如有侵权，请<strong style="color: blue;"><span style="color: black;"><span style="color: black;">即时</span></span></strong></span></strong><strong style="color: blue;"><span style="color: black;">联系<span style="color: black;">咱们</span></span></strong><span style="color: black;"><strong style="color: blue;">处</strong></span><strong style="color: blue;"><span style="color: black;">理。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">征稿：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需求</span>是原创作品，跨境电商的运营干货<span style="color: black;">或</span>经验分享，稿费优厚，欢迎来稿！（来稿请添加<span style="color: black;">微X</span>号：stlb-yu）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三头六臂跨境电商联盟官方平台：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按<span style="color: black;">拜访</span>三头六臂官方平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>收款方式：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按获取Payoneer申请链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按获取连连支付申请链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">↓点击</span><span style="color: black;">阅读原文</span><span style="color: black;"><span style="color: black;">拜访</span>三头六臂官方网站</span>
楼主发的这篇帖子，我觉得非常有道理。
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