外贸SEO“内容营销”策略的巨大局限性！（碰瓷John、曾亮大神）
<img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9yH3XBuT1ibBJRFUpl34JQfcDiazRmReoCRkedY1pPttNMzsZ2OBm55Lw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本来<span style="color: black;">基本</span>没计划写<span style="color: black;">文案</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟周末，要<span style="color: black;">休憩</span>一下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">近期</span>几天比较郁闷</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些想法必须说一下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9YPTrmMSD2uYUtibALqPw1PWGaBA58icZb9Otxdtu7lj3rpUhfsibkf4uw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>谈了几个客户，这几个客户有的是想做代运营，有的想参加培训，这本来很正常，<span style="color: black;">由于</span>博客流量不小，<span style="color: black;">因此</span><span style="color: black;">每日</span>都有几个找的，但问题是这几天找我的客户，好几个跟我强调内容营销，不是<span style="color: black;">需求</span>我培训必须讲内容营销，<span style="color: black;">便是</span><span style="color: black;">需求</span>我给他优化网站必须用内容营销的手法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>我问他，你<span style="color: black;">晓得</span>什么是内容营销吗？讨论半天，<span style="color: black;">发掘</span>完全一知半解，只是有这么个概念，认为<span style="color: black;">此刻</span>谷歌seo除了内容营销其他都不行。<span style="color: black;">（<span style="color: black;">咱们</span>这整篇<span style="color: black;">文案</span>讲内容营销指的都是<strong style="color: blue;">seo里面的内容营销</strong>，<strong style="color: blue;">不是</strong>指<strong style="color: blue;">营销学里面的内容营销</strong>，<span style="color: black;">必定</span><span style="color: black;">重视</span>。）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这完全是<span style="color: black;">由于</span>知识的局限，轻而易举的被“内容营销”概念迷惑了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我可以负责任的说，<strong style="color: blue;"><span style="color: black;">日前</span></strong>，<span style="color: black;">针对</span><strong style="color: blue;">百分之八十</strong>的中国外贸seo客户<span style="color: black;">来讲</span>，内容营销依然行不通。但，这并不<span style="color: black;">表率</span>外贸seo做不了，只是要用<strong style="color: blue;">更中国化的方式</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（国内<span style="color: black;">有些</span>谷歌seo大神，<span style="color: black;">例如</span><strong style="color: blue;">John</strong>、<strong style="color: blue;">曾亮</strong>等，是内容营销策略的忠实粉丝，不管是博客还是线下交流会<span style="color: black;">始终</span>都在提这些概念，从长远看，这对国内seo行业进步是好事，但现阶段，我认为<span style="color: black;">她们</span>讲内容营销的时候，要加<span style="color: black;">有些</span>限制性的定语，<span style="color: black;">因此</span>今天我要碰一下瓷，<span style="color: black;">亦</span>顺便蹭下热度。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲内容营销局限性之前，必须讲下内容营销的概念，让<span style="color: black;">有些</span>不明白什么是内容营销的人大概有个<span style="color: black;">认识</span>。<span style="color: black;">（<span style="color: black;">倘若</span>懂的<span style="color: black;">能够</span>略过）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9dmCXRur697rOqUXBASSwh8S8uuibfxibqGqM7rQCZVObIAnhdKcaYfEA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">内 容 营 销</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容营销的<span style="color: black;">详细</span>操作思路是创作高质量内容，用这些高质量内容获取外链、分享、流量等。所以内容营销有两块，<span style="color: black;">一起</span>是<strong style="color: blue;">创作高质量内容</strong>，<span style="color: black;">一起</span>是<strong style="color: blue;">营销</strong><span style="color: black;">（outreach获取外链，或分享<span style="color: black;">提高</span><span style="color: black;">揭发</span>及流量，获取外链）</span>，<strong style="color: blue;">缺少任何<span style="color: black;">一起</span>，<span style="color: black;">不可</span><span style="color: black;">叫作</span>之为内容营销</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看完上面概念，<span style="color: black;">大众</span>可能不太懂，那我就讲点更现实的东西，<span style="color: black;">例如</span>一种很出名的内容营销手法：<strong style="color: blue;">“摩天大楼技术”</strong><span style="color: black;">（在这篇<span style="color: black;">文案</span>有讲解：https://www.yiquanseo.com/bingduyingxiao/）</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ90GL1voJ2ukPPEEO3SV5Xp7RDibxmPX849BfMiaicISnGFMhHE8MdW759A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">摩天大楼技术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“摩天大楼技术”通俗讲<span style="color: black;">便是</span><strong style="color: blue;">用更好的内容获取外链</strong>。<span style="color: black;">例如</span>，我分析竞争对手，<span style="color: black;">发掘</span>他网站有一篇好<span style="color: black;">文案</span><span style="color: black;">得到</span>了<span style="color: black;">非常多</span>自然外链，于是我模仿他的这篇<span style="color: black;">文案</span>写了一篇更好的，<span style="color: black;">而后</span>我找到这些给对手<span style="color: black;">文案</span>外链的网站站长，挨个联系站长，说：“我这篇<span style="color: black;">文案</span>更好，你<span style="color: black;">亦</span>给我连接吧”<span style="color: black;">（真正联系的时候，话术不是<span style="color: black;">这般</span>的）</span>。<span style="color: black;">由于</span><span style="color: black;">文案</span>质量确实更好，<span style="color: black;">因此</span>成功率会较高，<span style="color: black;">况且</span><span style="color: black;">得到</span>链接非常自然，质量非常好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然<span style="color: black;">亦</span>有<span style="color: black;">有些</span>其他方式。<span style="color: black;">例如</span>：寻找行业热门<span style="color: black;">专题</span>（去行业论坛、社交平台、问答平台等寻找），<span style="color: black;">而后</span>写一篇高质量<span style="color: black;">文案</span>，<span style="color: black;">而后</span>将<span style="color: black;">文案</span>分享到行业论坛、社交平台、问答平台等（这种需要你先在这些平台预热，并且讲究分享手法），<span style="color: black;">这般</span>行业内<span style="color: black;">非常多</span>人看到，<strong style="color: blue;">针对性<span style="color: black;">揭发</span></strong>很高，再加上<strong style="color: blue;"><span style="color: black;">文案</span>符合用户<span style="color: black;">需要</span>且质量很高</strong>，<span style="color: black;">这般</span>就能<strong style="color: blue;">自然<span style="color: black;">得到</span><span style="color: black;">非常多</span>引用以及外链</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除<span style="color: black;">以上</span>方式外还有其他<span style="color: black;">办法</span>。<span style="color: black;">例如</span>创建<strong style="color: blue;">信息图</strong>，分享到信息图网站，<span style="color: black;">或</span>outreach获取链接；<span style="color: black;">例如</span>创建<strong style="color: blue;"><span style="color: black;">科研</span>性内容</strong>，有切实数据的那种，<span style="color: black;">或</span>提出<strong style="color: blue;">创新性<span style="color: black;">办法</span>理论</strong>等，以此获取高质量引用链接；最后，<strong style="color: blue;">死链处理</strong>等<span style="color: black;">亦</span>属于内容营销的一部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9tqo3S0ib1dlBeYOu6S7TJZolDgjc1CCGK4DDRkMUDUrI0T1PAaiaibDrg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看完上面大部分<span style="color: black;">朋友</span>应该明白什么是内容营销了吧？其实</span><span style="color: black;">在<span style="color: black;">实质</span>操作过程中，内容营销有两个要点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.高质量内容创作。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.outreach<span style="color: black;">（寻找外链机会，联系站长获取外链）</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看起来非常好，很<span style="color: black;">高挑</span>上，做了高质量内容，又获取了高质量自然性链接，<span style="color: black;">因此</span>有人就会问，一全老师，这么优秀的策略你干<span style="color: black;">吗</span>反对？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我之<span style="color: black;">因此</span>反对</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是<span style="color: black;">由于</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">操</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">过</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9UnL0f4ibick3PBCpibZDzkNEvicft682d2Z8kBB8Erx0n4RiboFmPXQpX5A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">内容营销现<span style="color: black;">周期</span>的巨大局限性</strong></span></p>0<span style="color: black;">1</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>局限<span style="color: black;">（次要局限）</span>：成本问题</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">重视</span>，这是次要局限，想直接看最大局限的到更下面看）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>来算一下内容营销的成本，<span style="color: black;">倘若</span>是代运营<span style="color: black;">机构</span>全权负责内容营销，需要做的事有两件：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.写内容。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.寻找外链机会，发邮件联系外链。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">朋友</span>是不是觉得这两件事<span style="color: black;">无</span>什么，我给你们深入解释一下。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ99uYYIj4ia3BG0EsN8rljgEuT4qoA5eInEuHRGahA3cGCOWvLs5Rbehw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>符合内容营销的<span style="color: black;">文案</span>，一个<span style="color: black;">无</span>深入<span style="color: black;">认识</span>行业，<span style="color: black;">无</span>做过高质量内容经验的人，工作<span style="color: black;">一月</span>，不<span style="color: black;">必定</span>能写出一篇满足<span style="color: black;">需求</span>的<span style="color: black;">文案</span>来，有<strong style="color: blue;">3-6个月</strong>内容写作经验的<strong style="color: blue;">专八</strong>写手，我个人认为<strong style="color: blue;">两周写一篇</strong></span><span style="color: black;">（5000-1W字）</span><span style="color: black;">就相当厉害了。</span><span style="color: black;">这我完全<span style="color: black;">无</span>耸人听闻，做过的都<span style="color: black;">晓得</span>这很正常</span><span style="color: black;">（跟客户沟通、<span style="color: black;">认识</span>行业、确定<span style="color: black;">专题</span>和<span style="color: black;">查找</span>资料的时间<span style="color: black;">非常多</span>，<span style="color: black;">况且</span><span style="color: black;">常常</span>要多次改稿）</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用来做内容营销的<span style="color: black;">文案</span>，质量<span style="color: black;">需求</span><strong style="color: blue;">极其之高</strong><strong style="color: blue;"><span style="color: black;">（再说一遍，极其之高）</span></strong>，<span style="color: black;">倘若</span>你找老外写，保守估计<strong style="color: blue;">500美金</strong>起<strong style="color: blue;">（一篇）</strong>，折合人民币多少，你自己算下...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要出效果，<span style="color: black;">一月</span>1-2两篇<span style="color: black;">文案</span>的不算多吧。你觉得代运营<span style="color: black;">机构</span>给<span style="color: black;">这般</span>一个每月<span style="color: black;">能够</span>写1-2篇内容营销<span style="color: black;">文案</span>的专八写手开多少工资合适？5000不高吧。</span><span style="color: black;">（除了负责写内容，网站其他页面的用户体验<span style="color: black;">提高</span>、优化关键词布局<span style="color: black;">亦</span>需要他<span style="color: black;">一块</span>负责）</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9RFiawHFd1l59rcWd7ibHNeCqy5ccM6dWYaLic1yreEp0TrvicdzYkt1XeA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>，更难的是outreach，<strong style="color: blue;">超级<span style="color: black;">能手</span></strong>outreach的成功率可能在<strong style="color: blue;">10%</strong><span style="color: black;">上下</span>。菜鸟呢，我告诉你，对菜鸟<span style="color: black;">来讲</span><span style="color: black;">1星期</span>成功一条，就能高兴的跳起来，而想要<span style="color: black;">作为</span><span style="color: black;">能手</span>，英语能力不是最大的局限，最大的局限是<span style="color: black;">认识</span>欧美文化以及seo行业，这一点，先天限制了<span style="color: black;">非常多</span>人的成功率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一全老师自己操作，成功率大概在<strong style="color: blue;">1%</strong><span style="color: black;">上下</span>，当然<strong style="color: blue;">用钱</strong>的话，成功率<span style="color: black;">最少</span>飙升到<strong style="color: blue;">15%</strong></span><span style="color: black;">，但</span><strong style="color: blue;"><span style="color: black;">成</span><span style="color: black;">本</span></strong><span style="color: black;">翻个几倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一月</span>能outreach5-10条免费外链的人，工资你觉得给多少合适？我觉得5000不高。</span><span style="color: black;">（<span style="color: black;">重点</span>负责outreach，<span style="color: black;">亦</span>负责<span style="color: black;">文案</span>分享，以及垃圾链接清除等）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按<span style="color: black;">这般</span>算，哪怕代运营<span style="color: black;">机构</span>一分钱都不赚，客户<strong style="color: blue;">每月</strong>都要投入<strong style="color: blue;">1W以上</strong>，这个价格其实<span style="color: black;">已然</span><strong style="color: blue;">远远超出</strong>了<strong style="color: blue;">大部分外贸客户</strong>的<strong style="color: blue;">心理预期</strong>。<span style="color: black;">况且</span>代运营<span style="color: black;">机构</span>怎么可能会不<span style="color: black;">挣钱</span>呢，<span style="color: black;">挣钱</span>的话，多少合适？赚5000不多吧？</span><span style="color: black;">（<span style="color: black;">倘若</span>你觉得多，那就往下看!）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9T0gxibHiadx6MfY9Ns5NO8REw7icmJ7NGIjfz3BxmM7Vnicp4BteCKVkEw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>客户<span style="color: black;">一月</span>需要投入<strong style="color: blue;">1.5w</strong>，一年呢，投入<strong style="color: blue;">18w</strong>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实呢？<span style="color: black;">日前</span>绝大部分</span><span style="color: black;">（80%吧）</span><span style="color: black;">外贸客户</span><span style="color: black;">（<span style="color: black;">包括</span>SOHO）</span><span style="color: black;">，心理预期在每年5w<span style="color: black;">上下</span>，超过10w的不足20%，那有人<span style="color: black;">亦</span>会说了，外贸人这么多，20%<span style="color: black;">亦</span>不少了，那你有<span style="color: black;">无</span>想过，这剩下的20%中可能有80%有自己的SEO团队，况且就算还有<span style="color: black;">非常多</span>客户能接受10w，但10w只是个成本价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>再退一步讲，代运营<span style="color: black;">机构</span>做了，<span style="color: black;">一月</span>收1.5w，并且拿两个人全权负责</span><span style="color: black;">（一个写<span style="color: black;">文案</span>，一个outreach）</span><span style="color: black;">，两个人工资都是5K，<span style="color: black;">机构</span>利润呢？<span style="color: black;">每一个</span>月毛利5K，<span style="color: black;">实质</span>利润可能顶多4K。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个<span style="color: black;">机构</span>两个人全权负责产生的利润，<strong style="color: blue;">平均到一个人<span style="color: black;">便是</span>2K</strong>！<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">倘若</span>你这个<span style="color: black;">机构</span>10个人的话，<span style="color: black;">所有</span>给客户做内容营销产生的利润是2W，一个十个人的小<span style="color: black;">机构</span><span style="color: black;">一月</span>赚2W，这不是搞笑<span style="color: black;">吗</span>？我相信<span style="color: black;">非常多</span>创业初期的光杆司令，稍微好点的，第二年<span style="color: black;">起始</span>都不至于月薪2W吧。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9iacsqM269NCgibOwUSHwrd6PycfQMlm7fia0E1R7sLoURtKdhcziaRj5wg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">到<span style="color: black;">这儿</span>基本<span style="color: black;">已然</span>明朗了</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.大部分客户心理上承受不了这个价位。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.这个价位代运营<span style="color: black;">机构</span><span style="color: black;">亦</span>赚不了钱。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，有的<span style="color: black;">伴侣</span><span style="color: black;">亦</span>会说，你这工作效率太低了，你干<span style="color: black;">吗</span>安排两个人做啊，让一个人做</span><span style="color: black;">（让他996）</span><span style="color: black;">，给他开7K不行吗？</span><span style="color: black;">这么问<span style="color: black;">亦</span>有道理，<span style="color: black;">然则</span>问题很大：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">文案</span>真的很难写</span><span style="color: black;">（并且<span style="color: black;">通常</span>写<span style="color: black;">文案</span>的还要负责网站其他内容优化整改）</span><span style="color: black;">，outreach真的很难做，一个人负责一件能做到我上面说的就<span style="color: black;">已然</span>值那个工资了，<span style="color: black;">倘若</span>一个人全包，效率会变低，质量<span style="color: black;">亦</span>会差。</span><span style="color: black;"><span style="color: black;">而后</span>，等他全学会了，找个<span style="color: black;">机构</span>转眼就15K，干<span style="color: black;">吗</span>跟你在这受累。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有同行可能会说，等案子优化的差不多，后面续费就舒服了，这个确实是，<span style="color: black;">然则</span>seo<strong style="color: blue;">周期长</strong>，内容营销<strong style="color: blue;">前期效果<span style="color: black;">亦</span>不快</strong>，这么<strong style="color: blue;">高收费</strong>前面客户能<span style="color: black;">不可</span><span style="color: black;">保持</span>还得打问号，能<span style="color: black;">始终</span>做到不需要<span style="color: black;">咱们</span>再去<span style="color: black;">奋斗</span>的，现实比例不高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>个局限<span style="color: black;">咱们</span>说完了</span></strong><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">重视</span>，</span><span style="color: black;">上面只是次要局限，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>局限在下面</span></strong><span style="color: black;">。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9ovxGyxQSGDvNCrsQJwfNZwI6aeycmibZssGicae8LJDJnMRy9LBm9Mbg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">0<span style="color: black;">2</span><strong style="color: blue;"><span style="color: black;">第二局限<span style="color: black;">（<span style="color: black;">重点</span>局限）</span>：操作局限</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么意思呢？一全老师慢慢说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我不<span style="color: black;">晓得</span>做代运营同行有<span style="color: black;">无</span>分析过你的客户大部分是做什么的。一全老师大概分析过，<span style="color: black;">日前</span>的客户，<strong style="color: blue;">70%是B2B</strong>客户，<strong style="color: blue;">30%是B2C</strong>客户，还有极<span style="color: black;">少许</span><span style="color: black;">能够</span>忽略不计的找你做niche站。</span><span style="color: black;">（<span style="color: black;">日前</span>的趋势是B2C客户在<span style="color: black;">增加</span>，但总量上比B2B客户还是少的多，深圳、莆田可能除外）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>要说这个呢？很简单，B2B客户的特点是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、偏传统工业。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、以批发为主。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两个特点<span style="color: black;">引起</span>了几个问题，<span style="color: black;">首要</span><strong style="color: blue;">用户群体很小</strong>，其次<strong style="color: blue;">关键词搜索量很低</strong></span><span style="color: black;">（主关键词月搜索量很少超过5K）</span><span style="color: black;">，<strong style="color: blue;">远<span style="color: black;">小于</span>零售词</strong>，<span style="color: black;">因此</span><strong style="color: blue;">难度<span style="color: black;">亦</span><span style="color: black;">通常</span>远<span style="color: black;">小于</span>零售词</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">由于</span>用户群体小</span><span style="color: black;">（<span style="color: black;">这儿</span><span style="color: black;">重点</span>是机械类）</span><span style="color: black;">，<span style="color: black;">因此</span><span style="color: black;">咱们</span>再去做内容营销的时候经常会遇见<span style="color: black;">这般</span>的问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.翻遍<span style="color: black;">全部</span>行业<strong style="color: blue;">找不到几篇<span style="color: black;">得到</span>了<span style="color: black;">海量</span>自然外链的高质量<span style="color: black;">文案</span></strong></span><span style="color: black;">（<span style="color: black;">非常多</span>行业竞争对手都是中国的、印度的，连欧美竞争对手都<span style="color: black;">无</span>，<span style="color: black;">因此</span>经常排名前三的网站，博客内容都很垃圾）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.分析众多<strong style="color: blue;">竞争对手网站</strong>，<span style="color: black;">发掘</span><span style="color: black;">她们</span><strong style="color: blue;">自然产生的外链很少</strong>，即使有，大部分<span style="color: black;">亦</span>是论坛的、<span style="color: black;">资讯</span>源的、杂志的，这些呢，都属于没法outreach的。</span><span style="color: black;">（适合outreach的是博客链接，B2B行业太传统，<span style="color: black;">非常多</span>行业都找不到个高质量博客）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.用buzzsumo寻找行业<span style="color: black;">火热</span>的<span style="color: black;">文案</span>，找出来的点赞和分享的数量<span style="color: black;">常常</span><span style="color: black;">仅有</span>几十，<span style="color: black;">而后</span>行业沾边的subreddit人数<span style="color: black;">所有</span>加起来，经常不超过5K。<strong style="color: blue;">这么小的用户群体，好<span style="color: black;">文案</span><span style="color: black;">亦</span>难有很好的分享<span style="color: black;">揭发</span>量</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>再来讲批发词的搜索量和难度问题，<span style="color: black;">倘若</span>你有做内容营销的经验，你会<span style="color: black;">发掘</span>，<strong style="color: blue;">B2B网站的内容营销跟B2C的一模<span style="color: black;">同样</span></strong>，花费完全<span style="color: black;">同样</span>的力气。<span style="color: black;">咱们</span>举个例子讲一下啊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说，你是做LED灯批发的，<span style="color: black;">而后</span>你想做内容营销，<span style="color: black;">首要</span>要搜行业写的好<span style="color: black;">得到</span>自然外链多的<span style="color: black;">文案</span>吧，这个时候你会<span style="color: black;">发掘</span>：搜出来的<span style="color: black;">文案</span>大部分是B2C<span style="color: black;">关联</span>的，<span style="color: black;">例如</span>最好的led灯是什么？<span style="color: black;">怎样</span>diy led灯等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，你要写的<span style="color: black;">文案</span><span style="color: black;">亦</span>是这些，要去换的外链<span style="color: black;">亦</span>是，<span style="color: black;">倘若</span>是零售LED的呢，<span style="color: black;">同样</span>，做内容营销找到的<span style="color: black;">文案</span>，要做的外链跟你一模<span style="color: black;">同样</span>，<span style="color: black;">然则</span><span style="color: black;">大众</span>想过<span style="color: black;">无</span>呢，B2C的关键词搜索量和难度是远高于B2B的，<span style="color: black;">因此</span>B2B用起来就有种<strong style="color: blue;">杀鸡用牛刀</strong>的感觉，关键<strong style="color: blue;">成本投入<span style="color: black;">亦</span>大</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">上面两个问题，<span style="color: black;">亦</span>是内容营销策略的最大局限。</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9jtXMAyKhStzW5FBibd6qakyALKubHfudNpUzpKxG4WhHibJ4Z7sGExRQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲到<span style="color: black;">这儿</span></span><span style="color: black;">（<span style="color: black;">倘若</span>你<span style="color: black;">亦</span>从头到尾看到<span style="color: black;">这儿</span>了，先抱个拳</span><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9zO7grS5hc14tfe9jRDkKgLWP1MxmWR6iaSFUrmcHibIoWcT46QToe1Qw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></span><span style="color: black;">）</span><span style="color: black;">，你<span style="color: black;">亦</span>应该明白了，内容营销适合：一年决定<strong style="color: blue;"><span style="color: black;">最少</span>投入30W以上营销成本</strong>的<span style="color: black;">机构</span>，适合<strong style="color: blue;">关键词热度高、受众群体体量大、偏零售的行业</strong>。但<span style="color: black;">日前</span>，能达到这两个<span style="color: black;">要求</span>的外贸企业，可能只占<span style="color: black;">全部</span>行业的5%。<span style="color: black;">针对</span><span style="color: black;">另一</span>的95%<span style="color: black;">来讲</span>，<strong style="color: blue;">内容营销是不合适的</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">为何</span>不太用内容营销，而去探索其他方式的<span style="color: black;">原由</span>，<strong style="color: blue;">现实点</strong>说，绝大<span style="color: black;">都数</span>企业不合适，<strong style="color: blue;">市场小</strong>；说<strong style="color: blue;">情怀</strong>，<span style="color: black;">咱们</span><strong style="color: blue;"><span style="color: black;">期盼</span>中国<span style="color: black;">全部</span>外贸行业都能从谷歌seo获益</strong>，而不是小指肚大的5%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那除了内容营销有<span style="color: black;">无</span>别的有效的推广<span style="color: black;">办法</span>，当然有，<span style="color: black;">况且</span>这种<span style="color: black;">办法</span>不仅适合<span style="color: black;">更加多</span>数外贸企业，对代运营<span style="color: black;">机构</span><span style="color: black;">亦</span>更有利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9c2247X0crYYQUJH0iaiaPIAC76QSF0OcqrichXTPeAkVAXp2AwI8WNyGw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">讲<span style="color: black;">办法</span>之前<span style="color: black;">咱们</span>先讲几个常识以及误区。</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9H8XplM6T1GyH9DMvR2EmdIBbBxXicx2OFLLscdkiaCduqhydY8FUg9gg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">常 识</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">常识1：</span></strong><span style="color: black;">不同行业的关键词，搜索量差距会很大，难度差距<span style="color: black;">亦</span>很大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">常识2</span></strong><strong style="color: blue;"><span style="color: black;">：</span></strong><span style="color: black;">低搜索量、低seo难度的词，不是<span style="color: black;">必定</span>要用最高级的手法<span style="color: black;">才可</span>做上去。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9uhFBjH3l3dtH9z5ryiafbdpQqy7rBGzrFwSQqMqRAaMYBE9Sicq5X60g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">误 区</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">误区1：</span></strong><span style="color: black;">自然的、高质量的链接才有用，自己发的、买的链接没用，就算做上去了<span style="color: black;">亦</span>会被谷歌清算。</span><span style="color: black;">（<span style="color: black;">这儿</span><span style="color: black;">不睬</span>解的<span style="color: black;">能够</span>在<span style="color: black;">文案</span>底部评论，我会回答<span style="color: black;">大众</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">误区2：</span></strong><span style="color: black;">引流跟优化<span style="color: black;">无</span>关系。</span><span style="color: black;">（<span style="color: black;">为何</span>说引流，<span style="color: black;">由于</span>在前期<span style="color: black;">精细</span>的流量<span style="color: black;">乃至</span>比内容和外链都重要）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你深入<span style="color: black;">认识</span>了上面四条，你就会<span style="color: black;">发掘</span>，大部分外贸客户的优化工作<span style="color: black;">能够</span>用<strong style="color: blue;">更低级的手法</strong>来做，<span style="color: black;">例如</span>写普通质量<span style="color: black;">文案</span></span><span style="color: black;">（能达到普通水准的，<span style="color: black;">已然</span>算很不错了，做代运营几年，网站博客能更新普通质量内容的都很少见，大部分都是发垃圾内容）</span><span style="color: black;">，购买<span style="color: black;">或</span>自己想办法发<strong style="color: blue;">中等质量的外链</strong>，做好引流以及<span style="color: black;">按照</span>数据优化网页用户体验、<span style="color: black;">调节</span>关键词等。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9ScUyNZwBHJYrz5jouiaj63koWZRkcop5q4GHZe8rAPefiaCF7fQHKBQQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面<span style="color: black;">便是</span>适合大<span style="color: black;">都数</span>外贸企业的<span style="color: black;">方法</span>！<span style="color: black;">由于</span>讲的太过简单，<span style="color: black;">因此</span>可能<span style="color: black;">非常多</span>人觉得这是个弱智<span style="color: black;">方法</span>，无非<span style="color: black;">便是</span>再说用低级的东西替代内容营销，是的，确实是<span style="color: black;">这般</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">倘若</span>你真的对SEO有<span style="color: black;">必定</span>理解，你就会<span style="color: black;">发掘</span>，<strong style="color: blue;">SEO就像是<span style="color: black;">大夫</span>给病人抓药</strong>，<span style="color: black;">针对</span>病情严重的，要用最贵的最好的药，<span style="color: black;">针对</span>病情普通的，换中等的药，<span style="color: black;">针对</span>买不起药的，换凑合的药，<span style="color: black;">乃至</span>本来应该开三种的，只能开两种<span style="color: black;">或</span>一种。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个过程中，高级药、普通药、低级药都是治一种病的，只是效力<span style="color: black;">区别</span><span style="color: black;">罢了</span>，你给重病的开低级药是害命，给病情轻微的开最贵的药是谋财。<span style="color: black;">针对</span>这种<span style="color: black;">状况</span>，<strong style="color: blue;">有经验的seo能做的<span style="color: black;">便是</span>判断病情</strong>，在能达到目的的<span style="color: black;">状况</span>下，尽可能节省成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我上面那个<span style="color: black;">方法</span>最精髓的<span style="color: black;">地区</span><span style="color: black;">便是</span><strong style="color: blue;">换药</strong>和<strong style="color: blue;">节省成本</strong>，而能大大节省成本的精髓是：<strong style="color: blue;"><span style="color: black;">把握</span><span style="color: black;">优良</span>资源、分包、流程化</strong>，这些我就<span style="color: black;">不可</span>多讲了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后加一句，一全老师<span style="color: black;">亦</span>做内容营销，并不是排斥，<span style="color: black;">由于</span>有的案子必须做，<span style="color: black;">咱们</span>手里<span style="color: black;">日前</span>就还有两三个在进行中。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XYnlI39ic3atqMaEtn2zXjYpRcibEtTPJ9cX3nvoAAsj1bMr3iaicXygicVDgq4skQXeJFm3HSj8oicNNtGXkh2BZJLQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
顶楼主，说得太好了！
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