一文读懂Google SEO与SEM,认识谁更适合您的业务!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/wx8kpEKYQibryYlHIrcGwulwGlcjJSAjwNcb6mND36m22OU8ane7hrI6w1d34pohBNtccObMY6xGtvAkbeZlYiag/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8coUIsg9862HHm9HlHuX0DGfULCIAibULplIslU29GHDP8RVt6ib07iaNpw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google的搜索结果分为两大类:付费搜索结果和自然搜索结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● SEO的<span style="color: black;">目的</span>是使您的网站在自然搜索结果中<span style="color: black;">得到</span>更高排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● 您还<span style="color: black;">能够</span><span style="color: black;">经过</span>每次点击付费(PPC)在搜索结果的付费区域找到您的网站。当您<span style="color: black;">同期</span><span style="color: black;">运用</span>SEO和PPC来获取来自搜索引擎的流量时,<span style="color: black;">便是</span>SEM 。<span style="color: black;">但<span style="color: black;">咱们</span><span style="color: black;">此刻</span>更<span style="color: black;">一般</span>会将付费<span style="color: black;">宣传</span>直接以SEM来进行<span style="color: black;">叫作</span>呼。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8c6mDbNZaXicQJk8LwnibqSKYxkXqc0vmcCTJIWpZly02nLoQCCQVxkIMQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO概述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO是一种<span style="color: black;">持续</span>优化网站的做法,目的是为了<span style="color: black;">提高</span>自然搜索结果页面(serp)中排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌在其算法中<span style="color: black;">运用</span>了200+种排名指标,<span style="color: black;">通常</span><span style="color: black;">来讲</span>,SEO<span style="color: black;">能够</span>分为四大类:页内SEO、页外SEO、技术SEO和网站交互体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页内SEO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">目的</span>客户在Google搜索的关键字来优化网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,页内SEO最佳实践之一是在您的标题标签,元描述和网页URL中<span style="color: black;">包括</span>您的<span style="color: black;">重点</span>关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页外SEO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页外SEO<span style="color: black;">寓意</span>着从其他网站获取信任和流量,这<span style="color: black;">重点</span><span style="color: black;">触及</span>到网站的高质量反向链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>Google可能还会<span style="color: black;">运用</span>其他页外SEO指标来扩大您网站的权限,例如EAT(EAT是Google的一项排名指标,指内容的专业可信度)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技术SEO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保证</span>Google<span style="color: black;">能够</span>很容易地对您网站上的所有页面进行爬网和编制索引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术SEO还<span style="color: black;">包含</span>诸如<span style="color: black;">保证</span>您的页面快速加载之类的事情,并且您的网站架构设置<span style="color: black;">恰当</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站交互体验</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户与您网站的互动方式可<span style="color: black;">帮忙</span>Google确定您的网页<span style="color: black;">是不是</span>适合某人的搜索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,<span style="color: black;">倘若</span>您的页面跳出率很高,则可能<span style="color: black;">显示</span>您的页面<span style="color: black;">无</span>向<span style="color: black;">供给</span>合适的答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>,<span style="color: black;">倘若</span>Google认为您的网页不适合该关键字,<span style="color: black;">那样</span><span style="color: black;">她们</span>可能会降低您的排名。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cy3BKibicOcl5gwLDEajGzBMk0xAYlickqcBARibpgIHyr1mbWFT3c9z4UQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEM概述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上文<span style="color: black;">说到</span>,SEM<span style="color: black;">实质</span>上<span style="color: black;">包含</span>了PPC和SEO,但如今<span style="color: black;">咱们</span>更习惯将付费搜索<span style="color: black;">宣传</span>就<span style="color: black;">叫作</span>作SEM。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的,SEM<span style="color: black;">亦</span>存在排名先后<span style="color: black;">次序</span>,以下这些要素影响着你的SEM排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">出价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索<span style="color: black;">宣传</span>中的付费<span style="color: black;">宣传</span>都与出价<span style="color: black;">相关</span>。<span style="color: black;">运用</span>PPC,您<span style="color: black;">能够</span>针对特定的关键字出价。当有人搜索该关键字时,您的<span style="color: black;">宣传</span>就会展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的排名<span style="color: black;">一般</span>与出价成正比,<span style="color: black;">通常</span>点击出价更高,排名就会更靠前。当有人点击您的<span style="color: black;">宣传</span>时,您将支付您所竞价的相应金额,每次点击<span style="color: black;">花费</span><span style="color: black;">咱们</span><span style="color: black;">叫作</span>为CPC。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">质量得分</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">质量得分是一项非常重要的Google<span style="color: black;">宣传</span>指标。基本上,这是Google判断您的<span style="color: black;">宣传</span><span style="color: black;">是不是</span>适合相应搜索内容的方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google会<span style="color: black;">按照</span>点击率,<span style="color: black;">目的</span>网页的质量以及Google<span style="color: black;">宣传</span>帐户的整体质量得分来计算质量得分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>,<span style="color: black;">倘若</span>您的<span style="color: black;">宣传</span><span style="color: black;">拥有</span>较高的质量得分,<span style="color: black;">那样</span>您每次点击都会<span style="color: black;">得到</span>折扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰写引人入胜的<span style="color: black;">宣传</span>文案是SEM出色表现的重要<span style="color: black;">构成</span>部分。出色的<span style="color: black;">宣传</span>文案<span style="color: black;">寓意</span>着高点击率,而点击率<span style="color: black;">寓意</span>着良好的质量得分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反之<span style="color: black;">也</span>然。<span style="color: black;">倘若</span>您的文案<span style="color: black;">无</span><span style="color: black;">导致</span>人们的点击,您的质量得分将受到影响。<span style="color: black;">况且</span>您的PPC将<span style="color: black;">起始</span>变得超级昂贵。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cH3Fufa9r6QJFeKBibicbwJmgatmibJezzjB0icm5FnQqtdhr65bfcZEhsA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO vs SEM:产生效果时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO和SEM的<span style="color: black;">重点</span>区别之一是效果产生的速度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实是,SEO需要<span style="color: black;">更加多</span>时间。尤其是在您的网站是新网站并且还<span style="color: black;">无</span><span style="color: black;">非常多</span>反向链接的<span style="color: black;">状况</span>下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Ahrefs的分析<span style="color: black;">发掘</span>,平均需要2年<span style="color: black;">才可</span>在Google首页上排名,许多排名靠前的页面都是3年前发布的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这并不<span style="color: black;">寓意</span>着真的需要等上2年关键词排名<span style="color: black;">才可</span>靠前。<span style="color: black;">倘若</span>您将<span style="color: black;">长尾关键字<span style="color: black;">做为</span><span style="color: black;">目的</span></span>并实现SEO最佳实践,<span style="color: black;">那样</span>您<span style="color: black;">能够</span>在几个月内<span style="color: black;">起始</span>看到<span style="color: black;">有些</span>效果</p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cnwIHjFicYXgFMfE3b5icxT7fFvDwz7nqV0TRqSVicAIlSNcubO1w1zCag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(氧气客户案例,点击<span style="color: black;">照片</span><span style="color: black;">转</span>查看)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一方面,<span style="color: black;">倘若</span>您将SEM精力集中在PPC<span style="color: black;">宣传</span>上,则几乎<span style="color: black;">能够</span>立即看到结果,只要<span style="color: black;">宣传</span>上线就能获取流量。<strong style="color: blue;">但这并不<span style="color: black;">寓意</span>着您将在<span style="color: black;">第1</span>天就<span style="color: black;">得到</span>完美的ROI。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在许多<span style="color: black;">状况</span>下,仍然需要花费数月的测试和<span style="color: black;">调节</span><span style="color: black;">才可</span><span style="color: black;">得到</span>最佳的效果。即便如此,毫无疑问,SEM比SEO的<span style="color: black;">起步</span>速度要快得多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO vs SEM:<span style="color: black;">花费</span>投入</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO很吸引人,<span style="color: black;">由于</span>它是“免费的网站<span style="color: black;">拜访</span>量”,经常有<span style="color: black;">非常多</span>客户向<span style="color: black;">咱们</span>咨询<span style="color: black;">怎样</span>做谷歌SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>请不要误会,SEO并不是免费的!</span><span style="color: black;">仅有</span>付出时间和精力<span style="color: black;">才可</span><span style="color: black;">得到</span><span style="color: black;">第1</span>名!必须<span style="color: black;">经过</span><span style="color: black;">持续</span>创作出<span style="color: black;">优秀</span>的内容,<span style="color: black;">才可</span><span style="color: black;">得到</span>用户的<span style="color: black;">爱好</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">咱们</span>需要<span style="color: black;">运用</span>付费的SEO工具Ahrefs来进行关键词<span style="color: black;">科研</span>,仅此工具一项每月的<span style="color: black;">花费</span>为$ 355。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">而后</span>是内容本身,需要花费大约20h<span style="color: black;">才可</span>完成一篇高质量博客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 还需要有一个<span style="color: black;">研发</span>人员对博客页面进行编码和<span style="color: black;">安排</span>。但这并<span style="color: black;">不可</span><span style="color: black;">保准</span>该页面<span style="color: black;">能够</span>马上<span style="color: black;">得到</span>排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比之下,采用SEM付费<span style="color: black;">宣传</span><span style="color: black;">花费</span>为100%。虽然你需要准备预算,但<span style="color: black;">最少</span>您<span style="color: black;">晓得</span>将从这项工作中<span style="color: black;">得到</span><span style="color: black;">有些</span>成果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>从短期来看,PPC<span style="color: black;">一般</span>比SEO便宜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">但SEM<span style="color: black;">宣传</span>的最大问题是:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当您停止付费时,流量将为零。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>SEO,一旦您<span style="color: black;">得到</span>了排名,<span style="color: black;">那样</span>一切准备就绪等待客户上门吧。您的投资<span style="color: black;">重点</span>在于前期准备,后续无需投入<span style="color: black;">海量</span>资金来维持当前排名。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cUYD8BQib5wtPXYUQia93g6W5mOXD8bZ0Svn5s8D5z3ZJspMfO7r0VibWg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的,在成本方面,SEO和SEM各有利<span style="color: black;">坏处</span>。这<span style="color: black;">便是</span><span style="color: black;">为何</span>大<span style="color: black;">都数</span>企业<span style="color: black;">同期</span><span style="color: black;">运用</span>SEO和SEM营销策略的<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span><span style="color: black;">经过</span>SEM付费<span style="color: black;">宣传</span>还<span style="color: black;">能够</span>挖掘更加<span style="color: black;">精细</span>的关键词,以此创造出<span style="color: black;">更易</span>排名靠前的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您的营销预算非常有限,<span style="color: black;">那样</span>您应该更专注于SEO。虽然您可能几个月都看不到SEO预算上的投资<span style="color: black;">报答</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,这比花掉可能只运行<span style="color: black;">1星期</span>的SEM<span style="color: black;">宣传</span>预算来的更有<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,<span style="color: black;">倘若</span>您有充足的预算并<span style="color: black;">期盼</span>快速<span style="color: black;">得到</span>效果,<span style="color: black;">那样</span>就<span style="color: black;">运用</span>SEM付费<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>需要<span style="color: black;">重视</span>的是:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">恰当</span>规划每月预算,以便找出哪种关键字组合,<span style="color: black;">宣传</span>文案,落地页和出价最适合您。并运行A / B测试,以确定哪一个效果最好。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cGyuSzTbu2qCU7ibtOAEia8ZuzkCZveZ6vlOCVibpCA2DO2gQqT30e2CwA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Hubspot<span style="color: black;">能够</span><span style="color: black;">帮助</span>进行SEO优化</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cLBafaL8epaQhVuMw6wv4ym30H14oQynjfiajNLcHxhaSY79aeiaib4zicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Hubspot Marketing版本的SEO工具中,您<span style="color: black;">能够</span>扫描所有网页以挖掘SEO<span style="color: black;">意见</span>,<span style="color: black;">包含</span>在HubSpot<span style="color: black;">外边</span>托管的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">意见</span>将按类别分组,并按优先级<span style="color: black;">次序</span>列出,并且您还<span style="color: black;">能够</span>直接<span style="color: black;">根据</span><span style="color: black;">意见</span>进行网页SEO优化。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cfF0WwFy1icoE8KwZO2QtSk4T4nsuXDP60S6PHpoErB0qRC6ReQft2Vg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cwDYKgJh7dCCnO1sPZoF3YDaD1Y2Do8cYyTiczT9EPfvgiany0qzDzmwA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,您还<span style="color: black;">能够</span>对博客<span style="color: black;">文案</span>进行SEO优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在博客优化页,您不仅<span style="color: black;">能够</span>看到<span style="color: black;">文案</span>搜索关键词<span style="color: black;">源自</span>,还<span style="color: black;">能够</span><span style="color: black;">按照</span>Hubspot给出的<span style="color: black;">意见</span>进行<span style="color: black;">文案</span>修改,以<span style="color: black;">得到</span>更好的SEO表现。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQiboTlGMSiayib7vfyR3GNOWu8cQE5ewZr7UuMu1wwC1jlTDwSwZ4jm87ibGG6yH2a2HYeSVya2sauFfAQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考资料:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.What’s the Difference Between SEO and SEM?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://backlinko.com/hub/seo/seo-vs-sem</span></p><span style="color: black;">——</span><span style="color: black;"><span style="color: black;">如您还想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>关于</span><span style="color: black;"><span style="color: black;">Google SEO</span><span style="color: black;">的<span style="color: black;">关联</span>问题,请点击</span><strong style="color: blue;"><span style="color: black;">[阅读原文]</span></strong><span style="color: black;">与<span style="color: black;">咱们</span>的营销专家聊聊!</span></span></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/Dlhic9h0DHMOr30sOVWhxhAMKXRPGZmIicY6BBS5uM1S75OdWp1WPw5Rkvht8Q0bibKpFbgu3CicBOWF9rSkx469Hw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回顾所有Hubspot入站营销课程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请点击<span style="color: black;">照片</span><span style="color: black;">转</span></span></p><span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>
</span></span><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibp8nas6ciccfaUs40EIOueyia6NojArR7fh5lVQrSDA1NUHooWEicVMrCw3zpedPJG6bvIgFrQ8cyHHA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibp8nas6ciccfaUs40EIOueyia7N7xcibla8h1UGPvGn2fHvZtib2yXx3GYLfZJgry3lReiashibrT7cs3Pg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibp8nas6ciccfaUs40EIOueyia8xrSMRz6z5BiaY8HbWZ6oQFRicFLdSAcGXbynsh37fUlsWAMib0xOD0Xg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibp8nas6ciccfaUs40EIOueyiaYLEYYK7fkO7wmb1ZYZPWp7dcU0YjX3ACbN6aiaR3rNzVR0xs4jHPETQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibp8nas6ciccfaUs40EIOueyia71TIsuiaibuicAAmMLnE5aQlDq0TJgwf5WaXZKOiajsXe30U6iciawa8iaIibw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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