Google SEO与Google SEM有什么区别？独立建站该怎么样选取？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google SEM<span style="color: black;">指的是</span>企业在“非自然”的<span style="color: black;">状况</span>下，实现网站排名靠前的目的，<span style="color: black;">实质</span>上<span style="color: black;">便是</span>付费<span style="color: black;">宣传</span>。而Google SEO则是<span style="color: black;">经过</span>非付费方式，来<span style="color: black;">加强</span>网站排名。<span style="color: black;">那样</span>SEM和SEO之间有什么联系吗？又有<span style="color: black;">那些</span>区别呢？独立建站卖家该<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/089832ecf78e40a6ae91e0d8beef4e0d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727776415&x-signature=5esh%2FSOlWYSbPnVMbWaKsCzcRP0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">联系</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然SEM和SEO分属于两个<span style="color: black;">区别</span>的板块，但两者之间其实是互相影响的。<span style="color: black;">倘若</span>网站优化得好，网站排名靠前，付费<span style="color: black;">宣传</span>的效果<span style="color: black;">亦</span>会更好。而<span style="color: black;">倘若</span>付费<span style="color: black;">宣传</span>做得好，<span style="color: black;">亦</span>能引入<span style="color: black;">更加多</span>流量到网站，从而<span style="color: black;">提高</span>网站排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">区别</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>SEO<span style="color: black;">来讲</span>，网站的整体结构和布局都很重要，而<span style="color: black;">针对</span>SEM<span style="color: black;">来讲</span>，重点则是在落地页上。<span style="color: black;">因此</span>付费<span style="color: black;">宣传</span>会更看重落地页的优化，以及落地页的打开速度，而SEO则需要从网站搭建就<span style="color: black;">起始</span>关注和优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ueeshop网站是迎合Google SEO结构搭建的，全站生成静态HTML。网站会自动读取ALT标题标签、自动生成网站地图，还可自定义URL，能够<span style="color: black;">帮忙</span>卖家更快地<span style="color: black;">提高</span>Google的自然排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO的见效是比较慢的，需要花费<span style="color: black;">海量</span>的时间和精力去做。而SEM则见效快，<span style="color: black;">短期</span>内就<span style="color: black;">能够</span>看到投放的效果，当然SEM的成本<span style="color: black;">亦</span>会更高。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fdc66b35c1f348d98c86fafcc87d9427~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727776415&x-signature=X%2BIHkqesUhpn9%2FhmEYfz21oy2to%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上SEM和SEO并非是完全对立的，<span style="color: black;">因此呢</span>卖家<span style="color: black;">能够</span>两个都做，<span style="color: black;">经过</span>SEM来快速<span style="color: black;">得到</span>高质量的订单。<span style="color: black;">经过</span>SEO来辅助流量的<span style="color: black;">提高</span>，<span style="color: black;">提高</span>网站的排名，塑造良好的口碑。<span style="color: black;">同期</span>将两者结合起来做，所带来的效果<span style="color: black;">亦</span>会更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ueeshop有话说：<span style="color: black;">意见</span>新的网站，先投放付费<span style="color: black;">宣传</span>，<span style="color: black;">由于</span>SEO见效慢，而新的网站<span style="color: black;">无</span>流量和订单就难以维持下去。<span style="color: black;">因此</span>卖家还是需要先依靠付费<span style="color: black;">宣传</span>来打开市场，后期再<span style="color: black;">经过</span>SEO来慢慢降低付费<span style="color: black;">宣传</span>的比例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么结合？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>卖家<span style="color: black;">能够</span>利用付费<span style="color: black;">宣传</span>中累积的数据，找到效果良好的付费关键词。将这些关键词<span style="color: black;">做为</span>SEO优化的重点，能够<span style="color: black;">提高</span>SEO优化的效果。很显然经过实践累积得出的关键词，有效性会高<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>利用付费<span style="color: black;">宣传</span>来测试SEO的内容，<span style="color: black;">倘若</span>内容在付费<span style="color: black;">宣传</span>中表现良好。卖家就<span style="color: black;">能够</span>将这些内容应用到<span style="color: black;">全部</span>网站中，网站内容不宜在<span style="color: black;">短期</span>内进行大批量的更改，<span style="color: black;">因此</span>每一次更改都要非常<span style="color: black;">谨慎</span>。经过测试的内容，能够<span style="color: black;">帮忙</span>卖家减少修改的次数。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/752353757cd64adaa34fe7d6c06cc507~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727776415&x-signature=WdfQQBxaton%2BYr6KH2ffV7XP%2B0A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖家经过<span style="color: black;">长时间</span>SEO<span style="color: black;">累积</span>，网站的自然排名上去了，就<span style="color: black;">能够</span><span style="color: black;">起始</span>减少付费<span style="color: black;">宣传</span>的投入。降低推广成本，利润就会更高，毕竟<span style="color: black;">此刻</span>谷歌<span style="color: black;">宣传</span>的单价越来越高，付费<span style="color: black;">宣传</span>的成本<span style="color: black;">亦</span>确实是一个不小的<span style="color: black;">包袱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上将两者结合起来做，网站流量<span style="color: black;">亦</span>会更加稳定，<span style="color: black;">倘若</span>SEO效果<span style="color: black;">显现</span>回落，<span style="color: black;">亦</span><span style="color: black;">能够</span>用付费<span style="color: black;">宣传</span>来弥补。当然卖家<span style="color: black;">倘若</span>精力有限，初期在SEO方面，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">运用</span><span style="color: black;">有些</span>SEO工具来做，不必过于深入，等到后期有效果，再专注投入。<span style="color: black;">这般</span><span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>，会比较容易实现。</p>
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