巨头强攻“知识店铺”，付费文库市场将随AI复兴
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AIGC时代，文库从幕后走向台前</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在互联网知识付费历史书里，文库平台绝对有属于自己的章节。国内文库<span style="color: black;">制品</span>诞生于2008年前后，最早定位是在线分享文档平台，当下人人皆知的百度文库最初其实被<span style="color: black;">叫作</span>为“百度<span style="color: black;">晓得</span>文档分享平台”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着文档内容数量的积淀，文库平台<span style="color: black;">起始</span>为平台上的知识内容创作者打造“知识店铺”。这种模式使得内容创作者不仅能够上传和分享文档，还能<span style="color: black;">经过</span>这些文档实现盈利。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/5ec3263345f44889afa30845c1689f67~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=WihBZW7t6wJe8zlob%2BneQEq6K6Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着<span style="color: black;">公众</span>对知识付费理念认可度的<span style="color: black;">提高</span>，文库平台<span style="color: black;">经过</span>文档<span style="color: black;">营销</span>、付费订阅、打赏等方式多元化获取收入，并在分配收益的过程中刺激创作者进一步为平台<span style="color: black;">供给</span>内容，<span style="color: black;">从而</span>在知识付费红利中<span style="color: black;">持续</span>成长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">初期</span>文库更像是内容检索平台，为用户创作<span style="color: black;">供给</span>内容元素，海量独家资源是百度文库、豆丁、道客巴巴们的核心竞争力，用户需要以准确的关键词检索信息，并在海量内容中<span style="color: black;">自动</span>收集、整理，文库平台对创作者<span style="color: black;">帮忙</span>有限。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而随着AI技术的崛起，文库<span style="color: black;">再也不</span>仅仅是资料的收集和整理，而是<span style="color: black;">经过</span>人工智能技术，实现内容的智能创造，文库内容<span style="color: black;">亦</span>从被动<span style="color: black;">查找</span>到主动推送 借助人工智能技术，文库能够<span style="color: black;">按照</span>用户需求和<span style="color: black;">行径</span>，主动推送<span style="color: black;">关联</span>内容，实现个性化服务。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/24f18584a75249c8bdee5f383a92e82a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=PUpDkfkNap%2Bc%2BcFQMfiJtanIJ3s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而当文库平台从内容库向AIGC时代的生产力工具演进的过程中，除百度文库携手文心一言大模型对文库内资源进行重构，以加强其在文库赛道话语权外，<span style="color: black;">认识</span>到文库<span style="color: black;">制品</span>在AIGC时代重要性的腾讯<span style="color: black;">亦</span>全新上线文库<span style="color: black;">制品</span>，全新上线的腾讯文库<span style="color: black;">做为</span>新人，能否向老大哥发起挑战呢？而两大巨头的碰撞，又会为创作者们带来<span style="color: black;">怎么样</span>的改变？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">界面功能设计：百度文库更成熟</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在首界面设计上，百度文库本身分为<span style="color: black;">上下</span>两个部分，左侧边栏嵌入“新建”“上传”“我的会员”等功能项，右侧<span style="color: black;">重点</span>是文库内容<span style="color: black;">归类</span>，<span style="color: black;">不外</span>当用户点开“智能助手”后，展开状态的“智能助手”会占据右侧界面三分之一<span style="color: black;">上下</span>的面积。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相较而言，腾讯文档少了左侧边栏设计，整体清爽<span style="color: black;">有些</span>，并且在<span style="color: black;">归类</span>上设计为热门文档、考试真题、职场办公、行业资料等几个大区，视觉上规整<span style="color: black;">有些</span>。当然，文库<span style="color: black;">更加多</span>时候还是<span style="color: black;">协同</span>检索<span style="color: black;">运用</span>，用户直接在<span style="color: black;">归类</span>菜单中浏览的概率较低，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>以“CXO行业报告”为关键词进行文库内检索。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b204c646173c4ed9a50189f8e05fb3ad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=rWDolbD3cg255lSncma%2FT4hZouE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">上为腾讯文库，下为百度文库</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重视</span>到百度文库支持dot/pdf/ppt/xls/txt等格式内容，而腾讯文档则<span style="color: black;">表示</span>覆盖文档/幻灯片/PDF/表格等格式内容，两者相差无几，<span style="color: black;">不外</span>在内容上，腾讯文档直接分付费和免费两大类，而百度文库则将内容分为VIP专享/精品/免费三类，划分略细。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而最大的区别在于百度文库<span style="color: black;">日前</span>有评分体系，并且会实现阅读次数，这就<span style="color: black;">寓意</span>着用户<span style="color: black;">能够</span>更快捷地找到<span style="color: black;">有些</span>评分较高、阅读量较高的文档，这类经多人体验且评分较高的内容，显然能让用户更<span style="color: black;">有效</span>地<span style="color: black;">选取</span>有用的内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">笔者体验<span style="color: black;">发掘</span>在“免费”大类下，不少内容同CXO行业基本<span style="color: black;">无</span>关系，多少有些滥竽充数的感觉，<span style="color: black;">亦</span>从侧面反映文库平台对流量变现的<span style="color: black;">巴望</span>极高。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/79ad0ec671ca4fcb9f0143949c2b3b6d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=2B8iCK%2FMD%2BnBkwDR73WkqqTzlx8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">腾讯文库需要足够的用户流量<span style="color: black;">才可</span>对平台内容形成<span style="color: black;">评估</span>体系，单从<span style="color: black;">日前</span>的内容呈现形式看，<span style="color: black;">持有</span>先发<span style="color: black;">优良</span>的百度文库显然更成熟<span style="color: black;">有些</span>，当然，相信背靠腾讯庞大的用户量，腾讯文档<span style="color: black;">亦</span>能在较短的时间里实现内容<span style="color: black;">评估</span>体系。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">03</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI助手PK：免费薅AIGC的羊毛</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI功能无疑是当下文库平台迭代的核心，相较于其他应用同AI+的融合，文库平台与AI的关系可谓相互成就。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从文本、PPT到思维导图、漫画……AIGC能够<span style="color: black;">按照</span>用户表述，生成相应的内容，但AIGC应用对指令的理解和实施，离不开“语料”，而坐拥庞大内容资源的文库平台无疑是最佳的“语料”库。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当前，百度文库和腾讯文库与AI的融合均以AI助手的形式<span style="color: black;">显现</span>，百度文库的AI助手除在底部配备对话框外，更<span style="color: black;">供给</span>“AI辅助生成PPT”“AI生成思维导图”等高频功能按键，用户还可在对话框中输入“/”调除了快捷指令。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/87e0046a02f3448aba1a164d1f55ed9d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=0fvqdd6Oy7KlHFsEOev9BqzPGX4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">腾讯文档则<span style="color: black;">一样</span>在AI助手内嵌入PPT/文档/思维导图等内容生成工具，并在AI对话框右上角设计了“帮我做”按钮，点击之后<span style="color: black;">能够</span>在新的对话框中看到<span style="color: black;">各样</span>子功能。<span style="color: black;">这儿</span>要<span style="color: black;">重视</span>的是“帮我做”<span style="color: black;">日前</span>并非<span style="color: black;">平常</span>的AI应用平台，而是以内容进行<span style="color: black;">归类</span>，用户<span style="color: black;">按照</span>个人<span style="color: black;">需要</span>选择<span style="color: black;">区别</span>的内容板块。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a5e42c43f77b42fe924bc38fb9373b7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=%2Fk09i5FoY4TsvPVmUwE3XO8Tc20%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重视</span>到不少AIGC功能都<span style="color: black;">处在</span>“限免”<span style="color: black;">周期</span>，相<span style="color: black;">针对</span><span style="color: black;">每一个</span>月几十元的WPS AI会员，文库平台虽然<span style="color: black;">亦</span>打算用这些AIGC功能变现，但当下<span style="color: black;">显著</span><span style="color: black;">处在</span>推广<span style="color: black;">周期</span>，这无疑给了平台用户薅羊毛的机会。<span style="color: black;">针对</span>需要AI帮忙生成PPT又<span style="color: black;">或</span>需要PDF/Word互转，<span style="color: black;">运用</span>频率又不太高的用户而言，文库AI助手显然能免费帮你一把。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">04</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">生态打通：腾讯文库更胜一筹</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>文库<span style="color: black;">行业</span>的新人，腾讯文库最大的<span style="color: black;">优良</span>在于其无缝融合了腾讯文档，用户<span style="color: black;">能够</span>一键将文档转为腾讯文档进行<span style="color: black;">方便</span>编辑。以PC端操<span style="color: black;">做为</span>例，进入腾讯文档后－〉点击上方【模板库】-〉点击上方【腾讯文库】-〉点击右上角【登录腾讯文库】按钮，<span style="color: black;">运用</span>QQ<span style="color: black;">或</span><span style="color: black;">微X</span>扫码后<span style="color: black;">就可</span>登录。用户未登录的<span style="color: black;">状况</span>下，<span style="color: black;">能够</span>预览文档前两页。若要查看剩余全文内容，需要登录才可进行。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8fe66977ba344fab9b351d95b14bd406~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727630874&x-signature=my1AWik47IJzItkbTBqjXolrJDU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文库与文档<span style="color: black;">制品</span>的完美融合，<span style="color: black;">寓意</span>着腾讯在线办公用户不仅<span style="color: black;">能够</span>非常方便地调用文库内容及<span style="color: black;">各样</span>模板，而腾讯文档用户<span style="color: black;">亦</span><span style="color: black;">能够</span>直接将自己创作的内容上传到腾讯文库中，实现内容创作收益的<span style="color: black;">同期</span><span style="color: black;">亦</span>让腾讯文库快速成长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">单看腾讯文档与文库<span style="color: black;">制品</span>的联动，百度文库似乎暂输一局，但<span style="color: black;">这儿</span>要提醒<span style="color: black;">大众</span>的是百度并非完全<span style="color: black;">无</span>在在线文档<span style="color: black;">行业</span>布局，“橙篇”<span style="color: black;">做为</span>百度文库推出的新品，本身借助AI功能实现“专业知识检索和问答、超长图文理解和生成、深度编辑和整理、跨模态自由创作”等一站式创作功能的<span style="color: black;">同期</span>，在功能上同在线文档类<span style="color: black;">制品</span>在功能上<span style="color: black;">拥有</span>较高的<span style="color: black;">类似</span>度，<span style="color: black;">不外</span>腾讯文档毕竟能够<span style="color: black;">容易</span>打通与QQ、<span style="color: black;">微X</span>两大生态<span style="color: black;">制品</span>的互联互通，在内部<span style="color: black;">相关</span>上更占优<span style="color: black;">有些</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">05</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写在最后：互联网巨头的后花园</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AIGC时代，文库内容有望成几何倍数增长，但文库赛道的门槛却在变高。AI助手的<span style="color: black;">显现</span>，<span style="color: black;">帮忙</span>文库用户<span style="color: black;">有效</span>利用<span style="color: black;">乃至</span>创作内容的<span style="color: black;">同期</span>，中小文库平台其实很难跟进，毕竟无论是百度文心一言大模型还是腾讯混元大模型，都是豆丁、道客巴巴等文库平台难以竞争的，<span style="color: black;">亦</span>就<span style="color: black;">一样</span>体量的360、阿里等巨头有望在综合类文库平台上同百度、腾讯掰掰手腕。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>巨头而言，文库<span style="color: black;">制品</span><span style="color: black;">更加多</span>时候是对<span style="color: black;">制品</span>链闭环的完善，其打通互联网巨头旗下在线文档类<span style="color: black;">制品</span>的<span style="color: black;">同期</span>，更能为互联网巨头旗下生成类AI<span style="color: black;">制品</span><span style="color: black;">供给</span>支持，<span style="color: black;">从而</span>在<span style="color: black;">全部</span>产业链生态中实现自己的价值，中小文库<span style="color: black;">或</span>单一以文库<span style="color: black;">制品</span>为主的创业平台，显然难以同<span style="color: black;">这般</span>立体化的体系进行竞争，这<span style="color: black;">亦</span>就不难理解坐拥2亿用户的豆丁股东前段时间<span style="color: black;">为么</span>会以100万的低价卖掉股权了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">将来</span>，巨头围绕综合文库赛道展开竞争的<span style="color: black;">同期</span>，中小文库平台的机会<span style="color: black;">更加多</span>在特定<span style="color: black;">行业</span>或文化传承赛道，如古籍整理、<span style="color: black;">地区</span>文化、专业学科等，形成独特的竞争力，唯有在细分赛道的精耕细作，<span style="color: black;">才可</span>在激烈的市场竞争中存留并成长起来。</span></span></p>
我们有着相似的经历，你的感受我深有体会。 楼主的文章非常有意义，提升了我的知识水平。
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