Wana AI怎么样用最低成本从0-1搭建一个日入千元的卖书AI直播间
<span style="color: black;">哈喽~<span style="color: black;">大众</span>好,今天来分享一下<span style="color: black;">Wana AI直播运营团队<span style="color: black;">怎样</span>用半个月时间最低成本打造卖书直播间的故事。</span></span><div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">咱们</span>每一位小伙伴,都深知在这个充满竞争的市场中,创新和<span style="color: black;">商场</span>模式的重要性。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">其实初心很简单:<span style="color: black;">经过</span><span style="color: black;">咱们</span>的AI直播工具,打造一个能够盈利的卖书直播间。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span></strong></span><strong style="color: blue;">从零<span style="color: black;">起始</span>的挑战</strong></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">起初,<span style="color: black;">仅有</span>一位实习生搞了两天,自己摸索,<span style="color: black;">然则</span><span style="color: black;">咱们</span>有运营团队啊~</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/0d62957c30794d97a0e68ddf0ccf3193~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=%2F0B023u%2BSVGKIsVgO%2BAIJE0YPF8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">后来干脆把<span style="color: black;">制品</span>经理、代码哥、设计小姐姐通通都拉了进来。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;">那人齐了,就开干吧!</div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">这可真是又从0<span style="color: black;">起始</span>啊,一步步摸索布景、打光、主播话术等等好多好多东西,不干不<span style="color: black;">晓得</span>,当时想的还是太简单了。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">咱们</span>尝试了<span style="color: black;">各样</span><span style="color: black;">区别</span>的直播形式和内容,<span style="color: black;">持续</span><span style="color: black;">调节</span>策略,期待能够找到最适合<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>受众的方式。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/257790e5fd7f4097923cbbe0a770ff44~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=eaGpWGrq9W8lfqWT6JruBBZaLJA%3D" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">(这么多设备,看起来很<span style="color: black;">繁杂</span>吧)</span></strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>在实践中<span style="color: black;">持续</span>优化</strong></p><span style="color: black;">在实践中,小伙伴们<span style="color: black;">逐步</span><span style="color: black;">把握</span>了直播的技巧,<span style="color: black;">亦</span><span style="color: black;">起始</span>理解观众的<span style="color: black;">需要</span>。</span>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">咱们</span>学会了<span style="color: black;">怎样</span><span style="color: black;">经过</span>背景音乐和互动话术来营造氛围,<span style="color: black;">怎样</span><span style="color: black;">经过</span><span style="color: black;">精细</span>的<span style="color: black;">举荐</span>来吸引观众购买。</span></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/abbbbe390e8540ae957ae07c2ac992d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=bwTKekgc1Y87ZGru8aLGj5JN%2Bl8%3D" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">(<span style="color: black;">起始</span>精简吧)</span></strong>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">我</span><span style="color: black;">们的直播间<span style="color: black;">起始</span>有了<span style="color: black;">必定</span>的观众<span style="color: black;">基本</span>,<span style="color: black;">营销</span>额<span style="color: black;">亦</span><span style="color: black;">逐步</span>增长。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">在追求日GMV<span style="color: black;">目的</span>的过程中,团队经历了从无到有的艰辛探索。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">起初,<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>是<span style="color: black;">每日</span>1000元的<span style="color: black;">营销</span>额,而现实是从0元起步,<span style="color: black;">逐步</span>累积到1元、2元......</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4f67a5410ff94138a61eec0c88a49e47~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=UCx4gT17BcL4ANhA0nHDvRdR1mY%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3668afc663fb463599e36d019a42b18c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=aqlFIlTDXIjUyqRT878%2FzPbMXtE%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cb22299430b64bbba17ab6ab63f31939~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=YLiTXlB%2BpiUev0fsCo1qpPF2Gms%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/caf2862f023b4acba3720f66f616136d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=qYyskVbuoo8wjWkD2B53vMjD7I4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">一眼望去,满是绝望......</span></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>关键策略的<span style="color: black;">发掘</span></strong></p><span style="color: black;">在经过一段时间的尝试和错误后,<span style="color: black;">咱们</span><span style="color: black;">最终</span>找到了一个关键策略。</span>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">这一策略的实施,让<span style="color: black;">咱们</span>的<span style="color: black;">营销</span>额从几十元<span style="color: black;">快速</span>增长到几百元,直播间的人气<span style="color: black;">亦</span><span style="color: black;">逐步</span><span style="color: black;">提高</span>。</span></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e99c5e6ff69449f92dddb2582cbdab7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=Tb3TzbloV35BU71IWbKkK1UQdTQ%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/26eed5fb04cd462aaa154881ab2a75fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=LsNGHbD057sMDHTmDNxU10x%2B%2Fmw%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b799278c98f2418c8517445e09ca8903~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=mWfI08rKVBWjI6JQjNVSvF69u%2BM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9138d7f9e3374da0a3b38489e848e9ba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=BJ7iwZIEVbORW85beJJFwAslI2E%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>模式验证与优化</strong></p><span style="color: black;">这个模式经过<span style="color: black;">1星期</span>的运行,日<span style="color: black;">营销</span>额<span style="color: black;">已然</span>稳定在<strong style="color: blue;">1000元以上</strong>,这是一个令人鼓舞的成果,<span style="color: black;">况且</span>是最低成本,只需要一台手机就<span style="color: black;">能够</span>开播。</span>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/654261eadd6f4d77a80ec14aa90a8108~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=Imxqi1Lz4laP9rJKaYd1mLPrVxM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/17a2927350374e0aa9399e3ab1d914f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=XDq4HE61IxB3HvwvYLT9bFrps%2F0%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/28dbce917f78470fb4bd29f896577bff~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=n4nk4js%2FUN8JSvA1OwDNfB5kU1s%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6cd7f217814f4c06892e29f4ec11dd6c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=%2BNoy4yZ%2FtX9RIsfLa2%2Fye%2F5gQi8%3D" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d41a07979a7c415cbf9add474d584aeb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727522577&x-signature=u%2FhaqsG746ZS9WPrx90rRZ7Ozl8%3D" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">然而,<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">发掘</span>了一个问题:书籍的客单价相对较低,<span style="color: black;">引起</span>利润并<span style="color: black;">不睬</span>想。</span>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">为<span style="color: black;">认识</span>决这个问题,<span style="color: black;">咱们</span><span style="color: black;">起始</span><span style="color: black;">思虑</span><span style="color: black;">怎样</span><span style="color: black;">加强</span>客单价,<span style="color: black;">同期</span>保持<span style="color: black;">营销</span>额的稳定增长。</span></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">连续</span>创新与拓展</strong></p><span style="color: black;">用<span style="color: black;">咱们</span>自己的AI直播工具,<span style="color: black;">已然</span><span style="color: black;">提高</span>了卖书直播间的智能化水平,精简了人力物力,<span style="color: black;">然则</span>想要寻求利润最大化,靠低客单价商品还是<span style="color: black;">不当</span>。</span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">书的客单价太低,那<span style="color: black;">咱们</span>还应该<span style="color: black;">选取</span>什么<span style="color: black;">呢?</span></span></strong></p>
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