U卡|横向跨界击穿碎片化养生场景【汤臣杰逊品牌科研院】
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZEFKryYcDWEcrDokfzJ5zBC8ejIK92HDWVX8R7nib5yVlwB9J6CHE3iarT4ibzSmzOB8dPB97VMednxg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱美的<span style="color: black;">女性</span>都爱美妆和美食，传统的消费观念里，美妆和美食之间并<span style="color: black;">无</span>任何的交集，属于两个完全<span style="color: black;">区别</span>的赛道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，随着消费升级，功能性食品的<span style="color: black;">显现</span>慢慢模糊了两者的边界，功能营养<span style="color: black;">成份</span>逐步被添加到普通食品<span style="color: black;">其中</span>，国家<span style="color: black;">亦</span>在政策层面打开了绿灯，随之而来的是形<span style="color: black;">成为了</span>美妆和美食之间的跨界融合。健康零食已开启</span>3.0<span style="color: black;">时代。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPAaJ6qj99DP36e8nkGgRwibN2hjxgic9e09kK2WGTA5Iibk0hYSCuOPwbA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，专注口服美容<span style="color: black;">制品</span>的</span>U<span style="color: black;">卡</span><span style="color: black;">UNICALORIE</span><span style="color: black;">完<span style="color: black;">成为了</span>超千万元的天使轮融资，<span style="color: black;">日前</span></span><span style="color: black;">GMV</span><span style="color: black;">已达数百万元。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看似进入了一个新的陌生赛道，</span>U<span style="color: black;">卡有何底气<span style="color: black;">明显</span>重围？</span></span></p><span style="color: black;"><strong style="color: blue;">01 孵化背景</strong></span><span style="color: black;"><strong style="color: blue;">-</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">美妆零食化趋势下的口服美容</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美妆零食化趋势从功能性食品赛道分化出一个专注口服美容<span style="color: black;">制品</span>的新赛道，或许在功能上会和其他功能性食品存在交叉，但专注<span style="color: black;">经过</span>吃零食<span style="color: black;">处理</span>消费者的美妆问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">成立于</span>2019<span style="color: black;">年的</span><span style="color: black;">U</span><span style="color: black;">卡便是这个细分背景下孵化的新锐品牌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPFh5voMqopoicOV4YmGDzKxS9NsWG6nUzm0IoRI63HHnxtqIqGDEHFYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">-功能性食品</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">功能性食品市场现<span style="color: black;">处在</span>大蓝海，市场渗透率</span></span><span style="color: black;">不到</span><span style="color: black;">20%</span><span style="color: black;">，粘性用户仅占</span><span style="color: black;">10%</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPugibpF4dO3DZV0CpNicjzYMVOrOwSuqzOOqg4RJxeQ2BRK7CpVVOVGoA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据《</span>2020<span style="color: black;">功能零食创新趋势》预测，<span style="color: black;">将来</span>十年功能性食品有望达到</span><span style="color: black;">5000</span><span style="color: black;">亿元市场，其中功能性零食预计占到</span><span style="color: black;">1500</span><span style="color: black;">亿元。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鉴于中国庞大的人口基数，只要渗透率再增长</span>10%<span style="color: black;">就能<span style="color: black;">作为</span><span style="color: black;">全世界</span>第二大功能性食品市场，这是一条千亿级的赛道。</span></span></p><span style="color: black;"><strong style="color: blue;">-美妆零食化</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">青年</span>消费者<span style="color: black;">作为</span>了消费主力人群后，<span style="color: black;">她们</span>乐于尝鲜、追求个性的特质，再加上供应链的日臻成熟，都为食品、美妆品牌<span style="color: black;">开发</span>生产差异化<span style="color: black;">制品</span>，相互跨界<span style="color: black;">供给</span>了夯实的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPqib4XmI8SREEQlhk7wJlu9fchiaBOIVJfzYicbgAFLvyoWNMdOKnlsUjg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美妆<span style="color: black;">制品</span>中<span style="color: black;">起始</span>添加食品<span style="color: black;">成份</span>，并且<span style="color: black;">非常多</span>彩妆品牌在<span style="color: black;">制品</span>外观设计和外包装上<span style="color: black;">亦</span>纷纷向食品</span>“看齐”。例如，悦芙媞（<span style="color: black;">Hapsode</span><span style="color: black;">）推出了添加乳酸菌<span style="color: black;">成份</span>的修复面膜，一叶子的桃汁精华面膜</span></span><span style="color: black;"><span style="color: black;">，</span>Girlcult<span style="color: black;">与芝麻街联名推出的曲奇造型腮红。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“颜值经济”大行其道的当下，在各类<span style="color: black;">打扮</span>品、护肤品零食化<span style="color: black;">花招</span>层出不穷，百花齐放时，“口服美容”再次<span style="color: black;">作为</span>炙手可热的“养颜圣品”。</span></p><span style="color: black;"><strong style="color: blue;">-口服美容</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>数据<span style="color: black;">表示</span>，</span>2020<span style="color: black;">年</span><span style="color: black;">618</span><span style="color: black;"><span style="color: black;">时期</span>，口服美容品跃居天猫最受欢迎品类</span><span style="color: black;">TOP3</span><span style="color: black;">。开场短短七分钟，口服美容<span style="color: black;">制品</span>的成交额同比增长</span><span style="color: black;">2266%</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span></span>CBNdata<span style="color: black;">和天猫国际联合发布的口服美容消费趋势报告<span style="color: black;">显示</span>，“口服美容”在“颜值经济”<span style="color: black;">关联</span>品类中平均增速一骑绝尘，预计</span><span style="color: black;">2022</span><span style="color: black;">年我国口服美容市场高达</span><span style="color: black;">238</span><span style="color: black;">亿元。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPKU0bqIW3IGkdoO3yoJoQfUYbicVcJGba2S8K4CpbQ4XYbr0DscK4jNw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如《报告》所示，女性毫不意<span style="color: black;">外区</span><span style="color: black;">作为</span>口服美容消费的主力军，且人数占比逐年<span style="color: black;">提高</span>；其中</span>90<span style="color: black;">后、</span><span style="color: black;">95</span><span style="color: black;">后的人数占比在近一年已超过</span><span style="color: black;">50%</span><span style="color: black;">；<span style="color: black;">同期</span>按各线级城市消费者人数占比来看，仍以一二线消费者为主。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，口服美容<span style="color: black;">制品</span>重点关注</span>“她<span style="color: black;">需要</span>”，而这和<span style="color: black;">U</span><span style="color: black;">卡的定位<span style="color: black;">非常</span>一致。</span></span></p><span style="color: black;"><strong style="color: blue;">02 她<span style="color: black;">需要</span></strong></span><span style="color: black;"><strong style="color: blue;">-</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">U卡的细分人群</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡将美妆理念融入<span style="color: black;">制品</span>系列，以</span><span style="color: black;">90</span><span style="color: black;">后轻熟女性消费者为切入点，她们是活跃于都市的人群，走出了一条</span><span style="color: black;">U</span><span style="color: black;">型人生，<span style="color: black;">伴同</span>着碎片化养生<span style="color: black;">需要</span>的<span style="color: black;">同期</span>兼顾“美”的追求。</span></span></p><span style="color: black;"><strong style="color: blue;">-U型人生</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新时代的中国女性<span style="color: black;">已然</span><span style="color: black;">不仅</span>依附于家庭，<span style="color: black;">更加多</span>的女性步入了职场，独立地活出了自己的一道风景。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近年来讲述新时代女性的电视剧<span style="color: black;">持续</span>播出，例如《二十不惑》、《三十<span style="color: black;">罢了</span>》、《流金岁月》等，剧中的女主都在事业、生活、爱情、友情的共振<span style="color: black;">功效</span>下，走出人生的低谷，迎接<span style="color: black;">将来</span>的高峰，完美地演绎出一幕幕新时代女性的</span>U<span style="color: black;">型人生轨迹。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tP9rYPuibMcPqicbaqYUrpichVic6OWN6XV0U524seDOgRIFdgNYjjiaZW9mA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电视剧题材本身<span style="color: black;">源自</span>于真实的生活，而这与</span>U<span style="color: black;">卡提倡的</span><span style="color: black;">U</span><span style="color: black;">型人生理念<span style="color: black;">不约而同</span>。</span><span style="color: black;">20+</span><span style="color: black;">的她如盛开的红景天般，天生无畏；</span><span style="color: black;">30+</span><span style="color: black;">的她如铿锵的玫瑰般，纵情怒放；</span><span style="color: black;">40+</span><span style="color: black;">的她如脱俗的兰花般，从容淡雅。</span></span></p><span style="color: black;"><strong style="color: blue;">-碎片化养生</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">出于对身体的管理，</span>90%<span style="color: black;">的</span><span style="color: black;">90</span><span style="color: black;">后都有养生<span style="color: black;">认识</span>，相比于中老年消费者，<span style="color: black;">青年</span>的新一代对健康和养生有了新的心得和实践：<span style="color: black;">膳食</span>上，<span style="color: black;">她们</span>讲究零糖、轻盐、低脂，从源头上要吃得健康</span><span style="color: black;">;</span><span style="color: black;">在品牌<span style="color: black;">选取</span>上更有高颜值、国潮风、即食即用等偏好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里健康<span style="color: black;">科研</span>院将这种现象<span style="color: black;">叫作</span>为</span>“<span style="color: black;">碎片化养生</span><span style="color: black;">”</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tP6r6edibMD97yarNd8rbcDoKGWoXjj2Z0kYzC5vtsgSBx5EbZMvtTXNw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">碎片化养生<span style="color: black;">需要</span>下，</span>U<span style="color: black;">卡的口服美容<span style="color: black;">制品</span>不仅是美味又健康的零食，<span style="color: black;">更加是</span>低卡营养即食的养生品，不论是想宅家追剧解馋还是在奋斗中的</span><span style="color: black;">U</span><span style="color: black;">型人生，</span><span style="color: black;">U</span><span style="color: black;">卡<span style="color: black;">能够</span><span style="color: black;">供给</span>高品质的碎片化养生<span style="color: black;">方法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡有一款针对肠道健康的酵素茶冻<span style="color: black;">制品</span>，小红书上的用户纷纷安利这款，说她们每次大餐后都会吃两颗，感觉刮油解腻，肠道舒畅。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一款玉米肽果冻专门针对熬夜护肝场景，防止用户因生活不规律<span style="color: black;">引起</span>精神气色差。</span></p><span style="color: black;"><strong style="color: blue;">03 口袋养生</strong></span><span style="color: black;"><strong style="color: blue;">-</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">满足功能 突破场景</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡耗时两年研磨的<span style="color: black;">制品</span>矩阵满足消费者碎片化养生组合<span style="color: black;">需要</span>，口袋便携式设计突破了<span style="color: black;">制品</span><span style="color: black;">运用</span>场景限制，独创的</span><span style="color: black;">U</span><span style="color: black;">型识别体系<span style="color: black;">更加是</span><span style="color: black;">得到</span>红点奖的认可。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tP7uoapiaCwEWZL3BVG9g4j3vbicVYdR5WjhgjnicrXSEreUMgayVWyE6sA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">-养生组合<span style="color: black;">制品</span>矩阵</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡</span><span style="color: black;">UNICALORIE</span><span style="color: black;">寓意<span style="color: black;">优秀</span>的营养能量补给</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">以</span>“<span style="color: black;">时尚 独立 温暖 探索</span><span style="color: black;">”</span><span style="color: black;">的品牌调性</span></span><span style="color: black;">，联合</span><span style="color: black;"><span style="color: black;">行业资深<span style="color: black;">开发</span>专家专研<span style="color: black;">制品</span>美味及营养</span></span><span style="color: black;">，</span><span style="color: black;">由内而外</span><span style="color: black;"><span style="color: black;"><span style="color: black;">精细</span>对应<span style="color: black;">区别</span>诉求<span style="color: black;">供给</span><span style="color: black;">处理</span><span style="color: black;">方法</span></span></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">开发</span>方面，</span>U<span style="color: black;">卡携手日本</span><span style="color: black;">ORIHIRO</span><span style="color: black;">果冻胶体创新<span style="color: black;">开发</span>专家和在</span><span style="color: black;">20</span><span style="color: black;"><span style="color: black;">数年</span>菌种<span style="color: black;">开发</span>经验的行业专家，进行独家配方设计。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPnDib0ibmgacmtmt23KLS3Puicfvz7kwlnx92jGq9ceibewWt7IVy643ribQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原材料配方主打高膳食纤维、低卡路里的理念，采用海藻、魔芋等植物<span style="color: black;">做为</span>基底，严格<span style="color: black;">掌控</span><span style="color: black;">制品</span>糖分、脂肪含量，以实现食品热量<span style="color: black;">掌控</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在原材提取上，从山川到海洋，</span>U<span style="color: black;">卡踏足世界各地，挑剔所得五大天然植物基，每种<span style="color: black;">成份</span>都有道地之源。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPssGJfCsqQxNSY9SGMJib96tz4RW3gIm1ITeWbmBF6Mwezv01hibRcV3w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，</span>U<span style="color: black;">卡依托“美妆零食”<span style="color: black;">制品</span>思维，按功效推出了四大类<span style="color: black;">制品</span>矩阵：针对身材管理的维生素果冻、针对肠道健康的酵素果冻、针对身体养护的玉米肽果冻和针对皮肤管理的胶原肽果冻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">PART 1/维生素果冻</span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPKkMfEvscqaejBqen2d5nWRrHsVPNvvPxVXgMEmqEX2d6aFnc3BpE4Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">PART 2/酵素果冻</span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPYfWw9Ha2PrjE74VJpblDMiaiboMibQn2nDFAmfk1KBoybUa78kw7KFRicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">PART 3/玉米肽果冻</span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaQCS1KlsZF3NOcrRDHv7ZXOHqliaz1tPx4mDfPAQpRcTW51S4Ndu5cncEIkAycvyAdpHoPNQib0oChLc98icGhTQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">PART 4/胶原肽果冻</span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">-突破场景的口袋包装</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡的包装分两层，外包装采用便签纸<span style="color: black;">体积</span>的纸盒包装，防潮防晒，高颜值设计自用送礼皆宜，一盒</span><span style="color: black;">3</span><span style="color: black;">包；内包装采用经典的挤挤袋包装，每包</span><span style="color: black;">20g</span><span style="color: black;">，挤出来刚好一小口。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一盒<span style="color: black;">仅有</span>便签纸<span style="color: black;">体积</span>让</span><span style="color: black;">U</span><span style="color: black;">卡非常方便携带，随时随地装入口袋，<span style="color: black;">况且</span>挤一挤就<span style="color: black;">能够</span>直接食用，<span style="color: black;">不消</span>像其他有些滋补品<span style="color: black;">同样</span>需要小火慢炖才<span style="color: black;">能够</span>入嘴，<span style="color: black;">这般</span>就能满足消费者碎片化的养生<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管是团建吃大餐、宅家熬夜追剧、会见客户前清新口气、<span style="color: black;">机构</span>加班做</span>PPT<span style="color: black;">、午休时间刷抖音、健身完后<span style="color: black;">弥补</span>能量等生活或工作场景下都<span style="color: black;">能够</span>随时随地来一袋</span><span style="color: black;">U</span><span style="color: black;">卡，突破了室内室外的场景限制，想补就补。</span></span></p><span style="color: black;"><strong style="color: blue;">04 品牌识别</strong></span><span style="color: black;"><strong style="color: blue;">-</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">统一与个性化识别体系</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌识别理论是最先确立的品牌管理理论，品牌最<span style="color: black;">起始</span><span style="color: black;">便是</span><span style="color: black;">做为</span>识别标志存在的。品牌识别体系传递品牌精髓，打造消费者识别品牌的<span style="color: black;">第1</span>印象，并凭借独特的识别设计让消费者在看到<span style="color: black;">关联</span>元素时能够<span style="color: black;">第1</span>时间指向所属品牌。</span></p><span style="color: black;"><strong style="color: blue;">-“U”型统一识别体系</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">字母</span>“<span style="color: black;">U</span><span style="color: black;">”是</span><span style="color: black;">U</span><span style="color: black;">卡品牌识别的强<span style="color: black;">相关</span>视觉体系。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，品牌名便是</span>U<span style="color: black;">卡</span><span style="color: black;">UNICALORIE</span><span style="color: black;">，</span><span style="color: black;">UNI</span><span style="color: black;">：<span style="color: black;">优秀</span>的，<span style="color: black;">持有</span>独立精神的你，</span></span><span style="color: black;">CALORIE<span style="color: black;">：轻盈的，自在无<span style="color: black;">包袱</span>的生活</span></span><span style="color: black;"><span style="color: black;">。</span>“<span style="color: black;">U</span><span style="color: black;">”<span style="color: black;">做为</span>首写字母，不管是经由文字表述还是语音符号<span style="color: black;">首要</span>进入消费者的大脑，关于</span><span style="color: black;">U</span><span style="color: black;">卡，消费者接收到的<span style="color: black;">第1</span>个品牌信息<span style="color: black;">便是</span>字母</span></span><span style="color: black;">”</span><span style="color: black;">U</span><span style="color: black;">”</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而接下来的</span>U<span style="color: black;">卡的品牌主张提倡一种“她力量”的</span></span><span style="color: black;">”</span><span style="color: black;">U<span style="color: black;">型人生</span></span><span style="color: black;">”</span><span style="color: black;"><span style="color: black;">，<span style="color: black;">期盼</span>新时代独立自主的女性群体<span style="color: black;">能够</span>借助</span>U<span style="color: black;">卡的力量活出一条向上的</span><span style="color: black;">U</span><span style="color: black;">型曲线，走在“增益减负”的人生路上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后应用在</span>U<span style="color: black;">卡</span><span style="color: black;">LOGO</span><span style="color: black;">、外包装盒、内包装袋上的设计，字母</span></span><span style="color: black;">”</span><span style="color: black;">U</span><span style="color: black;">”</span><span style="color: black;"><span style="color: black;">演变成一条开口向上的</span>“<span style="color: black;">U</span><span style="color: black;">型抛物线”，在包装封面、背面以及小说明细节处都随处可见这个“</span><span style="color: black;">U</span><span style="color: black;">”型符号。“</span><span style="color: black;">U</span><span style="color: black;">”型细节深入人心。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>是凭借</span>U<span style="color: black;">型识别体系的包装设计，</span><span style="color: black;">U</span><span style="color: black;">卡在今年斩获了世界三大设计权威设计奖之一的红点奖。上一个<span style="color: black;">得到</span>红点奖的新锐品牌是零售咖啡品牌三顿半。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">-个性化识别体系</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">U</span><span style="color: black;">”型<span style="color: black;">做为</span>统一识别体系<span style="color: black;">功效</span>于</span><span style="color: black;">U</span><span style="color: black;">卡四类<span style="color: black;">区别</span>功能的<span style="color: black;">制品</span><span style="color: black;">其中</span>，然而<span style="color: black;">针对</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span>，</span><span style="color: black;">U</span><span style="color: black;">卡<span style="color: black;">重点</span>采用颜色和数字两种视觉符号进行个性化识别和区分。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于色彩<span style="color: black;">形成</span>理论，</span><span style="color: black;"><span style="color: black;">色彩</span></span><span style="color: black;"><span style="color: black;">的相互<span style="color: black;">功效</span>，是从人对色彩的<span style="color: black;">感觉</span>和心理效果出发，用</span></span><span style="color: black;"><span style="color: black;">科学分析</span></span><span style="color: black;"><span style="color: black;">的<span style="color: black;">办法</span>，把<span style="color: black;">繁杂</span>的色彩现象还原为基本要素</span></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡<span style="color: black;">按照</span>每款<span style="color: black;">制品</span>的<span style="color: black;">区别</span>口味进行相应的包装配色，<span style="color: black;">例如</span>蓝莓味的胶原肽果冻用的是蓝紫色包装，一看就能想到蓝莓的味道；而乌梅普洱桑葚混搭味的酵素茶冻采用深橙色包装，<span style="color: black;">做为</span>一款茶冻，一眼就能让人联想到<span style="color: black;">刚才</span>泡好的一杯浓茶普洱的颜色。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">做为</span>一款口服美容<span style="color: black;">制品</span>，<span style="color: black;">成份</span>党越来越看重<span style="color: black;">成份</span>表里<span style="color: black;">区别</span>营养<span style="color: black;">成份</span>的<span style="color: black;">形成</span>，为了便于消费者查看每款<span style="color: black;">制品</span>的<span style="color: black;">重点</span><span style="color: black;">成份</span>配比，</span><span style="color: black;">U</span><span style="color: black;">卡将<span style="color: black;">区别</span><span style="color: black;">制品</span>的<span style="color: black;">重点</span><span style="color: black;">成份</span>配比用<span style="color: black;">区别</span>的数字<span style="color: black;">明显</span>地标识在每款<span style="color: black;">制品</span>外包装盒正面的右侧弧线内。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>的数字<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span>个性化的识别对<span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>以示区分。如</span>U<span style="color: black;">卡维生素果冻含有</span><span style="color: black;">7</span><span style="color: black;">种维生素，<span style="color: black;">因此</span>用数字“</span><span style="color: black;">7</span><span style="color: black;">”<span style="color: black;">做为</span>个性化识别符号标志在包装右侧；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>玉米肽果冻和胶原肽果冻，<span style="color: black;">由于</span>玉米肽和胶原蛋白肽<span style="color: black;">做为</span><span style="color: black;">重点</span><span style="color: black;">成份</span>，</span>U<span style="color: black;">卡分别用“</span><span style="color: black;">100</span><span style="color: black;">”和“</span><span style="color: black;">1000</span><span style="color: black;">”两个数字来<span style="color: black;">暗示</span>每</span><span style="color: black;">100g</span><span style="color: black;">果冻含有多少两种<span style="color: black;">成份</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">05 跨界营销</strong></span><span style="color: black;"><strong style="color: blue;">-</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">U卡的横向布局</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因<span style="color: black;">制品</span>的功能特性和包装的便携性，让</span>U<span style="color: black;">卡在营销的布局上有了<span style="color: black;">非常多</span>可能。相比传统的纵向</span><span style="color: black;">4P</span><span style="color: black;">理论，</span><span style="color: black;">U</span><span style="color: black;">卡<span style="color: black;">更加多</span>地<span style="color: black;">选取</span>从水平方向横向延展进行跨界布局，让</span><span style="color: black;">U</span><span style="color: black;">卡的<span style="color: black;">制品</span>得以大渗透。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“跨界”本身在品牌营销中是一个重要的手段，能发挥<span style="color: black;">区别</span>类别品牌的协同效应。按“跨”的动机<span style="color: black;">区别</span>，跨界营销<span style="color: black;">能够</span>分为这四类，跨用户的界、跨场景的界、跨<span style="color: black;">制品</span>利益点的界、跨<span style="color: black;">途径</span>的界。</span></p><span style="color: black;"><strong style="color: blue;">-跨用户的界</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨用户的界，<span style="color: black;">便是</span>想<span style="color: black;">经过</span>合作方的粉丝群体、<span style="color: black;">途径</span>来获取<span style="color: black;">更加多</span>有价值的用户。品牌常常借代言人的影响力来获取对方的粉丝群体<span style="color: black;">作为</span>品牌方的用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">几乎与</span>U<span style="color: black;">卡<span style="color: black;">制品</span>推出的同一时间，</span><span style="color: black;">U</span><span style="color: black;">卡便官宣沈浩晨为品牌分享官。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>韩团</span><span style="color: black;">UNIVERSE</span><span style="color: black;"><span style="color: black;">独一</span>正式出道的中国成员，韩团的名字就和</span><span style="color: black;">U</span><span style="color: black;">卡非常契合。曾<span style="color: black;">做为</span>男主角在湖南台电视剧《最灿烂的<span style="color: black;">咱们</span>》搭档关晓彤、张天爱，本身<span style="color: black;">亦</span>是一位歌曲创作者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">偶像的身份让沈浩晨在<span style="color: black;">博客</span>上有超</span>600<span style="color: black;">万粉丝，<span style="color: black;">大都是</span>时下的青年男女。而本身定<span style="color: black;">位置于</span></span><span style="color: black;">90</span><span style="color: black;">后轻熟女性的</span><span style="color: black;">U</span><span style="color: black;">卡，在与沈浩晨合作后或许会开拓男粉用户人群，<span style="color: black;">由于</span>沈浩晨自己就非常钟爱</span><span style="color: black;">U</span><span style="color: black;">卡的养生果冻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">向男性用户拓展<span style="color: black;">亦</span>不是<span style="color: black;">无</span>可能，毕竟如</span>Lululemon<span style="color: black;">这种风格的运动品牌后来<span style="color: black;">亦</span>延伸到了男性运动系列<span style="color: black;">制品</span>。</span></span></p><span style="color: black;"><strong style="color: blue;">-跨场景的界</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>跨场景的界，核心<span style="color: black;">便是</span>看跨界后能否延伸或强化用户使用场景记忆。场景跨界基于<span style="color: black;">区别</span>品牌的<span style="color: black;">制品</span>共享同一个适用场景，<span style="color: black;">这般</span>在同一个场景中，<span style="color: black;">经过</span>跨界<span style="color: black;">能够</span>做出<span style="color: black;">制品</span>组合<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">烘焙面包店除了有欧包、餐包、吐司等面包类<span style="color: black;">制品</span>供应，<span style="color: black;">一般</span>店主会在收银台两旁的小橱窗里摆放<span style="color: black;">有些</span>饮品、糖果类零食辅助<span style="color: black;">营销</span>，消费者在买完面包后会顺带<span style="color: black;">瞧瞧</span>小橱窗里的东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">洞察到这个用户习惯后，</span>U<span style="color: black;">卡联合原麦山丘，将四款养生冻<span style="color: black;">同期</span>上架原麦山丘，消费者消费任意一款欧包再加</span><span style="color: black;">9.9</span><span style="color: black;">元便能尝鲜换购植物基养生冻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而之<span style="color: black;">因此</span><span style="color: black;">选取</span>原麦山丘，<span style="color: black;">亦</span>是和其</span>17<span style="color: black;">年来专注于研制原味面包，减少添加物<span style="color: black;">明显</span>面包的天然味道的健康理念<span style="color: black;">相关</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡的酵素茶冻是专门针对用餐后给肠道去油养护肠道健康的养生冻<span style="color: black;">制品</span>，为了<span style="color: black;">明显</span><span style="color: black;">制品</span>的针对性功能，</span><span style="color: black;">U</span><span style="color: black;">卡将这款茶冻上架到了傲鳗、粤界一店、粤界二店、菀、吾粤四方美食品牌，让消费者在美食大餐之后无后顾之“油”。</span></span></p><span style="color: black;"><strong style="color: blue;">-跨<span style="color: black;">制品</span>利益点的界</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是跨<span style="color: black;">制品</span>利益点的界？简言之，<span style="color: black;">便是</span><span style="color: black;">经过</span>跨界合作能放大<span style="color: black;">制品</span>功能点。两个跨界品牌组合在<span style="color: black;">一块</span>，<span style="color: black;">倘若</span><span style="color: black;">制品</span>之间存在共通契合点，<span style="color: black;">那样</span>两个品牌<span style="color: black;">制品</span>之间的特质<span style="color: black;">能够</span>互相传导。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">俗话说</span>“腹有诗书气自华”，书籍充实了人的精神世界，<span style="color: black;">同期</span><span style="color: black;">经过</span>精神的慰藉给身体<span style="color: black;">弥补</span>养分。气质优雅的女生<span style="color: black;">一般</span>内外兼修，不仅美在妆容，<span style="color: black;">更加是</span>美在内在气质。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年七月，</span>U<span style="color: black;">卡与</span><span style="color: black;">Jetlag Books</span><span style="color: black;">跨界联名。</span><span style="color: black;">Jetlag Books</span><span style="color: black;"><span style="color: black;">做为</span>一家创新书店，<span style="color: black;">经过</span>更有新意的方式，重新唤起<span style="color: black;">大众</span>的阅读习惯，以阅读培养<span style="color: black;">大众</span>独立思考的精神。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">U<span style="color: black;">卡<span style="color: black;">做为</span>新时代女性的支持者，与</span><span style="color: black;">Jetlag Books</span><span style="color: black;"><span style="color: black;">持有</span><span style="color: black;">一样</span>的夙愿，为<span style="color: black;">大众</span><span style="color: black;">供给</span>更智慧的零食。在</span><span style="color: black;">Jetlag Books</span><span style="color: black;">遇见</span><span style="color: black;">U</span><span style="color: black;">卡，为身体和精神注入养分，<span style="color: black;">作为</span>一个“有营养”的人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>此次跨界，</span>U<span style="color: black;">卡养生冻<span style="color: black;">制品</span>的营养功能利益点得到放大和升华。</span></span></p><span style="color: black;"><strong style="color: blue;">-跨渠道的界</strong></span><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">途径</span>有线上和线下之分，跨<span style="color: black;">途径</span>的界<span style="color: black;">便是</span>为了打通线上线下的隔阂，全域布局，让消费者看得到、买得到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在线上，</span>U<span style="color: black;">卡于今年</span><span style="color: black;">6</span><span style="color: black;">月<span style="color: black;">持续</span>上线了天猫旗舰店、<span style="color: black;">微X</span>商城、抖音旗舰店、小红书旗舰店等传统电商及社交电商平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在线下，聚焦北京、上海、广州、深圳、成都等一线及新一线城市，与罗森、<span style="color: black;">整家</span>、便利蜂、盒马等<span style="color: black;">途径</span>商达<span style="color: black;">成为了</span><span style="color: black;">长时间</span>合作，<span style="color: black;">制品</span>在今年</span>9<span style="color: black;">月<span style="color: black;">持续</span>登陆线下门店。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，</span>U<span style="color: black;">卡还拓展了烘焙店、美妆店、健身房等差异化门店<span style="color: black;">途径</span>，在非传统零食消费场景中<span style="color: black;">加强</span>露出率，以<span style="color: black;">加强</span>消费者认知，并<span style="color: black;">得到</span>了较好的终端动销优异表现。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，鉴于功能性食品的全民渗透率低，专注细<span style="color: black;">归类</span>目口服美容<span style="color: black;">制品</span>的</span>U<span style="color: black;">卡或许需要在消费者品类教育上花点功夫，而这<span style="color: black;">亦</span>是为了品牌能够收获下沉市场上消费者的<span style="color: black;">自信心</span>做准备。</span></span></p><span style="color: black;">*部分<span style="color: black;">照片</span><span style="color: black;">源自</span>网络，如有侵权请联系管理员删除</span><strong style="color: blue;">汤臣杰逊品牌<span style="color: black;">科研</span>中心</strong><span style="color: black;"><strong style="color: blue;">Tomson & Jason Brand Research Center</strong></span><span style="color: black;"><strong style="color: blue;">—</strong></span><span style="color: black;">致力于<span style="color: black;">经过</span>大数据来剖析品牌底层<span style="color: black;">规律</span>，总结出更有效的<span style="color: black;">办法</span>论运用在品牌实践<span style="color: black;">其中</span>。</span><span style="color: black;">汤臣杰逊品牌<span style="color: black;">科研</span>院联合TMIC天猫新品创新中心，将成立超级智库，对外招募品牌<span style="color: black;">科研</span>员，欢迎各大品牌学者，品牌工作者加入，<span style="color: black;">一块</span><span style="color: black;">科研</span>分析共享最有趣的品牌数据和策略！详情咨询POLY老师<span style="color: black;">微X</span>：tcjx02</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">汤臣杰逊品牌新视觉创作案例册</strong><span style="color: black;"><strong style="color: blue;">（电子版）</strong></span><span style="color: black;">活动截止时间：<span style="color: black;">长时间</span>有效</span><span style="color: black;"><strong style="color: blue;">探讨与剖析</strong></span><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DISCUSSION AND ANALYEIS+</p>
</strong><span style="color: black;">欢迎留言写下自己的品类和品牌所遇到的问题 <span style="color: black;">咱们</span>会<span style="color: black;">定时</span><span style="color: black;">选取</span>比较<span style="color: black;">明显</span>的品类来做<span style="color: black;">关联</span>案例分享和剖析 留言方式：品牌名+职位+联系方式 +对应品类<span style="color: black;">关联</span>问题</span><span style="color: black;"><strong style="color: blue;">拓展阅读</strong></span><strong style="color: blue;">VIEW MORE+</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><strong style="color: blue;">——</strong>汤臣杰逊感恩上个时代的4A<span style="color: black;">机构</span>和设计大咖们所塑造和奉献的“经典品牌视觉”在移动互联网时代汤臣杰逊将坚定地扛起“品牌新视觉”的大旗在这个新时代不懈的<span style="color: black;">奋斗</span>下去<strong style="color: blue;">——</strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>合作：</span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- BRAND NEW VISION -</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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