踏青、露营亦要养生，传统滋补都卷到出游场景了？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia6o74micsScfoOYx72ibXoNibDqQr9ick5osQEUfIP9JS5kefBgZjnm6ra58bOrj0hBw6z5pl6KicHKpWwticLaYb7EQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia6o74micsSccJE3nyMTnNlBoyJQgI05lhkSHOU7meSzAuJLEVibTEfrx0I1ia1wo4QKG9GOAAicaRwI6Jtg6w0Wib4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">“</span> </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">盯上“说走就走”的<span style="color: black;">青年</span>人，滋补养生<span style="color: black;">亦</span><span style="color: black;">起始</span>卷起来了......</span></strong></span> <span style="color: black;">”</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文：Carol He</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：Foodaily每日食品（ID：foodaily）</span></p><span style="color: black;">芳洲拾翠暮忘归，秀野踏青来不定。随着气候渐暖，外出踏青、野外露营的人群<span style="color: black;">亦</span>越来越多。</span><span style="color: black;">洞察到人们出行<span style="color: black;">需要</span>的增长，聚焦户外出游场景的食品纷纷上架。在这种场景下，人们对<span style="color: black;">方便</span>的能量<span style="color: black;">弥补</span><span style="color: black;">需要</span>在<span style="color: black;">持续</span><span style="color: black;">提高</span>，滋补养生<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">起始</span>“走出家门”，拥抱自然。</span><span style="color: black;">Foodaily<span style="color: black;">发掘</span>，传统滋补品牌同仁堂健康另辟蹊径，与同程旅行联合推出由吸吸蜜和陈皮普洱紧压茶两款<span style="color: black;">制品</span><span style="color: black;">构成</span>的旅行“元气空投包”，<span style="color: black;">亦</span><span style="color: black;">起始</span>打起“户外出游”的主意。</span><span style="color: black;">当<span style="color: black;">公众</span>滋补养生的习惯越来越<span style="color: black;">平常</span>，户外出游场景能否为养生食品带来新的增长空间？<span style="color: black;">公众</span>在出游场景中还有<span style="color: black;">那些</span>养生<span style="color: black;">需要</span>尚未被满足？<span style="color: black;">做为</span>出游场景下的养生<span style="color: black;">处理</span><span style="color: black;">方法</span>，同仁堂健康旅行“元气空投包”<span style="color: black;">处理</span>痛点的底层<span style="color: black;">规律</span>是什么？</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia6o74micsScdd2orJV42NH3ficrCFLoq7Mx0umELzOjialJ4GWia8eCHWyQhwIj7KViaWCKZPpdY0AKsSCZrvndUNOA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">养生<span style="color: black;">需要</span>外延，</span></strong></span></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出游场景存在新机遇</span></strong></span></h1><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">公众</span>健康<span style="color: black;">认识</span>觉醒，养生滋补更<span style="color: black;">平常</span></span></strong></span><span style="color: black;">枸杞方便面，人参泡水喝......近年来，随着<span style="color: black;">百姓</span>越发<span style="color: black;">认识</span>到<span style="color: black;">自己</span>健康的重要性，滋补养生之举早已不局限在预防<span style="color: black;">疾患</span>之时，在<span style="color: black;">平常</span>生活的<span style="color: black;">非常多</span>时刻，人们<span style="color: black;">亦</span><span style="color: black;">期盼</span>让身体与<span style="color: black;">心情</span>更健康。</span><span style="color: black;">近年来，药食同源、中式滋补是<span style="color: black;">公众</span>较为关注的养生理念。《2022年微养生概念零食市场洞察》指出，2021年8月-2022年7月<span style="color: black;">时期</span>，天猫淘宝平台微养生零食的药食同源食品中，阿胶、红枣、蜂蜜等传统滋补<span style="color: black;">成份</span>销量位列TOP3。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/ia6o74micsSccathjTOwQnUTIA60WgT3N0Jf64ECwq4X04ueqJXfGfzEYMZ2xUjn19oAHAospbMA0ticyApnt7W5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：魔镜市场情报</span><span style="color: black;">随着养生食材的丰富，人们的养生<span style="color: black;">需要</span><span style="color: black;">亦</span>变得更加多元化、<span style="color: black;">青年</span>化。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有些</span>传统滋补食品正在改变过于“药罐子”风格的老旧形态，升级为开袋即食、随时可冲泡等更<span style="color: black;">平常</span>、更便携的<span style="color: black;">制品</span>形式，其食用场景<span style="color: black;">亦</span><span style="color: black;">起始</span>向“办公室零食”、“家庭滋补”拓展。</strong></span><span style="color: black;"><strong style="color: blue;">“说走就走”得到释放，出游场景下的“养生慰藉”<span style="color: black;">作为</span>新机遇</strong></span><span style="color: black;">养生逐步<span style="color: black;">作为</span><span style="color: black;">平常</span><span style="color: black;">需要</span>，户外出游<span style="color: black;">亦</span>正<span style="color: black;">快速</span>兴起。养生食品能从中挖掘到新的发展<span style="color: black;">潜能</span>吗？</span><span style="color: black;">事实上，从去年冬季疫情管控放松，到如今气候转暖更适宜出行，人们的出游热情如同气温回升<span style="color: black;">通常</span>越发高涨。文旅部数据<span style="color: black;">表示</span>，今年春节假期，全国国内旅游出游3.08亿人次，同比增长23.1%，达到2019年同期的88.6%。</span><span style="color: black;">经历了三年特殊时期的洗礼，<span style="color: black;">公众</span>高自由度的休闲<span style="color: black;">需要</span>得到充分释放，</span><span style="color: black;"><strong style="color: blue;">户外出游<span style="color: black;">做为</span>治愈身心、缓解焦虑与压力的方式<span style="color: black;">逐步</span><span style="color: black;">作为</span><span style="color: black;">公众</span>的理想<span style="color: black;">选取</span>。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia6o74micsSccJE3nyMTnNlBoyJQgI05lhd8vv6sHtm02HrtcISeMxYcibBdLKbuncYAGKwIuIbaNh4vk9DIEdTeg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><span style="color: black;">另外</span>，人们越来越注重休憩放松的仪式感，出游中的情感诉求<span style="color: black;">逐步</span>从“赏美景吃美食”的感官刺激转变为精神层面的情感共鸣和品质体验。<span style="color: black;">同期</span>，疫情<span style="color: black;">亦</span>对人们出游偏好和习惯造<span style="color: black;">成为了</span>影响：在户外活动时，人们依旧需要保持健康规律的生活习惯和良好的身体状态。</span><span style="color: black;"><span style="color: black;">日前</span><span style="color: black;">公众</span>户外出游的消费<span style="color: black;">制品</span>种类较为单一，多以方便携带的速食<span style="color: black;">制品</span>为主，健康<span style="color: black;">方便</span>的养生食品还有很大的挖掘空间。</span><span style="color: black;">基于<span style="color: black;">公众</span>轻养生生活方式的流行，并结合户外出游场景的新机遇，国内传统滋补品牌同仁堂健康打破传统滋补食品的品类边界，提出了</span><span style="color: black;"><strong style="color: blue;">出游场景下的养生新方案。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia6o74micsScdd2orJV42NH3ficrCFLoq7MvSXqqTNZdvDnCnVhTcbvxn30rqnZjsJKozKRk1hqOib1Mzcbq9smLtg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">从“品质+轻便”切入户外出游，</span></strong></span></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">同仁堂健康提出轻养生新思路</span></strong></span></h1><span style="color: black;">Foodaily<span style="color: black;">认识</span>到，同仁堂健康联合同程旅行推出的旅行“元气空投包”联名礼盒，<span style="color: black;">包括</span>吸吸蜜、陈皮普洱紧压茶、同程旅行代金券和趣味贴纸等<span style="color: black;">制品</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia6o74micsSccJE3nyMTnNlBoyJQgI05lhvsj3IU37bwI1yvBaiacsVdYcUHRGnSe6kuChQpoqhxT3VthmsA0nRhg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做为</span>礼盒中的核心<span style="color: black;">制品</span>，蜂蜜和普洱茶组CP，<span style="color: black;">到底</span>是出于<span style="color: black;">怎么样</span>的考量？</strong></span><span style="color: black;"><strong style="color: blue;">（1）轻养生搭档，让滋补更科学</strong></span><span style="color: black;">在户外出游场景中，人们身心得到放松的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>会面临着不容小觑的“耗能”挑战，需要<span style="color: black;">弥补</span>足够的营养和能量来为身体充电。</span><span style="color: black;">自古<span style="color: black;">败兴</span>，茶<span style="color: black;">便是</span>备受中国人<span style="color: black;">喜欢</span>的健康饮品之一，是生活中不可或缺的一部分。而深谙茶饮之道与养生文化的同仁堂健康，聚焦户外出游场景，将茶叶打造为适合随身携带的健康饮品。</span><span style="color: black;"><span style="color: black;">区别</span>的体质对应着<span style="color: black;">区别</span>养生<span style="color: black;">需要</span>，<span style="color: black;">区别</span>的茶叶品种<span style="color: black;">亦</span>对应着<span style="color: black;">区别</span>茶性。在中医看来，千人千方，<span style="color: black;">区别</span>人群需要<span style="color: black;">选取</span>适宜<span style="color: black;">区别</span>体质的茶叶品种，<span style="color: black;">例如</span>气虚体质适宜多喝红茶和普洱熟茶，阳虚体质<span style="color: black;">能够</span>多喝普洱熟茶、陈年普洱生茶等。</span><span style="color: black;"><strong style="color: blue;">同仁堂健康<span style="color: black;">精细</span>考量到<span style="color: black;">公众</span>个性化的体质诉求，<span style="color: black;">选取</span>茶性较温和、不受时令限制的普洱茶<span style="color: black;">做为</span>轻养生的最佳搭档。</strong></span><span style="color: black;">陈皮普洱紧压茶以广东新会陈皮与云南3年一级普洱熟茶为原料，1:2科学配比，陈皮香醇，茶香醇和，二者滋味相辅相成。<span style="color: black;">制品</span>采用古法制茶工艺，经过静电除杂、风选除杂及人工挑拣3道净制工艺，<span style="color: black;">最后</span>形成茶味醇和、柑香清香的茶品。</span><span style="color: black;">同仁堂健康</span><span style="color: black;"><strong style="color: blue;">还<span style="color: black;">思虑</span>到<span style="color: black;">公众</span>口味和养生习惯的偏好，在<span style="color: black;">制品</span>组合中加入吸吸蜜蜂蜜。</strong></span><span style="color: black;">纯正天然的蜂蜜是<span style="color: black;">公众</span>比较<span style="color: black;">喜欢</span>的传统滋补食品，<span style="color: black;">亦</span>能<span style="color: black;">做为</span>天然甜味剂调配茶饮风味。同仁堂健康吸吸蜜严选蜜源地，并进行严格的可溯源管理，把控蜂蜜的品质感和安全性。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/ia6o74micsSccathjTOwQnUTIA60WgT3N0kfD3v9GbQbazdVNwWkBIc77M8nJiaCIR40XzJSQHicTk8uZKLzmicCcOw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><strong style="color: blue;">（2）新形态设计，让养生更随心</strong></span><span style="color: black;">传统的蜂蜜食品<span style="color: black;">一般</span>采用罐装或瓶装形式，笨重易碎且<span style="color: black;">不方便</span>于携带，更适合居家场景食用。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ia6o74micsSccathjTOwQnUTIA60WgT3N0ia7E47uHXHAl4k3WG8DX1FwArX6Tmg4tiaBLSIztGmwCc6KwkIicjINww/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">左图为传统的罐装蜂蜜，右图为吸吸蜜，<span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><span style="color: black;">思虑</span>到出游时更便携的食用<span style="color: black;">需要</span>，同仁堂健康将吸吸蜜设计为25g定量小包装，包装袋设计成蜂巢六角造型，体积小巧，即开即用，即吃即盖。<span style="color: black;">制品</span>既<span style="color: black;">能够</span>泡水饮用，<span style="color: black;">亦</span>能直接吸着吃，不沾手不沾盖，非常适合出差、旅游、户外等多种场景。</span><span style="color: black;"><span style="color: black;">同期</span>，陈皮普洱紧压茶<span style="color: black;">亦</span>非常便携并方便冲泡。相比散装茶叶，饼形周正紧实的陈皮普洱紧压茶，5g一饼，可实现一颗一泡，<span style="color: black;">快速</span>还原茶饮的品质体验。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia6o74micsSccathjTOwQnUTIA60WgT3N0nl7wATqxuPHAqdQUgl154ibjvv6sfVlMup289hwIonricRoFS9WGvntA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><strong style="color: blue;">出游“养生打卡”，传达潮流养生新态度</strong></span><span style="color: black;">随着社交平台多形态内容的发展，人们越来越倾向以“打卡”<span style="color: black;">做为</span>生活的标记。<span style="color: black;">例如</span>出游时刻，人们更热衷于<span style="color: black;">经过</span>探店、打卡的方式来记录<span style="color: black;">平常</span>、分享生活。而在社交平台的出游探店、打卡内容中，又以“养生打卡”“探店养生潮店”等内容广受<span style="color: black;">公众</span>欢迎。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/ia6o74micsSccathjTOwQnUTIA60WgT3N0CicGdhVlicIElBI0aicoFH80KxvozibfBa0pDMBhPmHjKgbaSynBfFichtQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：小红书</span><span style="color: black;">以香港旅游购物打卡必去的万宁超市为例，在小红书搜索#香港万宁、#香港万宁必买 等关键词，<span style="color: black;">拥有</span>当地旅游<span style="color: black;">特殊</span>的滋补养生食品赫然在列。而搜索#养生潮店、#国潮养生 等关键词，“中式养生茶饮、茶饮养生局”等好物<span style="color: black;">举荐</span>、探店打卡内容<span style="color: black;">亦</span>占据小红书分享<span style="color: black;">名单</span>前列。从传统滋补食品加入到打卡必买<span style="color: black;">名单</span>行列，到线下探店解锁养生新方式，<span style="color: black;">公众</span>对潮流养生的热情日益高涨。</span><span style="color: black;">同仁堂健康<span style="color: black;">精细</span><span style="color: black;">捉捕</span><span style="color: black;">公众</span><span style="color: black;">需要</span>，联合同程旅行，在热门旅游城市的机场门店<span style="color: black;">选定</span>投放“元气空投包”，不仅为出游<span style="color: black;">供给</span>了<span style="color: black;">方便</span>的轻养新<span style="color: black;">方法</span>，<span style="color: black;">亦</span>为人们线下养生<span style="color: black;">供给</span>社交分享的“打卡”素材，<span style="color: black;">更加是</span>品牌对养生新态度的另一种表达。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia6o74micsScdd2orJV42NH3ficrCFLoq7M9arjddOnTiajOh6cfSegzIDicsnDAmaR7rCHyluOgLLDVdIclzgpTQ0A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; 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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拿捏<span style="color: black;">青年</span>人，</p>同仁堂<span style="color: black;">怎样</span>讲好“老故事”
</span></strong></span></h1><span style="color: black;">户外出游场景崛起的<span style="color: black;">背面</span>，是<span style="color: black;">青年</span>人追求放松、品质休闲体验的情感<span style="color: black;">需要</span>在推动。此次同仁堂健康聚焦出游场景，结合<span style="color: black;">青年</span>人“出游躺平，养生内卷”的<span style="color: black;">心情</span>价值，进一步将品牌和<span style="color: black;">制品</span>的养生新态度传达给<span style="color: black;">更加多</span><span style="color: black;">青年</span>消费者。</span><span style="color: black;">创建于1669年的同仁堂，始终秉承着“同修仁德，济世养生”的初心和“全心全意为人民健康服务”的宗旨。迈入新消费时代，同仁堂不仅打破传统老品牌发展的局限性，还在<span style="color: black;">经过</span>一款款<span style="color: black;">拥有</span>时代新意的<span style="color: black;">制品</span>为品牌<span style="color: black;">连续</span>注入新活力，实现良性增长。在Foodaily看来，正是</span><span style="color: black;"><strong style="color: blue;">得益于<span style="color: black;">即时</span><span style="color: black;">调节</span>战略、转型升级思路下的灵活布局，才让同仁堂的“老故事”越讲越有味道。</strong></span><span style="color: black;"><strong style="color: blue;">1、 跨界咖啡、茶饮，洞察<span style="color: black;">青年</span>人的情感<span style="color: black;">需要</span></strong></span><span style="color: black;">2019年10月，同仁堂健康推出新零售业态品牌——知<span style="color: black;">吗</span>健康，<span style="color: black;">经过</span>传统中医药精华与国潮养生文化结合的跨界实践，<span style="color: black;">持续</span>探索与新生代<span style="color: black;">青年</span>人<span style="color: black;">创立</span>情感联结的有效方式。随着咖啡<span style="color: black;">逐步</span><span style="color: black;">作为</span><span style="color: black;">青年</span>人<span style="color: black;">平常</span><span style="color: black;">弥补</span>能量的“精神饮品”，同仁堂健康提出“中药+咖啡”的创新养生组合，为消费者带来“苦上加苦”的独特味觉刺激和养生体验。从枸杞拿铁、陈皮拿铁的<span style="color: black;">制品</span>搭配，到母单solo苦、年少早秃苦的<span style="color: black;">制品</span>文案，同仁堂健康将这些体感的味苦与情感的苦涩相融合，全新诠释了养生的新定义和健康的新玩法，并将潮流新滋补的养生态度进一步渗透到<span style="color: black;">青年</span>人的消费心智中。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia6o74micsSccathjTOwQnUTIA60WgT3N0wEkqyz6f25TDsMTWOUD4G65dLvibvBoIATxWq3IMmn8XLxlApfhe9icg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">途径</span>升级优化，拓展<span style="color: black;">青年</span>消费群体</strong></span><span style="color: black;">除了<span style="color: black;">经过</span>战略转型、产品概念的<span style="color: black;">青年</span>化来焕新品牌活力，同仁堂健康<span style="color: black;">亦</span>在紧跟时代变化，拓展电商<span style="color: black;">途径</span>和营销方式的新玩法，以更“接地气”的方式走进<span style="color: black;">公众</span><span style="color: black;">平常</span>生活。</span><span style="color: black;"><span style="color: black;">做为</span>线下起家的传统滋补品牌，同仁堂健康<span style="color: black;">始终</span>深耕大健康<span style="color: black;">行业</span>，<span style="color: black;">日前</span>已搭建线上、线下协同发展的终端<span style="color: black;">营销</span>网络，<span style="color: black;">持有</span>遍布全国各地的1600余家终端零售门店和400余万会员资源。线上旗舰店<span style="color: black;">连续</span>占据京东平台滋补类目年度<span style="color: black;">营销</span>额第<span style="color: black;">1、</span>天猫平台滋补类目头部VIP商家地位，并紧跟零售新潮流创新营销方式。</span><span style="color: black;"><span style="color: black;">另外</span>，同仁堂健康还<span style="color: black;">经过</span>线上、线下联动营销，为品牌线下传统店铺带来<span style="color: black;">更加多</span>人气。在活动上新<span style="color: black;">时期</span>，同仁堂健康推出“6000步兑换毛毡包”的养生<span style="color: black;">花招</span>玩法，以Z时代人群偏好的趣味营销手段，引导<span style="color: black;">青年</span>人线下到店打卡。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/ia6o74micsSccathjTOwQnUTIA60WgT3N0osNcTkMO1Sd8ku06IWic9T8Cw76vficPHGHLxd1mjkAiaF0DWULEAVudA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：同仁堂健康</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia6o74micsScdd2orJV42NH3ficrCFLoq7MsU5GUE7X713pticJcmMbAY69h222YpZd71uLyMjPSYHy88BPgvm07Lg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></h1><span style="color: black;">随着<span style="color: black;">青年</span>一代<span style="color: black;">作为</span>消费主流，<span style="color: black;">怎样</span>顺应新消费群体生活习惯和消费<span style="color: black;">需要</span>，是每一个品牌都需要思考的问题。</span><span style="color: black;">同仁堂健康此次针对出游场景设计的新养生<span style="color: black;">方法</span>，正是对<span style="color: black;">青年</span>人新生活方式、新养生理念的一次深入洞察。用更科学的食材搭配、更贴心的<span style="color: black;">制品</span>设计，加强品牌<span style="color: black;">自己</span>与消费者的情感共鸣，<span style="color: black;">亦</span>为传统滋补食品<span style="color: black;">持续</span>焕发新的生机与活力，<span style="color: black;">供给</span>了<span style="color: black;">更加多</span>可能。</span><span style="color: black;"><span style="color: black;">亲爱的读者<span style="color: black;">伴侣</span>，<span style="color: black;">微X</span>改了推送规则，不星标就会收不到<span style="color: black;">咱们</span>的最新推送！</span><span style="color: black;">星标</span><span style="color: black;">《Fooda</span><span style="color: black;">ily每日食</span><span style="color: black;">品</span><span style="color: black;">》</span><span style="color: black;">公众号，<span style="color: black;">即时</span>接收每日<span style="color: black;">鲜嫩</span>的推文，</span><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">咱们</span>像以前<span style="color: black;">同样</span>，每日相见</span><span style="color: black;">！</span></span><span style="color: black;">转载授权及<span style="color: black;">媒介</span>商务合作：Amy（<span style="color: black;">微X</span>号：13701559246）；</span><span style="color: black;">加入社群：Cherry（微信号：15262433826）。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">关联</span>阅读</span><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a>食品人都“在看”<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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