外贸B2B怎么选取建站系统，外贸独立站建站系统举荐
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>外贸B2B从业者而言，有一个<span style="color: black;">有效</span>的独立站是吸引和服务国际客户的关键。随着互联网的快速发展，市场上<span style="color: black;">显现</span>了多种建站系统，<span style="color: black;">每一个</span>系统都有独特的功能和适用场景。小熊将为<span style="color: black;">大众</span>介绍各个<span style="color: black;">区别</span>建站系统的优劣势，以及它们在外贸B2B<span style="color: black;">行业</span>的适用性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>市面上主流的建站系统</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>市面上建站系统分为</span><span style="color: black;">开源系统和SaaS（Software as a Service）系统</span>。在开源系统中，<span style="color: black;">WordPress<span style="color: black;">作为</span>一枝独秀</span>，它是一个被广泛<span style="color: black;">运用</span>的开源内容管理系统，占据了非常高的市场份额，它<span style="color: black;">能够</span><span style="color: black;">供给</span>强大的定制性和扩展性，适用于<span style="color: black;">各样</span>类型的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在SaaS系统中，</span><span style="color: black;">Shopify<span style="color: black;">作为</span>国内广大跨境电商创业者的首选</span>，它是一款专为电子商务设计的SaaS平台，<span style="color: black;">供给</span>一站式<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">包含</span>网站托管、购物车、在线支付和物流集成等功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除此之外，还有<span style="color: black;">有些</span>人在<span style="color: black;">运用</span>Magento（适用于大型企业的电子商务CMS平台，支持多语言和多货币，需要有<span style="color: black;">必定</span>的技术<span style="color: black;">才可</span>玩得转），Drupal（高度可定制，<span style="color: black;">能够</span>搭配Commerce插件实现电子商务功能，支持多语言，<span style="color: black;">一样</span>具有出色的扩展性）等开源系统，它们的系统功能<span style="color: black;">亦</span>做得很不错。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>开源建站与SaaS建站在B2B中的优劣势</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">开源建站平台的<span style="color: black;">优良</span>/劣势（</span><span style="color: black;">以WordPress为例</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">优良</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.高度可定制，或完全<span style="color: black;">掌控</span>；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">运用</span>成本低，无需<span style="color: black;">长时间</span>订阅付费；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.可<span style="color: black;">选取</span>模板比较多；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.<span style="color: black;">不消</span><span style="color: black;">思虑</span>网站被封禁的问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.<span style="color: black;">持有</span>强大的社区支持；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.SEO友好程度较高；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">劣势：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.定制化程度较高；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.需要有<span style="color: black;">必定</span>的代码技术知识；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.<span style="color: black;">自动</span>负责网站的安全问题；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.需要<span style="color: black;">长时间</span>依赖第三方插件；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.遇到网站突发性问题可能<span style="color: black;">欠好</span>处理；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SaaS建站平台的<span style="color: black;">优良</span>/劣势（</span><span style="color: black;">以Shopify为例</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">优良</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.上手比较快，后台操作简单；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.平台稳定性强，<span style="color: black;">不消</span><span style="color: black;">思虑</span>安全问题；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.<span style="color: black;">供给</span>全面的电子商务功能；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.收款<span style="color: black;">途径</span>比较多；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.平台有专业的技术支持；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.管理比较<span style="color: black;">方便</span>；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">劣势：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.<span style="color: black;">运用</span>成本比较高，网站需按月/年付费；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.网站整体可控性比较低，一旦不续费，数据存在丢失问题；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.定制能力有限，主题和插件<span style="color: black;">选取</span>相对较少；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.处理<span style="color: black;">欠妥</span><span style="color: black;">能够</span>会<span style="color: black;">引起</span>网站被平台封禁（封店）；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.某些功能还需要额外付费；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">为么</span>WordPress是外贸开源建站的首选</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">WordPress凭借其强大的社区支持、众多的<span style="color: black;">研发</span>者、丰富的插件生态和优秀的SEO功能，<span style="color: black;">作为</span>B2B用户的首选。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">WordPress<span style="color: black;">持有</span>上万的主题和插件，<span style="color: black;">能够</span>实现用户的小语种/多语言功能，WooCommerce电子商务功能，二次<span style="color: black;">研发</span>功能等等，<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的业务场景进行深度定制，满足几乎所有类型网站的<span style="color: black;">需要</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>WordPress是<span style="color: black;">全世界</span>排名<span style="color: black;">第1</span>的开源CMS，超过60%的网站都是基于WordPress搭建的。小熊为客户搭建的B2B外贸网站<span style="color: black;">亦</span><span style="color: black;">所有</span>是基于WordPress制作的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">怎样</span><span style="color: black;">选取</span>WordPress建站服务商</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>您是做外贸B2B的，直接<span style="color: black;">选取</span>WordPress建站<span style="color: black;">就可</span>。<span style="color: black;">倘若</span>您想把独立站外包给建站服务商，请听小熊再分析两句。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小熊就乙方从业<span style="color: black;">数年</span>的经验来看，凡是想找建站服务商的，80%以上都是中小企业，我<span style="color: black;">意见</span>负责对接建站的要么是老板<span style="color: black;">自己</span>，要么是某个业务板块的负责人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">您<span style="color: black;">仅有</span><span style="color: black;">认识</span>建站的全流程<span style="color: black;">才可</span>把控网站的可行性</span>，<span style="color: black;">保准</span>接下来推广工作的顺利，从域名<span style="color: black;">选取</span>到模板定制到服务器节点到网站上线，我所说的流程不<span style="color: black;">表率</span>您要完全吃透每一个环节，而是要<span style="color: black;">晓得</span>建站应该到哪一个环节了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>老板/项目负责人，亲自对接是对项目的负责，<span style="color: black;">全部</span>对接流程所花费的时间，加起来<span style="color: black;">亦</span>不会超过两个小时（小熊这边<span style="color: black;">亦</span>有一套完整的对接流程，有需要的<span style="color: black;">能够</span>找我要）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">找服务商要<span style="color: black;">认识</span>服务商的人员配置、服务案例，有的服务商案例确实<span style="color: black;">亦</span>不多，<span style="color: black;">她们</span>可能是刚起步，<span style="color: black;">针对</span>客户的负责态度以及建站专业程度不亚于<span style="color: black;">非常多</span>大<span style="color: black;">机构</span>，有些大<span style="color: black;">机构</span>确实<span style="color: black;">已然</span>形<span style="color: black;">成为了</span>一整套流程，<span style="color: black;">她们</span>在衔接度上可能要做得好<span style="color: black;">有些</span>，<span style="color: black;">然则</span><span style="color: black;">她们</span><span style="color: black;">最后</span>交付的结果可能还不如<span style="color: black;">有些</span>个体服务商。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不要认为贵的<span style="color: black;">必定</span><span style="color: black;">便是</span>好的</span>，小熊印象非常深刻的一个案例，在济南这二线城市，一个<span style="color: black;">伴侣</span>在18年签了一个50W的建站单，<span style="color: black;">最后</span>交付的是<span style="color: black;">她们</span>内部的模板站，谁<span style="color: black;">亦</span>架不住<span style="color: black;">机构</span>有一个极强的<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">期盼</span>本文能够<span style="color: black;">帮忙</span>您在外贸B2B建站上做出<span style="color: black;">恰当</span>的<span style="color: black;">选取</span>，愿您的外贸征程一帆风顺。</span></span></p>
你的言辞如同繁星闪烁，点亮了我心中的夜空。 在遇到你之前，我对人世间是否有真正的圣人是怀疑的。
页:
[1]