外贸人要懂的海外推广办法，询盘必须！
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibxjUBhHqS1Ria2DQ4JsuHVFAnpFibHvTzxEB3y5SVyTAlibib0qZib8RCzaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要说<span style="color: black;">怎样</span>做海外推广，绝大<span style="color: black;">都数</span>的外贸小伙伴都能说上<span style="color: black;">有些</span>，<span style="color: black;">然则</span>大部分人<span style="color: black;">针对</span>推广系统知识略知一二，<span style="color: black;">无</span>构建一个系统化的知识框架。</span>那<span style="color: black;">做为</span>外贸人，<span style="color: black;">咱们</span>到底<span style="color: black;">怎么样</span><span style="color: black;">才可</span>进行<strong style="color: blue;"><span style="color: black;">有效的海外推广</span></strong>呢？下面就跟着<span style="color: black;">博主</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>吧！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibxjUBhHqS1Ria2DQ4JsuHVFAnpFibHvTzxEB3y5SVyTAlibib0qZib8RCzaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.定策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做海外推广前，<span style="color: black;">咱们</span>需要<span style="color: black;"><strong style="color: blue;">制定一套营销策略</strong></span>，需要去定义一下<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户到底是谁？营销的手段有<span style="color: black;">那些</span>？<span style="color: black;">是不是</span><span style="color: black;">能够</span>计算出ROI等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span>问问自己下列问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.真正为你<span style="color: black;">制品</span>和服务买单的用户是谁？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.你的<span style="color: black;">目的</span>是什么？<span style="color: black;">每日</span>多少流量还是<span style="color: black;">每日</span>多少询盘？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">经过</span>什么<span style="color: black;">办法</span>吸引到你的用户？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.你的客户<span style="color: black;">通常</span>会<span style="color: black;">经过</span>什么<span style="color: black;">办法</span>和途径寻找你<span style="color: black;">供给</span>的服务和<span style="color: black;">制品</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.你打算投资在营销<span style="color: black;">方法</span>上的人力和资金是多少？</span></p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibjK5oLLCeLt7whwKujC1TP6o16zIBibF7LZI6wAYJMxf1XNic5pKTDsCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把以上问题回答出来，诚实的写在纸上，继续往下看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.外贸建站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸建站<span style="color: black;">机构</span><span style="color: black;">非常多</span>，但有很大一部分<span style="color: black;">机构</span>是滥竽充数。<strong style="color: blue;"><span style="color: black;">外贸网站<span style="color: black;">能够</span>说是这几个<span style="color: black;">过程</span>中的重要基石</span></strong>，所有的推广和营销手段都会围绕着一个真正合格的英文外贸网站来展开。<span style="color: black;">倘若</span>外贸<span style="color: black;">机构</span>卡在这步上了，<span style="color: black;">那样</span>后面的工作自然<span style="color: black;">没法</span>展开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>以下几点网站建设策略：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">知道</span>网站的<span style="color: black;">目的</span>，全站围绕此<span style="color: black;">目的</span>展开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;">去中国风格，从字体，设计，颜色，排版上符合海外用户的审美。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;">优秀的文案，真正好的文案是能刺激用户完成你<span style="color: black;">目的</span>的，没语法错误那是最起码的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;">完美的用户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span><span style="color: black;">网站能有<span style="color: black;">必定</span>的转换率，每500个IP<span style="color: black;">倘若</span>都没询盘的话，你网站就出问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.</span><span style="color: black;">符合搜索引擎优化标准。</span></p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibjK5oLLCeLt7whwKujC1TP6o16zIBibF7LZI6wAYJMxf1XNic5pKTDsCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.流量获取</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">策略有了，网站有了，接下来<span style="color: black;">便是</span>要<strong style="color: blue;"><span style="color: black;">吸引人流进来</span></strong>，有足够大的有效流量，就<span style="color: black;">必定</span>能产生询盘，产生订单，<span style="color: black;">最后</span>带来现金流。获取流量的<span style="color: black;">办法</span>多种多样，<span style="color: black;">咱们</span><span style="color: black;">重点</span>看适合外贸行业的四大<span style="color: black;">重点</span>方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><strong style="color: blue;"><span style="color: black;">SEO流量</span></strong><span style="color: black;">这<span style="color: black;">一起</span><span style="color: black;">重点</span>分为四个<span style="color: black;">过程</span>：制定主次关键词、按关键词优化相应网页、<span style="color: black;">定时</span><span style="color: black;">增多</span>网页内容、<span style="color: black;">增多</span><span style="color: black;">关联</span><span style="color: black;">外边</span>链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><strong style="color: blue;"><span style="color: black;">PPC流量</span></strong><span style="color: black;"><span style="color: black;">重点</span>指的是付费流量。网站<span style="color: black;">自己</span>的SEO所能带来的流量和关键词是有限的，<span style="color: black;">运用</span>付费<span style="color: black;">宣传</span>进行拓展<span style="color: black;">更加多</span>的流量是对SEO的一个很好的<span style="color: black;">弥补</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><strong style="color: blue;"><span style="color: black;">企业博客</span></strong><span style="color: black;">的内容本身是有限的，<span style="color: black;">能够</span>介绍的东西<span style="color: black;">亦</span>有局限，而企业博客<span style="color: black;">能够</span><span style="color: black;">增多</span>网站的内容，制造<span style="color: black;">更加多</span>的关键词以及收录页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><strong style="color: blue;"><span style="color: black;">社交网络</span></strong><span style="color: black;">流量<span style="color: black;">针对</span>英文网站的推广<span style="color: black;">来讲</span>，社交网络是必不可少的一个<span style="color: black;">途径</span>，<span style="color: black;">相关</span>你的企业博客和社交网站，<span style="color: black;">累积</span>社交网站的粉丝和圈子，在社交网站上回答用户的问题，<span style="color: black;">针对</span><span style="color: black;">有些</span>简短的信息，<span style="color: black;">能够</span><span style="color: black;">经过</span>社交网站来发布，针对外贸B2B和B2C网站，Facebook、Twitter、Google+、Quora之类的社交网站都<span style="color: black;">能够</span>带来流量。</span></p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibjK5oLLCeLt7whwKujC1TP6o16zIBibF7LZI6wAYJMxf1XNic5pKTDsCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">增多</span>询盘</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站流量有了，下面的问题<span style="color: black;">便是</span><span style="color: black;">怎样</span>把<strong style="color: blue;"><span style="color: black;">流量变成询盘</span></strong>。<span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">通常</span>的外贸网站<span style="color: black;">来讲</span>，<span style="color: black;">想要</span>有<span style="color: black;">每日</span>上千上万的流量是不现实的，<span style="color: black;">因此</span><span style="color: black;">怎样</span>把仅有的<span style="color: black;">有些</span>流量最大程度地转变为客户的询盘就非常重要了。<span style="color: black;">首要</span>需要对你的流量用户进行细分，毕竟<span style="color: black;">每一个</span>来你网站的用户<span style="color: black;">需要</span><span style="color: black;">区别</span>，<span style="color: black;">因此</span>细分进行相应的营销是关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你网站的用户大致<span style="color: black;">能够</span>分为：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;">没<span style="color: black;">认识</span>到自己有<span style="color: black;">需要</span>的用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;">认识</span>到<span style="color: black;">需要</span>，但没打算<span style="color: black;">处理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;">认识</span>到<span style="color: black;">需要</span>，打算<span style="color: black;">处理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;"><span style="color: black;">认识</span>到<span style="color: black;">需要</span>，在对比供应商。 </span></p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibjK5oLLCeLt7whwKujC1TP6o16zIBibF7LZI6wAYJMxf1XNic5pKTDsCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>你的外贸网站<span style="color: black;">是不是</span><span style="color: black;">能够</span>区分这些用户，<span style="color: black;">是不是</span>针对<span style="color: black;">区别</span><span style="color: black;">需要</span>的用户有相应的Landing Page，<span style="color: black;">是不是</span>有<span style="color: black;">知道</span>的Call to action，<span style="color: black;">是不是</span>有收集用户的信息呢？<span style="color: black;">最少</span>我看到绝大<span style="color: black;">都数</span>的网站都不具备高转换率的功能，<span style="color: black;">更加多</span>的只象一个<span style="color: black;">无</span><span style="color: black;">营销</span>人员的展示窗口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.询盘转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互联网上成交的三个<span style="color: black;">过程</span>不外乎“流量——询盘——<span style="color: black;">营销</span>”，<span style="color: black;">每一个</span>环节都很重要，<span style="color: black;">然则</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span>外贸B2B<span style="color: black;">来讲</span><strong style="color: blue;"><span style="color: black;">询盘到<span style="color: black;">营销</span>这个环节的时间会比B2C要长<span style="color: black;">非常多</span></span></strong>，毕竟B2B的订单都是按货柜来报价的，<span style="color: black;">因此</span>这中间的客户关系<span style="color: black;">守护</span>，<span style="color: black;">营销</span>技巧和专业水平都是成功的要素。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>从网络营销的方面来看的话，你<span style="color: black;">最少</span>需要做到：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">区别</span><span style="color: black;">周期</span>的客户<span style="color: black;">是不是</span>有<span style="color: black;">区别</span>的话术和营销策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">是不是</span>有许可邮件营销维系客户关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">针对</span>有CRM的<span style="color: black;">机构</span>，<span style="color: black;">是不是</span>客户资料信息完善和细分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.网站上Leads表格<span style="color: black;">是不是</span>细分，<span style="color: black;">供给</span><span style="color: black;">选取</span>给客户，<span style="color: black;">例如</span>国家区分，<span style="color: black;">制品</span><span style="color: black;">需要</span>区分。</span></p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibjK5oLLCeLt7whwKujC1TP6o16zIBibF7LZI6wAYJMxf1XNic5pKTDsCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.数据分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数据分析是个<span style="color: black;">特别有</span>意思的活儿，但不是<span style="color: black;">每一个</span>人都<span style="color: black;">爱好</span>和数据打交道，<span style="color: black;">倘若</span>你是</span><span style="color: black;">C</span><span style="color: black;">型性格的人<span style="color: black;">或</span>你团队中有这类性格的人，<span style="color: black;">那样</span>这项工作交给<span style="color: black;">她们</span>完成应该是很<span style="color: black;">容易</span>的，你需要<span style="color: black;">晓得</span>的数据有</span><span style="color: black;">Traffic to lead, Leads to Client, Cost Per Lead, Cost Per Client</span><span style="color: black;">，<strong style="color: blue;"><span style="color: black;">当你清楚<span style="color: black;">晓得</span>这些数据后，你就清楚自己的营销方向了</span></strong>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>上面五步中的<span style="color: black;">每一个</span>环节都<span style="color: black;">能够</span>列出相应的数据衡量标准。<span style="color: black;">例如</span>你在询盘云投放付费<span style="color: black;">宣传</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span>后台自主查阅商品的展示、点击率、客户分布等报告，<span style="color: black;">把握</span><span style="color: black;">花费</span>花费<span style="color: black;">状况</span>。<span style="color: black;">这般</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>清晰的<span style="color: black;">晓得</span>营销的重点应该放哪里、接下来<span style="color: black;">该怎么做。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外推广是个<span style="color: black;">无</span>标准答案的命题，它有<span style="color: black;">非常多</span>答案，当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>另辟蹊径，<span style="color: black;">亦</span>许能走出一条不<span style="color: black;">同样</span>的成功之路。但不论哪种<span style="color: black;">办法</span>，做好<span style="color: black;">以上</span>六大流程是最基本的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">另外</span>，<span style="color: black;">区别</span>的企业<span style="color: black;">按照</span>自己的<span style="color: black;">要求</span>会采取<span style="color: black;">区别</span>的推广方式，下 面再介绍几种推广的方式：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">人工免费推广</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国际B2B、B2C平台、国外商贸网、国内外外贸论坛上注册一个用户名，<span style="color: black;">而后</span>发布<span style="color: black;">制品</span>信息、网站信息、国外博客，<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">有些</span>免费的论坛发布<span style="color: black;">制品</span>信息、网站信息，<span style="color: black;">或</span>在网上寻找买家信息，<span style="color: black;">亦</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>邮件进行免费推广，当然客户邮件是需要<span style="color: black;">此刻</span><span style="color: black;">有些</span>大的平台自己找的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点</span></strong><span style="color: black;">：</span></span><span style="color: black;">免费，完全<span style="color: black;">不消</span>花钱，自己操作(DIY)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">缺点</span></strong><span style="color: black;">：</span></span><span style="color: black;">效果<span style="color: black;">并不</span><span style="color: black;">显著</span>，<span style="color: black;">况且</span><span style="color: black;">倘若</span>是SOHO，非常浪费人力物力，比较适合刚<span style="color: black;">起始</span>做，确实没钱投入外贸零售推广方面的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平台付费推广</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>在B2B、B2C平台上付费进行推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">推广针对性比较强，平台上国外买家意图<span style="color: black;">显著</span>、针对性强、购买欲望强，给传统行业<span style="color: black;">制品</span>一个固定的平台。效果不错，可<span style="color: black;">逐步</span>降低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong><span style="color: black;"><span style="color: black;">花费</span>不菲，<span style="color: black;">通常</span>一年的平台推广起码都得几万块;最好是有专人操作，用最少的消费达到最大的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎推广</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM(搜索引擎营销)近来兴起、热门的网络推广方式。据统计，客户<span style="color: black;">经过</span>搜索引擎寻找<span style="color: black;">制品</span>、服务占了63%的比例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">(</span></strong><span style="color: black;"><strong style="color: blue;">1)搜索引擎PPC(Payper Click)<span style="color: black;">宣传</span></strong>。</span></span><span style="color: black;">搜索引擎竞价<span style="color: black;">宣传</span>，<span style="color: black;">便是</span>Google<span style="color: black;">宣传</span>，yahoo推广，<span style="color: black;">非常多</span>商家<span style="color: black;">选取</span>的一个外贸零售推广方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点</span></strong><span style="color: black;">：</span></span><span style="color: black;">见效快、<span style="color: black;">目的</span>覆盖率高、针对性强、范围广、全线<span style="color: black;">制品</span>推广、灵活多变的形式、可控成本、投资<span style="color: black;">报答</span>率高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">缺点</span></strong><span style="color: black;">：</span></span><span style="color: black;">价格<span style="color: black;">一样</span><span style="color: black;">亦</span>是不菲的，<span style="color: black;">况且</span>某部分地区客户有点不相信竞价排名(<span style="color: black;">针对</span><span style="color: black;">宣传</span>，有<span style="color: black;">有些</span>抗拒心理)，部分行业关键词<span style="color: black;">没法</span>做竞价排名，效果<span style="color: black;">仅在</span>于推广<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)搜索引擎优化(即SEO)。</span></strong><span style="color: black;"><span style="color: black;">便是</span>关键词排名，<span style="color: black;">包含</span>网站优化结构、关键词优化排名等，是搜索引擎自然排名的优化。<span style="color: black;">增多</span>搜索引擎友好度，<span style="color: black;">增多</span>关键词<span style="color: black;">揭发</span>率，以达成<span style="color: black;">增多</span>订单、<span style="color: black;">营销</span>的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点</span></strong><span style="color: black;">：</span></span><span style="color: black;">自然排名，网站信任度<span style="color: black;">增多</span>，客户成单几率高;覆盖面广，总体成本投入与几种付费方式相比较不会太高;效果可<span style="color: black;">连续</span>，即使只做了一年的SEO，第二年不做了，依然有不小的效果，投资<span style="color: black;">报答</span>率高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">缺点</span></strong><span style="color: black;">：</span></span><span style="color: black;"><span style="color: black;">此刻</span>做SEO推广的有<span style="color: black;">非常多</span>，SEO市场<span style="color: black;">已然</span>混乱了，<span style="color: black;">非常多</span>乙方<span style="color: black;">机构</span>之类以<span style="color: black;">诈骗</span>和作<span style="color: black;">坏处</span>手段扰乱市场，<span style="color: black;">引起</span>商户遭受损失而不信任SEO，抱有恐惧心理;见效时间比较长，正规手法<span style="color: black;">通常</span>都是1</span><span style="color: black;">半个月到2个半月，前期需要成本高，并且商户<span style="color: black;">短期</span>内<span style="color: black;">看不到效果，致使<span style="color: black;">非常多</span>商户望而却步。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibxjUBhHqS1Ria2DQ4JsuHVFAnpFibHvTzxEB3y5SVyTAlibib0qZib8RCzaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各样</span>推广方式都有不足及可取之处，关键看外贸零售商家适合哪一种<span style="color: black;">或</span>哪几种组合的外贸零售推广方式，哪一种方式能够以最低的投入达到最大的效果！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibxjUBhHqS1Ria2DQ4JsuHVFAnpFibHvTzxEB3y5SVyTAlibib0qZib8RCzaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/IEmBoUhnjdcbpHUeZfhHMfTeJVqOAg7ibR71cMia4dlUbbH3Cyl03dK1qaCCT3fAf8XTsfBhICMvdrYDo7l3Yicqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
一看到楼主的气势，我就觉得楼主同在社区里灌水。
页:
[1]