外贸企业建英文网站易犯的五个错误
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>外贸企业<span style="color: black;">来讲</span>,网络营销的<span style="color: black;">功效</span>越来越重要,但外贸企业真懂了外贸网站的营销吗?是的,<span style="color: black;">她们</span>都<span style="color: black;">创立</span>了自己的英文网站,<span style="color: black;">然则</span>,网络营销<span style="color: black;">不仅</span>是<span style="color: black;">创立</span>一个英文网站如此简单。山东支点电商<span style="color: black;">帮忙</span>外贸企业英文建站的<span style="color: black;">长时间</span>服务中,总结出外贸企业在建设英文网站时容易<span style="color: black;">出现</span>的五个错误,并给出<span style="color: black;">处理</span>的办法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>认为英文网站<span style="color: black;">便是</span>简单的把中文网站翻译为英文。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">英文网站设计中国化,不符合国外用户浏览习惯,<span style="color: black;">引起</span>外国人很难找到他想要的<span style="color: black;">新闻</span>,浏览习惯感觉别扭。<span style="color: black;">同期</span><span style="color: black;">亦</span>忽略了国外当地用户习惯,忽略了当地的知名的网站和黄页等采购商常用的工具。<span style="color: black;">因此呢</span>各外贸企业<span style="color: black;">倘若</span>要<span style="color: black;">创立</span>一个合格的英文网站,除了以英文的形式来表现之外,还必须符合外国人的阅读习惯,这就必须要由有充分的英文建站经验的服务商来<span style="color: black;">供给</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>外贸企业的网站在国外<span style="color: black;">没法</span>打开。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">要不<span style="color: black;">便是</span>国外用户打开其网站慢的难以忍受,<span style="color: black;">引起</span>用户<span style="color: black;">无</span>耐心,还没等到打开就早已关闭网站,<span style="color: black;">这般</span>一个潜在的合作机会就此丧失。究其<span style="color: black;">原由</span>,<span style="color: black;">便是</span>这些外贸企业做的虽然是英文网站,<span style="color: black;">然则</span><span style="color: black;">她们</span>把网站放在了国内的服务器上,<span style="color: black;">因为</span>中国的出口带宽严重不足在国外打开中国的网站速度非常慢!<span style="color: black;">处理</span>的办法很简单,可能您<span style="color: black;">已然</span>想到,<span style="color: black;">便是</span>把网站直接放到国外的服务器上。<span style="color: black;">倘若</span>您的企业针对的是<span style="color: black;">全世界</span>化的用户群体,<span style="color: black;">意见</span><span style="color: black;">运用</span>美国的主机,毕竟美国互联网资源最丰富,<span style="color: black;">倘若</span>在硅谷就最好了,<span style="color: black;">全世界</span>的IT中心,不可能不快。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span>网站优化基本<span style="color: black;">无</span>做,在海外系列搜索引擎上排名到好几页开外,让采购商很难找到。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不可</span><span style="color: black;">忽略</span>的是,在网站建设过程中<span style="color: black;">必定</span>要<span style="color: black;">重视</span>,进行最基本的网站优化是必不可少的环节,如关键词优化、导航优化、标签优化、关键词密度等都必须<span style="color: black;">重视</span>到,这些<span style="color: black;">亦</span><span style="color: black;">能够</span>算是<span style="color: black;">此刻</span>网站建设的基本配置了。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span>认为用同一个搜索引擎同一个关键字搜索,国内与国外的结果<span style="color: black;">同样</span>,简单的买了搜索引擎排名就<span style="color: black;">能够</span>了。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而有的供应商则<span style="color: black;">供给</span>了国内、<span style="color: black;">全世界</span>两种<span style="color: black;">区别</span>的推广方式。国内推广又分为普通关键字推广和热门关键字推广,普通关键字国内推广<span style="color: black;">指的是</span>定一个普通关键字搜索,在中文简体界面<span style="color: black;">表示</span><span style="color: black;">宣传</span>,并<span style="color: black;">保准</span>时时<span style="color: black;">表示</span>,当客户搜索这一关键字时<span style="color: black;">表示</span>在搜索结果首页位置。热门关键字国内推广<span style="color: black;">指的是</span>定一个热门关键字搜索,在中文简体界面<span style="color: black;">表示</span><span style="color: black;">宣传</span>,并<span style="color: black;">保准</span>时时<span style="color: black;">表示</span>,当客户搜索这一关键字时<span style="color: black;">表示</span>在搜索结果首页位置。<span style="color: black;">全世界</span>推广<span style="color: black;">亦</span>分为普通关键字推广和热门关键字推广,<span style="color: black;">全世界</span>普通关键字推广<span style="color: black;">指的是</span>定一个普通关键字搜索,面向<span style="color: black;">全世界</span>所有国家,英文界面<span style="color: black;">表示</span><span style="color: black;">宣传</span>,并且<span style="color: black;">保准</span>时时<span style="color: black;">表示</span>,当客户搜索这一关键字时<span style="color: black;">表示</span>在搜索结果首页位置。<span style="color: black;">全世界</span>热门关键字推广<span style="color: black;">指的是</span>定一个热门关键字搜索,面向<span style="color: black;">全世界</span>所有国家,英文界面<span style="color: black;">表示</span><span style="color: black;">宣传</span>,并<span style="color: black;">保准</span>时时<span style="color: black;">表示</span>,当客户搜索这一关键字时<span style="color: black;">表示</span>在搜索结果首页位置。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5、</span>网站设计不专业,做工粗糙,<span style="color: black;">引起</span>国外用户感觉该<span style="color: black;">机构</span>很小、很不专业且粗心。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站上的留言反馈、在线咨询、电邮咨询是<span style="color: black;">安排</span>,用户问了半天,<span style="color: black;">无</span>得到回复,而只好找别家供应商了;网站布局不人性化,<span style="color: black;">无</span>互动,当用户找了很久<span style="color: black;">无</span>找到他想要的信息后,想直接<span style="color: black;">经过</span>网络咨询却难找到最<span style="color: black;">仔细</span>的联系方式和<span style="color: black;">关联</span>负责人,这些都给客户以极<span style="color: black;">欠好</span>的印象。</span></p>
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