u1jodi1q 发表于 2024-9-6 02:39:16

小小手机壳卖出上亿营收，大卖靠它横扫海外市场


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/94a0132947844f6cbe860095cc963e0b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=QkEadUdCr39rS0quMr3uq6l00RI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">离职卖手机壳</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>智能手机市场规模<span style="color: black;">持续</span>扩大的<span style="color: black;">同期</span>，其衍生<span style="color: black;">制品</span>——手机壳的生意<span style="color: black;">亦</span>是越来越火红，对此，知名主播罗永浩<span style="color: black;">乃至</span>预言<span style="color: black;">叫作</span>：“卖手机不如卖手机壳的赚得多。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然这个说法带有夸张<span style="color: black;">成份</span>，</span><strong style="color: blue;"><span style="color: black;">但确实有<span style="color: black;">非常多</span>聪明的品牌靠卖手机壳赚得盆满钵满，其中就<span style="color: black;">包含</span>来自中国香港的CASETiFY。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/56ebbec446f14ec8babbecaf3f83744a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=TQKFWfFgu0CsDy3OCZcqZGKxuFI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CASETiFY品牌<span style="color: black;">制品</span> 图源：CASETiFY官网</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，CASETiFY的创始人Wesley Ng<span style="color: black;">便是</span>最早一批苹果手机用户，2011年，传播设计专业出身的Wesley因不喜当时同质化严重的手机壳<span style="color: black;">制品</span>，萌生了要做一款“自我表达”的手机壳的想法。于是，Wesley和好友合作，</span><strong style="color: blue;"><span style="color: black;">利用业余时间<span style="color: black;">研发</span>出了应用程序Casetagram，而这就是CASETiFY品牌的前身。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，<span style="color: black;">经过</span>Casetagram应用程序，用户<span style="color: black;">能够</span><span style="color: black;">自动</span>将Instagram等社交软件<span style="color: black;">或</span>相册中的<span style="color: black;">照片</span>进行编辑，从而自定义一款独属于自己的手机壳，而这种创新的<span style="color: black;">制品</span>定制服务<span style="color: black;">亦</span>为Casetagram的成功打下<span style="color: black;">基本</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6be3b92d87f042de84e36e939305d157~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=rMvUIk8IalCpPItBVXEoh2FVBvA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Casetagram网站页面 图源：GIGAZINE</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2013年，在英国知名厨师Jamie Oliver的<span style="color: black;">举荐</span>下，Casetagram彻底在海外打响名号，网站流量<span style="color: black;">一晚上</span>飙升，<span style="color: black;">乃至</span>几度面临崩溃。借此机会，Wesley<span style="color: black;">亦</span>真正认识到手机壳市场的<span style="color: black;">潜能</span>，<span style="color: black;">选取</span>离职并全身心投入创业队伍中，</span><strong style="color: blue;"><span style="color: black;">2014年，CASETiFY品牌应运而生，<span style="color: black;">重点</span>专注于个性化和创意化的手机壳生意。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/65430adc255e46a5ac561821f7f59a96~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=Y1Sa%2F8x%2B8TQZhHiX38afvFwjYWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">赚得盆满钵满</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">时<span style="color: black;">迄今</span>日，CASETiFY品牌<span style="color: black;">已然</span><span style="color: black;">作为</span>企业出海的典范，<span style="color: black;">制品</span>远销北美、韩国、日本、欧洲等180多个国家，<span style="color: black;">机构</span>市值超过1.25亿美元。据创始人Wesley透露，</span><strong style="color: blue;"><span style="color: black;">2022年，CASETiFY手机壳销量多达300多万，总收入超过3亿美元（约合21.8亿人民币）。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3655b177db774c4b90cdc20ce7f48df3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=BnQ8dQmYOtkCChJRA9XDbnguWPw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CASETiFY年营收超过3亿美金 图源：CNBC</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">值得一提的是，</span><strong style="color: blue;"><span style="color: black;">在2022年业绩发布之后，CASETiFY还立下了2025年全<span style="color: black;">途径</span><span style="color: black;">营销</span>额破30亿美元的宏伟<span style="color: black;">目的</span>，野心不小。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，CASETiFY<span style="color: black;">亦</span>不是在开空头支票，按<span style="color: black;">日前</span><span style="color: black;">全世界</span>手机壳市场的发展<span style="color: black;">状况</span>来看，这30亿<span style="color: black;">营销</span>额<span style="color: black;">目的</span>定得并不算高。<span style="color: black;">按照</span>Towards Packaging的洞察报告，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>手机壳市场规模预计将从2022年的224.8亿美元增长至2032年的379.8亿美元</span></strong><span style="color: black;">，复合年增长率为5.39%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f0bd4a5bc671404e9cc6539e8ecf8da7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=A0ebzLPdpPHIz6pP1jd1QA9PYrg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手机壳市场<span style="color: black;">潜能</span>十足 图源：Towards Packaging</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">所说</span>“打铁还需<span style="color: black;">自己</span>硬”，不管赛道多有<span style="color: black;">潜能</span>，品牌<span style="color: black;">自己</span><span style="color: black;">无</span>竞争<span style="color: black;">优良</span>的话那<span style="color: black;">亦</span>是<span style="color: black;">白费</span>，而CASETiFY<span style="color: black;">亦</span><span style="color: black;">非常</span>清楚这一点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近年来，该品牌在专注手机壳个性化定制业务的<span style="color: black;">同期</span>，积极拓宽边界，<span style="color: black;">经过</span>与</span><strong style="color: blue;"><span style="color: black;">热门IP联名合作、引入艺术家独特设计、借助明星影响力营销、关注社会主流议题</span></strong><span style="color: black;">等多元化策略，<span style="color: black;">连续</span>强化其市场竞争力和品牌差异性，在手机壳<span style="color: black;">营销</span><span style="color: black;">行业</span>独树一帜。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，CASETiFY还紧跟市场发展步伐，入驻了YouTube、Facebook、TikTok等多家社交<span style="color: black;">媒介</span>平台，积极向潜在消费者传递<span style="color: black;">她们</span>的品牌故事。<span style="color: black;">截止</span><span style="color: black;">日前</span>，</span><strong style="color: blue;"><span style="color: black;">YouTube平台上#CASETiFY的<span style="color: black;">关联</span>视频内容<span style="color: black;">已然</span>达到数千个，播放量<span style="color: black;">更加是</span>高达数亿。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/78698d48def84196bf5a2e594e4f58ae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726105773&amp;x-signature=jspZ44bJAHxaQq4YbDhgLwpHE%2Bw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">#CASETiFY的<span style="color: black;">关联</span>视频<span style="color: black;">得到</span>高流量 图源：Facebook</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>预见的是，随着<span style="color: black;">全世界</span>手机壳市场的<span style="color: black;">连续</span>爆发，<span style="color: black;">将来</span>CASETiFY还将继续谱写品牌出海的神话。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | 跨境君</span></p>




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