论坛 › 外贸产品 › 制品同质化时代：怎么样在外贸市场找到独特卖点？

4lqedz 发表于 2024-9-6 02:38:07

制品同质化时代：怎么样在外贸市场找到独特卖点？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在竞争日益激烈的外贸市场，<span style="color: black;">制品</span>同质化严重，难以找到合作<span style="color: black;">优良</span>等问题确实是<span style="color: black;">广泛</span>存在，这<span style="color: black;">亦</span><span style="color: black;">作为</span>了外贸业务员和企业面临的<span style="color: black;">一起</span>挑战。在众多<span style="color: black;">类似</span><span style="color: black;">制品</span>中<span style="color: black;">怎样</span>找到独特的卖点，<span style="color: black;">作为</span>了成单的关键<span style="color: black;">原因</span>。</span><span style="color: black;">（<a style="color: black;">&gt;这才是打动买家的正确打开方式！" linktype="text" imgurl="" imgdata="null" </a>data-itemshowtype="0" tab="innerlink" data-linktype="2" style="visibility: visible;" hasload="1"&gt;&gt;&gt;这才是打动买家的正确打开方式！）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P7X1ib0RZ419dO5Gv8trqCA55icOCofHN0n3UTHXjwxc4zCjtwcaibFHwYvOqqQqGzPlqqk7suG3VmyCaXXdV3eEA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，<span style="color: black;">经过</span>一系列创新和战略<span style="color: black;">调节</span>，即使<span style="color: black;">制品</span>看似普通，仍然有机会在竞争激烈的市场中找到自己的竞争<span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">深入市场调研</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在着手提炼卖点之前，深入的市场调研是必不可少的。<span style="color: black;">认识</span><span style="color: black;">目的</span>市场的<span style="color: black;">需要</span>、趋势以及竞争对手的<span style="color: black;">状况</span>，有助于找到适合的卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">倘若</span><span style="color: black;">制品</span>是智能手表，<span style="color: black;">能够</span>调查<span style="color: black;">目的</span>市场<span style="color: black;">针对</span>功能、设计、价格等方面的偏好。<span style="color: black;">经过</span><span style="color: black;">认识</span>市场，能更准确地锁定卖点的方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">明显</span>独特功能</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使<span style="color: black;">制品</span>在外观和基本功能上与竞争对手<span style="color: black;">类似</span>，仍<span style="color: black;">能够</span>从<span style="color: black;">制品</span>的细节中找到独特功能来<span style="color: black;">明显</span>卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，智能手表中的心率监测功能、<span style="color: black;">睡觉</span>质量分析等都<span style="color: black;">能够</span><span style="color: black;">作为</span>独特功能的卖点，吸引关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">注重品质和技术</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">退一步说，即使<span style="color: black;">制品</span>在设计和功能上<span style="color: black;">无</span><span style="color: black;">尤其</span><span style="color: black;">明显</span>的<span style="color: black;">地区</span>，品质和技术仍是<span style="color: black;">创立</span>卖点的重要<span style="color: black;">基本</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>在耐用性、生产工艺、材料<span style="color: black;">选取</span>等方面有独特之处，这些都<span style="color: black;">能够</span><span style="color: black;">作为</span>卖点。例如，特殊的防水技术、环保材料的<span style="color: black;">运用</span>等，都是<span style="color: black;">能够</span><span style="color: black;">明显</span>的特点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奋斗</span><span style="color: black;">提高</span><span style="color: black;">制品</span>的品质，<span style="color: black;">保证</span>符合国际标准和认证，<span style="color: black;">乃至</span><span style="color: black;">能够</span>超越竞争对手。稳定的品质和<span style="color: black;">靠谱</span>的<span style="color: black;">制品</span>性能将有助于<span style="color: black;">创立</span><span style="color: black;">长时间</span>的客户信任关系，从而<span style="color: black;">得到</span>市场份额。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong><strong style="color: blue;"><span style="color: black;">个性化定制和灵活性</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在同质化<span style="color: black;">制品</span>市场中，个性化定制是一个有效的策略。与客户沟通，<span style="color: black;">认识</span><span style="color: black;">她们</span>的特殊<span style="color: black;">需要</span>和定制<span style="color: black;">需求</span>，<span style="color: black;">供给</span>个性化<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">经过</span>特定颜色、<span style="color: black;">制品</span>规格、设计、包装、尺寸等方面的定制，为客户创造个性化体验，从而赢得客户的<span style="color: black;">喜爱</span>。这种个性化的服务<span style="color: black;">能够</span>使您在同质化的市场中脱颖而出，<span style="color: black;">亦</span>是一种有效的卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5</span></strong><strong style="color: blue;"><span style="color: black;">创造独特的品牌故事</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span><span style="color: black;">制品</span>都<span style="color: black;">能够</span><span style="color: black;">背面</span>有一个独特的品牌故事。这个故事<span style="color: black;">能够</span>与<span style="color: black;">制品</span>的起源、设计理念、创始人的故事等<span style="color: black;">相关</span>。<span style="color: black;">经过</span>精心打磨品牌故事，<span style="color: black;">能够</span>赋予<span style="color: black;">制品</span>情感和价值，吸引<span style="color: black;">哪些</span>注重品牌背景和故事的消费者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6</span></strong><strong style="color: blue;"><span style="color: black;">强化售后服务与支持</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>卓越的售后服务和支持<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">作为</span>竞争<span style="color: black;">优良</span>。海外买家<span style="color: black;">一般</span>比较关注供应商的售后支持和问题<span style="color: black;">处理</span>能力。</span><span style="color: black;"><span style="color: black;">倘若</span>您能够<span style="color: black;">供给</span>更长的质保期、<span style="color: black;">即时</span>的技术支持或<span style="color: black;">处理</span><span style="color: black;">方法</span>，这些都<span style="color: black;">能够</span><span style="color: black;">做为</span>您的卖点。售后服务<span style="color: black;">能够</span><span style="color: black;">作为</span>与竞争对手区<span style="color: black;">掰开</span>的独特之处。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5</span></strong><strong style="color: blue;"><span style="color: black;">跨界合作和创新</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">探索与其他<span style="color: black;">行业</span>的合作，<span style="color: black;">能够</span>为<span style="color: black;">制品</span>注入新的元素。例如，与艺术家合作设计独特的包装，与科技<span style="color: black;">机构</span>合作<span style="color: black;">增多</span><span style="color: black;">制品</span>的智能化特点等。这种跨界合作和创新能够赋予<span style="color: black;">制品</span><span style="color: black;">更加多</span>的内涵和吸引力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>网络和关系</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">积极参与行业展览、展会、论坛等，与其他行业人士<span style="color: black;">创立</span>联系和合作，<span style="color: black;">能够</span>为企业带来<span style="color: black;">更加多</span>机会和资源。与行业内的供应商、分销商、合作伙伴等<span style="color: black;">创立</span>紧密合作关系，扩展业务网络，寻找新的合作方式。</span></p><strong style="color: blue;"><span style="color: black;">案例1：巧妙提炼卖点</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子<span style="color: black;">来讲</span>明<span style="color: black;">怎样</span>巧妙提炼卖点。想象一下您在<span style="color: black;">营销</span>智能手机壳，市场上同质化现象非常严重。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这种<span style="color: black;">状况</span>下，你<span style="color: black;">能够</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● 设计与众<span style="color: black;">区别</span>的外观</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以独特的图案、材料或工艺来制作手机壳，从而吸引<span style="color: black;">目的</span>客户的眼球。<span style="color: black;">例如</span>，采用仿皮材料或手工绣花工艺，使您的<span style="color: black;">制品</span>在外观上与众<span style="color: black;">区别</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">● 集成附加功能</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为手机壳<span style="color: black;">增多</span>附加功能，<span style="color: black;">例如</span>内置手机支架、卡包或磁吸设计。这些附加功能<span style="color: black;">能够</span><span style="color: black;">提高</span>用户的便利性和体验，从而<span style="color: black;">作为</span>卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 个性化定制</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>个性化定制服务，<span style="color: black;">准许</span>客户<span style="color: black;">按照</span>自己的喜好设计手机壳。这种定制化的服务<span style="color: black;">能够</span>满足客户的个性<span style="color: black;">需要</span>，吸引<span style="color: black;">她们</span><span style="color: black;">选取</span>您的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 环保材料和生产工艺</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您<span style="color: black;">运用</span>了环保材料制作手机壳，或采用了可<span style="color: black;">连续</span>生产工艺，这<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">作为</span>您的卖点。<span style="color: black;">此刻</span>越来越多的消费者关注环保，这<span style="color: black;">能够</span>为您赢得一部分市场份额。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">实质</span>案例2：从普通到独特</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设您经营的是一家小型家居用品企业，市场上同质化的竞争<span style="color: black;">反常</span>激烈。您的<span style="color: black;">制品</span>是一款普通的咖啡杯，<span style="color: black;">无</span><span style="color: black;">显著</span>的<span style="color: black;">特殊</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>从中找到竞争<span style="color: black;">优良</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 定制化创意图案</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与当地艺术家合作，设计一系列独特的创意图案，将其印在咖啡杯上。这些图案<span style="color: black;">能够</span>有<span style="color: black;">地区</span><span style="color: black;">特殊</span>、文化元素，或是以季节、假日为主题。这种定制化的设计使咖啡杯从普通的容器变<span style="color: black;">成为了</span>独特的艺术品，吸引了注重个性化的消费者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 环保材质与包装</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>环保的材质制作咖啡杯，<span style="color: black;">例如</span>可降解材料或再生材料。<span style="color: black;">同期</span>，设计创新的包装，如可重复<span style="color: black;">运用</span>的布袋或精美的礼盒。将环保理念和包装设计融入<span style="color: black;">制品</span>，能够吸引环保<span style="color: black;">认识</span>强的消费者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 故事化品牌传播</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制作一个关于企业创始人和团队的短视频，介绍<span style="color: black;">她们</span>对咖啡文化的热爱和创业故事。<span style="color: black;">经过</span>情感化的传播，让消费者<span style="color: black;">更加多</span>地<span style="color: black;">认识</span>您的品牌<span style="color: black;">背面</span>的故事，<span style="color: black;">加强</span>品牌认同感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 社交<span style="color: black;">媒介</span>营销</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在社交<span style="color: black;">媒介</span>平台上开展营销活动，例如推出每周最佳咖啡照片比赛，鼓励用户在您的咖啡杯旁留下美好瞬间。这种互动性营销能够扩大品牌知名度，与消费者<span style="color: black;">创立</span>更紧密的联系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● 售后<span style="color: black;">优秀</span>服务</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>比竞争对手更长的<span style="color: black;">制品</span>质保期，并设置全天候的客户服务热线。让消费者<span style="color: black;">晓得</span>，<span style="color: black;">她们</span>购买的<span style="color: black;">不仅</span>是<span style="color: black;">制品</span>，还有一份可信赖的服务<span style="color: black;">保证</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这些<span style="color: black;">办法</span>，您<span style="color: black;">能够</span>在同质化严重的市场中找到独特的卖点，实现竞争<span style="color: black;">优良</span>。创新、定制、情感化的品牌建设以及良好的服务，都是让普通<span style="color: black;">制品</span>脱颖而出的关键。记住，<span style="color: black;">区别</span>于竞争对手的独特之处，<span style="color: black;">常常</span>是吸引客户的重要<span style="color: black;">原因</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于<span style="color: black;">咱们</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国制造网(Made-in-China.com)成立于1998年，由焦点科技股份有限<span style="color: black;">机构</span>（002315）<span style="color: black;">研发</span>和运营。网站<strong style="color: blue;"><span style="color: black;">持有</span></strong><span style="color: black;">全世界</span>采购商<span style="color: black;">2000万+</span>，网站上有超过<span style="color: black;">6800万+</span>条的中国<span style="color: black;">制品</span>数据，网站年<span style="color: black;">拜访</span>量超过<span style="color: black;">22亿</span>人次，遍布<span style="color: black;">全世界</span><span style="color: black;">220+</span>个国家和地区。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P7X1ib0RZ419dO5Gv8trqCA55icOCofHN0lgeXUjBNOTMsYCTn56E0paXy9lADxa1xKAiabJnLbAe76ZWBWBAEh6Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「 觉得有用就&nbsp;<span style="color: black;"><strong style="color: blue;">点赞+在看</strong></span>，一键两连！」</span></p>

流星的美 发表于 2024-9-7 08:37:38

楼主的文章非常有意义，提升了我的知识水平。

听听海 发表于 2024-9-10 03:15:07

系统提示我验证码错误1500次 ＼~゛，

m5k1umn 发表于 2024-10-7 11:25:28

论坛外链网http://www.fok120.com/

7wu1wm0 发表于 2024-10-10 05:55:37

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

nykek5i 发表于 2024-11-2 06:15:21

哈哈、笑死我了、太搞笑了吧等。

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