【大叔说跨境】Amazon细节：listing的SEO思路"标题篇"
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做</span>amzon<span style="color: black;">的人<span style="color: black;">晓得</span>，在</span>amazon<span style="color: black;">中得到好的（类目，搜索）排名，将会带来好的流量，从而得到<span style="color: black;">更加多</span>的订单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天<span style="color: black;">重点</span>写</span>amazon<span style="color: black;">在搜索排名中的<span style="color: black;">有些</span>重要<span style="color: black;">原因</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要性排序：标题</span>-><span style="color: black;">短描述</span>-><span style="color: black;">长描述</span>->sarchterms</span><span style="color: black;">标题：（以用户一看到标题，就能<span style="color: black;">晓得</span>这<span style="color: black;">是不是</span>是他想要的<span style="color: black;">制品</span>为准。）</span><span style="color: black;">标题中<span style="color: black;">显现</span>的关键词，在</span><span style="color: black;">amazon</span><span style="color: black;">之中有着及高的权重，<span style="color: black;">因此</span>这个词<span style="color: black;">咱们</span>要定位好，但在标题中<span style="color: black;">显现</span>一次核心关键词（<span style="color: black;">能够</span><span style="color: black;">包括</span>一句话的长尾词里面）<span style="color: black;">例如</span><span style="color: black;">咱们</span>要做</span><span style="color: black;">iphone 6 case </span><span style="color: black;">这个词，<span style="color: black;">咱们</span>在标题里面<span style="color: black;">显现</span>一次这个词就<span style="color: black;">能够</span>了。<span style="color: black;">倘若</span>是红色</span><span style="color: black;">iphone5</span><span style="color: black;">手机壳，<span style="color: black;">那样</span>，只要写上：</span><span style="color: black;">red iphone 6 case</span><span style="color: black;">（长尾词中<span style="color: black;">包括</span>词干）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">标题不宜太长，官方<span style="color: black;">意见</span>是要<span style="color: black;">掌控</span>在</span>200<span style="color: black;">个字符之内。请不要设计的太长。（字符计算器：</span>http://www.a-site.cn/tool/zi/<span style="color: black;">）另：标题词<span style="color: black;">倘若</span>在标题越靠前位置越好</span>(<span style="color: black;">品牌必要时候<span style="color: black;">能够</span>牺牲掉</span>)<span style="color: black;">。<span style="color: black;">这般</span>子，对客户而言，一下子就能很直观的看到他所要得到的信息。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参考公式：核心关键词品牌</span> <span style="color: black;">亮点</span> <span style="color: black;">材料</span> <span style="color: black;">次要特征</span> <span style="color: black;">属性</span>[<span style="color: black;">尺寸</span>/<span style="color: black;">容量</span>/<span style="color: black;">颜色</span>/<span style="color: black;">数量等等</span>]</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/yL9Vziafvia9mqWQkbyeicAoZepOxlAhjI5BE3m4TcUicXCocjHGksBF9W7sr0c5XwiaNkdaDdVcIdKWG10xFsoVDDA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">标题是客户去到您亚马逊<span style="color: black;">制品</span>详情页面看到的<span style="color: black;">第1</span>个信息，你的标题有<span style="color: black;">无</span>给客户传达正确的信息？当客户看到您的<span style="color: black;">制品</span>标题后还想不想继续<span style="color: black;">仔细</span>的<span style="color: black;">认识</span>您的<span style="color: black;">制品</span>详请页面？好的标题需要<span style="color: black;">包括</span><span style="color: black;">制品</span><span style="color: black;">关联</span>的信息的<span style="color: black;">同期</span>能让客户<span style="color: black;">不消</span>再看其他任何<span style="color: black;">制品</span>信息就<span style="color: black;">能够</span>产生正确的购买<span style="color: black;">行径</span>，</span>AMAZON<span style="color: black;">会在搜索结果中<span style="color: black;">运用</span>你<span style="color: black;">制品</span></span></span><span style="color: black;">标题中的关键字来<span style="color: black;">表示</span>你的<span style="color: black;">制品</span>。一个简洁，与<span style="color: black;">制品</span><span style="color: black;">关联</span>性强的标题<span style="color: black;">能够</span>最大化的为您的<span style="color: black;">制品</span>吸引流量和<span style="color: black;">揭发</span>，<span style="color: black;">因此</span>标题的格式一致性和准确性<span style="color: black;">显出</span>尤为重要，为了</span><span style="color: black;"><span style="color: black;">保证</span>您的标题能够给客户良好的<span style="color: black;">第1</span>印象，<span style="color: black;">把握</span>下面几个</span><span style="color: black;">Tips</span><span style="color: black;">某种程度上<span style="color: black;">能够</span>让<span style="color: black;">大众</span>写出一个好标题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/yL9Vziafvia9mqWQkbyeicAoZepOxlAhjI5UqvXdq2bfNdGsV2vyMzVPHnBMiaS9QiaQ6TibO0XwaibibCAABhDlTBrzug/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">下面给<span style="color: black;">大众</span>看一组例子，让<span style="color: black;">大众</span>心里对好的和坏的标题有大致的轮廓：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">新手卖家编写的标题</span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>新手卖家的标题几乎是千疮百孔，亚马逊不<span style="color: black;">意见</span>做的他几乎都做了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>标题他<span style="color: black;">所有</span>用的是大写这是<span style="color: black;">第1</span>个错误；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>标题一开头<span style="color: black;">便是</span>促销信息</span>FREE SHIPPING & NEW ARRIVAL !!! <span style="color: black;">这就算了，他还用了连续的三个感叹号强调此<span style="color: black;">制品</span>是新品上架，说实话当我<span style="color: black;">第1</span>眼看到这部分的时候我联想到了路边摊喊口号的那种“新品上架全场包邮，亏本大耍卖，卖完走人”的感觉；</span></span><span style="color: black;"><span style="color: black;">而后</span>着细心点的<span style="color: black;">伴侣</span>可能会<span style="color: black;">发掘</span>该卖家在标题中的<span style="color: black;">有些</span>介词连词都是用大写（</span><span style="color: black;">FOR WITH</span><span style="color: black;">）<span style="color: black;">这儿</span><span style="color: black;">意见</span>改为小写（</span><span style="color: black;">for with</span><span style="color: black;">）会比较好；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有</span>iPhone 6<span style="color: black;">才是正确写法，而不是</span>IPHONE6<span style="color: black;">；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">紧接着</span>FROM MY COMPANY<span style="color: black;">放入标题<span style="color: black;">亦</span>是非常业余的做法，这是和<span style="color: black;">制品</span>本身无关的信息，本质上客户只会<span style="color: black;">留意</span><span style="color: black;">制品</span>本身好<span style="color: black;">欠好</span>，至于这个<span style="color: black;">制品</span>是你自己<span style="color: black;">机构</span>生产的还是其它<span style="color: black;">机构</span>生产的并不是<span style="color: black;">那样</span><span style="color: black;">留意</span>，你去淘宝买一个手机壳难道<span style="color: black;">必定</span>要卖家是生产商你才会信任他并下单？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后那句</span>BUY NOW WITH CONFIDENCE!!! <span style="color: black;">和标题前面的那个促销信息<span style="color: black;">同样</span><span style="color: black;">亦</span>是比较多余的，<span style="color: black;">能够</span>直接删掉。<span style="color: black;">这般</span>的标题：负分，滚粗</span> !</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优秀的标题范例</span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比之这个标题就写的比较得体：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题首字母大写（介词连词<span style="color: black;">所有</span>小写）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题一开头就写上了该<span style="color: black;">制品</span>的品牌（<span style="color: black;">倘若</span>您有品牌的话，当然如果品牌没正式生效您<span style="color: black;">亦</span><span style="color: black;">能够</span>虚拟一个），给客户一种信任的感觉；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">标题的主题部分简洁清晰的表达了“我要<span style="color: black;">营销</span>什么？”</span>iPhone 6<span style="color: black;">的</span>XX<span style="color: black;"><span style="color: black;">守护</span>壳，这个<span style="color: black;">守护</span>壳还有一个支架“</span>with Kickstand<span style="color: black;">”这个<span style="color: black;">制品</span>小特点<span style="color: black;">亦</span>传递给了客户；最后部分是颜色的说明，这个手机壳的颜色是</span>Snow White<span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">个人感觉这种标题是比较优秀的，它达到了<span style="color: black;">咱们</span>前面<span style="color: black;">说到</span>的一个好标题应该有的效果“好的标题需要<span style="color: black;">包括</span><span style="color: black;">制品</span><span style="color: black;">关联</span>的信息的<span style="color: black;">同期</span>能让客户<span style="color: black;">不消</span>再看其他任何<span style="color: black;">制品</span>信息就<span style="color: black;">能够</span>产生正确的购买<span style="color: black;">行径</span></span>", <span style="color: black;">客户看到以后<span style="color: black;">能够</span>很清楚的<span style="color: black;">晓得</span><span style="color: black;">倘若</span>我下单，我将得到</span>3<span style="color: black;">个：</span>Aakerrr</span><span style="color: black;"><span style="color: black;">品牌的，带有支架功能的，适用于</span>iPhone 6<span style="color: black;">的，这是个耐用的双层的手机壳，雪白色的手机壳。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，今天的分享就到<span style="color: black;">这儿</span>，<span style="color: black;">期盼</span>对新手卖家们有所<span style="color: black;">帮忙</span>，想要获取<span style="color: black;">更加多</span>资源迈向大卖一大步的，欢迎继续往下~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/yL9Vziafvia9l8BVmwgkIKJKT7bL1kTyG0mCs26zKgiaCNv9icnXHRU1IwGsEAZ1icRYwwX1N2xAExicd8v2bOWzgB5w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/yL9Vziafvia9mJyiaMBYaFicYfetQI8cthTbv5tficFjAJdhEvADmPnF8edL2OkSsXNjOCXGic5266icQ1NwR1UHrMbicQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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