亚马逊listing怎么样优秀的刊登-技巧+实操-关键词篇
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接干活！！！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如<span style="color: black;">她们</span>的问题不是不懂什么是<span style="color: black;">宣传</span>，而是不懂得怎么去分析数据，优化变现，<span style="color: black;">加强</span>毛利和销量。<span style="color: black;">因此</span>仔细一想，即便<span style="color: black;">持有</span><span style="color: black;">这般</span><span style="color: black;">仔细</span>而又全面的SOP，对小白<span style="color: black;">或</span>是从业一段时间的人<span style="color: black;">来讲</span>，还是迷茫和<span style="color: black;">哀愁</span>，缺乏的<span style="color: black;">便是</span>实操与<span style="color: black;">有些</span>细节方面的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">就<span style="color: black;">例如</span>：关键词怎么写这件事</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b145ffdba63c4a569acc63866911151c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=bzOrOOPzi4JxCWKEALWRTa9itwU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一. 先说说<span style="color: black;">制品</span>核心关键词：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>自己的产品，<span style="color: black;">非常多</span>人应该<span style="color: black;">晓得</span>核心关键词是什么，<span style="color: black;">然则</span>毕竟存在文化差异的东西，就<span style="color: black;">例如</span>服装，<span style="color: black;">大众</span>觉得核心关键词是clothing，<span style="color: black;">然则</span><span style="color: black;">咱们</span>写listing从来不会放这个词，不论是五点，关键词还是描述。尤其是工厂转型<span style="color: black;">或</span>是别的平台过来做亚马逊的人，关键词<span style="color: black;">精细</span>对<span style="color: black;">她们</span><span style="color: black;">来讲</span>，非常头疼。<span style="color: black;">那样</span><span style="color: black;">怎样</span>更为<span style="color: black;">精细</span>的确定<span style="color: black;">咱们</span>的关键词呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A. 调研同款对手<span style="color: black;">或</span>竞争对手，查看<span style="color: black;">她们</span>的标题，标题里的词汇<span style="color: black;">便是</span>核心关键词的<span style="color: black;">精细</span>表达（切记，BSR排名<span style="color: black;">欠好</span>的<span style="color: black;">不消</span>看）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>问题来了：我拿到一个<span style="color: black;">制品</span>，我怎么去找同款和竞争对手呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：<span style="color: black;">研发</span>开了以下的<span style="color: black;">制品</span>，我要做调研刊登</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d229ab4189f548acbd6c60a6843afa04~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=oodWTVf2KXz5sBnynXUS7ApI%2BfY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先从<span style="color: black;">制品</span>特点去看：上衣（top）<span style="color: black;">或</span>T恤（T-shirt）,短袖（short sleeve）,V领（V-neck）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合人群：女士（women）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结论：<span style="color: black;">那样</span>我就<span style="color: black;">能够</span>用women T-shirt，<span style="color: black;">或</span>women Top，women short sleeve去搜索我的竞品和同款</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B. 活用美亚搜索习惯里的选项词去搜索你的<span style="color: black;">制品</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a7904c82894e4590a661b10787683202~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=XRc2cj2EtQivsCLnFDT2FDXpQMc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C.找到同款和竞争类似款之后，有一个干货分享：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">敲黑板的重点</strong>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>跟<span style="color: black;">大众</span>普及一个原理：亚马逊会<span style="color: black;">按照</span>你listing刊登的内容去抓取你的核心关键词，从而确定你的<span style="color: black;">制品</span>是什么，你要卖什么？<span style="color: black;">这般</span>亚马逊<span style="color: black;">才可</span>更好的给推送相应的客户，你的自动<span style="color: black;">宣传</span>acos<span style="color: black;">才可</span>更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Note：<span style="color: black;">那样</span><span style="color: black;">怎样</span>找到你的竞争对手的listing被亚马逊收录了<span style="color: black;">那些</span>词？（有人会说<span style="color: black;">能够</span>用卖家精灵之类的工具去做关键词反查，这是<span style="color: black;">能够</span>，<span style="color: black;">然则</span>反查出来的词比较多和空泛，<span style="color: black;">有害</span>于你确定哪个是核心关键词）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>：1. 查看主ASIN里的链接词：链接里的关键词<span style="color: black;">便是</span>更为<span style="color: black;">精细</span>的亚马逊收录词，<span style="color: black;">亦</span>是这个<span style="color: black;">制品</span>的核心词之一.</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/088a02087654421884fce2ada1982cbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=sI7Uegz63GmBux%2BCWtoFC4lniWM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>看链接里的词：women casual workout blouses（女性休闲运动上衣）,<span style="color: black;">而后</span><span style="color: black;">大众</span>在回顾下<span style="color: black;">咱们</span>刚才自己衡量的词汇，women top，women T-shirt，是不是忽略了核心关键词blouses，<span style="color: black;">况且</span>在美亚搜索上还<span style="color: black;">能够</span>找到这个词和top和短袖的<span style="color: black;">关联</span>度的长尾词：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d2640a6378e84c66b188752b58789bbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=8XRnRqIKnoM8RAOZK54M4kN1XHg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可能<span style="color: black;">大众</span>会遇到的问题：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a.<span style="color: black;">为何</span>我点开listing的链接是<span style="color: black;">无</span>关键词的?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b.我用<span style="color: black;">区别</span>的词搜索到同一个<span style="color: black;">制品</span>，进来的链接词不<span style="color: black;">同样</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c.<span style="color: black;">为何</span>链接里有<span style="color: black;">非常多</span>无关的形容词，感觉链接里的词收录的不<span style="color: black;">精细</span>？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b0e95ab711f6465b85a76889354217a3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=LDT7yJF46cUdF3uJk2C8o1XlGBE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回答问题a：<span style="color: black;">由于</span>你的入口不是搜索入口，最快捷的<span style="color: black;">办法</span>是用ASIN B082X4FXK9放在搜索框里，在all的<span style="color: black;">归类</span>下，搜索结果点出来之后就会进入到带<span style="color: black;">相关</span>键词的链接页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回答问题b：亚马逊收录词的原理：<span style="color: black;">按照</span>你的ASIN里的关键词去收录的，<span style="color: black;">例如</span>黑色的S码和M码的关键词是不<span style="color: black;">同样</span>的，<span style="color: black;">她们</span>对应的ASIN搜索出来的链接词<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">选取</span>了一个灰色的码B0891WKH72，得出来的关键词是Shirts-Sleeve-Legging-Tshirts，<span style="color: black;">那样</span>说明他灰色的这个尺码主打的词是Tshirt。<span style="color: black;">这儿</span>有个运营方面的小技巧，<span style="color: black;">通常</span>卖的好的listing都会给热卖的颜色尺码写最好的词，就要找热卖的ASIN的词，还要把所有颜色尺码的链接词过一遍，越多的流量入口对你的<span style="color: black;">制品</span><span style="color: black;">来讲</span>越容易推爆，就<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">此刻</span>确定了这个爆款的流量入口有top，Tshirt，blouse.</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6d366f6247ab471098583835ce6d47a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=CYLitRX2ZeuMlH4WjUagjwY%2BnGQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回答问题c：<span style="color: black;">例如</span>你搜索到的链接有soft，comfortable之类的形容词，这些是<span style="color: black;">由于</span>你的主标题<span style="color: black;">或</span>子标题或ST里有写这些词，<span style="color: black;">因此</span>才会被收录不<span style="color: black;">精细</span>，<span style="color: black;">因此</span>标题<span style="color: black;">不可</span>放太多无关的形容词和修饰词，会影响你的转化和亚马逊的判定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>：2. 相信<span style="color: black;">大众</span><span style="color: black;">非常多</span>人都听说过的，权威连接，在火狐等软件按F12，输入canonical，回车就能看到亚马逊收录这个listing的权威词是什么!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Womens-Shirts-Crewneck-Workout</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的时候你的listing权威词和链接关键词是一致的，这不影响，<span style="color: black;">区别</span>的流量入口<span style="color: black;">罢了</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b2c85f920074e7e90d8650172814a66~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=dv1%2BXbyp%2BG52u42Vb3e1MYZ7gO0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Tip运营小技巧分享：</strong>例如新上线的<span style="color: black;">制品</span>，<span style="color: black;">非常多</span>人要测评，给老外发短链<span style="color: black;">并不</span>太安全，<span style="color: black;">况且</span><span style="color: black;">这般</span>成交的关键词权重不高，<span style="color: black;">因此</span>这个时候链接里的词就很重要，<span style="color: black;">通常</span>新上线的<span style="color: black;">制品</span>，亚马逊收录的链接词，<span style="color: black;">所有</span>照抄下来去除品牌名，<span style="color: black;">通常</span>前七页都能搜索得到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二. <span style="color: black;">制品</span>长尾关键词：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.美亚搜索：这是最官方<span style="color: black;">亦</span>最权威的，用来拓展长尾词的<span style="color: black;">办法</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>长尾词<span style="color: black;">是不是</span>可用的判定标准：百分之75，<span style="color: black;">亦</span><span style="color: black;">便是</span>搜索出来<span style="color: black;">倘若</span>大部分都是同类型<span style="color: black;">或</span>同类目的<span style="color: black;">制品</span>，<span style="color: black;">那样</span>这个词就<span style="color: black;">能够</span>重用，还<span style="color: black;">能够</span>记录下来做手动广泛<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.竞争对手和类似款的标题，链接收录词，五点关键词堆砌，review，Q&A词 -以及小类目的top100的热卖款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问题：<span style="color: black;">怎样</span>较为快捷和方便的找到类似款和竞争对手。</p>自动<span style="color: black;">宣传</span>和商品投放处sponspred里<span style="color: black;">相关</span>的<span style="color: black;">制品</span>。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/82d81de7c2974877a7fcf5791ecf25ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=sJm5amG%2FELdVnJurtHzSGa%2F5zkE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/65c242bb13374f5c87b7bcb499b72515~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=4%2BRq2HeMMfQzFP0WrMB2y%2FYyX5Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b.五点里堆砌的关键词：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1527ad465aad4114a80ede3e51fc3d2d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=NiDQalbOivfII1GtACaRsWNvW%2FU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c.类目节点里的关键词：这么好的<span style="color: black;">制品</span>5700名，在women Tshirt这个类目里只能排到第89名，<span style="color: black;">那样</span><span style="color: black;">咱们</span>模仿 - 超越和参考的对象就<span style="color: black;">能够</span>更广些.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营小技巧： 类目里top100的卖的好的都<span style="color: black;">能够</span>参考<span style="color: black;">她们</span>的标题五点和链接词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9d09a7931c4e4d7abb9e26552448546c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=uXiKjyuN3HtRbHUIbeU7wYXDWew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a72db1b97e2c45a19b7518590b3c735f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=j3lqUnymfcno2IpGoG3vLnNY5k8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d.review和Q&A里买家的<span style="color: black;">叫作</span>呼词和规避<span style="color: black;">有些</span>痛点词：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>里面<span style="color: black;">说到</span>的词：undershirt type tshirt，这个词<span style="color: black;">大众</span>去搜索下就<span style="color: black;">能够</span><span style="color: black;">发掘</span>，其实不搭边，<span style="color: black;">倘若</span>你写了这类的词在listing里，<span style="color: black;">那样</span>你的<span style="color: black;">宣传</span>acos就会居高不下。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0a5833fad684fb28e64a59db7003ac7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=d0ssCAKFIVLi7pXxiVhR%2BzvVU9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e.借助工具：<span style="color: black;">查询</span>遗漏的长尾关键词和特定的组合排序。例如你<span style="color: black;">晓得</span>top和women<span style="color: black;">能够</span>组合，women top和top for women都是<span style="color: black;">能够</span>的核心词，要活用google trends 去查看哪个词的搜索量高，那就把哪个词放在最前面。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/96cca8a5b77243e3bdcad0c311748ffc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=Mr%2Fms%2BAZFPrEAlFNoz80E0j%2F05k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次<span style="color: black;">亦</span><span style="color: black;">能够</span>在美亚搜索看搜索量去判定：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9355c4a926e049758ede74bd793e4c7d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103513&x-signature=uvZVV7pxxrahmv1cOgG6MLihfdk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.关于关键词的排序问题，以及重复问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是老规矩-原理讲解一波：<span style="color: black;">首要</span>，亚马逊的关键词ST是越靠前权重越高，这个<span style="color: black;">大众</span>肯定都<span style="color: black;">晓得</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>关于排序问题，<span style="color: black;">咱们</span>就把核心关键词<span style="color: black;">尽可能</span>的放到每一个ASIN的前面，<span style="color: black;">倘若</span>是多属性就要雨露均沾。其次是长尾词，最后是流量大词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于重复问题的原理-----之前有幸遇到一位大佬，他是做IT出身的，转行做亚马逊，用IT的思维去思考<span style="color: black;">怎样</span>做好亚马逊listing页面优化的时候，得出一个结论：核心词<span style="color: black;">显现</span>的次数和场景越多，说明<span style="color: black;">这般</span>权重才会更高，<span style="color: black;">那样</span>listing就会更好，<span style="color: black;">宣传</span>更精确。在<span style="color: black;">她们</span>IT看来，页面词汇大于等于3的就属于高频词，高频词<span style="color: black;">便是</span>页面推广和展示的主推词。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Tips：得知这一信息，我的运营思路<span style="color: black;">便是</span>，核心关键词<span style="color: black;">最少</span>要遍布三个<span style="color: black;">地区</span>，标题，ST关键词，五点<span style="color: black;">或</span>描述。就好比上面的<span style="color: black;">制品</span>我主推的核心词是women T-shirt，<span style="color: black;">那样</span>我就会在listing的多个<span style="color: black;">地区</span>都放上这个词，<span style="color: black;">或</span>与这个词<span style="color: black;">关联</span>的长尾词：Women short sleeve T-shirt.</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Note：<span style="color: black;">近期</span><span style="color: black;">非常多</span>优联荟的人<span style="color: black;">亦</span>问我，<span style="color: black;">为何</span><span style="color: black;">她们</span>的自动<span style="color: black;">宣传</span>跑的<span style="color: black;">欠好</span>，怎么优化自动<span style="color: black;">宣传</span>。<span style="color: black;">首要</span><span style="color: black;">大众</span><span style="color: black;">必定</span>要<span style="color: black;">知道</span>一点，任何<span style="color: black;">宣传</span>都是基于listing去跑的，你的listing写的<span style="color: black;">欠好</span>，<span style="color: black;">宣传</span>是不可能跑的好的，<span style="color: black;">因此</span>当你<span style="color: black;">始终</span>优化<span style="color: black;">宣传</span><span style="color: black;">无</span>效果的时候，就要<span style="color: black;">思虑</span><span style="color: black;">是不是</span>是你的listing写的有偏差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例子：有人卖手机壳，他的listing主推的是手机配件这个词，<span style="color: black;">由于</span>流量会比手机壳更大，<span style="color: black;">而后</span>他来问我<span style="color: black;">为何</span><span style="color: black;">宣传</span>跑出<span style="color: black;">那样</span>多的耳机啊，数据线啊之类的<span style="color: black;">关联</span>ASIN和词汇。怎么优化都还是acos很高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span>他listing写的不<span style="color: black;">精细</span>，太想多方面博取流量<span style="color: black;">引起</span>的后果，新的<span style="color: black;">制品</span>本身就<span style="color: black;">无</span>竞争<span style="color: black;">优良</span>，千万不要让太多的大流量进来而不促成转化，<span style="color: black;">引起</span>listing权重下滑。这<span style="color: black;">便是</span>我<span style="color: black;">为何</span>新品不做giveaway的<span style="color: black;">原由</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给<span style="color: black;">大众</span>拓展下：giveaway是免费送买家，以抽奖的形式，的确是会吸引一大批流量和买家点击，<span style="color: black;">然则</span>几乎都是想来薅羊毛免费拿<span style="color: black;">制品</span>的，转化率非常非常低，<span style="color: black;">这般</span>你的listing会被大流量冲击<span style="color: black;">引起</span>数据很差，<span style="color: black;">而后</span>降权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同理：当你做大折扣推站外的时候，是能够推起<span style="color: black;">制品</span>，<span style="color: black;">然则</span>权重<span style="color: black;">亦</span>不会<span style="color: black;">大涨</span>，<span style="color: black;">大众</span>要记得一个原则：<strong style="color: blue;">亚马逊盈利原则</strong>，亚马逊的流量和客户群体的倾斜，都是基于你成交的多不多，能<span style="color: black;">不可</span>给亚马逊带来<span style="color: black;">更加多</span>的收益，大折扣下亚马逊的收益就少了，<span style="color: black;">因此</span>权重不会<span style="color: black;">大涨</span>，giveaway给了<span style="color: black;">那样</span>多流量没帮亚马逊赚到钱，后面亚马逊会把<span style="color: black;">更加多</span>流量给到别的卖家，毕竟亚马逊的流量<span style="color: black;">亦</span>是花钱买来的，做独立站的<span style="color: black;">伴侣</span>应该<span style="color: black;">晓得</span>买流量有多难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说得有点偏了，<span style="color: black;">不外</span>无非<span style="color: black;">便是</span>想给<span style="color: black;">大众</span>拓展<span style="color: black;">有些</span>思维，我感觉我要去做培训估计会侃侃而谈讲超时的那种.......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三.流量大词:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如上面案例里的流量大词就有：women，T-shirt，Top，Blouse，单个词汇下的<span style="color: black;">便是</span>流量大词，流量大词要多搭配长尾词和核心词<span style="color: black;">运用</span>，<span style="color: black;">这般</span>才不会跑偏。当然clothing<span style="color: black;">亦</span>是流量大词，<span style="color: black;">然则</span>客户<span style="color: black;">方向</span>思考问题，<span style="color: black;">无</span>多少人会用clothing去搜索<span style="color: black;">制品</span>，这<span style="color: black;">亦</span>是和标品和非标品品类<span style="color: black;">相关</span>。就<span style="color: black;">例如</span>儿童玩具，你的listing肯定要写kid toy这类的流量大词，<span style="color: black;">这般</span>是<span style="color: black;">能够</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后续会出一些PPC的实操和数据案例分析，<span style="color: black;">非常多</span>人对这个还是很迷茫的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谢谢</p>
我完全同意你的看法，期待我们能深入探讨这个问题。 太棒了、厉害、为你打call、点赞、非常精彩等。
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