上市跨境大卖：跨境电商要结合产业带优良做专做精
<a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9f1PwPeicMLeY52oduAbvcyicmKI1zOcTSCGdEZHgJjGiaLibQDFoqAXf99Pa0u8yxNVjgllMiaaszsGY8Eff7g6dyA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">↑点击<span style="color: black;">照片</span>报名参加活动↑</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/9f1PwPeicMLeY52oduAbvcyicmKI1zOcTSQOhxGuIY6ogKT1XLUnzRSZ8tz6h78sxcAckMhQxRIRMWJibCWIr7VjQ/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">刚才</span>过完元旦，深圳的跨境电商卖家就<span style="color: black;">起始</span>落实2024年的选品规划。圈子交流、选品对接会、产业带<span style="color: black;">已然</span><span style="color: black;">作为</span>跨境电商卖家常常挂在嘴边的<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一头是<span style="color: black;">优秀</span>产业寻求破界出圈，一头是外贸发展新兴业态迎来发展热潮，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“跨境电商+产业带”</span></strong></span><span style="color: black;">模式的强强联合，能碰撞出<span style="color: black;">怎么样</span>的火花？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乐歌股份董事长项乐宏指出，当前，跨境电商承载了外贸高质量发展的要义，<span style="color: black;">经过</span>跨境电商<span style="color: black;">途径</span>打造自主品牌，以高性价比<span style="color: black;">制品</span>供应海外市场，<span style="color: black;">能够</span>延长产业链，向品牌等微笑曲线高价值的两端跃升。<span style="color: black;">同期</span>，项乐宏强调，跨境电商<span style="color: black;">将来</span>要加强和产业带的结合。产业带上下游集聚，成本要素<span style="color: black;">能够</span>实现最优，跨境电商企业<span style="color: black;">能够</span>结合<span style="color: black;">区别</span>地区的产业链，做专、做精。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我国目前有数百个<span style="color: black;">拥有</span><span style="color: black;">特殊</span>的产业带，分布在全国各地。近年来，越来越多的产业带企业利用跨境电商<span style="color: black;">途径</span>抓住出海机遇，取得了长足发展。跨境电商平台<span style="color: black;">经过</span>与产业带合作，拓展商家资源，<span style="color: black;">增多</span>商品供应的丰富度，打造<span style="color: black;">优良</span>品类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>专业跨境电商平台如SHEIN宣布推出全国500城产业带出海计划，深入全国500个城市的产业带，助力<span style="color: black;">更加多</span><span style="color: black;">优秀</span>厂商和品牌出海，推动产业升级。<span style="color: black;">经过</span>将产业带与数字贸易和数字化柔性供应链相结合，不仅<span style="color: black;">帮忙</span>产业带实现跨境电商出海和<span style="color: black;">全世界</span>市场<span style="color: black;">营销</span>与品牌<span style="color: black;">提高</span>，还推动产业链实现数字化升级和按需供应。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">全世界</span>开店等跨境电商平台<span style="color: black;">亦</span>在加大对产业带的布局和扶持。产业带集中了中国<span style="color: black;">优秀</span>的供应链资源，具备发展跨境电商的<span style="color: black;">潜能</span>和<span style="color: black;">优良</span>。亚马逊<span style="color: black;">全世界</span>开店宣布将深化与广东、福建、山东、江苏、浙江、河南、重庆、天津等十省市的政企协作，深入50多个产业带、培育数百个出海标杆品牌和数万个新跨境电商主体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">"跨境电商+产业带"</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">是新业态和<span style="color: black;">优秀</span>供应链的有力结合</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时下，产业带已<span style="color: black;">作为</span>推动区域发展的<span style="color: black;">重点</span>动力，正是<span style="color: black;">特殊</span>产业带的快速发展支撑起了长三角、珠三角这两大中国经济的增长极。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">产业带集中了<span style="color: black;">优秀</span>的供应链，从规模、<span style="color: black;">归类</span>和<span style="color: black;">基本</span><span style="color: black;">设备</span>来看，许多产业带都具备发展跨境电商的<span style="color: black;">潜能</span>和<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>实现跨境电商+产业带"</span></strong></span><strong style="color: blue;"><span style="color: black;">1+1>2"？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">固步自封会被时代淘汰，求新求变是企业扩大外贸的<span style="color: black;">基本</span>。很显然，将跨境电<span style="color: black;">商场</span>务与产业带的发展相结合，不仅是企业<span style="color: black;">自己</span>发展的需要，<span style="color: black;">亦</span><span style="color: black;">一样</span>暗含了产业升级的<span style="color: black;">秘码</span>。<span style="color: black;">做为</span>新业态，越来越多的企业<span style="color: black;">亦</span>认识到，跨境电商<span style="color: black;">针对</span>产业带而言，不仅是开拓更广泛的<span style="color: black;">营销</span><span style="color: black;">途径</span>、<span style="color: black;">更加多</span>元的业务模式，更重要的是<span style="color: black;">帮忙</span>这些传统外贸企业实现数字化、信息化和自动化的跨越式升级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商务部出台《关于推动外贸稳规模优结构的意见》，鼓励各<span style="color: black;">地区</span>发展“跨境电商+产业带”。各<span style="color: black;">地区</span>政府<span style="color: black;">亦</span>纷纷出台政策支持“跨境电商+产业带”的发展，例如，广东汕头实施《汕头经济特区跨境电子商务促进条例》，针对传统产业和外贸企业的特点，汕头跨境电商综合<span style="color: black;">实验</span>区积极利用展会和<span style="color: black;">海量</span>对接培训活动，全年累计开展线上线下联合营销、产业对接、选品会、政策推广等活动约20场，覆盖超1000家企业。又<span style="color: black;">例如</span>，江苏无锡在省内率先<span style="color: black;">起步</span>“跨境电商+产业带”培育计划，探索实施“一板块一<span style="color: black;">特殊</span>”品牌出海行动，出台《无锡市推进跨境电商高质量发展的实施意见》及<span style="color: black;">关联</span>配套<span style="color: black;">措施</span>，<span style="color: black;">经过</span>三年的<span style="color: black;">奋斗</span>，在总量规模、主体培育、产业集聚、发展环境等方面缩小与先进地区的差距，力争入选商务部考核<span style="color: black;">评定</span><span style="color: black;">第1</span>档次，打造跨境电商<span style="color: black;">特殊</span>产业带8个以上，建设省级跨境电商产业园10个以上，培育行业领先、国际竞争力较强的跨境电商企业100家以上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Bill是深圳的一个卖家老板，今年，他在亚马逊有几款<span style="color: black;">制品</span>日均单量<span style="color: black;">能够</span>达到上千，他不担心找不到好的<span style="color: black;">制品</span>。Bill毫不介意地说出他的策略，<span style="color: black;">经过</span>选品会找源头工厂，一方面在价格上有<span style="color: black;">优良</span>，另一方面，供应链的稳定<span style="color: black;">能够</span>让他在平台上投入<span style="color: black;">更加多</span>的精力。像Bill<span style="color: black;">这般</span>的中小卖家，在深圳已不在<span style="color: black;">少许</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老王是一家中山灯具工厂的老板，有着<span style="color: black;">数年</span>的制造业经验和外贸经验，但囿于对海外用户消费习惯的不<span style="color: black;">认识</span>、不知<span style="color: black;">怎样</span>打通线上交易的全流程、又担心打造新业务、新店铺、新团队的成本过高，此前迟迟不敢迈开脚步。<span style="color: black;">实质</span>上，对大<span style="color: black;">都数</span>产业带的工厂主而言，亲自上阵做好跨境电商并非易事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工厂老板们大<span style="color: black;">都数</span>时间需要兼顾跑展会、<span style="color: black;">守护</span>客户、安排物流、处理售后等琐碎<span style="color: black;">繁杂</span>的事宜，<span style="color: black;">没法</span>再拿出多余的精力倾注在新店铺的运营、投流推广、<span style="color: black;">认识</span><span style="color: black;">各样</span>合规化的新<span style="color: black;">需求</span>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“跨境电商C端市场的蛋糕很大，<span style="color: black;">咱们</span>肯定是要试一试的。”<span style="color: black;">做为</span>海归的“创二代”，小吴期待能够拉起一支<span style="color: black;">可靠</span>的运营团队成本，但当地缺乏跨境电商人才。产业带工厂还在面临的另一大痛点是，<span style="color: black;">因为</span>与海外终端消费者的距离过远，使得<span style="color: black;">她们</span>在获取海外用户消费趋势、<span style="color: black;">爱好</span>等信息上<span style="color: black;">亦</span><span style="color: black;">不易</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境品牌1+1+1>3的新模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>全国产业带品牌出海链接平台，跨津荟召集产业带工源头厂和卖家以及亚马逊等跨境电商平台，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搭建连接产业带和卖家采购的桥梁，推动源头工厂出海，<span style="color: black;">帮忙</span>卖家<span style="color: black;">处理</span>选品<span style="color: black;">困难</span>。跨津荟顺势而为推出了亿级创投计划，<span style="color: black;">制品</span>和供应链<span style="color: black;">优良</span>与运营方强强联合，共创品牌，合力构建跨境品牌1+1+1>3的新模式。</span></strong></span></p><strong style="color: blue;">END</strong><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">的</span><span style="color: black;">承</span><span style="color: black;">诺</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">承</span><span style="color: black;">诺</span><span style="color: black;">为</span><span style="color: black;">中</span><span style="color: black;">小</span><span style="color: black;">型</span><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">电</span><span style="color: black;">商</span><span style="color: black;">卖</span><span style="color: black;">家</span><span style="color: black;">提</span><span style="color: black;">供</span><span style="color: black;">高</span><span style="color: black;">效</span><span style="color: black;">、</span><span style="color: black;">可</span><span style="color: black;">靠</span><span style="color: black;">、</span><span style="color: black;">高</span><span style="color: black;">质</span><span style="color: black;">量</span><span style="color: black;">的</span><span style="color: black;">选</span><span style="color: black;">品</span><span style="color: black;">服</span><span style="color: black;">务</span><span style="color: black;">，</span><span style="color: black;">助</span><span style="color: black;">力</span><span style="color: black;">他</span><span style="color: black;">们</span><span style="color: black;">在</span><span style="color: black;">竞</span><span style="color: black;">争</span><span style="color: black;">激</span><span style="color: black;">烈</span><span style="color: black;">的</span><span style="color: black;">市</span><span style="color: black;">场</span><span style="color: black;">中</span><span style="color: black;">脱</span><span style="color: black;">颖</span><span style="color: black;">而</span><span style="color: black;">出</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">深</span><span style="color: black;">知</span><span style="color: black;">每</span><span style="color: black;">个</span><span style="color: black;">卖</span><span style="color: black;">家</span><span style="color: black;">的</span><span style="color: black;">产</span><span style="color: black;">品</span><span style="color: black;">需</span><span style="color: black;">求</span><span style="color: black;">不</span><span style="color: black;">同</span><span style="color: black;">，</span><span style="color: black;">因</span><span style="color: black;">此</span><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">致</span><span style="color: black;">力</span><span style="color: black;">于</span><span style="color: black;">提</span><span style="color: black;">供</span><span style="color: black;">不</span><span style="color: black;">同</span><span style="color: black;">地</span><span style="color: black;">方</span><span style="color: black;">不</span><span style="color: black;">同</span><span style="color: black;">产</span><span style="color: black;">业</span><span style="color: black;">带</span><span style="color: black;">以</span><span style="color: black;">及</span><span style="color: black;">不</span><span style="color: black;">同</span><span style="color: black;">的</span><span style="color: black;">细</span><span style="color: black;">分</span><span style="color: black;">领</span><span style="color: black;">域</span><span style="color: black;">工</span><span style="color: black;">厂</span><span style="color: black;">，</span><span style="color: black;">以</span><span style="color: black;">满</span><span style="color: black;">足</span><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">电</span><span style="color: black;">商</span><span style="color: black;">卖</span><span style="color: black;">家</span><span style="color: black;">的</span><span style="color: black;">不</span><span style="color: black;">同</span><span style="color: black;">选</span><span style="color: black;">品</span><span style="color: black;">需</span><span style="color: black;">求</span><span style="color: black;">。</span></p><span style="color: black;">联</span><span style="color: black;">系</span><span style="color: black;">我</span><span style="color: black;">们</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如</span><span style="color: black;">果</span><span style="color: black;">您</span><span style="color: black;">想</span><span style="color: black;">了</span><span style="color: black;">解</span><span style="color: black;">更</span><span style="color: black;">多</span><span style="color: black;">关</span><span style="color: black;">于</span><span style="color: black;">跨</span><span style="color: black;">津</span><span style="color: black;">荟</span><span style="color: black;">的</span><span style="color: black;">信</span><span style="color: black;">息</span><span style="color: black;">或</span><span style="color: black;">与</span><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">合</span><span style="color: black;">作</span><span style="color: black;">，</span><span style="color: black;">欢</span><span style="color: black;">迎</span><span style="color: black;">随</span><span style="color: black;">时</span><span style="color: black;">联</span><span style="color: black;">系</span><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您</span><span style="color: black;">可</span><span style="color: black;">以</span><span style="color: black;">通</span><span style="color: black;">过</span><span style="color: black;">以</span><span style="color: black;">下</span><span style="color: black;">方</span><span style="color: black;">式</span><span style="color: black;">与</span><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">取</span><span style="color: black;">得</span><span style="color: black;">联</span><span style="color: black;">系</span><span style="color: black;">：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电</span><span style="color: black;">子</span><span style="color: black;">邮</span><span style="color: black;">件</span><span style="color: black;">：</span><span style="color: black;">1</span><span style="color: black;">3</span><span style="color: black;">2</span><span style="color: black;">8</span><span style="color: black;">6</span><span style="color: black;">6</span><span style="color: black;">9</span><span style="color: black;">0</span><span style="color: black;">6</span><span style="color: black;">9</span><span style="color: black;">7</span><span style="color: black;">@</span><span style="color: black;">1</span><span style="color: black;">6</span><span style="color: black;">3</span><span style="color: black;">.</span><span style="color: black;">c</span><span style="color: black;">o</span><span style="color: black;">m</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电</span><span style="color: black;">话</span><span style="color: black;">：</span><span style="color: black;">+</span><span style="color: black;">8</span><span style="color: black;">6</span><span style="color: black;">1</span><span style="color: black;">3</span><span style="color: black;">2</span><span style="color: black;">8</span><span style="color: black;">6</span><span style="color: black;">6</span><span style="color: black;">9</span><span style="color: black;">0</span><span style="color: black;">6</span><span style="color: black;">9</span><span style="color: black;">7</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让</span><span style="color: black;">我</span><span style="color: black;">们</span><span style="color: black;">一</span><span style="color: black;">起</span><span style="color: black;">合</span><span style="color: black;">作</span><span style="color: black;">，</span><span style="color: black;">共</span><span style="color: black;">同</span><span style="color: black;">开</span><span style="color: black;">启</span><span style="color: black;">更</span><span style="color: black;">加</span><span style="color: black;">繁</span><span style="color: black;">荣</span><span style="color: black;">的</span><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">电</span><span style="color: black;">商</span><span style="color: black;">未</span><span style="color: black;">来</span><span style="color: black;">！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/9f1PwPeicMLebF0fox1AAsNWNLiad1thIC6KicoKZpErVquVZ1czeGz5xRicAfTt2XEwia5NYltE8B7zJDL5xGjVlIg/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点</span><span style="color: black;">分</span><span style="color: black;">享</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点</span><span style="color: black;">收</span><span style="color: black;">藏</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点</span><span style="color: black;">在</span><span style="color: black;">看</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点</span><span style="color: black;">点</span><span style="color: black;">赞</span>
我赞同你的看法，你的智慧让人佩服，谢谢分享。 “沙发”（SF，第一个回帖的人） 太棒了、厉害、为你打call、点赞、非常精彩等。
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