移除营销权警告！蹭大牌流量，又有卖家想花式作死
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做跨境电商最怕什么？侵权问题绝对算的上是卖家们的噩梦，但却有<span style="color: black;">有些</span>卖家明知山有虎，偏向虎山行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抱名牌大腿蹭流量一时爽，侵权违法更酸爽！</strong>美鸥网<span style="color: black;">博主</span><span style="color: black;">近期</span><span style="color: black;">发掘</span>，亚马逊上有位卖苹果透明手机壳的卖家，<span style="color: black;">行径</span>着实有点大胆！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">没<span style="color: black;">揭发</span>还<span style="color: black;">不可</span>蹭大牌流量吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，卖家在拍摄<span style="color: black;">制品</span><span style="color: black;">照片</span>的时候，<span style="color: black;">因为</span>手机壳是透明的，<span style="color: black;">因此</span><strong style="color: blue;"><span style="color: black;">照片</span>上清清楚楚地<span style="color: black;">表示</span>了苹果的logo。</strong>这还不算完，除了<span style="color: black;">照片</span><span style="color: black;">已然</span>在违法的边缘试探之外，<strong style="color: blue;"><span style="color: black;">制品</span>的标题、关键词、五点描述<span style="color: black;">亦</span>都明目张胆地写上了for iphone case。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a4561bdcb98e4c3789188bd3fe4c0fa2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726105456&x-signature=LUIU2q040cixPv%2F54ROJVVEivOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想蹭一下苹果的流量和点击这本无可厚非。毕竟<span style="color: black;">此刻</span>是流量时代，连明星<span style="color: black;">亦</span>要跑到佳琦哥哥的直播间去蹭热度。<strong style="color: blue;">但<span style="color: black;">无</span>苹果授权的话，放带有苹果logo的<span style="color: black;">制品</span><span style="color: black;">照片</span>和标题，本身<span style="color: black;">已然</span>形成侵权了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有卖家蹭错热度被移除<span style="color: black;">营销</span>权！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该卖家的这波操作真的令人“佩服”！怕是<span style="color: black;">无</span>经历过之前苹果周边<span style="color: black;">制品</span>listing惨遭下架，亚马逊血洗侵权卖家的事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每当iPhone新款手机发布之际，总有许多卖苹果周边<span style="color: black;">制品</span>的卖家被祭天。<strong style="color: blue;">不是数据线全军覆没，<span style="color: black;">便是</span>手机壳无<span style="color: black;">一辈子</span>还</strong>，<span style="color: black;">况且</span><span style="color: black;">原由</span><span style="color: black;">便是</span>踩了“侵权”的红线。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/415d141172fb492db745f4a2d700c9b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726105456&x-signature=lkvlEC7jEfe8qvk7k0ia7eae85A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些被告侵权的卖家都不约而同的犯了同一个错误，卖家们在<span style="color: black;">制品</span>listing的描述上都<span style="color: black;">运用</span>了iphone （型号） case之类的字眼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这种直接用了苹果品牌名的写法<span style="color: black;">便是</span>妥妥的侵权啊！</strong><span style="color: black;">这里</span>美鸥网<span style="color: black;">博主</span><span style="color: black;">尤其</span>提醒<span style="color: black;">营销</span>iphone周边卖家，无论你的<span style="color: black;">制品</span>是手机壳还是数据线，还是其他别的周边<span style="color: black;">制品</span>，都<span style="color: black;">不可</span>直接写iphone XXX，要千万<span style="color: black;">重视</span>啦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正确蹭大牌周边<span style="color: black;">制品</span>热度的姿势</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>，在Listing描述上最好不要<span style="color: black;">触及</span>大品牌名字。</strong><span style="color: black;">倘若</span><span style="color: black;">必定</span>需要<span style="color: black;">触及</span>，例如苹果的周边<span style="color: black;">制品</span>，务必记住用上for，compatible with <span style="color: black;">这般</span>的字眼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，for iphone case的意思是苹果手机壳的配件，有卖家指出<span style="color: black;">这般</span>表述是错误的，关键词应该是 case for iPhone（苹果手机壳）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二，主图<span style="color: black;">必定</span>要用自己的<span style="color: black;">制品</span>。</strong><span style="color: black;">倘若</span>是手机壳卖家，主图就用手机壳，切忌把苹果手机放在主图中<span style="color: black;">或</span>明<span style="color: black;">透出</span>苹果的logo。卖家<span style="color: black;">能够</span>把苹果的logo打糊<span style="color: black;">或</span>马赛克规避侵权<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新的一年<span style="color: black;">已然</span>到来，卖家千万不要<span style="color: black;">由于</span>一时的利益铤而走险，<span style="color: black;">倘若</span><span style="color: black;">由于</span>侵权<span style="color: black;">引起</span>账号被封，前期付出的资金都打水漂了，<span style="color: black;">针对</span>侵权问题，<span style="color: black;">必定</span>要<span style="color: black;">导致</span><span style="color: black;">注重</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/美鸥网 Yuan.</p>
感谢你的精彩评论，为我的思绪打开了新的窗口。
页:
[1]