论坛 › 谷歌SEO › 外贸企业海外营销痛点全剖析，出海营销该怎么做？

j8typz 发表于 2024-9-5 13:15:52

外贸企业海外营销痛点全剖析，出海营销该怎么做？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">情影响，线下展会获客的方式产生了<span style="color: black;">许多</span>阻力，外贸企业<span style="color: black;">亦</span><span style="color: black;">起始</span>关注互联网营销，寻求新的获客<span style="color: black;">途径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与跨境电商“热情拥抱”线上获客方式<span style="color: black;">区别</span>，<span style="color: black;">非常多</span>外贸企业对“互联网营销”这种线上获客的方式还是持观望的态度，<span style="color: black;">重点</span>还是有以下痛点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"> 1 </span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸企业出海营销痛点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"> 痛点一：转化效果<span style="color: black;">欠好</span>衡量 </span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商是一种即时交易的<span style="color: black;">商场</span>模式，访客直接<span style="color: black;">经过</span>线上下单并完成支付。跨境企业在海外投放线上<span style="color: black;">宣传</span>后，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">各样</span>监测代码，获取“已成交的顾客”的<span style="color: black;">源自</span><span style="color: black;">途径</span>信息，从而<span style="color: black;">能够</span>直观的<span style="color: black;">评定</span>已投放的线上<span style="color: black;">宣传</span>的转化效果。跨境电商有如下特点：</span></p><span style="color: black;"><span style="color: black;">即时小金额交易</span></span><span style="color: black;"><span style="color: black;">在线完成付款</span></span><span style="color: black;"><span style="color: black;">客户做决策时间短</span></span><span style="color: black;"><span style="color: black;">获客<span style="color: black;">途径</span>多样且有完善的效果<span style="color: black;">评定</span>方式</span></span><span style="color: black;"><span style="color: black;">支持按CPS（成交）付费</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而外贸是一种<strong style="color: blue;"><span style="color: black;">非即时</span></strong>成交的<span style="color: black;">商场</span>模式，采购商<span style="color: black;">一般</span>仅仅只是<span style="color: black;">经过</span>邮件、<span style="color: black;">tel</span>、在线聊天工具等其他方式与<span style="color: black;">咱们</span>取得联系，而这些动作对<span style="color: black;">通常</span>企业而言，并<span style="color: black;">欠好</span>监测，<span style="color: black;">亦</span><span style="color: black;">能够</span>理解为外贸企业很难监测采购商的<span style="color: black;">源自</span><span style="color: black;">途径</span>，外贸<span style="color: black;">重点</span>有如下特点：</span></p><span style="color: black;"><span style="color: black;">大宗采购，交易金额<span style="color: black;">很强</span>；</span></span><span style="color: black;"><span style="color: black;">采购商购买决策时间长，商务洽谈跟进周期长；</span></span><span style="color: black;"><span style="color: black;">在线<span style="color: black;">没法</span>即时<span style="color: black;">评定</span>转化效果；</span></span><span style="color: black;"><span style="color: black;">客户跟进过程中会出现人员离职；</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其二，外贸成交需要跟进的周期较长。一位采购商<span style="color: black;">一般</span>需要业务员<span style="color: black;">连续</span>跟进<span style="color: black;">一月</span>、两个月、半年<span style="color: black;">乃至</span>更长的时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟进时间太长，<span style="color: black;">这般</span>就<span style="color: black;">不方便</span>于<span style="color: black;">评定</span><span style="color: black;">咱们</span>半年前投放线上<span style="color: black;">宣传</span>的转化效果，<span style="color: black;">例如</span>，<span style="color: black;">得到</span>询盘的业务员在跟进过程中离职了；<span style="color: black;">或</span><span style="color: black;">因为</span>时间太长，不记得<span style="color: black;">是不是</span>是<span style="color: black;">经过</span>线上推广<span style="color: black;">途径</span><span style="color: black;">得到</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>带来的直接影响<span style="color: black;">便是</span>，我们在投放线上<span style="color: black;">宣传</span>两个月后，<span style="color: black;">无</span>任何转化成交，<span style="color: black;">引起</span>企业失去继续投放的<span style="color: black;">自信心</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> 痛点二：线上线下获客<span style="color: black;">途径</span>脱节 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>绝大部分 B2B 外贸企业仍然看重传统线下<span style="color: black;">途径</span>，<span style="color: black;">例如</span>海内外展会<span style="color: black;">或</span>地面<span style="color: black;">营销</span>，在展会中<span style="color: black;">制品</span>得以真实全面的展示，卖家有机会跟潜在采购人员直接产生联系，直接进行深度交互，这些都是展会营销的亮点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，通<span style="color: black;">太多</span>年市场观察<span style="color: black;">显示</span>，展会的营销效率在<span style="color: black;">逐步</span>下滑，一部分<span style="color: black;">原由</span>是采购人员获取信息的方式在<span style="color: black;">出现</span>变化，94%的采购人员会先<span style="color: black;">经过</span>上网获取信息，其二这中间有半成会在犹豫期再次回到网上获取<span style="color: black;">更加多</span>信息来辅助决定过程。另一部分<span style="color: black;">原由</span>是展会<span style="color: black;">一般</span>由巨头承包赞助，从<span style="color: black;">揭发</span>度上让小商家失去脱引而出的机会。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2b9e81e5897d4fa5b6d50b0d97f454ad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=TOFCHmN1AQHox0Bb33MRb4YKtZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">痛点三：品牌影响力小，品牌营销难</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国外贸企业出海，面临的一个巨大挑战是，品牌信任感不足。而在<span style="color: black;">跨境</span>贸易中，塑造信任、辅助决策者降低决策<span style="color: black;">危害</span>又是至关重要的课题。在这种<span style="color: black;">状况</span>下，中国外贸企业出海所遇到的瓶颈非常<span style="color: black;">显著</span>：</span></p><span style="color: black;"><span style="color: black;">海外 B2B 采购者对中国企业缺乏信任<span style="color: black;">基本</span>；</span></span><span style="color: black;"><span style="color: black;">中国企业难以向海外采购者全方位展现<span style="color: black;">制品</span>，<span style="color: black;">创立</span>信任。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> 痛点四：独立站营销能力弱 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业网站是海外采购商<span style="color: black;">认识</span><span style="color: black;">咱们</span>的<span style="color: black;">重点</span><span style="color: black;">途径</span>，但传统外贸的网站在内容还存在<span style="color: black;">非常多</span>问题。<span style="color: black;">例如</span>：</span></p><span style="color: black;"><span style="color: black;">网站设计高端大气，但展示的<span style="color: black;">制品</span>信息较少，<span style="color: black;">引起</span>采购商不<span style="color: black;">认识</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">优良</span>，<span style="color: black;">从而</span>离开网站；</span></span><span style="color: black;"><span style="color: black;">网站采用国内服务器，海外<span style="color: black;">拜访</span>速度较慢；</span></span><span style="color: black;"><span style="color: black;">网站未进行ssl加密，<span style="color: black;">引起</span>浏览器产生“不安全”提示等等；</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站是付费<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>，但<span style="color: black;">非常多</span>企业<span style="color: black;">始终</span><span style="color: black;">无</span>足够<span style="color: black;">注重</span>。大部分<span style="color: black;">状况</span>下，关键字很准确，创意内容很吸引人，<span style="color: black;">然则</span>网站展现效果、<span style="color: black;">拜访</span>等用户体验较差，即使成功将客户吸引到了网站，<span style="color: black;">亦</span>很难<span style="color: black;">出现</span>转化。网站营销能力弱的痛点<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>信息不<span style="color: black;">靠谱</span>、UI 设计差<span style="color: black;">或</span>网站与<span style="color: black;">宣传</span>信息差距<span style="color: black;">很强</span>三个方面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"> 2 </span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸企业应对策略</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于出海线上营销方面遇到的痛点，外贸企业该<span style="color: black;">怎样</span>采用什么样的策略来<span style="color: black;">处理</span>这些问题，以便利用互联网营销工具<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>拓展海外市场呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对外贸线上营销转化效果<span style="color: black;">欠好</span>监测的问题，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">有些</span>工具进行监测，辅助<span style="color: black;">咱们</span>分析转化效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">策略一：巧用GA监测+CRM系统 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的“成单”<span style="color: black;">源自</span>于询盘，要<span style="color: black;">评定</span>线上推广的效果，<span style="color: black;">咱们</span><span style="color: black;">首要</span><span style="color: black;">能够</span><span style="color: black;">经过</span>询盘入手，<span style="color: black;">第1</span>步，<span style="color: black;">评定</span>询盘数量。<span style="color: black;">经过</span>使用GA代码，<span style="color: black;">能够</span>监测采购在<span style="color: black;">拜访</span><span style="color: black;">咱们</span>网站后的动作，<span style="color: black;">例如</span>：</span></p><span style="color: black;"><span style="color: black;">点击发送邮件的按钮</span></span><span style="color: black;"><span style="color: black;">在手机端点击拨打<span style="color: black;">tel</span>的按钮</span></span><span style="color: black;"><span style="color: black;">点击在线聊天的按钮</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>监测这些按钮，就<span style="color: black;">能够</span>清楚的<span style="color: black;">晓得</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>清楚的<span style="color: black;">晓得</span>，这些询盘<span style="color: black;">是不是</span>是<span style="color: black;">经过</span>“在线<span style="color: black;">宣传</span>”过来的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d7da6fce436b43dfacbbf3a584399161~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=4Yo5Q3jCFDaRwoRMKDzSY8euQYY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将这些询盘的联系人信息录入CRM系统，<span style="color: black;">经过</span>CRM系统分配给业务员进行跟进，当该询盘成单后，就<span style="color: black;">能够</span>清晰的<span style="color: black;">晓得</span>该成单<span style="color: black;">源自</span>于线上推广<span style="color: black;">途径</span>，<span style="color: black;">时期</span>跟进该询盘的业务员离职，<span style="color: black;">亦</span>不影响<span style="color: black;">咱们</span>对效果的判断。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">倘若</span>您不<span style="color: black;">认识</span>Google推广的<span style="color: black;">关联</span>设置，<span style="color: black;">能够</span><span style="color: black;">运用</span><strong style="color: blue;"><span style="color: black;">海外营销SaaS系统</span></strong>，系统<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您实现：</span></p><span style="color: black;"><span style="color: black;">Google、Facebook<span style="color: black;">宣传</span><span style="color: black;">精细</span>投放；</span></span><span style="color: black;"><span style="color: black;">自动识别采购商<span style="color: black;">源自</span>；</span></span><span style="color: black;"><span style="color: black;">自动<span style="color: black;">报告</span>询盘数量、询盘成本数据；</span></span><span style="color: black;"><span style="color: black;">实时<span style="color: black;">认识</span>“询盘”效果；</span></span><span style="color: black;"><span style="color: black;">自动将采购商信息录入<span style="color: black;">全世界</span>赢CRM系统，方便您<span style="color: black;">长时间</span>跟进，统计转化成本；</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> 策略二：线上线下相结合 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线上、线下两种获客<span style="color: black;">途径</span><span style="color: black;">不该</span>该是脱节的，而是互补的；<span style="color: black;">咱们</span>参加展会前，投放线上<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>线上邀请采购商去咱们的展会进行线下交流，展会结束后，<span style="color: black;">咱们</span>的线上<span style="color: black;">宣传</span>还在线，则<span style="color: black;">能够</span>强化采购商的印象，<span style="color: black;">增多</span>采购商对<span style="color: black;">咱们</span>的企业实力的“信任度”。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2486778183af4d5fb9f4a6c8bca5bccc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=Iax5MPBhXM2ET1fEDw0z6t80KiE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>需要巧妙的利用展会的档期，<span style="color: black;">经过</span>线上<span style="color: black;">宣传</span>为展会<span style="color: black;">供给</span>支持，<span style="color: black;">增多</span>成功获客的概率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Google官方的统计数据，在展会及线下活动<span style="color: black;">时期</span>投放<span style="color: black;">宣传</span>，是<span style="color: black;">能够</span><span style="color: black;">精细</span>定向“潜在采购商人群的”。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a0661251ccb14986bb21586fafac8b86~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=ZPU9XOSeA3hCNQsjGtcbgcsKtDU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于以上数据，<span style="color: black;">咱们</span>在展会<span style="color: black;">或</span>线下活动<span style="color: black;">时期</span>，<span style="color: black;">能够</span>基于如下策略投放线上<span style="color: black;">宣传</span>，对<span style="color: black;">咱们</span>拓展客户是有很大帮助的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/71744e02ac8b4ba8a42dea01b14f9416~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=ahAGH3g9BJJW1fmcYOpuTn7nrAw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/54a356c2ac334bc1a678870779ba2f8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=0uMFD8rbU%2Fnit0s7lKhVjtQ5fjw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网信息爆炸的时代，<span style="color: black;">跨境</span>采购人员的购买<span style="color: black;">行径</span><span style="color: black;">亦</span>在随之变化。线上线下在营销中各有他的<span style="color: black;">优良</span>，<span style="color: black;">仅有</span>相互结合灵活运用才<span style="color: black;">能够</span>最大化营销的成果，助力<span style="color: black;">营销</span>成单，<span style="color: black;">最后</span>实现企业的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> 策略三：打造企业品牌海外形象 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>构建一整套的品牌形象，<span style="color: black;">加强</span>企业在海外采购商心中的印象分，对<span style="color: black;">咱们</span><span style="color: black;">最后</span>成单是有<span style="color: black;">帮忙</span>的，<span style="color: black;">详细</span><span style="color: black;">怎样</span>塑造企业的海外形象，<span style="color: black;">咱们</span><span style="color: black;">能够</span>从以下几个方面来做：</span></p><span style="color: black;"><span style="color: black;">多语言官方网站；</span></span><span style="color: black;"><span style="color: black;">企业海外社交<span style="color: black;">媒介</span>账号；</span></span><span style="color: black;"><span style="color: black;">企业宣传视频；</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多语言网站<span style="color: black;">能够</span>满足<span style="color: black;">区别</span>母语人群的阅读需要；另一方面，企业语种多，<span style="color: black;">亦</span>是<span style="color: black;">表现</span>企业业务覆盖面广，<span style="color: black;">亦</span>是企业实力的一种<span style="color: black;">表现</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业的海外社交账号，<span style="color: black;">重点</span><span style="color: black;">表现</span>在Facebook、Twitter、LinkedIn、YouTube频道等，这些社交<span style="color: black;">媒介</span>账号，是<span style="color: black;">咱们</span>展示自己企业品牌形象的一个窗口，让采购商更加<span style="color: black;">认识</span><span style="color: black;">咱们</span>，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>品牌包装的一部分。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c167f7eb99924948b8b404068f45fc93~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=%2FahMXGKwFVW0Y9mAqwK18om6Q2Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且，以上平台<span style="color: black;">持有</span>超大的用户群体，<span style="color: black;">经过</span>在平台<span style="color: black;">创立</span>账号，还能够带来潜在的客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英文版海外视频是大部分外贸企业未曾关注的方面，视频<span style="color: black;">做为</span>一种“最简单”的阅读载体，是用户<span style="color: black;">认识</span><span style="color: black;">咱们</span>最简单的方式，视频的制作水准，<span style="color: black;">能够</span><span style="color: black;">加强</span>印象分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> 策略四：打造一个高信任的营销型网站 </span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span><span style="color: black;">显示</span>，绝大<span style="color: black;">都数</span>外贸采购商在交易过程中更关注供应商的可信度，<span style="color: black;">由于</span>外贸行业的交易链条较长，相应地合作周期较长，落地页反应的<span style="color: black;">靠谱</span>信息有助于客户在最后一个环节<span style="color: black;">出现</span>高质量转化。<span style="color: black;">提高</span>落地页的<span style="color: black;">靠谱</span>程度，一方面在于<span style="color: black;">供给</span>充分的本地化<span style="color: black;">关联</span>信息，另一方面在于将本身<span style="color: black;">制品</span>/服务的价值定位和<span style="color: black;">详细</span>内容进行<span style="color: black;">精细</span>和简练的呈现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打造真实<span style="color: black;">靠谱</span>的网站<span style="color: black;">包括</span>一下2个<span style="color: black;">重点</span>内容：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/034f9efe8ee54629ad691e0f9ee97ee0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=eWYWwoK%2Fy9zivJt%2BxxuRqMxsSGk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/04508357581642d9ab47e0f8fac65f56~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726098941&amp;x-signature=5eLvb3%2B5CjGzcVMuzn0HLwCVXpU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>打造一个真实<span style="color: black;">靠谱</span>信任度高的网站呢？<span style="color: black;">重点</span><span style="color: black;">表现</span>在以下方面：</span></p><span style="color: black;"><span style="color: black;">网站的<span style="color: black;">拜访</span>速度要快，且在<span style="color: black;">全世界</span>任意地区的打开速度都是<span style="color: black;">极大</span>的；</span></span><span style="color: black;"><span style="color: black;">网站有企业实地工厂照片、<span style="color: black;">制品</span>的<span style="color: black;">关联</span>认证证书；</span></span><span style="color: black;"><span style="color: black;">网站打开后在浏览器<span style="color: black;">表示</span>的是安全的；</span></span><span style="color: black;"><span style="color: black;">网站上预留的询盘邮箱，与网站域名一致；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>介绍资料清晰详尽；</span></span><span style="color: black;"><span style="color: black;">网页标题通顺、简单明了<span style="color: black;">无</span>错误；</span></span><span style="color: black;"><span style="color: black;">网站支持多语言版本；</span></span><span style="color: black;"><span style="color: black;">.......</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优秀的网站的标准，当然，远不止这些。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>是结合展会来投放<span style="color: black;">宣传</span>，<span style="color: black;">那样</span>落地页设置和<span style="color: black;">宣传</span>与落地页的匹配程度<span style="color: black;">亦</span><span style="color: black;">实质</span>影响着<span style="color: black;">宣传</span>的投放效果。网页可转化位置、<span style="color: black;">创立</span>独立的展会落地页均能够有效地<span style="color: black;">提高</span><span style="color: black;">宣传</span> ROI。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，针对外贸企业在海外拓客方面遇到的<span style="color: black;">困难</span>，<span style="color: black;">全世界</span>赢<span style="color: black;">亦</span>有成熟完整的<span style="color: black;">处理</span><span style="color: black;">方法</span>，从<strong style="color: blue;"><span style="color: black;">外贸建站、线上营销、品牌推广、客户管理、转化效果分析</span></strong>方面为您<span style="color: black;">供给</span>支持，有疑问请在公众号留言。</span></p>

wrjc1hod 发表于 2024-10-13 11:44:50

对于这个问题，我有不同的看法...

nqkk58 发表于 2024-10-29 06:06:54

顶楼主，说得太好了！

m5k1umn 发表于 昨天 08:24

祝福你、祝你幸福、早日实现等。

查看完整版本: 外贸企业海外营销痛点全剖析，出海营销该怎么做？