都说海外推广欠好做？很难做？那是你没找到正确的外贸推广方式
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸推广是什么意思？到底要不要做？应该<span style="color: black;">怎么样</span>做？<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都在问这个问题，毕竟你说它是个新兴事物吧，<span style="color: black;">亦</span><span style="color: black;">已然</span>发展了有一段时间了，说它是个成熟的事物吧，<span style="color: black;">非常多</span>人又对他一知半解，经常踩雷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都在问，小优你天天给人科普，那到底外贸推广<span style="color: black;">包含</span><span style="color: black;">那些</span>内容呢？那我今天就给<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍介绍，外贸推广到底是个啥：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6a54dafa49424b91b3343f8cfde32f94~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726084145&x-signature=hj7I4ZoakZdD0uWrMCcA3UE3u1E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">01 Google Ads运营</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放谷歌<span style="color: black;">宣传</span>，<span style="color: black;">首要</span>要制定一个合适的策略以及<span style="color: black;">选取</span>投放<span style="color: black;">那些</span>关键词，<span style="color: black;">不可</span>说小钱一充两手一撒就什么都不管了，钱<span style="color: black;">亦</span>不是大风刮来的啊，<span style="color: black;">因此</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.要<span style="color: black;">知道</span>适合<span style="color: black;">自己</span><span style="color: black;">制品</span>的主推<span style="color: black;">宣传</span>类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一种<span style="color: black;">制品</span>适合的<span style="color: black;">宣传</span>类型都不相同，谷歌搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>、再营销<span style="color: black;">宣传</span>，<span style="color: black;">选取</span>合适的<span style="color: black;">宣传</span>类型有利于降低<span style="color: black;">宣传</span>点击<span style="color: black;">花费</span>和转化成本；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 设置好谷歌<span style="color: black;">宣传</span>的转化跟踪和历史<span style="color: black;">拜访</span>者的自动收集功能；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 要撰写既有吸引力又能满足质量得分<span style="color: black;">需求</span>的<span style="color: black;">宣传</span>语；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">必定</span>要找到最<span style="color: black;">精细</span>的高转化关键词，<span style="color: black;">加强</span>转化率；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <span style="color: black;">必定</span>要找到最大<span style="color: black;">精细</span>化定位受众群体，最小化无效点击；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">宣传</span><span style="color: black;">不可</span>投放就不管啦，要<span style="color: black;">连续</span>优化<span style="color: black;">宣传</span>，<span style="color: black;">持续</span>筛选，争取达到最大ROI。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5922a089fcf9429ca9491823b9f6293d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726084145&x-signature=fcktyrsjxqbjqymlxA8AabgIPwA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">02 Google SEO 运营</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO，是外贸推广策略中越来越popular的一项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO做好了，网站排名上去了，你的网站就能<span style="color: black;">很久</span>的<span style="color: black;">得到</span>源源<span style="color: black;">持续</span>的免费流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>比较偏技术性，这方面的人才<span style="color: black;">亦</span>很难招得到，大<span style="color: black;">都数</span>外贸<span style="color: black;">机构</span>会<span style="color: black;">选取</span>接受培训<span style="color: black;">或</span>直接将谷歌SEO外包。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的水比较深，小优<span style="color: black;">亦</span>给<span style="color: black;">大众</span>写过谷歌代运营防坑指南，需要<span style="color: black;">认识</span>的<span style="color: black;">伴侣</span>们<span style="color: black;">自动</span>Check吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>简单给<span style="color: black;">大众</span>做一下SEO<span style="color: black;">基本</span>知识扫盲，后面真要和别人谈合作，肚子里有货，心里不慌，<span style="color: black;">亦</span>不会傻傻被坑，对吧？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. Technical SEO：技术SEO，<span style="color: black;">包含</span>谷歌收录、自适应、网站架构、https、网站速度（<span style="color: black;">照片</span>优化、缓存、js/css/html代码）、URL结构、404页面、Robots.txt、Sitemap、H标签、cdn安装、Google结构化数据 、原创度、重复度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. On-Page SEO: 站内SEO，<span style="color: black;">包含</span>优化网站SEO架构；<span style="color: black;">恰当</span>布局大流量词和长尾关键词；布局H标签；撰写SEO TDK；做好<span style="color: black;">照片</span>SEO；安排处理<span style="color: black;">归类</span>页面和<span style="color: black;">制品</span>页面；写SEO友好<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. Off-Page SEO：站外SEO，<span style="color: black;">包含</span>外链建设和引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.关键词：要做谷歌排名的<span style="color: black;">目的</span>关键词。<span style="color: black;">区别</span>的业务类型有应该重点挖掘的关键词类型；<span style="color: black;">经过</span><span style="color: black;">查询</span>竞争对手的关键词，来确定自己的关键词的大方向；寻找热门<span style="color: black;">专题</span>关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.外链建设：要学会判断外链质量；<span style="color: black;">熟练</span>外链建设的操作核心；<span style="color: black;">同期</span>还要学会处理垃圾外链；学会辨别高质量的外链种类；做出健康自然的外链锚文本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.SEO常用工具：<span style="color: black;">包含</span>Google Analytics、Google Search Console、Kwfinder、Semrush、Ahrefs、Google Trend等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>强调一下，<span style="color: black;">倘若</span>要做谷歌SEO，有个谷歌SEO友好的外贸网站是重中之重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立服务器和独立IP</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站架构符合用户体验和SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">符合<span style="color: black;">制品</span>和行业特征，有<span style="color: black;">加强</span>转化率的网站元素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">纯响应式网站，<span style="color: black;">同期</span>满足电脑、手机、和平板的<span style="color: black;">拜访</span><span style="color: black;">需要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加载速度快。移动端和电脑端的网站速度都在良好以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图文功能、轮播图功能、在线视频功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在线聊天功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO TDK的撰写功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">询盘表单可同步邮箱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可设置Robots和sitemap</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">301功能</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/abd2cbd9c2f844d4bbfb079b287e8add~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726084145&x-signature=g16rjkiWqr7UF5IsJNLAeUZE9LE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">03 社交<span style="color: black;">媒介</span>的营销推广</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个社交<span style="color: black;">媒介</span>可不是<span style="color: black;">咱们</span>平时用的<span style="color: black;">各样</span>聊天交友软件，做海外市场就要用海外主流社交<span style="color: black;">媒介</span>，<span style="color: black;">包含</span>：Linkedin、Youtube、Facebook、Instagram、Twitter、Pinterest等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你要晓得这些方面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">每一个</span>平台都有免费<span style="color: black;">研发</span>客户的手法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. Facebook、Linkedin和Youtube的<span style="color: black;">宣传</span>投放与优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. Facebook和Linkedin企业公共主页的创建和运营</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 玩转社交<span style="color: black;">媒介</span>的小技巧、小工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 网红营销和内容爆炸式营销的<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了上面<span style="color: black;">那样</span>多，是不是觉得外贸推广自己做又费时又费力？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>专业的事还要交给专业的人做，找专业的推广团队，优易化于2005年成立于中国香港，是海外数字营销的先驱者。<span style="color: black;">咱们</span>荣获了谷歌认证的合作伙伴，率先把SEO服务引入香港，是香港成立最早及最大的SEO<span style="color: black;">机构</span>。<span style="color: black;">倘若</span>您的企业或<span style="color: black;">制品</span>有面向国外或海外推广的<span style="color: black;">需要</span>，<span style="color: black;">那样</span>优易化<span style="color: black;">能够</span><span style="color: black;">帮忙</span>到您。</p>
期待楼主的下一次分享！” 我深感你的理解与共鸣，愿对话长流。
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