建一个外贸网站到底花多少钱
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">专题</span>对外贸SOHO来讲是比较<span style="color: black;">敏锐</span>的，这篇<span style="color: black;">文案</span><span style="color: black;">亦</span>是专门为SOHO们写的，外贸建站的有些坑<span style="color: black;">大众</span>还是少走为妙，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">文案</span>写完以后我<span style="color: black;">晓得</span>可能会得罪一批外贸建站企业。即便如此，我还是要写。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实话讲，这几年外贸确实<span style="color: black;">欠好</span>干了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个<span style="color: black;">原由</span>是<span style="color: black;">咱们</span>国内的劳动力成本，原料成本<span style="color: black;">提升</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二个<span style="color: black;">原由</span>是外贸营销<span style="color: black;">途径</span><span style="color: black;">始终</span><span style="color: black;">无</span>新的突破，<span style="color: black;">大众</span>的推广<span style="color: black;">途径</span>还是停留在阿里巴巴，中国制造<span style="color: black;">或</span>线下展会这些传统的<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">持续</span>寻找新的推广<span style="color: black;">途径</span><span style="color: black;">亦</span>是<span style="color: black;">日前</span>大部分外贸企业面临的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸自建站<span style="color: black;">针对</span><span style="color: black;">日前</span>找不到新的营销<span style="color: black;">途径</span>的外贸企业<span style="color: black;">来讲</span>是个好的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实原理很简单，你把自建站看成是阿里巴巴，你在谷歌上花钱推广自建网站就好比在阿里上花钱做推广你的店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴其实<span style="color: black;">亦</span>是花钱买的谷歌流量，既然如此，何不花<span style="color: black;">一样</span>的钱来推广自己的外贸网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>有部分企业<span style="color: black;">认识</span>到了这个问题，<span style="color: black;">起始</span>尝试寻找外包<span style="color: black;">机构</span>来建站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>的想法很简单，花钱找人建个站，<span style="color: black;">而后</span>再花钱找人做做推广，思路没错，<span style="color: black;">然则</span><span style="color: black;">这儿</span>面的水很深。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.这其中很大的一个问题<span style="color: black;">便是</span><span style="color: black;">非常多</span>SOHO不<span style="color: black;">晓得</span>一个网站的成本到底在多少，<span style="color: black;">因此</span><span style="color: black;">非常多</span>人被建站<span style="color: black;">机构</span>忽悠。花个上万结果做出几百的网站。<span style="color: black;">咱们</span>今天就以wordpress建站程序为例来<span style="color: black;">瞧瞧</span>一个外贸B2B独立站的成本到底在多少。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">硬成本：</strong></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸主机：以虚拟共享主机来算，siteground家的Growbig Plan的<span style="color: black;">花费</span>在6美金/月，<span style="color: black;">那样</span>3年（我<span style="color: black;">意见</span>一次买3年主机，以后省事）下来成本216美金，折合人民币1512</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名：域名便宜，<span style="color: black;">举荐</span><span style="color: black;">大众</span>去namesilo买域名,一年<span style="color: black;">亦</span>就10美金<span style="color: black;">上下</span>，人民币70</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费主题：以Avada<span style="color: black;">来讲</span>，60美金，人民币420</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SSL安全证书：免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>算下硬成本：1512+70+420=2002</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">软成本：</strong></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人工费，水电，办公室租金，这些杂七杂八的<span style="color: black;">花费</span>加起来，差不多在4K<span style="color: black;">上下</span>，有些<span style="color: black;">触及</span>到二次<span style="color: black;">研发</span>，可能<span style="color: black;">花费</span>会更高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说一个比较<span style="color: black;">恰当</span>外贸网站报价应该是在5K<span style="color: black;">上下</span>，不<span style="color: black;">包括</span>主机和域名<span style="color: black;">花费</span>，<span style="color: black;">况且</span>是直接套用wordpress的主题不进行二次<span style="color: black;">研发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">花费</span><span style="color: black;">倘若</span>只是建站<span style="color: black;">研发</span>的话比较<span style="color: black;">恰当</span>的，后面网站安全<span style="color: black;">守护</span>是另一部分的<span style="color: black;">花费</span>，不在<span style="color: black;">咱们</span>今天讨论的范围之内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">哪些</span>报价在好几万的大部分都是值得怀疑的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.看完了成本，<span style="color: black;">咱们</span>再<span style="color: black;">瞧瞧</span>还有什么值得<span style="color: black;">重视</span>的，那<span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">主机和域名务必要自己购买，自己<span style="color: black;">把握</span></span></strong>，这个不要让建站<span style="color: black;">机构</span>来买，<span style="color: black;">她们</span>买了主动权不在你这边，网站收不回来，<span style="color: black;">非常多</span>重要的数据<span style="color: black;">例如</span>客户询盘什么的得不到<span style="color: black;">保准</span>。<span style="color: black;">因此</span>在过去几年建站生涯中，我这边都是<span style="color: black;">保持</span>让客户自己去购买主机和域名，网站交付了以后叮嘱客户<span style="color: black;">即时</span>修改自己的用户名和<span style="color: black;">秘码</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.还有<span style="color: black;">便是</span>负责的建站<span style="color: black;">机构</span>会<span style="color: black;">根据</span>你的<span style="color: black;">需求</span>做好<strong style="color: blue;">站内页面的SEO优化</strong>，<span style="color: black;">包含</span>首页，<span style="color: black;">归类</span>页，<span style="color: black;">制品</span>页各个页面的关键词，描述的填写，各个页面锚文本内链建设。<span style="color: black;">照片</span>的alt标签修改。<span style="color: black;">非常多</span>建站人员不<span style="color: black;">根据</span>这个<span style="color: black;">需求</span>来，一个网站的站内优化都<span style="color: black;">无</span>谈何SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个外贸B2B营销网站的<span style="color: black;">花费</span>不会太高，<span style="color: black;">亦</span>不会太低。几百块的<span style="color: black;">不可</span>用，上万的水分大。<span style="color: black;">期盼</span><span style="color: black;">大众</span>擦亮眼睛避免上当受骗。</p>
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