美国采购商教你写外贸邮件
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是以为美国采购<span style="color: black;">机构</span>老总的真实观点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Before you write an email写邮件前你应该<span style="color: black;">晓得</span>的事情</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. Invest some small money to find someone to write documents for your company.花些小钱，请专业的外籍人士来问<span style="color: black;">机构</span>写好邮件模板<span style="color: black;">特别有</span>意思。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. The expectation of doing business with emails is low. The first email is to build connection between you and the prospect.其实，<span style="color: black;">经过</span>邮件就做成生意，买家可没这种期望值。<span style="color: black;">因此</span>，你<span style="color: black;">亦</span>应该降低你<span style="color: black;">经过</span>几封邮件就做成生意的期望值。邮件，尤其是<span style="color: black;">研发</span>信，应该是一封<span style="color: black;">创立</span>关系的邮件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. Chinese sales have problem in sales process.需要指出的是，中国的<span style="color: black;">营销</span>人员<span style="color: black;">非常多</span>人都在<span style="color: black;">营销</span>过程上出问题。过于急功近利，<span style="color: black;">忽略</span>前期铺垫，中期顺水推舟，后期服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. If they don’t want your products, don’t be too aggressive by sending piles of emails to them. You can: <span style="color: black;">倘若</span>你感觉这个潜在客户不需要你的<span style="color: black;">制品</span>，别太咄咄逼人。你<span style="color: black;">能够</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Connect network (e.g. Linkedin, facebook) <span style="color: black;">经过</span>Linkedin和facebook等社交<span style="color: black;">媒介</span>，先与对方<span style="color: black;">创立</span>联系；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Get their permission of updating them 想办法让对方同意你<span style="color: black;">定时</span>给他发送最新<span style="color: black;">信息</span>。（<span style="color: black;">亦</span><span style="color: black;">便是</span>说，面对一<span style="color: black;">起始</span>就很抗拒的客户，要像追<span style="color: black;">女子</span><span style="color: black;">同样</span>，先在她面前常常<span style="color: black;">显现</span>，让他慢慢适应你的存在。<span style="color: black;">创立</span>关系后再进行<span style="color: black;">营销</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. What’s the purpose of this email? Is it a: 想清楚你要写的这封邮件的目的。是项目总结？项目计划？报告？自我介绍？你应该想清楚你每封邮件的目的，你不可能在一封邮件把所有的目的都实现，<span style="color: black;">因此呢</span>，应该细分每一封邮件的目的，做到言之有物。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Project summary?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Project planning?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Report?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Introduction?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">You can never fulfill all purposes in one email.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人写邮件，没有想好这封邮件到底起什么<span style="color: black;">功效</span>。永远别指望<span style="color: black;">第1</span>封邮件就跟别人做生意。（Never say: “I want to have long term corporation with you.”），就如同你跟一个姑娘<span style="color: black;">第1</span>次见面就说“<span style="color: black;">期盼</span>你能嫁给我”。<span style="color: black;">第1</span>次见面，<span style="color: black;">第1</span>封邮件，只<span style="color: black;">不外</span>是要给对方留个好印象，<span style="color: black;">而后</span>顺势告诉对方接下来要干什么（<span style="color: black;">tel</span><span style="color: black;">仔细</span>沟通/样品索取/见面，等等：let’s continue our great conversation; Let’s go into a meeting.）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Subject邮件标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是美国老总<span style="color: black;">意见</span>的供应商<span style="color: black;">能够</span><span style="color: black;">运用</span>的推广信标题，供参考：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Experienced supplier for 15 years looking for Strategic Partners</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Strong supply base in China</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Canton meeting request</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">China sourcing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Greeting 寒暄</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件开头的寒暄只是寒暄，不需要<span style="color: black;">太多</span>个人化（How are you doing之类的自来熟就不要用了）。<span style="color: black;">通常</span>用Hope this email finds you well就很好了(意思类似“见信安”)。<span style="color: black;">然则</span><span style="color: black;">倘若</span>对方你从来不认识，就不要用这句，直接说明来意<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Be straightforward 直截了当</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Make yourself clear.中国人<span style="color: black;">爱好</span>寒暄，<span style="color: black;">因此</span>邮件写了半天都还<span style="color: black;">无</span>进入正文。在跟老外的<span style="color: black;">商场</span>邮件中，<span style="color: black;">意见</span>直截了当说明来意，don’t waste time.别浪费对方的时间。你<span style="color: black;">能够</span>这么说:I am writing for the possible corporation between…; I am writing for …</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">"This is Becky from …."开文的自我介绍有<span style="color: black;">无</span>必要</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">This is not a personal email. If you are not someone big, no need. They will find your name at the end of the email.商务邮件<span style="color: black;">区别</span>于私人邮件。<span style="color: black;">倘若</span>你的职位不高，<span style="color: black;">不必</span>在一<span style="color: black;">起始</span>介绍自己是谁，你的信息对方会在邮件落款看到这些信息。<span style="color: black;">倘若</span>你是Director，<span style="color: black;">那样</span>就<span style="color: black;">能够</span>说This is Becky, Sales Director of XXX company.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">About Questions关于问问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Don’t ask questions in the middle but at the end.不要在邮件开头或中间提问，要问就放到最后问："I have some questions below: “</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Be polite but not humble 措辞礼貌，不卑不亢</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Don’t say “friendship”. Friends are not everywhere. You just know each other, how can you call them friends.邮件里面<span style="color: black;">非常多</span>人<span style="color: black;">爱好</span>用“Friendship”之类的词，美国老总的<span style="color: black;">意见</span>是“别太自来熟”。</p>
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