何孔：外贸企业建站怎么样选取域名
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，有<span style="color: black;">非常多</span>企业学员在建站过程中，都会遇到<span style="color: black;">这般</span>的一个问题，外贸网站应该<span style="color: black;">选取</span>一个什么样的域名呢？<span style="color: black;">能够</span>说，域名<span style="color: black;">便是</span>一个网站的标志，一个好的域名，不仅<span style="color: black;">能够</span>让客户<span style="color: black;">更易</span>记住，<span style="color: black;">针对</span>网站运营和优化还<span style="color: black;">能够</span>带来你意想不到的效果。<span style="color: black;">因此</span>，<span style="color: black;">选取</span>一个好的网站域名，是外贸企业网站建设很重要的一步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>外贸企业<span style="color: black;">怎样</span>去<span style="color: black;">选取</span>网站域名？<span style="color: black;">能够</span>从下面几点<span style="color: black;">思虑</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>品牌或<span style="color: black;">制品</span><span style="color: black;">关联</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>域名后缀种类</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>域名的长度</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>域名注册年龄</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>哪里注册域名</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>品牌或<span style="color: black;">制品</span><span style="color: black;">关联</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是你的企业是一家大<span style="color: black;">机构</span>，在国内外都有<span style="color: black;">必定</span>的知名度的话，<span style="color: black;">意见</span>网站域名<span style="color: black;">选取</span><span style="color: black;">机构</span>名<span style="color: black;">或</span>品牌名，<span style="color: black;">这般</span>不仅<span style="color: black;">能够</span>让客户快速记住并找到你企业的网站，还<span style="color: black;">能够</span>在无形中<span style="color: black;">增多</span>品牌的影响力。<span style="color: black;">例如</span>Facebook官网<span style="color: black;">便是</span><span style="color: black;">选取</span>品牌词<span style="color: black;">做为</span>域名，如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2wSuLAN47D5gB0gCzIGC7cJYDCiaibExc8ORwbSrLOalibjFmVVibNeZj3kw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>中小外贸企业网站<span style="color: black;">来讲</span>，<span style="color: black;">因为</span>品牌知名度不高，<span style="color: black;">能够</span><span style="color: black;">选取</span>行业<span style="color: black;">制品</span>关键词<span style="color: black;">做为</span>网站域名。<span style="color: black;">由于</span><span style="color: black;">倘若</span>在外贸网站域名中融入了<span style="color: black;">制品</span>关键词的话，<span style="color: black;">能够</span>让Google搜索引擎更清楚的<span style="color: black;">晓得</span>网站是和什么内容<span style="color: black;">关联</span>，<span style="color: black;">这般</span>更利于外贸网站关键词在Google上的排名。<span style="color: black;">例如</span>：medical，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在Google上看到这几个<span style="color: black;">关联</span>行业网站域名都是<span style="color: black;">运用</span>了含有medical这个关键词，如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2w9YOw1AD82EPx492or7Djw2UHmvG3CByFjBFrM83Gk2ItEONPWq3QMw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>域名后缀种类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名后缀是外贸网站域名的一个重要<span style="color: black;">构成</span>部分，域名后缀种类有<span style="color: black;">非常多</span>，每种域名后缀<span style="color: black;">运用</span>原则<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>，<span style="color: black;">咱们</span>平时<span style="color: black;">平常</span>且开放注册的国际通用域名后缀有.com、.net、.org等。其中.com是域名界<span style="color: black;">广泛</span>公认的最好域名，知名度大<span style="color: black;">亦</span>是<span style="color: black;">此刻</span>互联网<span style="color: black;">运用</span>最<span style="color: black;">广泛</span>的一个域名后缀。<span style="color: black;">倘若</span>不是<span style="color: black;">已然</span>被注册或其它<span style="color: black;">原由</span>的话，<span style="color: black;">意见</span>外贸企业网站域名后缀都<span style="color: black;">选择</span>.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2wueHAMgafjUtc4wlKeBe4ESXofkdN03EiaxnEibogVic8Pe6Jj6H0RJicZA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>.com这个后缀<span style="color: black;">已然</span>被注册了的话，<span style="color: black;">能够</span><span style="color: black;">思虑</span>其它国际后缀的域名。<span style="color: black;">倘若</span>网站<span style="color: black;">制品</span>或服务是面对特定的<span style="color: black;">目的</span>市场的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>注册地理顶级域名。<span style="color: black;">例如</span>：<span style="color: black;">制品</span><span style="color: black;">重点</span>是面向美国市场，可<span style="color: black;">选取</span>.us后缀；<span style="color: black;">倘若</span>是面向中国市场，则<span style="color: black;">能够</span><span style="color: black;">选取</span>.cn。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>域名的长度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站域名的<span style="color: black;">选择</span>原则是简单易记，太长的域名<span style="color: black;">不仅</span>让人难以记住，<span style="color: black;">况且</span>还<span style="color: black;">有害</span>于客户去输入<span style="color: black;">拜访</span>。<span style="color: black;">咱们</span>试想一下，<span style="color: black;">倘若</span>你企业网站域名是一串长长字母的话，恐怕连你自己都经常忘记掉。短小精湛的域名有利于用户记忆，<span style="color: black;">能够</span><span style="color: black;">加强</span>网站的用户体验度。<span style="color: black;">例如</span>下面两个都是关于“Aluminum
alloy”的网站，如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2wq6pQib2uhMAMUbybfyuLWnhicAHibYicTRk9qZBa9iboibc8qWDKyfd6VsWw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，下面红色框那个域名长度差不<span style="color: black;">大都是</span>上面红色框域名长度的两倍，你觉得哪个更好记一点呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>域名注册年龄</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站域名注册时间长短，<span style="color: black;">亦</span>是会影响到网站在Google上的排名。<span style="color: black;">针对</span>注册时间越长的网站域名，Google搜索引擎是越信任，对搜索引擎优化<span style="color: black;">帮忙</span><span style="color: black;">亦</span>就越大。<span style="color: black;">因此</span>，<span style="color: black;">选取</span>购买一个老域名<span style="color: black;">针对</span>后期做网站SEO是非常有利的。<span style="color: black;">咱们</span><span style="color: black;">能够</span>到站长工具里面查看网站域名年龄，<span style="color: black;">例如</span><span style="color: black;">查找</span>facebook.com这个域名，<span style="color: black;">能够</span>看到域名年龄<span style="color: black;">已然</span>有20年<span style="color: black;">上下</span>了，如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2wBiaib5jYDLUcULHKnENiaUJraJGKKDImDp1dd8QDpibeLpjjFezbHkLbvQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>要<span style="color: black;">重视</span>的是，<span style="color: black;">倘若</span>购买老域名的话，<span style="color: black;">必定</span>要看一下以前这个域名网站是做什么的，有<span style="color: black;">无</span>跟你<span style="color: black;">制品</span>或服务<span style="color: black;">关联</span>，最重要的是要看这个域名以前有<span style="color: black;">无</span>过重大违规而被搜索引擎<span style="color: black;">处罚</span>，<span style="color: black;">倘若</span>有被搜索引擎重罚过的话，最好不要<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>哪里注册域名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">能够</span>注册网站域名的平台<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>阿里云、腾讯云、新网等。注册购买过程<span style="color: black;">亦</span>是比较简单，<span style="color: black;">倘若</span>有什么疑问<span style="color: black;">能够</span>咨询平台的在线客服。当<span style="color: black;">咱们</span>初步确定一个域名之后，就<span style="color: black;">能够</span>直接在注册域名平台进行<span style="color: black;">查找</span>，<span style="color: black;">例如</span>想注册gzweyes.com这个域名，<span style="color: black;">查找</span>结果如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nf31t2PGnMkD3vSn94mY0AHbF8WGSU2wFYce7TQQYWr3ibGmAOXaJSGC9yqR2bdzTTgTKqdKxQibIhtlsmozzLRA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>上图<span style="color: black;">能够</span>看到，跟gzweyes<span style="color: black;">关联</span>的域名注册信息<span style="color: black;">状况</span>，而gzweyes.com这个域名是还<span style="color: black;">无</span>被注册，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>直接点击购买注册了。<span style="color: black;">倘若</span>想要的这个域名<span style="color: black;">已然</span>被注册了的话，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">选取</span>其它后缀<span style="color: black;">或</span>是<span style="color: black;">选取</span>另一个域名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸企业在<span style="color: black;">选取</span>域名的时候，<span style="color: black;">能够</span>参考以上这几个<span style="color: black;">原因</span>，<span style="color: black;">选取</span>出一个最合适你企业的网站域名。<span style="color: black;">倘若</span>企业<span style="color: black;">要求</span><span style="color: black;">准许</span>的话，<span style="color: black;">能够</span>把这个域名的其它后缀域名<span style="color: black;">亦</span>注册下来，<span style="color: black;">这般</span><span style="color: black;">能够</span>更好的<span style="color: black;">守护</span>到你企业品牌。</span></p>
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