外贸自建网站包含shopify越来越火，我到底要不要做？该怎么做？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">文案</span><span style="color: black;">刚才</span>发布在我的知识星球，我觉得<span style="color: black;">亦</span>有必要给<span style="color: black;">哪些</span>虽然不在<span style="color: black;">咱们</span>小密圈<span style="color: black;">然则</span>正在犹豫观望要不要做外贸自建网站<span style="color: black;">包含</span>shopify<span style="color: black;">或</span><span style="color: black;">此刻</span><span style="color: black;">已然</span>做外贸自建网站站shopify的小伙伴<span style="color: black;">有些</span>参考和<span style="color: black;">意见</span>。关注我公众号<span style="color: black;">包含</span>付费加入我知识星球小密圈的<span style="color: black;">非常多</span>小伙伴<span style="color: black;">重点</span>还是做amazon aliexpress alibaba等平台，做外贸自建站等小伙伴不多，<span style="color: black;">然则</span><span style="color: black;">此刻</span>外贸自建网站<span style="color: black;">包含</span>shopify越来越火，<span style="color: black;">非常多</span>小伙伴<span style="color: black;">思虑</span>到底要不要入伙？我这个做了7年外贸推广<span style="color: black;">包含</span>2年半Amazon推广的推广人多少走了<span style="color: black;">有些</span>弯路，<span style="color: black;">亦</span><span style="color: black;">累积</span>了点经验，<span style="color: black;">期盼</span>多少能帮到<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">制品</span>的关系，我的自建站<span style="color: black;">始终</span>做不了Facebook/google等付费<span style="color: black;">宣传</span>引流推广，<span style="color: black;">重点</span>靠站内seo、自己写软文blog、youtube红人营销/论坛等推广，<span style="color: black;">然则</span>流量始终<span style="color: black;">没法</span>突破，今年刚好有点好转，疫情<span style="color: black;">引起</span>自发货<span style="color: black;">海量</span>订单取消，<span style="color: black;">然则</span>还是在<span style="color: black;">保持</span>着。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结几点经验：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.不要被别人吓到了，<span style="color: black;">非常多</span><span style="color: black;">无</span>做自建站的小伙伴经常挂在嘴边的话<span style="color: black;">便是</span>：做外贸自建站，10个做9个亏。其实并不是，看你怎么做，确实<span style="color: black;">倘若</span><span style="color: black;">海量</span>投入人力物力资金，<span style="color: black;">初期</span>半年内<span style="color: black;">乃至</span>一年内都是亏损，我认识的一个行业内的自建站卖家亏损了快三年了。<span style="color: black;">然则</span>大部分Amazon等平台卖家<span style="color: black;">倘若</span>只是用来辅助amazon模仿<span style="color: black;">初期</span>的行业大佬anker自建站（3年多前买家<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">她们</span>的自建站下单购买了），自建站只是用来引流<span style="color: black;">转</span>到Amazon，<span style="color: black;">能够</span><span style="color: black;">不消</span>投入<span style="color: black;">海量</span>的资金和<span style="color: black;">宣传</span><span style="color: black;">花费</span>，<span style="color: black;">不消</span>亏本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.不管amazon或速卖通等平台销量怎么样，有<span style="color: black;">无</span>品牌知名度，老鱼还是<span style="color: black;">意见</span><span style="color: black;">大众</span>尽早<span style="color: black;">起始</span>自己的自建站和Facebook/Instagram等sns平台，<span style="color: black;">由于</span>毕竟是自己的东西。<span style="color: black;">倘若</span>你是Amazon的卖家，<span style="color: black;">能够</span><span style="color: black;">经过</span>amazon fba自配送给自建站买家，<span style="color: black;">同期</span><span style="color: black;">累积</span>流量和在自建站订阅注册的自然买家和关注你的Facebook/Instagram品牌页面等sns平台（Instagram<span style="color: black;">无</span>品牌页面），这些自然潜在的买家<span style="color: black;">能够</span><span style="color: black;">做为</span>你amazon做测评的对象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.自建站需要<span style="color: black;">持续</span>更新<span style="color: black;">制品</span>和blog，千万不要把你的自建站放在那里不管，<span style="color: black;">非常多</span>平台卖家犯了这个大忌，更新一次就像过一次年，更新的越频繁，内容原创性越高，<span style="color: black;">制品</span>页面review越多，<span style="color: black;">拜访</span>你的自建站的买家停留在网站时间越久，你的网站越友好，权重越高，在Google搜索<span style="color: black;">关联</span><span style="color: black;">制品</span>关键词找到你的网站排名越靠前。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">制品</span><span style="color: black;">亦</span>需要niche垂直<span style="color: black;">归类</span>和竞争小<span style="color: black;">乃至</span>独一无二的<span style="color: black;">制品</span>，，<span style="color: black;">意见</span>网站不要做杂货铺，网站上的<span style="color: black;">制品</span>要是一个垂直<span style="color: black;">归类</span>的<span style="color: black;">制品</span>。独一无二可遇不可求，<span style="color: black;">然则</span><span style="color: black;">大众</span><span style="color: black;">能够</span>卖竞争对手<span style="color: black;">无</span>上的很难<span style="color: black;">得到</span>国内<span style="color: black;">乃至</span>国际品牌供应商授权给你<span style="color: black;">才可</span>卖的<span style="color: black;">制品</span>，我外贸自建新赢利的<span style="color: black;">制品</span><span style="color: black;">常常</span>是卖的<span style="color: black;">非常多</span>竞争对手<span style="color: black;">无</span>上的<span style="color: black;">制品</span>，<span style="color: black;">哪些</span><span style="color: black;">制品</span><span style="color: black;">非常多</span><span style="color: black;">仅有</span>中文的包装和说明书（不是让<span style="color: black;">大众</span>卖仿牌，为了网站不被google<span style="color: black;">设备</span>人k掉和买家投诉，为了做<span style="color: black;">很久</span>，<span style="color: black;">必定</span>要是正品）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">必定</span>要坚持，只要还有其他平台<span style="color: black;">或</span>其他<span style="color: black;">途径</span>养着你，不亏本，做外贸自建站就像是养自己的小孩，<span style="color: black;">每日</span>再忙留点时间更新自建站，<span style="color: black;">能够</span>上一个或几个<span style="color: black;">制品</span>或写篇<span style="color: black;">文案</span>发不上去，毕竟他是你自己的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">必定</span>要做好edm邮件营销<span style="color: black;">研发</span>潜在的买家和<span style="color: black;">守护</span>老的买家，逢年过节经常在自建站上做活动吸引买家，我这边<span style="color: black;">非常多</span>竞争对手都是<span style="color: black;">这般</span>做的，跟踪好<span style="color: black;">哪些</span>下过单的买家，自建站催评成功或返单率远远高于平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.<span style="color: black;">必定</span>要<span style="color: black;">即时</span>做好客服，24小时内反馈客户的问题和处理发货，<span style="color: black;">因为</span>是小包发货，时不时有丢包<span style="color: black;">出现</span>，我都是退全款给买家，我这边<span style="color: black;">制品</span>很少有售后，有售后基本退全款给买家，<span style="color: black;">能够</span>赢得买家的<span style="color: black;">举荐</span>和好感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.<span style="color: black;">尽可能</span>多用<span style="color: black;">有些</span>支付<span style="color: black;">途径</span>，<span style="color: black;">每一个</span>国家的支付习惯不<span style="color: black;">同样</span>，泰国人<span style="color: black;">爱好</span>货到付款，欧洲人<span style="color: black;">爱好</span>本地支付，美国<span style="color: black;">爱好</span>PayPal和信用卡支付，我<span style="color: black;">这儿</span><span style="color: black;">能够</span>给<span style="color: black;">大众</span><span style="color: black;">举荐</span>本地支付<span style="color: black;">途径</span>和国际信用卡支付<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每次写<span style="color: black;">文案</span>，真的不想写的太长，<span style="color: black;">倘若</span>写的太长，从我偷窥观察到<span style="color: black;">非常多</span>小伙伴手划两下滑到底就<span style="color: black;">表率</span>看完了哈。我每次写<span style="color: black;">文案</span>，都是想到哪写到哪，<span style="color: black;">因此</span><span style="color: black;">文案</span>里还有<span style="color: black;">非常多</span>需要完善和修改的<span style="color: black;">地区</span>，<span style="color: black;">期盼</span>那些做外贸自建站的大卖看到了不要笑话，多多指正。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">举荐</span>自己<span style="color: black;">每日</span>更新的知识星球小密圈，不想看的小伙伴<span style="color: black;">能够</span>滑过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是今天<span style="color: black;">刚才</span>收到的圈友的反馈，<span style="color: black;">然则</span>受之有愧，想<span style="color: black;">每日</span><span style="color: black;">保持</span>做点实事分享和<span style="color: black;">处理</span>问题，和<span style="color: black;">大众</span><span style="color: black;">一块</span><span style="color: black;">保持</span>和<span style="color: black;">累积</span>，多少帮到<span style="color: black;">大众</span>对得起<span style="color: black;">大众</span>的付费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tEq5LADxTn8RfgDIejSEj6ovpkkzm6DzLJLtcNTqkPYMOSzzwibCSrI3BOXr9uUfYIUN5gMJXCoZTFGMYGVrgHA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tEq5LADxTn8RfgDIejSEj6ovpkkzm6Dzl9NfAVicopQnVu4p1PNop9c1242Wq1WBsG0KtzdgOlqVA7stYESAKNg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>想学习和应用老鱼儿知识星球小密圈关于Amazon、自建站、shopify运营推广实操知识，<span style="color: black;">每日</span>获取老鱼儿小密圈里分享的reviewer、deals群主红人、Amazon直播红人、YouTube红人、Instagram红人联系方式，联系<span style="color: black;">她们</span>并和<span style="color: black;">她们</span>合作，从站外引入<span style="color: black;">精细</span>流量<span style="color: black;">提高</span>Amazon、shopify等流量和订单。</span><span style="color: black;">给<span style="color: black;">大众</span>一个知识星球加入二维码</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tEq5LADxTn8Ip1kXotEVCCRx2RtCzprfmBnZjFoia2JiajvHGmUktBxR7vl8RCJalTrCDRuOyPPCVo6AdtooXnPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一次性付费加入，永久有效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">大众</span>有<span style="color: black;">有任何关于amazon推广方面的问题或工作生活的压力，<span style="color: black;">能够</span>加老鱼儿<span style="color: black;">微X</span>。最后老鱼儿重申：<strong style="color: blue;">老鱼儿线上线下从来不讲黑科技，只是和<span style="color: black;">大众</span><span style="color: black;">一块</span>聊推广，虽然不如黑科技吸引人，<span style="color: black;">然则</span>踏踏实实的推广之路是<span style="color: black;">大众</span><span style="color: black;">此刻</span>或以后必经之路，不仅<span style="color: black;">无</span>任何<span style="color: black;">危害</span>，<span style="color: black;">况且</span><span style="color: black;">能够</span>从量变到质变。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tEq5LADxTnibsOYruzNsVJIvjNWkwyxUByoPibrRUHtKUKpyy6ko7Wp1EHMjIXPEzXCfmdkPkvTia9WzOqRxqgpMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扫描上方二维码加我<span style="color: black;">微X</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2020年任重道远，<span style="color: black;">大众</span>和老鱼儿<span style="color: black;">一块</span><span style="color: black;">愉快</span>搬砖，争取天天爆单吧</span></p>
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