外贸人须知：全面分析外贸独立站跟B2B平台的8大区别
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站跟B2B平台有<span style="color: black;">那些</span>区别？外贸人须知的8大区别！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本文有4500字，看完预计10分钟</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>有不少<span style="color: black;">伴侣</span>问我的<span style="color: black;">有些</span>问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">选取</span>外贸独立建站好，还是B2B平台？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.我<span style="color: black;">能够</span>用阿里店铺和made-in-china的资料来做网站吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.外贸独立网站跟B2B平台有<span style="color: black;">那些</span>区别？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">...等一系列问题，本文先从第3点开始解答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>B2B平台是市场上大<span style="color: black;">都数</span>外贸业务员“被引导”去<span style="color: black;">运用</span>的获客<span style="color: black;">途径</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">无</span>接触过外贸建站和独立站推广的外贸人，的确会有不少疑问和顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔者整理了外贸网站和B2B平台店铺的8大区别，避免广大外贸圈的<span style="color: black;">伴侣</span>踩坑，<span style="color: black;">期盼</span>对您和身边的<span style="color: black;">伴侣</span>有<span style="color: black;">帮忙</span>！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/88151b0526544630b13c19c0c8f9dcec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=IAy5wo2VQWfLpPYSB2G1raNojus%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58139828c17046a5b2a20b4e669618c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=01sg4QMa0Bdd0XUAtGnA97StMDo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在B2B平台上的<span style="color: black;">制品</span>数量多，竞争激烈，可控<span style="color: black;">办法</span>单一，玩法机会少。</strong><span style="color: black;">咱们</span>在某大型B2B平台上搜索“led lights”，<span style="color: black;">能够</span>搜索到11.51万个<span style="color: black;">制品</span>结果，<span style="color: black;">倘若</span>采购商只看了前面10个<span style="color: black;">制品</span>，<span style="color: black;">那样</span>处在“排队被动等待中”的11.5万个<span style="color: black;">制品</span>对应的供应商，是一种什么体验？ </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/12e8b4148eed40108cef2714c80bdba5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=TQNSD651fAnCS%2BW%2F9%2FN6tsPPJoA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>alexa分析，代入采购商，以此简单的理解为采购商在该平台的平均采购停留时间在11分钟<span style="color: black;">上下</span>。假设1分钟看完1个供应商，采购商平均采购<span style="color: black;">选取</span>供应商用时在11分钟，最多<span style="color: black;">能够</span>看12家供应商的<span style="color: black;">制品</span>。而长达数万、数十万的<span style="color: black;">制品</span>列表，排行在100位之后“被动”等询盘的供应商，基本<span style="color: black;">无</span>机会<span style="color: black;">得到</span>订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.alexa.com/siteinfo/alibaba.com</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/124d64d59411448a92e9271b8a13d1fb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=CoJ7olk0vbbr8fkSJFDahkXBvSQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸独立站在Google、Facebook、YouTube上可操作空间大。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相对B2B平台饱满的供应商<span style="color: black;">来讲</span>，<span style="color: black;">日前</span>做外贸网站相对较少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立外贸网站<span style="color: black;">能够</span>直接跳出B2B的同行竞争环境，到Google/Facebook等大平台直接引流，<span style="color: black;">这儿</span>就不存在1个IP被切割成N份的<span style="color: black;">状况</span>。1个B端Google<span style="color: black;">精细</span>的搜索<span style="color: black;">需要</span>，1个B端Facebook的<span style="color: black;">精细</span>用户，1个<span style="color: black;">精细</span>的YouTube B端采购商观看您的视频，通通都是你私享的生意机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2cdf7e2d69c84d1586fc4574e463d935~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=x6i0yD4jdNYeOT565IS1PQCdAhI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸独立站<span style="color: black;">能够</span><span style="color: black;">经过</span>Google ads/Facebook<span style="color: black;">宣传</span>直接截流。</strong>即使是不花钱打<span style="color: black;">宣传</span>，<span style="color: black;">经过</span>SEO手法，<span style="color: black;">亦</span><span style="color: black;">能够</span>比较容易实现让有<span style="color: black;">详细</span><span style="color: black;">精细</span>搜索<span style="color: black;">需要</span>的<span style="color: black;">目的</span>客户，快速的在Google、Facebook、Youtube找到你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原由</span>是这些平台<span style="color: black;">供给</span>了足够多的流量入口：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.Facebook搜索入口</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">最少</span>有10个让<span style="color: black;">目的</span>客户找到你的流量入口，分别是：“<span style="color: black;">所有</span>，帖子，用户，照片，视频，公共主页，地点，小组，活动，链接”搜索入口。以及对应Facebook<span style="color: black;">区别</span>国家的上百个语种。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cb2f847a04994111a5f836abaf84030e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=31MCuaIrZXpU0eEz1dogCXSJjIU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.Google搜索入口</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">全世界</span>有150+个站点，这些都是<span style="color: black;">能够</span>让<span style="color: black;">全世界</span><span style="color: black;">区别</span>语言的客户搜索找到你的流量入口。</p>http://tool.yuzhiguo.com/google
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d5e5054ec5df4ee7928da4b7aa62158b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=zCOE5YFV0Ypm6yP1M3Ba8S9taH0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">每一个Google搜索引擎，有“<span style="color: black;">所有</span>、<span style="color: black;">照片</span>、视频、地图、<span style="color: black;">资讯</span>”等5个<span style="color: black;">能够</span>找到你的入口。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d4b08259d0b146f58487add4cc8b055f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=vkvFegsNzAOcU1rQT0Gqc2O60tc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.YouTube搜索入口</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">YouTube上有5种类型，10多种搜索流量入口，<span style="color: black;">能够</span>让采购商找到你。跟Google<span style="color: black;">同样</span>，有100+语种实现本地化营销。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7d30c00da6df4d4fa529568f81ed0367~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=1Bvmho6nTyYgLXRgTa3nqWKoYcc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/52e44fa4082d4cc580738a7102e7f83d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=2HGyYNT8sR6AK13FpLq6GDAWezc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在B2B平台上，店铺收到的询盘大<span style="color: black;">都数</span>是共享询盘，采购商询盘一对多的发布。而在外贸独立站上的询盘是1对1发布，采购商看了您官网的信息后，再给您有针对性的发询盘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如下图，<strong style="color: blue;">B2B平台</strong>为方便采购商，<span style="color: black;">能够</span>让采购商<span style="color: black;">同期</span>和当前列表的多位供应商进行交流，很可能采购商<span style="color: black;">无</span>完整读完你的<span style="color: black;">制品</span>详情和参数，就直接喊你发报价单，而供应商这边，或许<span style="color: black;">都数</span>外贸业务员90%以上的报价回复都石沉大海。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2a9ba82224734ee588cfc2413311fead~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=pJQS8KNAKsaIStMtjdVL2iIRyLU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对比外贸独立站询盘就不<span style="color: black;">同样</span>，绝大<span style="color: black;">都数</span>采购商是<span style="color: black;">经过</span>Google和Facebook等<span style="color: black;">途径</span>找到你的官网。又<span style="color: black;">或</span>部分采购商是<span style="color: black;">由于</span>有定制和个性化<span style="color: black;">需要</span>，经过关键词搜索后找到您的官网，而你的官网内容，凸显你的专业度，又完美解答了采购商的搜索<span style="color: black;">查找</span><span style="color: black;">需要</span>，<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">更加多</span>个性化定制服务。<span style="color: black;">这般</span>的询盘<strong style="color: blue;">成交比例相对较高</strong>，<strong style="color: blue;">利润相对<span style="color: black;">亦</span>高</strong>，<strong style="color: blue;"><span style="color: black;">这般</span>的客户询盘忠诚度高</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，B2B平台无形中形<span style="color: black;">成为了</span>一种恶性竞争，<span style="color: black;">都数</span>让供应商去拼杀价格，这种采购商客户忠诚度低，随时可换掉，<span style="color: black;">由于</span>有<span style="color: black;">许多</span>在排队。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而品牌形象网站，在采购商眼里是一家<span style="color: black;">靠谱</span>可<span style="color: black;">连续</span>合作的制造商品牌形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这方面，您<span style="color: black;">能够</span>细品。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/327cb390d13d4752a8179bcfa1b90411~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=X5EUMItOx34JYe4cD5gGKUztKXc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B平台店铺主动获客发挥的空间小，机会小，动力小，<strong style="color: blue;">B2B平台店铺不适合花钱给店铺从平台<span style="color: black;">外边</span>引流， </strong>用平台店铺<span style="color: black;">位置</span>去推广，或做客户<span style="color: black;">研发</span>，<span style="color: black;">不仅</span>给同行带去了<span style="color: black;">精细</span><span style="color: black;">目的</span>客户，<span style="color: black;">况且</span><span style="color: black;">亦</span>免费的给平台做了引流推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span><span style="color: black;">全世界</span>市场上的B2B平台：alibaba.com，made-in-china.com，globalsources.com，indiamart.com，ecvv.com，ec21.com等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些B2B平台的流量运营模式，<span style="color: black;">都数</span>都会从Google、Facebook、YouTube上或付费采购流量、或<span style="color: black;">自己</span>内容免费SEO带来流量，<span style="color: black;">而后</span>再把这些流量分发转卖给企业（或收取较高的年费，或收取平台banner<span style="color: black;">宣传</span>，或收取平台关键词<span style="color: black;">宣传</span>，如阿里P4P<span style="color: black;">宣传</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下图是某B2B平台的流量<span style="color: black;">构成</span>，可<span style="color: black;">认识</span>到该平台需要花钱<span style="color: black;">外边</span>买流量，<span style="color: black;">而后</span>做流量专手卖给B2B平台的店铺，或分流到B2B平台店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cff463698fd64f2f96d3f525f2615a93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=V6XgtIdikDDh057%2FIKXYbmPZvDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而独立站推广，自主发挥空间大，全网主动获客，机会大，动力足：<strong style="color: blue;">独立站是为自己引流，可<span style="color: black;">安心</span>从Facebook和Google引流</strong>，SEO/SEM/SNS/EDM<span style="color: black;">各样</span>营销手段，全网拓展客户，无需担心客户外流，采购商点击看官网<span style="color: black;">更易</span>成交。 </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f2ebb230e19249e4a6a0c55fdd7f4d67~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=czpJj6KQ2DMaesYM1Ze%2BO7ax8mE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/45cc9ce5de5a4060868be7a62713ab83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=oemx2Nb%2FMTDCaHrQXHvPKWscJNM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B平台：只呈现1种业务模式：卖<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B平台通用导航栏目：首页、<span style="color: black;">制品</span>栏目、<span style="color: black;">机构</span>介绍、联系<span style="color: black;">咱们</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随便去一个B2B平台点击看供应商店铺，在平台上，纯展示卖<span style="color: black;">制品</span>为主，而<span style="color: black;">日前</span>有不少企业是做非标准件，个性化定制，将<span style="color: black;">没法</span>做卖<span style="color: black;">制品</span>的方式展现，<span style="color: black;">倘若</span>把非标准件拿来当<span style="color: black;">制品</span>来卖，基本上没什么<span style="color: black;">目的</span>客户，<span style="color: black;">由于</span>采购商要的是你的加工制造能力，而不是你摆放出来的这个别人家定制设计的<span style="color: black;">制品</span><span style="color: black;">照片</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/29b89d820fa048a9bfefbf884e60291d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=f2Nj1Mud44jYLLEKaqK%2BChSb%2Fcg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸独立网站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸独立网站栏目多样化，支持<span style="color: black;">各样</span><span style="color: black;">区别</span>业务模式的完美呈现：首页，<span style="color: black;">制品</span>，<span style="color: black;">资讯</span>中心，品牌支持，video，关于<span style="color: black;">机构</span>，联系<span style="color: black;">咱们</span>等可自定义创建<span style="color: black;">区别</span>业务模式的栏目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">资讯</span>栏目，<span style="color: black;">增多</span>Video栏目，<span style="color: black;">增多</span>表达业务模式的专题页面，或OEM业务、或ODM业务、或加工服务、或定制服务、或招商代理业务模式页面。（后续将专门针对独立站的业务模式案例讲解，敬请关注）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/pgc-image/743b19b6c3344e009485e50f66ff44dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=Hj02cE%2B2RNa6RTCAwUA85s1m4BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B平台，<span style="color: black;">都数</span>除了<span style="color: black;">制品</span>参数、卖点、细节图、还<span style="color: black;">增多</span>了工厂、售后服务、FAQ、证书等堆积在一个页面，<span style="color: black;">每一个</span><span style="color: black;">制品</span>都有重复<strong style="color: blue;">（非常的<span style="color: black;">欠好</span>，Google不<span style="color: black;">爱好</span>，基本上<span style="color: black;">无</span>什么SEO机会）。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸独立站，不需要重复写B2B平台上<span style="color: black;">制品</span>的这些重复内容，只需要呈现<span style="color: black;">制品</span>参数，描述，细节图等，<span style="color: black;">每一个</span><span style="color: black;">制品</span>不需要重复呈现工厂/发货/证书/FAQ等重复内容，要做Google收录，就必须要差异化页面内容，减少页面重复度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下图随便B2B平台的搜索结果，看到的页面内容都不适合放到企业官网。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c3db7c591586483e95fc4d54ed499559~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=N8szGfW%2BVJrbsbhJmbhXsGYFDps%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/278fb7e506374846baaaa4ddc6e3f0e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=a9IdVvD84oBYuwyKzUT5Emg5wY4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/708474fbef8145d49adabfcac4100a52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=ghssN1N1Iv5OXsGwyWhUvN%2Fqgt4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸独立站SEO对接的是Google等搜索引擎收录，不需要重复发布<span style="color: black;">制品</span>，而B2B平台却<span style="color: black;">连续</span>“误导外贸人”重复发布<span style="color: black;">制品</span>，<span style="color: black;">况且</span>数量<span style="color: black;">需求</span>达到五千、上万个。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/964df828cbf442a1aae40c885a510db4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=sKQwbMw8cxoItrluyTCvc9lgRO0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我随便找了一家，这家企业发布<span style="color: black;">制品</span>数量上千个，目测重复度<span style="color: black;">很强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>去Google输入 site:店铺<span style="color: black;">位置</span>，<span style="color: black;">发掘</span>Google当前只收录了<span style="color: black;">她们</span>家的4条内容。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1ac52319e2f14127b3759b00cc364594~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=BSfKaWSihvtyo0Em72oLCpIcY9A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b9f3ba8c8d6f4f0a9cea021fa4a77504~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=4zhzZqbYPavr2ZSqaYL4RCbA%2FUk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google的<span style="color: black;">照片</span>和视频搜索完全没收录</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/4a986bb0f2c7488f8d6d259785bea56a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=GaE1n%2FDBIrjVuHBYJfe7QGhHwH8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">为何</span>会有越来越多的外贸业务员讨厌做无<span style="color: black;">道理</span>的重复“发<span style="color: black;">制品</span>”，做B2B的平台发<span style="color: black;">制品</span>，不如把时间用在Facebook和Google上做<span style="color: black;">优秀</span>原创内容帖子创造，带来的机会或许大<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更何况，有的企业<span style="color: black;">制品</span>品类本身就单一，可能<span style="color: black;">仅有</span>10多款<span style="color: black;">制品</span>，难以像生活消费品那样多的SKU<span style="color: black;">能够</span>发，<span style="color: black;">因此</span>这种<span style="color: black;">状况</span>重复度就很大，Google对这种类型的B2B平台页面几乎不收录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某巴店小二不懂独立站运营，简直把中小外贸企业带偏了，<span style="color: black;">更加是</span>坑苦了基层外贸业务员！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更严重的是某巴引导企业把自己的独立域名解析到B2B平台店铺<span style="color: black;">位置</span>，这简直<span style="color: black;">便是</span>废了自己的官网，还给自己的同行免费带客户，<span style="color: black;">乃至</span>有不少企业在某巴店铺的官网打不开都没人搭理的<span style="color: black;">状况</span>，<span style="color: black;">这儿</span>笔者<span style="color: black;">剧烈</span>谴责！<span style="color: black;">亦</span>呼吁外贸企业要<span style="color: black;">注重</span>自己官网，<span style="color: black;">倘若</span>您<span style="color: black;">亦</span>有存在官网独立域名解析到店铺，<span style="color: black;">或</span>有的企业官网想改版升级，想要寻找服务商和<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">能够</span>+<span style="color: black;">微X</span>xuchy1688咨询。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5d39c8b0a66e40fbba41b9fa4ee4ca73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=0AKCHNAoMvwhzNZj%2B6PjzKt3nJE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对比B2B平台，做独立站就<span style="color: black;">能够</span>很灵活：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.想要流量可随时去Google和Facebook平台按需引入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.每周<span style="color: black;">能够</span>拍1-3条原创的工厂生产车间制造过程的小视频对外发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">每日</span>可发1条<span style="color: black;">制品</span>多图/视频/<span style="color: black;">资讯</span>帖子到Facebook/LinkedIn等社媒平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.每周<span style="color: black;">能够</span>针对采购商写2-3条问题解答，做成FAQ发布在官网+社媒。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.每周<span style="color: black;">能够</span>发3-5篇专业的行业<span style="color: black;">资讯</span>到官网和社交<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">每一个</span>月<span style="color: black;">能够</span>在官网搞一次营销活动，提前官网和社媒<span style="color: black;">颁布</span>，制造热点，<span style="color: black;">而后</span>在Facebook和YouTube同步开启直播。或对着<span style="color: black;">制品</span>展厅、或对着生产车间、或对着正在参观工厂的采购商进行现场讲解，<span style="color: black;">全世界</span>同步直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我估计睿智的外贸业务员<span style="color: black;">能够</span>想到<span style="color: black;">非常多</span>，欢迎评论区留言。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fff3c64af57c4925abc9418c31c548c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=9TjjiZJf5qBn6zIvO%2BJKrPrEK5g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9a8e22b0278044078e0d1d1f3629a36d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=jtvcwsEvKCdJ24%2FfimAbpLOUmGE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B2B平台</strong>凸显的是<span style="color: black;">自己</span>域名+这个域名所属的<span style="color: black;">机构</span>品牌，B2B平台对采购商形成一种习惯教化和品牌记忆：“采购xxx 上xxx品平台”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而加入B2B平台会员的企业只是个网页店铺，难以对采购商形成某种深刻品牌记忆和后续<span style="color: black;">查询</span>回访的<span style="color: black;">行径</span>，<span style="color: black;">没法</span>凸显企业<span style="color: black;">自己</span>独立品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：alibaba.com， made-in-china.com 等，采购商在B2B平台上找供应商，找到无论哪个店铺，您的店铺永远都是采购商找到下一家的“备胎”，客户忠诚度偏低。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0236f6f69bf5471983ef80db4e8881a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=iGzW5LCk5GcMP3l69Sy3lOaZxtc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我从Google<span style="color: black;">诠释</span>企业网站的<span style="color: black;">方向</span><span style="color: black;">来讲</span>：<span style="color: black;">大众</span>打开某站点，<span style="color: black;">能够</span>鼠标放到上面，就<span style="color: black;">能够</span>看到注解：网页的标题，<span style="color: black;">这儿</span><span style="color: black;">都数</span>都会写企业的<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>，<span style="color: black;">或</span>品牌名<span style="color: black;">叫作</span>定位<span style="color: black;">关联</span>的一句话。首页的TDK写的是某巴的品牌，让采购商记住的是某巴的域名。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/26883ded691a4facb747bfd7b2c32b06~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=3taf693zRDwvWme1cPclMmNLOig%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸独立网站</strong>，区别于B2B，属于企业自己的独立域名品牌官网，从独立的所有权域名、到首页logo、整体品牌VI的官网呈现，每一个<span style="color: black;">制品</span>描述，每一条视频和<span style="color: black;">资讯</span>，无不在叙说和传递着您的企业品质和品牌形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">采购商找到您的时候，会被你的独立网站所打动（前提是您的官网版面和内容都是很棒的），<span style="color: black;">这般</span>的客户忠诚度高<span style="color: black;">非常多</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4915f9ddeba9446d88d79ce8425dedc6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=wOQRJJuUQ3SHUp4f7wy5lp66R2M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立企业网站，凸显的是企业<span style="color: black;">自己</span><span style="color: black;">机构</span>品牌，<span style="color: black;">或</span><span style="color: black;">制品</span>本身品牌。<span style="color: black;">例如</span> Adidas。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网页meta信息里面，告诉搜索引擎，这个网站是属于什么<span style="color: black;">机构</span>，是什么品牌的官网。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">格力品牌，格力<span style="color: black;">机构</span>在官网首页的title，描述里面<span style="color: black;">显现</span>凸显企业独立品牌形象。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/4d66cd8087d849c5aa05bc3c5c332851~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=%2FVXKg6Y6bTVvMtxuk%2Ft2xrt9OlU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这有什么<span style="color: black;">道理</span>和价值？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每年企业推广花费了<span style="color: black;">海量</span>的时间和金钱，给<span style="color: black;">目的</span>客户带来什么样的印象呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后</span>必须要形成“对潜在印象”的采购商产生“有xx<span style="color: black;">需要</span>，找谁采购”的这种idea。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，一个简洁的品牌词<span style="color: black;">或</span>一句容易记住的口号就<span style="color: black;">显出</span>非常重要，<span style="color: black;">倘若</span>客户在搜索的时候，找不到你的官网，<span style="color: black;">那样</span>很可能你过去投入的市场推广都完全打水漂。更何况让客户有<span style="color: black;">需要</span>找你这个搜索<span style="color: black;">行径</span>，不止于此，它还<span style="color: black;">能够</span>给全站带来更好的排名机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/de11c33aa35148a2ad169645b30b217b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=%2BeActwCh5Pa9jJgydSZBQ8Vz73M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>B2B平台的店铺运营，说实在存在较多局限，<span style="color: black;">况且</span>许多B2B“干货”分享出来应用的较多，<span style="color: black;">亦</span>变成“<span style="color: black;">垃圾品</span>”了。后面<span style="color: black;">所有</span>变成直接的砸钱做P4P等类型的<span style="color: black;">宣传</span>，直接在B2B平台上抢流量、抢询盘，这显然不是一个良性的<span style="color: black;">商场</span>生态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站运营推广全网技能<span style="color: black;">能够</span>得到充分发挥：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO优化，Google和Facebook<span style="color: black;">宣传</span>，youtube视频运营，社交<span style="color: black;">媒介</span>SNS内容运营，邮件营销，LinkedIn和Facebook主动客户<span style="color: black;">研发</span>等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bbb2ab8790424ee493644f0ad9d4a9c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726076046&x-signature=HOCW4tjn4grmIyqaS8GDdAWdswE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>，<span style="color: black;">由于</span>懂的人不多，<span style="color: black;">因此</span>还有非常大的发挥空间。</p>
你的话语如春风拂面，温暖了我的心房，真的很感谢。 “NB”（牛×的缩写，表示叹为观止） 外链发布社区 http://www.fok120.com/
页:
[1]