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4lqedz 发表于 2024-9-5 02:27:21

外贸技巧 | 外贸SOHO全链路要怎么做？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sC6bH5ricGzAEYKqJsibNI4HXxryw9nibPXv65m5uNgfgbPvD1uOgz1k2mWO7laYGDcKQ1y0HZ2t1wicnDckOt4G5A/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个人怎么做外贸？我有货源怎么做出口？<span style="color: black;">或</span>想做SOHO去<span style="color: black;">哪里</span>找订单？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;"><strong style="color: blue;">外贸</strong></span><strong style="color: blue;">SOHO要<span style="color: black;">处理</span>的基本问题有：选品、货源、网站、推广、沟通、收款、邮寄<span style="color: black;">制品</span>等七大方面。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来这篇<span style="color: black;">文案</span>会<span style="color: black;">仔细</span>讲解每一方面<span style="color: black;">怎样</span>操作？需要的<span style="color: black;">意见</span>先<span style="color: black;">保藏</span>起来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎么快速选定自己的<span style="color: black;">制品</span>？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">按照</span>资金定位<span style="color: black;">制品</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SOHO前期资金投入会比<span style="color: black;">很强</span>，<span style="color: black;">例如</span><span style="color: black;">研发</span>客户，打样，囤货，发货以及刚<span style="color: black;">起始</span>的“学费”，而SOHO前半年到一年可能<span style="color: black;">无</span>收入，还得预留流动资金。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>选品要慎之又慎，那高品质的<span style="color: black;">能够</span>暂时不<span style="color: black;">思虑</span>，<span style="color: black;">由于</span><span style="color: black;">通常</span>高品质<span style="color: black;">制品</span>价格<span style="color: black;">亦</span>更高，资金占用量大，可市场相对较窄，订量小。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分国际买家会<span style="color: black;">按照</span>当地市场的接受度在品质和价格间寻求短暂的平衡点。<span style="color: black;">倘若</span>一个低品质<span style="color: black;">制品</span>比同类高品质<span style="color: black;">制品</span>利润大的话，国际买家会更愿意<span style="color: black;">选取</span>前者并<span style="color: black;">奋斗</span>推销它。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>对SOHO<span style="color: black;">来讲</span>，资金不多，行情不熟时，中等或中下等的大路货反而是比较容易上手的<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等发展到站稳根基求突破<span style="color: black;">周期</span>，<span style="color: black;">能够</span>再<span style="color: black;">思虑</span>高端<span style="color: black;">制品</span><span style="color: black;">亦</span>不迟。<span style="color: black;">另一</span>提醒一点，SOHO压力相对<span style="color: black;">很强</span>，不<span style="color: black;">意见</span>前期借钱做，做生意要量力而为。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、选新产业还是传统产业</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">选取</span>新产业还是传统产业，这个<span style="color: black;">亦</span>是SOHO非常关注的一个问题。随着科技进步，产业间的相互整合与转化的更频繁，一个传统的<span style="color: black;">制品</span>，可能<span style="color: black;">由于</span>结构功效上的某些改<span style="color: black;">从而</span>脱胎换骨；一个新的<span style="color: black;">制品</span>，<span style="color: black;">亦</span>会<span style="color: black;">快速</span>被后来者取代。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>新产业，<span style="color: black;">由于</span>前景好利润高，竞争尤为激烈，<span style="color: black;">更加多</span>的是陪人玩游戏<span style="color: black;">罢了</span>。而<span style="color: black;">有些</span><span style="color: black;">所说</span>的传统产业，<span style="color: black;">由于</span>技术成熟，市场<span style="color: black;">安稳</span>，又需要革新进取，反倒易于吸纳新生军。<span style="color: black;">做为</span>SOHO起步，相对<span style="color: black;">亦</span>有<span style="color: black;">更加多</span>机会去磨砺学习。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">按照</span>供应商<span style="color: black;">选取</span><span style="color: black;">制品</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对SOHO<span style="color: black;">来讲</span>除了搞定客户，另一个工作<span style="color: black;">便是</span>搞定工厂。一位经验丰富的老外贸员说：我选的<span style="color: black;">制品</span><span style="color: black;">必定</span>是我<span style="color: black;">能够</span><span style="color: black;">把握</span>供应链的，否则市面上再火的<span style="color: black;">制品</span>我都不会选。<span style="color: black;">由于</span>我能卖得出去卖得<span style="color: black;">很久</span>，前提是，能拿到合适的价格，<span style="color: black;">即时</span>的供货和稳定的质量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合适<span style="color: black;">可靠</span>，愿意支持你的供应商是成功的开端，若你选定<span style="color: black;">制品</span>，却<span style="color: black;">没法</span><span style="color: black;">把握</span>供应链，那还是放弃吧。当然供应商得你花时间去<span style="color: black;">守护</span>关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">从<span style="color: black;">哪里</span>寻找货源？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、样板和小额订单采购<span style="color: black;">途径</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝，入驻<span style="color: black;">无</span>门槛，许多工厂都在那里开设了直营店和淘宝店铺<span style="color: black;">做为</span><span style="color: black;">宣传</span>宣传。<span style="color: black;">另外</span>，<span style="color: black;">亦</span>有有实力的零售店，<span style="color: black;">由于</span>量起来了，直接从工厂批量下单，<span style="color: black;">而后</span>囤货，把小批量订单发给<span style="color: black;">她们</span>做，会比自己去找工厂更省钱省力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，淘宝上<span style="color: black;">此刻</span>汇聚了一堆<span style="color: black;">各样</span>实力参差不齐的卖家，鱼龙混杂，搜一搜，说不定真能被你搜到实力强，价格低的卖家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">样板单，小批量订单，现货都<span style="color: black;">能够</span>在淘宝购买，尤其是样板单，真的为我省了不少开模打样费。<span style="color: black;">另外</span>，淘宝<span style="color: black;">亦</span><span style="color: black;">成为了</span><span style="color: black;">非常多</span>外贸SOHO调研<span style="color: black;">制品</span>价格的好阵地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就SOHO而言，前期最需要<span style="color: black;">协同</span>的<span style="color: black;">便是</span>报价和样板了，而工厂是<span style="color: black;">无</span><span style="color: black;">这般</span>的耐心和服务的，淘宝很好地<span style="color: black;">处理</span>了这点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">拥有</span>价格<span style="color: black;">优良</span>的中小型工厂<span style="color: black;">途径</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中小型工厂是SOHO的<span style="color: black;">重点</span>合作工厂，<span style="color: black;">通常</span>有三种方式，1688，百度，慧聪网等国内免费B2B平台。在<span style="color: black;">这儿</span>找其实还是比较累人的，<span style="color: black;">况且</span>服务<span style="color: black;">亦</span>不算好，<span style="color: black;">通常</span>只能拿潜在的真实订单去试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再找供应商之前，你需要把订单的<span style="color: black;">仔细</span>资料和要问的问题先整理好，<span style="color: black;">她们</span>的耐心有限，<span style="color: black;">因为</span>经常被人问价，防备心很强，<span style="color: black;">因此</span>你的问题最好以3到5个订单核心问题为主。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>要提的一点是，1688上<span style="color: black;">亦</span>有很<span style="color: black;">大都是</span>中间商，有的<span style="color: black;">无</span>工厂却在1688上开了个工厂搞事，<span style="color: black;">因此</span>还是要实地调查清楚<span style="color: black;">瞧瞧</span>是不是真的是工厂。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">拥有</span><span style="color: black;">协同</span><span style="color: black;">优良</span>的工厂<span style="color: black;">途径</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最好的<span style="color: black;">协同</span><span style="color: black;">便是</span>工厂自己<span style="color: black;">亦</span>懂外贸，懂英文，<span style="color: black;">她们</span>有一整套的英文资料，<span style="color: black;">能够</span>帮你省<span style="color: black;">非常多</span>事。这类工厂就直接在阿里巴巴，环球资源，made in china等外贸B2B站上找，当然，找资源<span style="color: black;">亦</span><span style="color: black;">能够</span>去速卖通，敦煌等地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够有自己外贸部的工厂，实力都会更上一个层次。<span style="color: black;">她们</span>对市场的敏锐度<span style="color: black;">亦</span>会高<span style="color: black;">非常多</span>。只是跟这类工厂打交道，需要<span style="color: black;">非常</span>小心自己的客户信息，<span style="color: black;">不可</span><span style="color: black;">泄密</span>出去，服务较好的，<span style="color: black;">危害</span><span style="color: black;">亦</span>相对较高，<span style="color: black;">不外</span>这<span style="color: black;">亦</span>不妨碍<span style="color: black;">咱们</span>去合作，毕竟这种看的是人品和<span style="color: black;">自己</span>的实力，不去找找怎么<span style="color: black;">晓得</span>能<span style="color: black;">不可</span>找到好的呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、国内专业展会<span style="color: black;">途径</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>每年<span style="color: black;">累积</span>最多国内外商家以及厂家的香港环球资源电子展会，几乎<span style="color: black;">包含</span>了每年外贸平台<span style="color: black;">营销</span>的最新款资源，类目众多，<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">爱好</span>，<span style="color: black;">而后</span>在<span style="color: black;">例如</span>亚马逊、速卖通上<span style="color: black;">认识</span>卖的最好的，<span style="color: black;">选取</span>与<span style="color: black;">她们</span>合作，厂家<span style="color: black;">选取</span>参加展会一方面是为了宣传，更重要的是利用展会的人流量来开拓业务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、利用身边人际关系</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人际关系，这是一个非常重要的资源。<span style="color: black;">能够</span>找<span style="color: black;">有些</span>身边做外贸业务的<span style="color: black;">伴侣</span>，<span style="color: black;">举荐</span>一下他所做的<span style="color: black;">制品</span>，<span style="color: black;">这般</span><span style="color: black;">熟练</span>起来<span style="color: black;">最少</span><span style="color: black;">能够</span>有个懂这款<span style="color: black;">制品</span>的人在跟进，<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试加进<span style="color: black;">有些</span>各个行业的贴吧、论坛等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">要不要建独立站？怎么建？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>时候SOHO想要建设一个外贸网站，其实自己心理<span style="color: black;">亦</span><span style="color: black;">无</span>多大概念，不<span style="color: black;">晓得</span>网站该做成什么样子的？<span style="color: black;">针对</span>建站的价格<span style="color: black;">亦</span>不是很<span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在这种<span style="color: black;">状况</span>下，<span style="color: black;">非常多</span>服务商就<span style="color: black;">显现</span>了，<span style="color: black;">然则</span>服务商的价格太贵了，SOHO<span style="color: black;">无</span>这么多钱来做网站和推广，那怎么办呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）个人建站者</span></strong><span style="color: black;">---基本上是一台电脑、一根网线、再加上一个活生生的人就组<span style="color: black;">成为了</span>。<span style="color: black;">她们</span><span style="color: black;">通常</span><span style="color: black;">亦</span>是<span style="color: black;">运用</span>某个网站建设系统，帮外贸<span style="color: black;">SOHO</span>做一个网站，<span style="color: black;">火速</span>，成本<span style="color: black;">亦</span>很低，<span style="color: black;">因此</span>部分<span style="color: black;">SOHO</span>是<span style="color: black;">爱好</span>找<span style="color: black;">她们</span>帮忙。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能有一点，<span style="color: black;">便是</span>网站做出来和自己理想中的有差距，毕竟一分价钱一分货。当然这<span style="color: black;">亦</span>要看<span style="color: black;">每一个</span><span style="color: black;">SOHO</span>的<span style="color: black;">需求</span>啊，<span style="color: black;">区别</span>人的<span style="color: black;">目的</span>不<span style="color: black;">同样</span>，<span style="color: black;">因此</span><span style="color: black;">选取</span><span style="color: black;">亦</span>就不<span style="color: black;">同样</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）网店系统</span></strong><span style="color: black;">---这个此估计<span style="color: black;">大众</span>都很<span style="color: black;">熟练</span>，像Mageneto、Zencart、Wordpress都是<span style="color: black;">大众</span>常用、常听说的系统。<span style="color: black;">然则</span>这些系统<span style="color: black;">亦</span>都局限于<span style="color: black;">基本</span>版本的<span style="color: black;">运用</span>，<span style="color: black;">倘若</span>需要二次<span style="color: black;">研发</span><span style="color: black;">亦</span>还是要付费的。<span style="color: black;">不外</span><span style="color: black;">倘若</span>您不打算把外贸SOHO<span style="color: black;">做为</span>自己的职业生涯，那这些<span style="color: black;">基本</span>版<span style="color: black;">已然</span>足够满足你了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（3）专业团队建站</span></strong><span style="color: black;">---个人想法<span style="color: black;">始终</span>是专业的事情交给专业的人做，<span style="color: black;">非常多</span>时候<span style="color: black;">常常</span>为了省钱，结果绕来绕去，时间成本、精力成本都耗完了，事儿还没<span style="color: black;">办妥</span>。关于建站，我的<span style="color: black;">意见</span>是找专业团队做，<span style="color: black;">例如</span>外贸牛，多语言建站+SEO+SEM+<span style="color: black;">照片</span>+社交多线引流，实现<span style="color: black;">全世界</span><span style="color: black;">揭发</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">怎么<span style="color: black;">研发</span>国外客户？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、入驻外贸平台</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主流的平台有阿里速卖通、敦煌网、亚马逊、Ebay。</span><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">制品</span>质量有<span style="color: black;">保准</span>，英语水平较高，<span style="color: black;">那样</span>亚马逊平台<span style="color: black;">能够</span><span style="color: black;">做为</span>首选。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以其<span style="color: black;">优秀</span>的客服和行业口碑，即使价格比同行网站略贵，<span style="color: black;">非常多</span>人还是会买，<span style="color: black;">由于</span>有品牌附加值。这个平台是有门槛的，做得很好的中国人不多，竞争相对不<span style="color: black;">那样</span>激烈。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>的你英语水平不高，那你<span style="color: black;">能够</span>做阿里巴巴的速卖通。这个平台操作简单，有中文版和在线翻译工具。<span style="color: black;">倘若</span>有问题，<span style="color: black;">能够</span>直接打<span style="color: black;">tel</span><span style="color: black;">或</span>发邮件给客服。<span style="color: black;">不外</span>这个平台上卖家<span style="color: black;">非常多</span>，价格战是在所难免的。平台适合卖<span style="color: black;">有些</span>价值比较低，利润小但周转快的商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、自主建站引流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站内SEO+站外SEO+<span style="color: black;">优秀</span>内容输出。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每年固定投入，在<span style="color: black;">守护</span>好的前提下，慢慢<span style="color: black;">起始</span>沉淀数据，<span style="color: black;">增多</span>权重，慢慢<span style="color: black;">每日</span><span style="color: black;">亦</span>会有1-2条询盘<span style="color: black;">乃至</span><span style="color: black;">更加多</span>。这个前期见效慢，后期效果还是很不错的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、利用谷歌搜索引擎</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸<span style="color: black;">SOHO</span>常用的搜索引擎<span style="color: black;">便是</span>谷歌，Google是国外通用的搜索引擎，收录了海量的信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索“<span style="color: black;">制品</span>关键词+<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>后缀/邮箱后缀/importers/buyer/companwholesaler/retailer/supplier/vendor/...”，经过筛选，<span style="color: black;">亦</span><span style="color: black;">能够</span>找到<span style="color: black;">非常多</span>潜在买家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实践中，<span style="color: black;">经过</span>谷歌搜索，<span style="color: black;">能够</span>获取不少有用的信息。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">亦</span><span style="color: black;">经过</span><span style="color: black;">制品</span>关键词寻找客户，直接在浏览器中输入你想要出口的<span style="color: black;">制品</span>，看<span style="color: black;">是不是</span>有客户在网站发布<span style="color: black;">需要</span>，或其网站上发布过此类<span style="color: black;">制品</span>。<span style="color: black;">另一</span>，还<span style="color: black;">能够</span><span style="color: black;">把握</span><span style="color: black;">有些</span>Google搜索命令，结合<span style="color: black;">运用</span>，能提<span style="color: black;">有效</span>率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、展开社媒营销</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社媒营销，指的是在Facebook、Twitter、Instagram、Linkedin、YouTube等海外社交<span style="color: black;">媒介</span>平台进行<span style="color: black;">制品</span>或服务推广，从而将潜在客户引流到你的外贸网站上，为订单转化<span style="color: black;">供给</span>流量支持。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说，社媒平台<span style="color: black;">亦</span>是外贸网站推广的免费<span style="color: black;">途径</span>。这方面，需要为你的团队配置一个英文水平较好的文案编辑人员，<span style="color: black;">或</span>采用自动化社媒营销工具进行推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、付费<span style="color: black;">宣传</span>推广</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>是一种付费的外贸网站推广方式，<span style="color: black;">仅有</span>当用户点击了你的<span style="color: black;">宣传</span>后才会产生<span style="color: black;">花费</span>。谷歌<span style="color: black;">宣传</span><span style="color: black;">拥有</span>定向<span style="color: black;">功效</span>，<span style="color: black;">能够</span>更有针对性地对你的<span style="color: black;">目的</span>受众进行<span style="color: black;">精细</span>营销。</span><span style="color: black;">Facebook<span style="color: black;">宣传</span>和谷歌<span style="color: black;">宣传</span><span style="color: black;">同样</span>都是外贸网站推广最常用的付费推广<span style="color: black;">途径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、海关数据的应用</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>海关数据是找客户较快的方式，海关统计数据部分<span style="color: black;">能够</span>在本国或国外海关官网免费<span style="color: black;">查找</span>，但得出来的结果会比较杂乱，无效信息较多，需要业务员去进一步甄别验证。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、国外论坛发贴推广</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是针对美国客户，你<span style="color: black;">能够</span>去美国<span style="color: black;">有些</span>社区发贴推广。这是最直接、最有效的<span style="color: black;">办法</span>。但发贴的内容需要是软文，还有<span style="color: black;">便是</span>要充分利用论坛的个性签名，把自己经营的<span style="color: black;">制品</span>和网址放上去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、充分利用免费资源</span></strong><span style="color: black;">，免费社区、论坛、博客、MSN等等做宣传。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>与客户进行<span style="color: black;">平常</span>沟通交流？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平时<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>WhatsApp、SKYPE、<span style="color: black;">全世界</span><span style="color: black;">tel</span>等通讯软件跟客户沟通。然而发catalogue、合同、邀请函等，还是<span style="color: black;">经过</span>企业更正式<span style="color: black;">有些</span>。<span style="color: black;">另一</span>，有些客户比较严谨，<span style="color: black;">她们</span>只接受邮件沟通。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公共邮箱好还是企业邮箱好？不管是外国用户<span style="color: black;">或</span>是我国工厂，<span style="color: black;">她们</span>都有企业邮箱，<span style="color: black;">不外</span>都有<span style="color: black;">机构</span><span style="color: black;">选择</span>YAHOO或HOTMAIL邮箱，<span style="color: black;">因此呢</span>无需为这个问题担忧，<span style="color: black;">倘若</span>你有企业邮箱<span style="color: black;">那样</span>就直接用企业邮箱好啦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>收款？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到SOHO收款不得不提2个名词和一个动词---paypal、离岸<span style="color: black;">机构</span>&amp;挂靠</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）paypal-</span></strong><span style="color: black;">--在外贸圈<span style="color: black;">能够</span>说是家喻户晓，<span style="color: black;">原由</span><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>。paypal<span style="color: black;">能够</span>把外汇直接提现到私人账户，支付<span style="color: black;">亦</span>更方便。99.9%的soho都是<span style="color: black;">运用</span>paypal收款，虽然有时候会<span style="color: black;">显现</span>限制账户、资金冻结的问题，<span style="color: black;">然则</span>挡不了paypal的广大忠实粉丝啊。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）离岸<span style="color: black;">机构</span></span></strong><span style="color: black;">---离岸<span style="color: black;">机构</span>能<span style="color: black;">帮忙</span><span style="color: black;">SOHO</span>收取外汇和避税。</span><span style="color: black;">离岸<span style="color: black;">机构</span><span style="color: black;">通常</span>都是在香港注册，注册费<span style="color: black;">亦</span>就几千块，<span style="color: black;">此刻</span>更便宜，<span style="color: black;">然则</span><span style="color: black;">非常多</span></span><span style="color: black;">SOHO</span><span style="color: black;">付不起<span style="color: black;">或</span>说舍不得付的，那<span style="color: black;">亦</span>就没戏了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（3）挂靠</span></strong><span style="color: black;">---这是一个<span style="color: black;">困惑</span><span style="color: black;">每一个</span><span style="color: black;">SOHO</span>的问题，关于挂靠的疑问是一大堆---<span style="color: black;">必定</span>要挂靠吗？怎么找贸易<span style="color: black;">机构</span>挂靠？需要<span style="color: black;">重视</span>什么？要收取<span style="color: black;">那些</span><span style="color: black;">花费</span>等等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些问题<span style="color: black;">大众</span>肯定<span style="color: black;">亦</span>都去<span style="color: black;">认识</span>过，<span style="color: black;">然则</span><span style="color: black;">这里</span>总结一下，寻找挂靠<span style="color: black;">机构</span>要<span style="color: black;">思虑</span>其业务能力、<span style="color: black;">机构</span>信誉、<span style="color: black;">机构</span>当地退税政策、<span style="color: black;">机构</span>在海关的记录等<span style="color: black;">状况</span>，要和挂靠<span style="color: black;">机构</span>协商好，<span style="color: black;">签定</span><span style="color: black;">恰当</span>的协议。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>不想找挂靠<span style="color: black;">机构</span>，<span style="color: black;">办法</span>有三：一是款项挂靠合作工厂；二是进出口<span style="color: black;">经过</span><span style="color: black;">持有</span>进出口权的工厂<span style="color: black;">或</span>物流<span style="color: black;">机构</span>代理；三是自己成立小<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">处理</span>物流问题？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸SOHO物流很简单，<span style="color: black;">触及</span>两个<span style="color: black;">花费</span>——运费&amp;报关费：运费怎么算、是多少，这个需要SOHO亲自和国际物流<span style="color: black;">机构</span>谈，<span style="color: black;">最后</span>结果是双方达成一致意见。报关<span style="color: black;">花费</span>，<span style="color: black;">倘若</span>你<span style="color: black;">拜托</span>物流<span style="color: black;">机构</span>办理那就需要连同报关费<span style="color: black;">一块</span>交了，<span style="color: black;">倘若</span>你自己办理报关，那就不需要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、UPS(united parcel serice) 联合包裹服务，美国<span style="color: black;">机构</span>，世界最大的快递<span style="color: black;">机构</span>。<span style="color: black;">重点</span>是按<span style="color: black;">颁布</span>价打折的，在按重量的<span style="color: black;">基本</span>上按<span style="color: black;">颁布</span>价打折。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、FEDEX(Federal Express)联邦快递，美国<span style="color: black;">机构</span>。<span style="color: black;">重点</span>是按<span style="color: black;">颁布</span>价打折的，和UPS差不多<span style="color: black;">同样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、TNT 敦豪快递，欧洲荷兰邮政，欧洲最大的快递<span style="color: black;">机构</span>，在欧洲市场占有率65%，按首重与续重计费的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、DHL 欧洲<span style="color: black;">机构</span> 德国<span style="color: black;">机构</span>，在欧洲仅次于TNT。按首重与续重计费的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、EMS 中国电信 在中国占有很大的比例。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、例如中国出发，FEDEX和UPS的强项在美洲线路，日本线路，TNT在欧洲和西亚、中东有绝对<span style="color: black;">优良</span>，DHL则是去日本、东南亚、澳洲有<span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后，<span style="color: black;">弥补</span>一点，关于外贸英语问题：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、老外买东西来来去去无非<span style="color: black;">便是</span>那几个常用的单词句子。<span style="color: black;">例如</span>做服装，常用的英语有：号码、质料、质量、服装品牌、还有收款方式、邮寄方式等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">通常</span>老外都是和你用MSN<span style="color: black;">或</span>Email联系的，而你只要打开个Google在线翻译，<span style="color: black;">或</span>下个翻译软件就<span style="color: black;">能够</span>，一边聊一边翻译。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、边做外贸<span style="color: black;">亦</span>得边学习英文，<span style="color: black;">持续</span><span style="color: black;">加强</span>自己，<span style="color: black;">这般</span>才<span style="color: black;">能够</span>把让外贸做起来更好。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/sC6bH5ricGzDbJaqF9egQCCCDu1D1bScRQt9NUdYoPpJteoe3U7XOfuPpMfAg9gotjmNbmuXVuAabT174bKn8mQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sC6bH5ricGzDK24JauUDzbI5jnsTe0aqsICJaUAMdFVbNYzZnpEoUzqVkn5jW51ND6EydJ1dg6F2E96qloEaQcg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sC6bH5ricGzAeJJLCk8Pjj5MlX3icSnHd06kPjicHdcaQhDVhPWWcjfTTvS1cTkkTevMhPjjfKcNHiaRXGeT9YC0tw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">昌</span><span style="color: black;">意贸易托管专为中小外贸企业<span style="color: black;">供给</span>专业的<strong style="color: blue;">外贸咨询</strong>、</span><strong style="color: blue;">进出口代理、出口退税、外贸单证、信用证代理、注册<span style="color: black;">机构</span>、代理记账、进出口权</strong><strong style="color: blue;">、供应链融资、海外<span style="color: black;">拜托</span>采购、信用证融资等</strong><span style="color: black;">方位代办服务。<span style="color: black;">拥有</span><span style="color: black;">数年</span>外贸经验、数十名外贸单证专家、中国海关A级企业、服务千家外贸企业、昌意在上海，为中小外贸企业年省，上海一家外贸托管综合服务<span style="color: black;">机构</span>。昌意托管经验丰富，<span style="color: black;">熟悉</span>操作，外贸背景资源充足，强大的问题应急能力<strong style="color: blue;">。预<span style="color: black;">评定</span>贸易<span style="color: black;">危害</span>，预先筹划外贸流程每环节，争取全程顺利。</strong></span><span style="color: black;">牛贸会致力于为全国各<span style="color: black;">行业</span>外贸人<span style="color: black;">供给</span>互相交流及学习的平台，为从事外贸行业的个体<strong style="color: blue;"><span style="color: black;">供给</span>各类优秀资源</strong>，为中小微外贸企业<strong style="color: blue;"><span style="color: black;">供给</span><span style="color: black;">统一</span>运营<span style="color: black;">方法</span></strong>。<span style="color: black;">将来</span>，巴东国际集团会以牛贸会各类会员为<span style="color: black;">基本</span>，打造国内完整的进出口贸易供应链体系，使牛贸会<span style="color: black;">作为</span>外贸行业平台</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">-</span><span style="color: black;">管&nbsp; &nbsp;&nbsp;理&nbsp;&nbsp;&nbsp;&nbsp;员</span><span style="color: black;">-</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sC6bH5ricGzCF0hy7whvicNPADLDj078ViaEk3rEubDiaVpZbMNyzHTibEdaaeicBzBDRnGrV9ibfSWAhXSyCZpHXHibeA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">-</span><span style="color: black;">牛&nbsp;&nbsp;&nbsp;&nbsp;贸&nbsp;&nbsp;&nbsp;&nbsp;会</span><span style="color: black;">-</span><img src="https://mmbiz.qpic.cn/mmbiz_png/kfuj28icKchicSJEBtTMOm3CUT24ezxg2ibS67oy8TUS0mH0v8qrJRCCdkQ5DEGc8I9vOK5AgQXsYVdO2UDSP98QQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">-</span><span style="color: black;">外贸交流平台</span><span style="color: black;">-</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sC6bH5ricGzAEJKWiacibrocFdEQUd9TgSCNJuPrMbu2Phrd6zYRwBLSaBElq4saSr0xmOVkQdPUOkGIicdylChyVA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">-</span><span style="color: black;">往&nbsp;&nbsp;期&nbsp;&nbsp;视&nbsp;&nbsp;频</span><span style="color: black;">-</span><span style="color: black;">
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    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/sC6bH5ricGzB7FUicscZcgXMLicJOrA0OIicz88MDLLyY2wAtOuJKpv9Z6HiarRIqhXiaIh2MniapOLWVNCXy02SRJuUQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读：</strong></span><span style="color: black;">1、</span><span style="color: black;"><a style="color: black;">外贸托管模式替代线</a>上办公——节约用工成本及<span style="color: black;">提高</span>业务抗<span style="color: black;">危害</span>能力</span><span style="color: black;">2、</span><a style="color: black;">昌意解答：<span style="color: black;">为么</span><span style="color: black;">非常多</span><span style="color: black;">机构</span>不直接申请进出口权？</a><span style="color: black;">3、</span><span style="color: black;"><a style="color: black;">头疼！取得进出口权后需要变更却不会操作怎么办？</a></span><span style="color: black;">4、</span><span style="color: black;"><a style="color: black;">实战心得&nbsp;|&nbsp;防<span style="color: black;">不堪</span>防，外贸过来人的含泪被坑史（上）<span style="color: black;">（精品</span><span style="color: black;">♕</span><span style="color: black;">）</span></a></span><span style="color: black;">5、</span><span style="color: black;"><a style="color: black;">实战心得&nbsp;|&nbsp;若是你，会<span style="color: black;">怎么样</span><span style="color: black;">明显</span>重围拿下这个外贸订单？</a><a style="color: black;"><span style="color: black;">（精品</span><span style="color: black;">♕</span><span style="color: black;">）</span></a></span><span style="color: black;">6、</span><span style="color: black;"><a style="color: black;">外贸英语&nbsp;|&nbsp;惯用<span style="color: black;">白话</span>句</a>子及实用对话，让你的水平更上一层楼！</span><span style="color: black;">7<span style="color: black;">、</span></span><span style="color: black;"><a style="color: black;">实战心得&nbsp;|&nbsp;你<span style="color: black;">数年</span>的“老客户”绝对<span style="color: black;">可靠</span>吗？天真了！</a><a style="color: black;"><span style="color: black;">（精品</span><span style="color: black;">♕</span><span style="color: black;">）</span></a></span><span style="color: black;">8<span style="color: black;">、</span></span><span style="color: black;"><a style="color: black;">外贸英语&nbsp;|&nbsp;惯用<span style="color: black;">白话</span>句子及实用对话，让你的水平更上一层楼！</a></span>

m5k1umn 发表于 2024-10-7 02:21:56

对于这个问题，我有不同的看法...

nykek5i 发表于 2024-10-23 05:24:00

你说得对，我们一起加油，未来可期。

查看完整版本: 外贸技巧 | 外贸SOHO全链路要怎么做？