7wu1wm0 发表于 2024-9-4 14:50:47

外贸企业或SOHO是不是需要创立自己的网站?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">答案是必须的</span></strong>,外贸网站<span style="color: black;">做为</span>外贸企业或SOHO的线上流量终点站,至关重要。<span style="color: black;">此刻</span>海外的采购商会<span style="color: black;">经过</span><span style="color: black;">各样</span><span style="color: black;">途径</span><span style="color: black;">认识</span>供应商,单一的阿里国际站基本满足不了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span><span style="color: black;">针对</span>SOHO或贸易<span style="color: black;">机构</span><span style="color: black;">来讲</span>,要包装自己的实力,外贸官网是最好的<span style="color: black;">选取</span>,成本不高且操作空间<span style="color: black;">极重</span>,<span style="color: black;">咱们</span>服务的<span style="color: black;">非常多</span>SOHO或贸易客户,只看网站会让人觉得是<span style="color: black;">特别有</span>实力的<span style="color: black;">机构</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e4eb2f48ef69493a8685b04b556bc18d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726000431&amp;x-signature=gVCrwU1t5%2FHuLReT4tKx8F8bBeY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自适应外贸建站</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸企业或SOHO<span style="color: black;">创立</span>自己的外贸网站<span style="color: black;">通常</span>有这么几个顾虑?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1,外贸网站有<span style="color: black;">无</span><span style="color: black;">功效</span>?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2,外贸网站成本高不高?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3,运营外贸网站麻不麻烦?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来我来一一解答:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1,外贸网站有<span style="color: black;">那些</span>重要<span style="color: black;">功效</span>?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1),<span style="color: black;">提高</span>企业形象和品牌:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个专业的外贸网站<span style="color: black;">能够</span>树立企业的品牌形象,使客户对你的企业产生信任和好感。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站展示了企业的专业性和实力,让客户觉得你的企业<span style="color: black;">靠谱</span>且值得合作。外贸企业<span style="color: black;">必定</span>不要<span style="color: black;">忽略</span>软实力的包装。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2),<span style="color: black;">全世界</span>市场覆盖:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多语种外贸网站<span style="color: black;">能够</span>突破地域限制,吸引<span style="color: black;">全世界</span>范围内的客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">24/7在线展示<span style="color: black;">制品</span>和服务,不受时间和地点限制。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3),<span style="color: black;">增多</span>业务机会:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">,<span style="color: black;">经过</span>网站<span style="color: black;">能够</span>接收来自世界各地的询盘,<span style="color: black;">增多</span>潜在客户数量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单的正常的网站运营在搜索引擎<span style="color: black;">亦</span>有<span style="color: black;">揭发</span>机会,吸引<span style="color: black;">更加多</span>的自然流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(4),展示<span style="color: black;">制品</span>和服务:,</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站<span style="color: black;">能够</span><span style="color: black;">仔细</span>展示企业的<span style="color: black;">制品</span>和服务,<span style="color: black;">供给</span><span style="color: black;">仔细</span>的描述、<span style="color: black;">照片</span>和视频。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">采购商客户<span style="color: black;">能够</span>方便地浏览、比较和<span style="color: black;">选取</span><span style="color: black;">制品</span>,<span style="color: black;">提高</span>用户体验。<span style="color: black;">非常多</span>采购商在阿里上看了你的<span style="color: black;">机构</span>及<span style="color: black;">制品</span>仍然会在你的外贸官网上<span style="color: black;">认识</span><span style="color: black;">更加多</span>信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(5),<span style="color: black;">方便</span>的沟通和反馈:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站<span style="color: black;">能够</span>集成在线客服、留言板等功能,方便客户与企业进行即时沟通。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户反馈和问题<span style="color: black;">能够</span><span style="color: black;">经过</span>网站快速收集和处理,<span style="color: black;">提高</span>服务质量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(6),信息透明和实时更新:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站<span style="color: black;">能够</span>实时更新<span style="color: black;">制品</span>信息、<span style="color: black;">机构</span><span style="color: black;">资讯</span>和促销活动,<span style="color: black;">保准</span>信息的<span style="color: black;">即时</span>性和准确性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户<span style="color: black;">能够</span><span style="color: black;">经过</span>网站随时获取最新的<span style="color: black;">机构</span>动态和<span style="color: black;">制品</span>信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(7),数据分析和客户洞察:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">,<span style="color: black;">经过</span>外贸网站的流量分析工具,企业<span style="color: black;">能够</span><span style="color: black;">认识</span>访客<span style="color: black;">源自</span>、<span style="color: black;">行径</span>习惯等,优化营销策略。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据分析<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业更好地<span style="color: black;">认识</span>市场<span style="color: black;">需要</span>,<span style="color: black;">调节</span><span style="color: black;">制品</span>和服务。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(8),营销成本降低:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">,相比于传统的营销手段,外贸网站的<span style="color: black;">守护</span>和推广成本较低,且效果更持久。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>外贸网站<span style="color: black;">能够</span>开展多种形式的网络营销活动,如内容营销、邮件营销、社交<span style="color: black;">媒介</span>推广等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是外贸企业还是SOHO,<span style="color: black;">创立</span>自己的网站都是非常有价值的投资。它不仅能<span style="color: black;">提高</span>企业形象和品牌,还能<span style="color: black;">增多</span>业务机会、<span style="color: black;">加强</span>客户信任、降低营销成本、<span style="color: black;">加强</span>竞争力等。<span style="color: black;">倘若</span>你有兴趣或计划<span style="color: black;">创立</span>外贸网站,<span style="color: black;">能够</span>联系<span style="color: black;">咱们</span>获取<span style="color: black;">更加多</span>的<span style="color: black;">帮忙</span>和支持,<span style="color: black;">日前</span><span style="color: black;">咱们</span><span style="color: black;">已然</span>服务1000多家外贸企业及SOHO。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/90f47b0f2bf74f83a3313410e58b97b4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726000431&amp;x-signature=oAg13HIPbT9nDNE38Nj%2FevdBUXk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸建站</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2,<span style="color: black;">怎样</span><span style="color: black;">评定</span>外贸网站成本?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1),硬件成本</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搭建专业的外贸网站<span style="color: black;">通常</span><span style="color: black;">包括</span>:海外服务器,CDN,域名,SSL证书,开源建站的<span style="color: black;">各样</span>付费插件(多语种插件,自动翻译接口,专业版建站插件,加速插件,优化插件等等),<span style="color: black;">花费</span>几百到几千不等,还有<span style="color: black;">制品</span><span style="color: black;">照片</span>及视频的成本,改天我专门写一遍<span style="color: black;">文案</span>来介绍每项的<span style="color: black;">详细</span>成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2),时间成本</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时间成本<span style="color: black;">实质</span>很难<span style="color: black;">评定</span>,<span style="color: black;">倘若</span><span style="color: black;">根据</span>人工投入,多少钱一人一天,如100元/人/天,30天的建站成本<span style="color: black;">实质</span><span style="color: black;">便是</span>3000元,<span style="color: black;">实质</span>上企业工资高于这个水平。<span style="color: black;">另一</span>还有<span style="color: black;">针对</span>建站的学习的时间成本<span style="color: black;">亦</span>很难<span style="color: black;">评定</span>,<span style="color: black;">例如</span>一个SOHO创业者,加班加点<span style="color: black;">一月</span>就自己建了一个网站,相当于他把自己<span style="color: black;">一月</span>的时间成本就耗在建站上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3),运营成本</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站的运营成本<span style="color: black;">通常</span>可高可低,简单的内容运营,更新<span style="color: black;">制品</span>及<span style="color: black;">机构</span><span style="color: black;">资讯</span>,外贸<span style="color: black;">机构</span>的行政人员都<span style="color: black;">能够</span>兼职做这个事情,<span style="color: black;">然则</span>这种就很难<span style="color: black;">经过</span>内容运营获取自然流量和客户商机。招聘外贸网站运营专员的成本<span style="color: black;">小于</span>8000元/月基本就只能招到入门级的运营人员,哪怕入门级的一年<span style="color: black;">亦</span>接近10万<span style="color: black;">上下</span>的投入,<span style="color: black;">因此</span><span style="color: black;">同样</span><span style="color: black;">意见</span>外贸企业外包出去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(4),沉没成本</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>外贸企业或SOHO创业者<span style="color: black;">针对</span>外贸建站认识<span style="color: black;">不足</span>,找的第三方服务商专业性较差,搭建的中英文网站基本没办法开展SEO优化而产生的沉没成本,<span style="color: black;">花费</span><span style="color: black;">通常</span>2-3万,<span style="color: black;">都数</span>是交了学费啥<span style="color: black;">亦</span>没学到的沉没成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3,外贸建站难不难?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说难非常简单,说简单<span style="color: black;">亦</span>非常简单,<span style="color: black;">重点</span>因企业或个人的运营能力<span style="color: black;">关联</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站的运营能力<span style="color: black;">表现</span>在三个方面:<strong style="color: blue;"><span style="color: black;">建站能力,内容能力,技术能力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1),建站能力</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">建站能力的<span style="color: black;">表现</span><span style="color: black;">重点</span>是<span style="color: black;">是不是</span>懂开源建站系统的操作,<span style="color: black;">例如</span>wordpress,</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是</span>能从零<span style="color: black;">起始</span>自己搭建起总体OK的外贸网站,<span style="color: black;">通常</span>外贸企业运营或SOHO创业者基本建站能力是<span style="color: black;">无</span>的,从零<span style="color: black;">起始</span>学,时间成本很高,学习难度<span style="color: black;">亦</span>不小,<span style="color: black;">通常</span>都是付费学习。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2),内容能力</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容能力<span style="color: black;">重点</span><span style="color: black;">表现</span>在<span style="color: black;">是不是</span>能<span style="color: black;">保持</span>在外贸网站上更新高质量的<span style="color: black;">制品</span>及BLOG<span style="color: black;">文案</span>,搜索引擎核心的<span style="color: black;">规律</span>是给用户<span style="color: black;">举荐</span>有价值的搜索结果,<span style="color: black;">倘若</span>外贸企业或SOHO创业者在内容能力这<span style="color: black;">一起</span>表现不错,<span style="color: black;">必定</span>要<span style="color: black;">注重</span>自己运营。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3),技术能力</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术能力<span style="color: black;">重点</span><span style="color: black;">表现</span>在<span style="color: black;">针对</span>网站优化及<span style="color: black;">宣传</span>投放的理解,大<span style="color: black;">都数</span>外贸企业或SOHO创业者过不了,毕竟术业有专攻,一家具备技术能力的外贸<span style="color: black;">机构</span>肯定在获客营销的表现上会很优秀。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于这三块能力,外贸企业或SOHO创业者当很难<span style="color: black;">同期</span>具备时,<span style="color: black;">意见</span>把不<span style="color: black;">善于</span>的能力外包出去,解放自己,让自己在更加专业的<span style="color: black;">行业</span>去投入。<span style="color: black;">倘若</span>都外包出去,且有一个很好用的网站后台,外贸企业或SOHO创业者会<span style="color: black;">发掘</span>外贸网站的运营<span style="color: black;">亦</span>不难,只需要关注过程,检验结果就行。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>,<span style="color: black;">针对</span>外贸企业或SOHO创业者外贸网站不只是一个网站,它是自己私域平台,自己的线上的工厂,获取<span style="color: black;">优秀</span>海外客户的低成本通道,它值得<span style="color: black;">咱们</span>所有的外贸企业或SOHO创业者<span style="color: black;">注重</span>。<span style="color: black;">咱们</span>成功地服务了<span style="color: black;">非常多</span>外贸企业或SOHO创业者,<span style="color: black;">倘若</span>你有外贸建站的计划,请联系<span style="color: black;">咱们</span>。</p>




b1gc8v 发表于 4 天前

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上,我们要把这种精神传递下去。
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查看完整版本: 外贸企业或SOHO是不是需要创立自己的网站?