论坛 › 建议公告 › 外贸企业怎么样搭建营销型网站？

tw4ld6 发表于 2024-9-4 13:57:08

外贸企业怎么样搭建营销型网站？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">越来越多的外贸企业都会<span style="color: black;">选取</span>搭建属于自己<span style="color: black;">机构</span>的营销网站，在互联网实现品牌、<span style="color: black;">制品</span>的<span style="color: black;">揭发</span>，以达到<span style="color: black;">营销</span><span style="color: black;">制品</span>的目的。营销型网站有两大阅读对象：<span style="color: black;">目的</span>客户和搜索引擎；盈利模式<span style="color: black;">区别</span>，<span style="color: black;">目的</span>客户<span style="color: black;">区别</span>，<span style="color: black;">目的</span>客户<span style="color: black;">区别</span>展示内容<span style="color: black;">区别</span>；盈利模式又分为：展示<span style="color: black;">营销</span>型、招商加盟（加盟商）、网络批发（经销商）、网络零售 （终端客户）、信息平台、交易平台。<span style="color: black;">那样</span>外贸企业<span style="color: black;">怎样</span>搭建营销型网站,便于后期的优化推广呢？</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d3ed33ddb14b4f63975c8e90bf8c0d8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725989768&amp;x-signature=zDD7Lx1oVFvkSkkfNdNh5JAOLSI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1、<span style="color: black;">意见</span>采用响应式模板</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">移动搜索的流量<span style="color: black;">已然</span>远远超过PC，<span style="color: black;">因此</span>做SEO时<span style="color: black;">思虑</span>移动端是必须的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">选取</span>网站模板有两种形式:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">① PC+手机模板，共两套模板；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">② 响应式模板，一套模板，自动适配PC端和移动端。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在做营销型网站时，<span style="color: black;">意见</span>采用响应式模板，<span style="color: black;">这般</span>只需网站主域名绑定熊掌号，就<span style="color: black;">能够</span>让全网站收录<span style="color: black;">加强</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而PC+手机模板绑定熊掌号，则可能手机域名(<span style="color: black;">通常</span>为m.xxx.com)收录好，而PC域名(www.xxx.com)收录<span style="color: black;">欠好</span>。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2、营销型网站首页优化“十大模块”</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 顶部导航</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">左侧放一句话欢迎语；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">右侧放网站地图、<span style="color: black;">保藏</span>功能、<span style="color: black;">博客</span>链接、分享按钮等关键性链接。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa66ffafce5c406d8ff1a57f33d73e9a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725989768&amp;x-signature=FA9HfoQHDeSOk2M8WMcJLt4QY6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 页眉</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">左侧放企业LOGO、企业定位或宣传口号；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">右侧放联系方式<span style="color: black;">或</span><span style="color: black;">微X</span>二维码。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 主导航</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站的主导航，<span style="color: black;">包括</span>首页、<span style="color: black;">制品</span>中心、案例中心、<span style="color: black;">制品</span>知识、关于<span style="color: black;">咱们</span>、联系<span style="color: black;">咱们</span>等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在做导航的时候，<span style="color: black;">能够</span>把关键词加进去，例如广州网站建设、广州小程序<span style="color: black;">研发</span>案例中心等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ 副导航</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>消费者购物习惯来<span style="color: black;">归类</span>、<span style="color: black;">第1</span><span style="color: black;">制品</span>分类放核心<span style="color: black;">制品</span><span style="color: black;">归类</span>；<span style="color: black;">平常</span><span style="color: black;">制品</span><span style="color: black;">归类</span>方式：<span style="color: black;">根据</span><span style="color: black;">制品</span>特征、<span style="color: black;">根据</span>用途<span style="color: black;">归类</span>、<span style="color: black;">根据</span><span style="color: black;">运用</span>环境、<span style="color: black;">根据</span>价格<span style="color: black;">归类</span>、<span style="color: black;">根据</span>配套设备、<span style="color: black;">根据</span>品牌、<span style="color: black;">根据</span><span style="color: black;">运用</span>人群。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤ 幻灯片</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span>企业<span style="color: black;">意见</span>放三张滚动幻灯片：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>张展示<span style="color: black;">制品</span>，促销<span style="color: black;">制品</span>展示/季节活动。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第二张展示<span style="color: black;">机构</span>，<span style="color: black;">表率</span>你是谁；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第三张展示案例和资质、证书等，<span style="color: black;">表率</span>你很<span style="color: black;">可靠</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑥ <span style="color: black;">制品</span>展示</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">左侧采用多维度的<span style="color: black;">制品</span><span style="color: black;">归类</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">归类</span>的规则<span style="color: black;">能够</span><span style="color: black;">根据</span>以品类分，以用途分，以<span style="color: black;">需要</span>分，以价格分等，千万要记住在划分<span style="color: black;">归类</span>的时候要带上关键词。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">右侧展示8张或12张<span style="color: black;">制品</span><span style="color: black;">照片</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">区别</span>的用户<span style="color: black;">需要</span>，<span style="color: black;">区别</span><span style="color: black;">方向</span>展示<span style="color: black;">制品</span>。在展示<span style="color: black;">照片</span>的时候，最好<span style="color: black;">亦</span>要添加ALT标签和TITLE标签，<span style="color: black;">能够</span>更好地<span style="color: black;">帮忙</span>网站内容收录。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d285b5af000b4e3da2625ad6059169ed~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725989768&amp;x-signature=CTRfZjTXTGiBp1K2FlgjWtVjCRg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑦ <span style="color: black;">优良</span>展示</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以<span style="color: black;">照片</span>的形式展示企业的<span style="color: black;">优良</span><span style="color: black;">或</span><span style="color: black;">制品</span>的卖点等，<span style="color: black;">详细</span><span style="color: black;">按照</span>自己<span style="color: black;">机构</span><span style="color: black;">状况</span>进行<span style="color: black;">调节</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但要<span style="color: black;">重视</span>的是，在<span style="color: black;">照片</span>排版的时候<span style="color: black;">亦</span>依旧要秉承着多分段、短句子、小标题、关键重点加粗的习惯，这种方式比较符合人们的阅读习惯。并且还要图文并茂的配上<span style="color: black;">有些</span><span style="color: black;">照片</span>，例如企业场景图、企业证书等<span style="color: black;">能够</span>为企业背书的<span style="color: black;">照片</span>，<span style="color: black;">这般</span>做出来的网站就会<span style="color: black;">非常</span>美观、大气，适合阅读。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑧ 案例展示</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">左侧是案例展示的菜单，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">归类</span>为AA<span style="color: black;">制品</span>展示、BB<span style="color: black;">制品</span>展示、<span style="color: black;">机构</span>环境展示、操作机房展示等，鼠标滑到上面去右侧展示页面<span style="color: black;">亦</span>会相应改变。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">右侧则是左侧菜单点击改变的一个展示页面。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑨ 合作伙伴</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">包括</span>友情链接和合作伙伴。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑩ 页脚</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">二维码、关键词、<span style="color: black;">机构</span><span style="color: black;">位置</span>、联系方式、页脚LOGO等，最重要的企业信息应该在下面展示。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总结：以上<span style="color: black;">便是</span>关于<span style="color: black;">怎样</span>搭建营销型网站的几点<span style="color: black;">意见</span>和意见，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到你。<span style="color: black;">爱好</span>请<span style="color: black;">保藏</span>，每日分享网站SEO优化，网站建设<span style="color: black;">关联</span>行业<span style="color: black;">新闻</span>。</span></span></p>

流星的美 发表于 2024-9-8 08:06:04

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！

bskj2024 发表于 6 天前

外链发布论坛学习网络优化SEO。

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