谷歌优化VS谷歌竞价，外贸企业该怎么样选取？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌SEO和谷歌SEM是互补的推广方式</strong>，一个见效慢但更具持久性，一个见效快但效果短暂；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a462060776dd4eae848fb4eecab23794~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=QKqgM1oZiR1gVy8zCy6nILdJPko%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>专业谷歌推广优化师<span style="color: black;">意见</span>在推广预算<span style="color: black;">准许</span>的<span style="color: black;">状况</span>下，在SEO前期<span style="color: black;">持有</span>良好的网站内容<span style="color: black;">基本</span>上，<span style="color: black;">选取</span><span style="color: black;">有些</span>核心关键词做竞价推广，相辅相成，以获取<span style="color: black;">更加多</span>的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>有以下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">// </span><strong style="color: blue;"><span style="color: black;">从转化的<span style="color: black;">方向</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>需要<span style="color: black;">晓得</span>的是，谷歌Adwords的投放<span style="color: black;">需求</span>是：<strong style="color: blue;">“在为<span style="color: black;">宣传</span>排序时，应该以<span style="color: black;">宣传</span>信息对用户的价值<span style="color: black;">做为</span>标准，而不是看<span style="color: black;">宣传</span>商们愿意出多少<span style="color: black;">宣传</span>费。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.在网站核心内容相对完善的<span style="color: black;">基本</span>上做竞价，有助于吸引<span style="color: black;">精细</span>流量。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价是以<span style="color: black;">自己</span>网站为重要载体的，在竞价之前，先要<span style="color: black;">保准</span>自己的网站对用户是有价值可取的，要让用户在点击<span style="color: black;">宣传</span>之后被内容吸引而停留。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，点击<span style="color: black;">宣传</span>的用户大<span style="color: black;">都数</span>是对该内容感兴趣的客户，加之网站页面上又含对其有价值的内容，无疑会<span style="color: black;">增多</span>一波高质量流量。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f73489274eeb4ad7a364f711b1bd6ee8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=zmsjtbFBRkmEonSqCUQx49v1COA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.</strong><span style="color: black;">咱们</span>在<a style="color: black;">独立站运营成败，8个细节不可<span style="color: black;">忽略</span>！</a> 这一文中<span style="color: black;">说到</span>了做独立站运营，都离不开三个词：<strong style="color: blue;">引流，留存，转化</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>B2B企业，达到转化最后成交订单才是<span style="color: black;">最后</span>目的，前面说过SEO相<span style="color: black;">针对</span>SEM见效是比较慢的，要做内容优化、连接设置、关键词自然排名等等，引流<span style="color: black;">亦</span>是后期效果越<span style="color: black;">显著</span>，<span style="color: black;">因此</span>一段时间<span style="color: black;">无</span>转化对企业<span style="color: black;">来讲</span><span style="color: black;">亦</span>会有一层无形的压力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候就需要结合见效快的SEM来引流，既在推广优化的<span style="color: black;">同期</span><span style="color: black;">亦</span>为企业带来了<span style="color: black;">必定</span>收益，在成百上千的询盘面前，你说值不值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.</strong>营销旺季是<span style="color: black;">每一个</span>企业都<span style="color: black;">不可</span><span style="color: black;">错失</span>的时候，<span style="color: black;">倘若</span>恰逢独立站还在优化前期，流量上不去，为避免<span style="color: black;">错失</span>营销最佳<span style="color: black;">机会</span>，<span style="color: black;">此时</span>候就需要<strong style="color: blue;">优化和竞价双管齐下，达到1+1＞2的效果。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/486f330214104ea291d7200a72302e59~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=8sRnFYOiej%2BeYiCwMV7Jotr%2Fhjw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用SEM竞价的方式来抢占<span style="color: black;">有些</span>行业热门关键词的流量，<span style="color: black;">以避免</span><span style="color: black;">错失</span>旺季时候的流量高峰，<span style="color: black;">然则</span>这些都需要看企业准备投入多少的资源来去做网络营销这件事。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9a2573b1733f49169714c6bcd75fa9d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=%2Bf13kiEsMycU07gUUwMBSqsf6m8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">// </span><strong style="color: blue;"><span style="color: black;">从价值的<span style="color: black;">方向</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.单一的做竞价会错失了<span style="color: black;">海量</span>的流量<span style="color: black;">源自</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个成熟的独立站，流量<span style="color: black;">源自</span><span style="color: black;">重点</span>由四部分<span style="color: black;">构成</span>：直接搜索、优化排名搜索、竞价点击、其他社交引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.竞价的见效相对较快，<span style="color: black;">能够</span><span style="color: black;">按照</span>数据来<span style="color: black;">调节</span>关键词优化，<span style="color: black;">即时</span>检验关键词效果。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价的同行竞争是非常大的，<span style="color: black;">尤其</span>是对<span style="color: black;">有些</span>热门行业<span style="color: black;">来讲</span>，<span style="color: black;">况且</span>不仅要跟同行比价格高低，网站内容的权重<span style="color: black;">亦</span>很重要，从优化的<span style="color: black;">方向</span>来看，<span style="color: black;">即时</span>检验关键词效果，<span style="color: black;">能够</span>减少<span style="color: black;">有些</span>优化上时间和金钱的浪费。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b0c7b860f44e442b96693620bf564045~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=J9mFXuUCOz5pkt5kS6KBXCRZAVE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">// </span><strong style="color: blue;"><span style="color: black;">从品牌的<span style="color: black;">方向</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.</strong>优化从客户的<span style="color: black;">方向</span>出发，在同行还在单一的砸钱竞价引流的时候，你<span style="color: black;">已然</span>比<span style="color: black;">她们</span>有了更前瞻性的眼光。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在获取流量的<span style="color: black;">同期</span>，用<span style="color: black;">优秀</span>的内容留住高转化客户，还<span style="color: black;">加强</span>了网站权重和品牌形象。</strong>就算同行出价比你们高，未必就能排名超过咱们。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.</strong>到了优化后期，在搜索一个关键词后的<span style="color: black;">表示</span>页面，<span style="color: black;">倘若</span>一个网站既有自然排名，又有竞价，<span style="color: black;">那样</span>这个<strong style="color: blue;">网站所属的企业信赖感就有了肉眼可见的<span style="color: black;">加强</span></strong>，客户的转化率毋庸置疑<span style="color: black;">亦</span>会大大的<span style="color: black;">加强</span>了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/816939de9dfd4898b8a1373e4852319b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=ujra%2FiMbkITCis7Aj0LiXQt5akE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">茫然</span>竞价的效果必然是充满很大<span style="color: black;">危害</span>的，需要借助数据分析和获客管理等工具，<strong style="color: blue;">让独立站流量有大数据引导，让独立站询盘质量能提前预判</strong>，把每一分营销预算发挥到极致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全世界</span>搜旗下的黑格增长Google Ads智能化营销系统凭借AI人工智能分析和大数据整合等科技，让外贸等有投放<span style="color: black;">需要</span>的企业在<strong style="color: blue;">一套系统中体验营销、获客、管理、再营销的完整流程</strong>，<span style="color: black;">处理</span>了当下大部分企业营销预算浪费、客户管理流程冗杂、<span style="color: black;">宣传</span>信息不畅通等行业痛点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/72f39f8c68224d398ddd4b62c4a60b31~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725981208&x-signature=91IUe98MloGC93FpLNxFO2KbaNk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span><span style="color: black;">数年</span>的谷歌优化经验总结出来的做谷歌优化前期做谷歌竞价的可行性理由，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己行业的<span style="color: black;">需要</span>采纳意见哦。</p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 “沙发”（SF，第一个回帖的人） 我深受你的启发，你的话语是我前进的动力。 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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