这个外贸业务靠一招做到年入8000万，两年后做为企业主人
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dJuicjsrWvHSU6ZibV9l7L45PQJTZ4332RxmHJ1eq2Wia7wbujU0l6QticLArIMQdsYNGk0mmhSnicq4IANnjPNEq8A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>下午好，我叫</span>David<span style="color: black;">，今天轮到<span style="color: black;">咱们</span><span style="color: black;">机构</span>做分享，我是外贸部经理，就由我来给<span style="color: black;">大众</span>讲。先简单的介绍下<span style="color: black;">咱们</span><span style="color: black;">机构</span>，主营业务是木地板，</span>17<span style="color: black;">年的营收刚过一个亿，其中内贸</span>2000<span style="color: black;">多万，出口</span>8000<span style="color: black;">多万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是</span>16<span style="color: black;">年初进<span style="color: black;">机构</span>的，外贸部的<span style="color: black;">第1</span>批</span>5<span style="color: black;">个员工之一，半年内<span style="color: black;">由于</span>业绩<span style="color: black;">不睬</span>想，其他几个<span style="color: black;">持续</span>离开，下半年就只剩我一个人了。我<span style="color: black;">亦</span>想过去留问题，做了<span style="color: black;">仔细</span>的分析后，决定呆在<span style="color: black;">机构</span>再拼半年。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我当时是<span style="color: black;">这般</span>分析的：从海关数据<span style="color: black;">能够</span>看到出口量还是很大的，外贸<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">持续</span>有单下给<span style="color: black;">咱们</span>；<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">亦</span>是很稳定，几乎<span style="color: black;">无</span>质量纠纷和返单的<span style="color: black;">状况</span>；我用老外的身份邮件调查了<span style="color: black;">有些</span>国内同行报价信息，感觉<span style="color: black;">咱们</span>还是有价格<span style="color: black;">优良</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>外贸部就我一个人，老板<span style="color: black;">亦</span>不管了，答应给我</span>5<span style="color: black;">万预算做营销。这点预算，只能<span style="color: black;">思虑</span>网络平台了。接下来开了一个阿里出口通，花了</span>3<span style="color: black;">万，还定了推广易服务，花了</span>1<span style="color: black;">万多，我上一家<span style="color: black;">机构</span>做过，<span style="color: black;">能够</span>做一个外贸网站加多<span style="color: black;">途径</span>推广。就<span style="color: black;">这般</span>，预算就用完了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一次<span style="color: black;">朋友</span>聚会，听到一个做电商的<span style="color: black;">朋友</span>说，网上卖东西<span style="color: black;">便是</span>卖<span style="color: black;">照片</span>，对比<span style="color: black;">咱们</span>自己的网购经验，我觉得有道理，看到阿里上同行的店铺和<span style="color: black;">她们</span>的网站，很</span>Low<span style="color: black;">，更加强了我的<span style="color: black;">自信心</span>，要超越<span style="color: black;">她们</span>，找到自己的比较<span style="color: black;">优良</span>，<span style="color: black;">必定</span>要把<span style="color: black;">机构</span>形象<span style="color: black;">照片</span>、<span style="color: black;">制品</span><span style="color: black;">照片</span>、<span style="color: black;">制品</span>细节图、<span style="color: black;">制品</span>卖点图拍好、拍美。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，拍<span style="color: black;">照片</span>，拍完后还在某宝上找人做精修，<span style="color: black;">而后</span>阿里上<span style="color: black;">制品</span>、网站上<span style="color: black;">制品</span>，<span style="color: black;">最终</span>在<span style="color: black;">一月</span>内打造好了阿里店铺，还有一个简洁精美的外贸网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">火速</span>，阿里就<span style="color: black;">起始</span>来询盘了，<span style="color: black;">一月</span>后，几乎<span style="color: black;">每日</span><span style="color: black;">持续</span>询盘。推广易<span style="color: black;">一月</span><span style="color: black;">上下</span><span style="color: black;">亦</span><span style="color: black;">起始</span>来询盘了，<span style="color: black;">这般</span>就更确定了自己的判断，网络营销<span style="color: black;">已然</span>进入内容为王的<span style="color: black;">周期</span>，对外贸<span style="color: black;">机构</span><span style="color: black;">来讲</span>，内容中最重要的是<span style="color: black;">制品</span><span style="color: black;">照片</span>。<span style="color: black;">倘若</span>说参展最重要的是创新的<span style="color: black;">制品</span>，<span style="color: black;">那样</span>网络营销最重要的是吸引眼球的<span style="color: black;">照片</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能是<span style="color: black;">由于</span>来询价的客户多，<span style="color: black;">自信心</span>就足了（不会像上半年<span style="color: black;">同样</span>，没几个联系的客户，患得患失的，被客户牵鼻子），<span style="color: black;">起始</span>连续<span style="color: black;">持续</span>的有客户成交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值的<span style="color: black;">尤其</span>说一下的是我的一个西班牙大客户。推广易</span>Helen<span style="color: black;">老师教我做社交网络，当时开通了</span>FaceBook<span style="color: black;">、</span>Twitter<span style="color: black;">、</span>LinkedIn<span style="color: black;">、</span>Pinterest<span style="color: black;">、</span>Youtube<span style="color: black;">这些帐号。我<span style="color: black;">每日</span>会抽空去这些平台看<span style="color: black;">有些</span>信息，<span style="color: black;">亦</span>会分享<span style="color: black;">有些</span>信息，偶尔<span style="color: black;">亦</span>会分享一下自己<span style="color: black;">机构</span>的<span style="color: black;">制品</span>，<span style="color: black;">尤其</span>是<span style="color: black;">照片</span>拍的很美的<span style="color: black;">制品</span>，<span style="color: black;">或</span>工程案例图。在</span>17<span style="color: black;">年初的时候，网站收到一个询盘，说是在</span>Pinterest<span style="color: black;">看到<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>，<span style="color: black;">而后</span>点击找到<span style="color: black;">咱们</span>的网站。我做了一下客户<span style="color: black;">机构</span>背调，<span style="color: black;">晓得</span><span style="color: black;">她们</span>是西班牙大型建材进口商，赶紧跟老板<span style="color: black;">报告</span>，争取<span style="color: black;">机构</span>支持，几次样品后，<span style="color: black;">起始</span>下了<span style="color: black;">第1</span>个十七万美金的订单，<span style="color: black;">由于</span>老板的大力支持，顺利完成订单，这是我到<span style="color: black;">机构</span>一年完成的最大订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来这个西班牙客户<span style="color: black;">连续</span>下单，<span style="color: black;">便是</span>在付款方式上采用远期信用证，让<span style="color: black;">咱们</span>老板咬牙垫了大几百万，</span>17<span style="color: black;">年底统计了这个客户的订单额，一共</span>1000<span style="color: black;">多万刀，人民币</span>7000<span style="color: black;">多万，<span style="color: black;">亦</span><span style="color: black;">便是</span>说我的八成业绩是这一个客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">由于</span>这个西班牙客户，</span>17<span style="color: black;">年底，老板给了我<span style="color: black;">机构</span></span>20%<span style="color: black;">的股份，让我<span style="color: black;">作为</span><span style="color: black;">机构</span>的主人，外贸部<span style="color: black;">亦</span>再次招人，当然，我是外贸部经理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是<span style="color: black;">由于</span>这个西班牙客户，后来我就<span style="color: black;">尤其</span>关注</span>Pinterest<span style="color: black;">，用了一段时间后，<span style="color: black;">发掘</span>它会<span style="color: black;">按照</span>你浏览习惯，智能推送给你想看的<span style="color: black;">照片</span>，就像<span style="color: black;">咱们</span><span style="color: black;">此刻</span>常用今日头条，<span style="color: black;">亦</span>就明白了<span style="color: black;">有些</span>采购商会用它来<span style="color: black;">发掘</span><span style="color: black;">制品</span>了。</span>Pinterest<span style="color: black;">这么好的<span style="color: black;">照片</span>网站，我今天<span style="color: black;">举荐</span>给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>自己外贸网站的<span style="color: black;">拜访</span>数据，还<span style="color: black;">发掘</span>一个宝藏，<span style="color: black;">便是</span>谷歌<span style="color: black;">照片</span>搜索，<span style="color: black;">咱们</span>外贸网站的<span style="color: black;">拜访</span>很大一部分是谷歌<span style="color: black;">照片</span>搜索过来的，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">非常多</span>客户用谷歌搜索<span style="color: black;">照片</span>，我的网站排在前面，后来<span style="color: black;">尤其</span>问了推广易</span>Helen<span style="color: black;">老师，她说是推广易独特的<span style="color: black;">照片</span>优化技术。<span style="color: black;">便是</span><span style="color: black;">由于</span>这个和</span>Pinterest<span style="color: black;">，<span style="color: black;">咱们</span>的外贸网站<span style="color: black;">拜访</span>量逐步大起来，询盘<span style="color: black;">亦</span>多起来了，下面让<span style="color: black;">大众</span><span style="color: black;">瞧瞧</span><span style="color: black;">咱们</span>的网站设计和询盘量，<span style="color: black;">期盼</span><span style="color: black;">大众</span>不要照抄<span style="color: black;">咱们</span>的网站设计，关键是去找营销的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dJuicjsrWvHRZicBA7AvppNVp7eNniacIXjxiahibaE19CfvdgicBtH7qPbZpUxKicKbhhtW6F41HHDkX01UkUO9WlO7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dJuicjsrWvHRZicBA7AvppNVp7eNniacIXjnicouNBPBibX503jxPonYngu3eQMZCZicqyBvf2LiaY8FquXlmQYdxIhWA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后总结一下今天讲的<span style="color: black;">重点</span>内容：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">拍好<span style="color: black;">照片</span>、修好<span style="color: black;">照片</span>、美的<span style="color: black;">照片</span>，就像你用美图做的，发<span style="color: black;">伴侣</span>圈的，自拍的<span style="color: black;">照片</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">操作阿里<span style="color: black;">这般</span>的大平台，<span style="color: black;">必定</span>要有吸引眼球的<span style="color: black;">照片</span>，<span style="color: black;">才可</span>在<span style="color: black;">海量</span>同行中脱颖而出，<span style="color: black;">才可</span>带来<span style="color: black;">更加多</span><span style="color: black;">拜访</span>量和询盘量；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、Pinterest<span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">照片</span>网站，有很大的<span style="color: black;">拜访</span>量，<span style="color: black;">亦</span>是有客户的，要用起来；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">谷歌<span style="color: black;">照片</span>搜索<span style="color: black;">拜访</span>量<span style="color: black;">亦</span>是很大的，<span style="color: black;">照片</span>搜索优化要做好；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">做网络营销需要专业的人带一下，我给<span style="color: black;">大众</span><span style="color: black;">举荐</span>外贸推广易服务和</span>Helen<span style="color: black;">老师。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>还有一点思考：比<span style="color: black;">照片</span>更能吸引眼球的是不是视频？能否用在外贸网络营销中？国内抖音的<span style="color: black;">火热</span>值得<span style="color: black;">咱们</span>深思，国外的</span>Youtube<span style="color: black;">我正<span style="color: black;">科研</span>，有兴趣的<span style="color: black;">能够</span>找我交流。谢谢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">------------------------------------------<span style="color: black;">---<span style="color: black;">-</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广易简介：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/X6fWYTHROt1XXyv2bH1wacr6Xo7k9LwqSY5P8zbE9wibGGuYeINGbHOZhkkbR6EicQWibFF2licrHL9TcmF6UMmhVQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">推广易是<span style="color: black;">按照</span>外贸操盘手团队的实战经验、倾力打造的国内<span style="color: black;">第1</span>家海外推广“一站式”全网营销服务平台。“推广易”集外贸营销型网站建设、搜索引擎优化、<span style="color: black;">全世界</span>B2B平台联合推广、<span style="color: black;">全世界</span>社交网络营销于一体，出口企业只需登陆“推广易”后台，<span style="color: black;">就可</span>完成以上推广工作。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-------------------------------------------</span><span style="color: black;">----<span style="color: black;">----<span style="color: black;">---</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">购买外贸</span><span style="color: black;">推广易，请联系：QQ 1217642881 <span style="color: black;">tel</span>：0592-5962973 朱小姐</span></span></p>
回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 对于这个问题，我有不同的看法...
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