B2B企业怎么样玩转谷歌营销与谷歌再营销？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b1e81db9eea84228a50febb69d6376ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725980374&x-signature=9AqGu5%2Fo2P9ESbh9tdQRiIgxK7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span><span style="color: black;">宣传</span>推广模式时，有些人<span style="color: black;">期盼</span>先<span style="color: black;">认识</span>Google购物和Google搜索<span style="color: black;">宣传</span>之间哪个更好，之后再做决定。<span style="color: black;">实质</span>上，两种<span style="color: black;">宣传</span>系列都<span style="color: black;">能够</span><span style="color: black;">同期</span>运行，<span style="color: black;">不必</span>去完全排除其中一个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本文中，<span style="color: black;">咱们</span>将探讨两者之间的差异、独特的<span style="color: black;">优良</span>以及第三个<span style="color: black;">奥密</span>选项-谷歌再营销的<span style="color: black;">运用</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span>和搜索<span style="color: black;">宣传</span>有什么区别？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google搜索<span style="color: black;">宣传</span>可让你<span style="color: black;">同期</span>将<span style="color: black;">制品</span>和服务<span style="color: black;">做为</span>搜索结果进行<span style="color: black;">宣传</span>宣传。这类<span style="color: black;">无</span><span style="color: black;">照片</span>的<span style="color: black;">宣传</span><span style="color: black;">因为</span><span style="color: black;">供给</span>了附加的<span style="color: black;">宣传</span>附加信息，使得<span style="color: black;">宣传</span>商<span style="color: black;">能够</span><span style="color: black;">表示</span><span style="color: black;">更加多</span>内容，并有<span style="color: black;">更加多</span>机会宣传潜在的促销活动和独特的<span style="color: black;">营销</span>点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>附加<span style="color: black;">位置</span>信息<span style="color: black;">能够</span>为购物者<span style="color: black;">供给</span>购物<span style="color: black;">宣传</span><span style="color: black;">没法</span><span style="color: black;">供给</span>的信息，例如你的地理位置、营业时间等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与购物<span style="color: black;">宣传</span><span style="color: black;">区别</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span>对关键字出价来<span style="color: black;">选取</span>何时<span style="color: black;">表示</span>列表。<span style="color: black;">按照</span>你<span style="color: black;">选取</span>的关键字，你<span style="color: black;">能够</span>将<span style="color: black;">目的</span>人群定位为更接近买方旅程决定<span style="color: black;">周期</span>的购物者，从而促成<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它们<span style="color: black;">一般</span>会在自然搜索结果的上方和下方<span style="color: black;">表示</span>，3个或4个组在<span style="color: black;">一块</span>，这<span style="color: black;">亦</span>可能会因搜索而异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google购物<span style="color: black;">宣传</span><span style="color: black;">便是</span>你看到的展示<span style="color: black;">照片</span>的<span style="color: black;">宣传</span>。它们最常出<span style="color: black;">此刻</span>SERP的顶部，并且<span style="color: black;">拥有</span>专用的选项卡。如前所述，你将<span style="color: black;">没法</span>针对特定的关键字进行出价，<span style="color: black;">然则</span><span style="color: black;">经过</span>提交<span style="color: black;">拥有</span><span style="color: black;">仔细</span>而准确的标题说明的优化以及否定关键字列表，你仍然<span style="color: black;">能够</span>影响寻找<span style="color: black;">宣传</span>的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（注：SERP指的是谷歌搜索中非自然排名的搜索结果的页面）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google在桌面设备上最多展示30个购物<span style="color: black;">宣传</span>（以前是<span style="color: black;">制品</span>详情<span style="color: black;">宣传</span>），在移动设备上最多展示15个购物<span style="color: black;">宣传</span>。现在，虽然你的<span style="color: black;">制品</span><span style="color: black;">能够</span>多次<span style="color: black;">表示</span>为购物<span style="color: black;">宣传</span>，但<span style="color: black;">每一个</span><span style="color: black;">宣传</span>客户一次只能<span style="color: black;">表示</span>一个搜索<span style="color: black;">宣传</span>。这<span style="color: black;">寓意</span>着你<span style="color: black;">能够</span>在Google购物中<span style="color: black;">表示</span>多个结果，但在搜索中只能<span style="color: black;">表示</span>一个结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与搜索<span style="color: black;">宣传</span>相比，购物<span style="color: black;">宣传</span>的效果<span style="color: black;">怎样</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在2018年进行的一项<span style="color: black;">科研</span><span style="color: black;">显示</span>，与其他搜索<span style="color: black;">宣传</span>相比，购物<span style="color: black;">宣传</span>占Google付费<span style="color: black;">宣传</span>所有点击的60％。而在<span style="color: black;">近期</span>的<span style="color: black;">科研</span>中，<span style="color: black;">她们</span><span style="color: black;">发掘</span>这个数字基本上保持不变。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2abf738830294788b601c6c9944b3ed6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725980374&x-signature=L%2B3zq7rQHES%2Bobdwvy22XRw2VOU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一项<span style="color: black;">科研</span><span style="color: black;">发掘</span>，<span style="color: black;">她们</span>接受调查的人中有49％的人更有可能点击搜索<span style="color: black;">宣传</span>。相比之下，<span style="color: black;">仅有</span>31％的用户会<span style="color: black;">选取</span>点击购物<span style="color: black;">宣传</span>（其他16％的用户会<span style="color: black;">选取</span>点击视频<span style="color: black;">宣传</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你<span style="color: black;">一块</span><span style="color: black;">运用</span>搜索<span style="color: black;">宣传</span>和购物<span style="color: black;">宣传</span>时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">非常多</span><span style="color: black;">状况</span>下，你其实并不需要在两者之间进行<span style="color: black;">选取</span>。相反，你<span style="color: black;">能够</span>结合<span style="color: black;">运用</span>Google购物和搜索<span style="color: black;">宣传</span>来最大限度地<span style="color: black;">加强</span>知名度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上，谷歌进行的一项<span style="color: black;">科研</span><span style="color: black;">显示</span>，浏览零售商的购物<span style="color: black;">宣传</span>和搜索<span style="color: black;">宣传</span>的购物者<span style="color: black;">拜访</span>其网站的可能性要高90％。<span style="color: black;">因此呢</span>，想象一下你的<span style="color: black;">制品</span><span style="color: black;">同期</span>在购物和搜索<span style="color: black;">宣传</span>中多次展示，你真的将<span style="color: black;">作为</span>SERP之王！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/53bde67ec325449185a0795c043218dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725980374&x-signature=XlDPftQTsLNogxSEqhgD89HNETk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在上图中，你<span style="color: black;">能够</span>看到SERP（搜索引擎结果页面）上<span style="color: black;">显现</span>了3次近乎自然。<span style="color: black;">她们</span>有2个购物<span style="color: black;">宣传</span>和1个搜索<span style="color: black;">宣传</span>。两者都<span style="color: black;">表示</span><span style="color: black;">宣传</span>商的信息会比其他信息更强和更<span style="color: black;">明显</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>看到搜索<span style="color: black;">宣传</span>旁边<span style="color: black;">表示</span>了<span style="color: black;">有些</span><span style="color: black;">宣传</span>附加信息。潜在客户<span style="color: black;">能够</span>一目了然地看到<span style="color: black;">宣传</span>客户正在出售其他人造植物。<span style="color: black;">倘若</span><span style="color: black;">她们</span>有实体店，那<span style="color: black;">亦</span>很重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如你所见，<span style="color: black;">为何</span>要<span style="color: black;">同期</span><span style="color: black;">运用</span>Google购物和搜索<span style="color: black;">宣传</span>做<span style="color: black;">宣传</span>有<span style="color: black;">非常多</span><span style="color: black;">原由</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更大的<span style="color: black;">揭发</span>度和可见度；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">减少竞争对手在SERP上的空间；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">强化你的品牌信息和形象；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加强宣传信息。<span style="color: black;">运用</span><span style="color: black;">更加多</span>文字，<span style="color: black;">表示</span><span style="color: black;">更加多</span>内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span><span style="color: black;">宣传</span>附加信息添加<span style="color: black;">关联</span>信息，并宣传其他<span style="color: black;">制品</span>，促销活动等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e34b958a51554591a5eefeff1f36983c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725980374&x-signature=ct5ADPA1kCuzl4zZKlLG1kVc%2BNY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>跨境电商<span style="color: black;">来讲</span>，2021年的购物季<span style="color: black;">寓意</span>着巨大的流量和不可错失的红利时期，凭借节日带来的巨大流量，各大商家会在各大平台开展<span style="color: black;">各样</span>促销活动，促进消费者下单。Google做为跨境电商不可缺少的Top平台，在购物季到来之际<span style="color: black;">更加是</span><span style="color: black;">作为</span>各大商家的主战场，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopping/购物<span style="color: black;">宣传</span>旺季最佳做法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）准备<span style="color: black;">周期</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">密切关注Google Merchant Center中Feed上传及审核<span style="color: black;">状况</span>，避免<span style="color: black;">显现</span>违反购物政策或数据质量问题，<span style="color: black;">保证</span>所有<span style="color: black;">制品</span>资料的完善度和健康度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）预热<span style="color: black;">周期</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能购物<span style="color: black;">宣传</span>（SSC）：可<span style="color: black;">经过</span>SSC达到进一步扩量的目的。可按品类优先级或ROI高中低分成<span style="color: black;">区别</span><span style="color: black;">宣传</span>系列，结合促销活动<span style="color: black;">恰当</span>放宽出价。<span style="color: black;">重视</span>：虽然要进行<span style="color: black;">制品</span>细分，但<span style="color: black;">必定</span>要避免任何智能购物<span style="color: black;">宣传</span>系列过去30天<span style="color: black;">小于</span>100个转化的现象，如若有请合并。除此之外，以下小Tips<span style="color: black;">亦</span>可<span style="color: black;">帮忙</span>在购物季大幅<span style="color: black;">提高</span>流量及销量：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>A：<span style="color: black;">意见</span>加入活动Banner图，抢占用户<span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>B：标题中新增活动、优惠、节日促销等字词，迎合购物季特定，<span style="color: black;">同期</span>满足用户<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>C：<span style="color: black;">逐步</span><span style="color: black;">加强</span>预算及出价以迎接购物季流量，<span style="color: black;">意见</span>每周缓缓<span style="color: black;">调节</span>15%-20%。<span style="color: black;">重视</span>：每次<span style="color: black;">调节</span>大于20%可能<span style="color: black;">引起</span>短期内数据<span style="color: black;">显现</span>波动，<span style="color: black;">意见</span>每周<span style="color: black;">恰当</span><span style="color: black;">调节</span>一次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.Search<span style="color: black;">宣传</span>旺季最佳做法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）预热<span style="color: black;">周期</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扩展节日<span style="color: black;">关联</span>搜索词，抓住用户搜索意图：<span style="color: black;">例如</span>高频促销词sale,promo,deal等，可<span style="color: black;">运用</span>关键字规划师加强关键词拓展，添加旺季热词，不放过任何一个<span style="color: black;">潜能</span>新词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">善用动态搜索<span style="color: black;">宣传</span>（DSA）抓取新搜索意图，扩大<span style="color: black;">目的</span>，<span style="color: black;">捉捕</span>长尾转化机遇，<span style="color: black;">意见</span><span style="color: black;">最少</span>有一个<span style="color: black;">宣传</span>单元<span style="color: black;">做为</span>抓量Catch-All功能定位<span style="color: black;">所有</span>网页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）抢量<span style="color: black;">周期</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注重</span>优化得分：综合优化可<span style="color: black;">提高</span>账户优化得分，在忙碌旺季最<span style="color: black;">有效</span><span style="color: black;">提高</span>账户综合效果出价，<span style="color: black;">意见</span>账户优化得分>90分，如此便可<span style="color: black;">保证</span><span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>在旺季能够<span style="color: black;">即时</span><span style="color: black;">表示</span>在消费者面前。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案方面<span style="color: black;">意见</span><span style="color: black;">运用</span>自适应搜索<span style="color: black;">宣传</span>（RSA）凸显<span style="color: black;">制品</span>旺季卖点，并结合关键字<span style="color: black;">插进</span>功能扩大<span style="color: black;">制品</span>曝光量。<span style="color: black;">意见</span>：<span style="color: black;">必定</span>要添加多种附加信息如附加价格及促销等，不仅可<span style="color: black;">加强</span><span style="color: black;">宣传</span>点击率，更有助于<span style="color: black;">提高</span>下单量。<span style="color: black;">同期</span>，为<span style="color: black;">保证</span>购物季促销<span style="color: black;">关联</span>字句固定<span style="color: black;">表示</span>在文案中，可在RSA中<span style="color: black;">运用</span>钉选功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，在制作加大型文字<span style="color: black;">宣传</span>时，可<span style="color: black;">运用</span>倒计时功能<span style="color: black;">增多</span>购物季购买的紧迫性，<span style="color: black;">这般</span><span style="color: black;">亦</span><span style="color: black;">能够</span>大大<span style="color: black;">加强</span>用户下单的<span style="color: black;">行径</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f5f631db8bd4448b195918063d78191~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725980374&x-signature=R3Rir5cf2kUa%2FBjQzZwowB%2Feqt8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当前的营销竞争越来越激烈的<span style="color: black;">状况</span>下，<span style="color: black;">怎样</span><span style="color: black;">加强</span>转化，降低成本，是<span style="color: black;">非常多</span>B2B企业正在探索的<span style="color: black;">专题</span>，<span style="color: black;">按照</span>网站的数据表现，新客户和老客户带来的利润存在2/8定律，网站的80%的利润都<span style="color: black;">源自</span>于老客户。<span style="color: black;">守护</span>一个老客户的成本要比获取一个新客户的成本低<span style="color: black;">非常多</span>，相比新客户，第二次进来网站的老客户所带来的转化更高，转化成本更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>老客户的网站<span style="color: black;">行径</span>数据表现更好，<span style="color: black;">能够</span><span style="color: black;">提高</span><span style="color: black;">咱们</span>网站的整体质量。由此可见若是<span style="color: black;">咱们</span>不花心思在老客户上，转化成本只会居高不下！而接下来给<span style="color: black;">大众</span>介绍的谷歌再营销，它能够<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>抓住老客户的流量，并且与其<span style="color: black;">创立</span>联系，完成二次转化，从而<span style="color: black;">加强</span>询盘，降低成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是再营销？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先来看一下谷歌官方的解释吧！Google再营销推广服务，是基于Google搜索大数据，<span style="color: black;">按照</span>用户感兴趣的内容进行<span style="color: black;">宣传</span>推送展现，当用户<span style="color: black;">运用</span>Google搜索，其搜索信息会被cookie记录，Google<span style="color: black;">按照</span>用户的搜索信息分析其感兴趣的<span style="color: black;">宣传</span>内容，为其投放符合其<span style="color: black;">需要</span>的<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通俗来讲，<span style="color: black;">便是</span>系统利用大数据对“人”在网络上的<span style="color: black;">各样</span><span style="color: black;">行径</span>进行收集分析，<span style="color: black;">从而</span>进行二次营销的过程；当这些受众群体浏览Google或其合作伙伴网站时，再营销向到过<span style="color: black;">咱们</span>网站或APP的老用户户再次投放<span style="color: black;">宣传</span>，从而<span style="color: black;">加强</span><span style="color: black;">宣传</span>的转化率！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从客户端<span style="color: black;">来讲</span>：我是一个想要购买“美甲<span style="color: black;">制品</span>“的客户，我之前在搜索引擎上搜索了“美甲<span style="color: black;">制品</span>“的<span style="color: black;">宣传</span>，后面当我在去浏览其他页面时，系统弹出的<span style="color: black;">宣传</span>会是与“美甲<span style="color: black;">制品</span>”<span style="color: black;">关联</span>的图文<span style="color: black;">宣传</span>，而当我再打开任何购物app，系统会自动<span style="color: black;">举荐</span>与“美甲<span style="color: black;">制品</span>”<span style="color: black;">关联</span>的<span style="color: black;">制品</span>；<span style="color: black;">一样</span>当我浏览视频app时，会<span style="color: black;">发掘</span>系统<span style="color: black;">亦</span>会自动<span style="color: black;">举荐</span><span style="color: black;">海量</span>关于“美甲<span style="color: black;">制品</span><span style="color: black;">关联</span>的<span style="color: black;">宣传</span>；这其实<span style="color: black;">便是</span>大数据把<span style="color: black;">咱们</span>分析透彻后，系统对“人”进行的再次营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那从商家<span style="color: black;">来讲</span>：<span style="color: black;">怎样</span>抓住这些潜在客户呢？<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>客户是非常注重隐私的，尤其是国外的有些国家<span style="color: black;">针对</span>隐私窃取是零容忍的，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>要避免触及这些<span style="color: black;">危害</span>，<span style="color: black;">因此呢</span><span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、网站设置隐私条款，让客户进入网站后点击同意的客户<span style="color: black;">才可</span>对其信息进行收集，<span style="color: black;">这般</span>后期<span style="color: black;">亦</span>不会<span style="color: black;">导致</span>不必要的麻烦，例如：<span style="color: black;">咱们</span>在注册谷歌账号的时候，系统会提示同意隐私条款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、网站弹出信息收集表格，由客户自己来填写提交；<span style="color: black;">意见</span><span style="color: black;">能够</span>针对核心点进行收集，例如:年龄、性别、婚否等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">重视</span>：<span style="color: black;">运用</span>”再营销“功能需<span style="color: black;">重视</span><span style="color: black;">宣传</span>频率，<span style="color: black;">例如</span><span style="color: black;">掌控</span>在“<span style="color: black;">每一个</span>用户<span style="color: black;">每日</span>最多看到<span style="color: black;">宣传</span>3次”，避免狂轰滥炸，适得其反，给品牌形象减分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业<span style="color: black;">怎样</span>玩转再营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">运用</span>再营销的<span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>谷歌再营销需要具备两个<span style="color: black;">要求</span>：<span style="color: black;">1、</span>网站添加GA分析代码<span style="color: black;">或</span>添加再营销代码；<span style="color: black;">2、</span>再营销受众基数大于1000个，若是你不满足这一<span style="color: black;">要求</span>，<span style="color: black;">意见</span>先建好再营销列表前期先收集用户，满足此<span style="color: black;">要求</span>后直接开启<span style="color: black;">就可</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、谷歌再营销怎么用？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>不<span style="color: black;">晓得</span><span style="color: black;">怎样</span><span style="color: black;">运用</span>再营销<span style="color: black;">宣传</span>时，<span style="color: black;">能够</span>联系<span style="color: black;">咱们</span>的技术服务人员；<span style="color: black;">或</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>在GA里面添加再营销客户列表：<span style="color: black;">咱们</span>进到GA后台-管理-受众群体定义-新建受众群体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">怎样</span>用好谷歌再营销？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B企业<span style="color: black;">意见</span>使用搜索再营销和展示再营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索再营销：<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，在谷歌上做搜索时，<span style="color: black;">非常多</span>时候一次的搜索，<span style="color: black;">不可</span>满足<span style="color: black;">咱们</span>的需要，肯定需要多次搜索才<span style="color: black;">能够</span>，<span style="color: black;">倘若</span>用户<span style="color: black;">拜访</span>了一个有再营销功能<span style="color: black;">跟踪</span>代码的网页，当用户再次搜索时，系统<span style="color: black;">能够</span>将此网页的谷歌<span style="color: black;">宣传</span>呈<span style="color: black;">此刻</span>客户的搜索界面里。<span style="color: black;">通常</span><span style="color: black;">来讲</span>B2B企业<span style="color: black;">运用</span>搜索再营销较多，这<span style="color: black;">能够</span>有效的<span style="color: black;">帮忙</span>企业<span style="color: black;">提高</span>转化效果！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B企业<span style="color: black;">怎样</span>设置再营销列表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对网站<span style="color: black;">拜访</span>者进行细分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对<span style="color: black;">拜访</span>网站的客户进行细分，针对<span style="color: black;">拜访</span>过网站重点页面的人进行<span style="color: black;">跟踪</span>，例如：<span style="color: black;">拜访</span>过联系<span style="color: black;">咱们</span>页面的人、<span style="color: black;">拜访</span>过重点<span style="color: black;">制品</span>页面的人、<span style="color: black;">拜访</span>过<span style="color: black;">制品</span>价格页面的人、<span style="color: black;">拜访</span>过询盘提交页面的人等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对转化用户进行细分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>再营销前，<span style="color: black;">必定</span>要确认<span style="color: black;">咱们</span>的转化<span style="color: black;">目的</span>，并且在网站上设置好！例如发邮件，付款，下单，注册，填写表格，打<span style="color: black;">tel</span>等等。网站设置好这些<span style="color: black;">目的</span>后，<span style="color: black;">而后</span>再进行下一步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以此<span style="color: black;">咱们</span><span style="color: black;">能够</span>创建一个已完成转化的细分，例如发邮件。<span style="color: black;">而后</span>在设置的时候，<span style="color: black;">能够</span><span style="color: black;">选取</span>看过<span style="color: black;">制品</span>的用户，并排除掉已发过邮件的用户。<span style="color: black;">这般</span>就<span style="color: black;">能够</span>将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>展示给<span style="color: black;">哪些</span>对<span style="color: black;">制品</span>感兴趣，但又还没完成转化的潜在客户。PS:若<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>是拉新的话，排除掉已产生过询盘的用户是<span style="color: black;">特别有</span>必要的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对受众的<span style="color: black;">连续</span>时间进行细分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">默认<span style="color: black;">状况</span>下，Google将<span style="color: black;">连续</span>时间设置为30天，<span style="color: black;">因此</span>当一个用户<span style="color: black;">拜访</span>过<span style="color: black;">咱们</span>的网站后，在之后的30天内，他都有机会看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>（除非<span style="color: black;">她们</span>在30天内再次<span style="color: black;">拜访</span>过<span style="color: black;">咱们</span>的网站，那cookies的<span style="color: black;">连续</span>时间会重新刷新），但<span style="color: black;">咱们</span>最长<span style="color: black;">能够</span>设置<span style="color: black;">连续</span>时间为540天。<span style="color: black;">通常</span><span style="color: black;">按照</span><span style="color: black;">咱们</span>企业的<span style="color: black;">制品</span>特性来设置时间，若是<span style="color: black;">咱们</span>属于常规类<span style="color: black;">制品</span>例如：<span style="color: black;">咱们</span>B2B企业大部分<span style="color: black;">制品</span>购买过后，再次回购的周期都是比较长的，举例大型食品机械，当客户购买过一次<span style="color: black;">制品</span>后，再次购买此类<span style="color: black;">制品</span>的周期较长，<span style="color: black;">因此呢</span><span style="color: black;">意见</span><span style="color: black;">连续</span>时间<span style="color: black;">能够</span>设置为540天；若是<span style="color: black;">咱们</span><span style="color: black;">制品</span>购买周期较短，例如我是一家地板企业，<span style="color: black;">然则</span>面对的客户群体是经销商以及分销商，这种大B类级客户，那客户的购买周期是比较短的，<span style="color: black;">因此呢</span><span style="color: black;">意见</span><span style="color: black;">连续</span>时间<span style="color: black;">能够</span>设置为30天；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<span style="color: black;">意见</span>投放的时候应该测试一下<span style="color: black;">区别</span>的<span style="color: black;">连续</span>时间，看下哪个<span style="color: black;">连续</span>时间的ROI（投资<span style="color: black;">报答</span>率）最高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建一个<span style="color: black;">连续</span>的时间段</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>行业不<span style="color: black;">同样</span>，客户的购买周期就<span style="color: black;">区别</span>，<span style="color: black;">因此</span>做投放的人，需要<span style="color: black;">认识</span><span style="color: black;">制品</span>和用户<span style="color: black;">行径</span>，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>有效利用再营销列表。<span style="color: black;">通常</span><span style="color: black;">意见</span>花时间<span style="color: black;">认识</span>某一受众在最初七天的价值，<span style="color: black;">而后</span><span style="color: black;">逐步</span>递增天数，从而观察<span style="color: black;">她们</span>在时间曲线上的表现以及何时会失去兴趣，需要<span style="color: black;">重视</span>的是，并不是<span style="color: black;">宣传</span>时间越长越好，相反你应该为受众制作“时间漏斗”，例如：<span style="color: black;">有些</span>有较短的固定购买周期的<span style="color: black;">制品</span><span style="color: black;">或</span>服务，就<span style="color: black;">能够</span><span style="color: black;">创立</span><span style="color: black;">连续</span>时间段的列表，将这些客户带回来；<span style="color: black;">针对</span><span style="color: black;">有些</span><span style="color: black;">拜访</span>过<span style="color: black;">咱们</span>的网站，但并没购买<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>的客户，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>猜测<span style="color: black;">她们</span>的<span style="color: black;">运用</span>周期，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>从<span style="color: black;">咱们</span>的竞争对手<span style="color: black;">其中</span>把客户抢过来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总而言之，<span style="color: black;">咱们</span><span style="color: black;">能够</span>创建<span style="color: black;">非常多</span>的细分，<span style="color: black;">经过</span>越多的细分，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把<span style="color: black;">目的</span>用户区分得很细，<span style="color: black;">从而</span>更好地<span style="color: black;">晓得</span>在某一<span style="color: black;">周期</span>的潜在用户，<span style="color: black;">她们</span>的痛点是什么，从而去<span style="color: black;">调节</span><span style="color: black;">宣传</span>语和着陆页，展示给客户最<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>就更有机会促成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、再营销<span style="color: black;">宣传</span>应该怎么写？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建再营销的<span style="color: black;">宣传</span>创意，<span style="color: black;">必定</span>不要与搜索<span style="color: black;">宣传</span><span style="color: black;">同样</span>，否则<span style="color: black;">针对</span>客户<span style="color: black;">来讲</span>就<span style="color: black;">无</span>吸引力。以B2B企业<span style="color: black;">来讲</span><span style="color: black;">咱们</span><span style="color: black;">意见</span>针对<span style="color: black;">制品</span><span style="color: black;">区别</span>维度来写，举例：同一款<span style="color: black;">制品</span>在<span style="color: black;">区别</span>国家有<span style="color: black;">区别</span>的叫法，<span style="color: black;">或</span>购买方式以及配送方式，<span style="color: black;">那样</span>在写<span style="color: black;">宣传</span>的时候就<span style="color: black;">能够</span><span style="color: black;">尤其</span><span style="color: black;">重视</span>这些内容，<span style="color: black;">咱们</span><span style="color: black;">能够</span>针对<span style="color: black;">制品</span>在<span style="color: black;">区别</span>国家，或<span style="color: black;">区别</span>的叫法写<span style="color: black;">宣传</span>，<span style="color: black;">或</span>重点<span style="color: black;">明显</span>货运方式；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>内容请关注！</p>
“NB”（牛×的缩写，表示叹为观止） 你的见解真是独到，让我受益良多。 我深受你的启发，你的话语是我前进的动力。 你的话语如春风拂面，温暖了我的心房，真的很感谢。
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