脸书VS谷歌:要认识的永远仅有用户,不是对手
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ricIZzYiaUjhNGZY2oCiauUnzq9L7QI4ntiaTdBKszMeQriatlHaCtItNr2CFCWc0qxzgdicKEJIWwr4NZpGQJ5DvH9A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">很少人<span style="color: black;">详细</span><span style="color: black;">认识</span>过Facebook与谷歌在社交<span style="color: black;">行业</span>的竞争,这<span style="color: black;">亦</span>是Facebook在发展过程<span style="color: black;">其中</span>经历的一次关键性的挑战。这篇<span style="color: black;">文案</span>清楚讲述了这件事情的由来,<span style="color: black;">亦</span>是想告诉<span style="color: black;">大众</span>,所有表象的<span style="color: black;">背面</span>都是有内因的,它会改变<span style="color: black;">咱们</span>看世界的方式,以后遇到<span style="color: black;">一样</span>的事情时,就<span style="color: black;">晓得</span>怎么做了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在你攻击竞争者之前,<span style="color: black;">或</span>被竞争者攻击之前,你必须<span style="color: black;">认识</span><span style="color: black;">每一个</span>竞争对手在你的用户中被接受的程度,<span style="color: black;">而后</span>相应地加以谋划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几年前在Facebook与谷歌的那场大战中,Facebook的应对之策:当谷歌紧随其后,推出类似<span style="color: black;">制品</span>时,Facebook认识到自己<span style="color: black;">持有</span>跨越用户鸿沟的<span style="color: black;">优良</span>,它<span style="color: black;">无</span>慌乱,而是更加强化自己的<span style="color: black;">优良</span>,直面谷歌的进攻。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Facebook与谷歌对战</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2011年年初,脸书<span style="color: black;">已然</span>征服了交友网、聚友网和推特,但相对而言,它们都是<span style="color: black;">有些</span>互联网的小联盟,并且当时有<span style="color: black;">信息</span><span style="color: black;">叫作</span>,谷歌将在2011年年中隆重推出一款名名为谷歌+(Google+)的全方位社交网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时,Facebook有员工2 127 人,而谷歌有24 400 名员工,差不<span style="color: black;">大都是</span>Facebook的12 倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在营业额方面,谷歌的年收入是Facebook的15 倍;净利润则是Facebook的14 倍。2011年,谷歌不仅垄断了搜索<span style="color: black;">宣传</span>业务85%的市场份额,<span style="color: black;">况且</span>在<span style="color: black;">所有</span>数字<span style="color: black;">宣传</span>业务中占到了44%。Facebook的份额<span style="color: black;">仅有</span>微不足道的3.1%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这是一场避无可避的竞争,这<span style="color: black;">亦</span>完全不是同一个级别的竞争。</span></strong><strong style="color: blue;"><span style="color: black;">Facebook 生死攸关,谷歌却无关键要。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管从<span style="color: black;">商场</span>指标上看,谷歌<span style="color: black;">显著</span>优于Facebook,但在人们心目中,二者的角色和地位是平等的:谷歌是搜索<span style="color: black;">行业</span>的领头羊(<span style="color: black;">每日</span>36亿次搜索),Facebook则是社交网络的领先者(6.08 亿月活跃用户)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook面临着一个很大的困境,那<span style="color: black;">便是</span><span style="color: black;">倘若</span>谷歌在社交网络上击败它,它将一无所有,<span style="color: black;">由于</span>当时的Facebook<span style="color: black;">无</span>其他后路,退无可退。<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>,结果则<span style="color: black;">无</span><span style="color: black;">那样</span>令人担忧,<span style="color: black;">倘若</span>它对Facebook的入侵失败了,谷歌仍旧<span style="color: black;">能够</span>保持自己互联网搜索领导者的地位,坐拥<span style="color: black;">巨额</span>利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着2011 年夏季临近,谷歌和Facebook准备一决雌雄。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从扎克伯格对形势的把握就能看出他<span style="color: black;">一般</span>的<span style="color: black;">办事</span>方式。鉴于Facebook<span style="color: black;">火速</span>要面临的激烈竞争,他在继续恪守Facebook使命和现有<span style="color: black;">制品</span><span style="color: black;">研发</span>计划之间寻求平衡,并高度专注于推出新<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>夏季和初秋,Facebook<span style="color: black;">机构</span>在Facebook体验的几处可能被打败的关键<span style="color: black;">行业</span>排兵布阵,加强防御,<span style="color: black;">例如</span>推出高解析度的相册和新的照片浏览器、推出了改进版的群组应用程序(Groups)、在一对一的视频聊天软件Skype中整合一个叫“时间轴”的新版本个人资料。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>还<span style="color: black;">研发</span>新的功能,以加强攻击性,<span style="color: black;">包含</span><span style="color: black;">第1</span>个基于iOS和安卓操作系统的独立的Facebook信使、<span style="color: black;">第1</span>个Facebook的iPad应用程序和关注功能,该功能<span style="color: black;">能够</span>让你订阅特定<span style="color: black;">名人</span>尤其是公众<span style="color: black;">名人</span>的公共更新,而不必加<span style="color: black;">她们</span>为好友。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与此<span style="color: black;">同期</span>,谷歌在着手打造一个严肃的社交网络。像Facebook<span style="color: black;">同样</span>,谷歌将有基于用户真实身份的个人档案、类似Facebook动态<span style="color: black;">信息</span>的信息流、类似Facebook“点赞”的“+1”功能,外加相册功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的社交网络还有两个独特的服务功能,一个是社交圈(Circles),它采用视觉设置的方式将<span style="color: black;">伴侣</span>建群,用户能<span style="color: black;">掌控</span>谁能看见他发布的内容,<span style="color: black;">另一</span>一个是群聊工具环聊(Hangouts),可用于多达10 人的视频会议。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最初的<span style="color: black;">媒介</span><span style="color: black;">报告</span><span style="color: black;">针对</span>谷歌+是积极的,社交圈的表现尤其<span style="color: black;">明显</span>,<span style="color: black;">由于</span>与Facebook设置好友可见的内容的<span style="color: black;">办法</span>相比,社交圈有着<span style="color: black;">显著</span>的<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ricIZzYiaUjhMBEf0VCY4OVPrh1kspPaSq51vU4djHMDtuUMiaiawIJicgrXAbE5mP9urVHVSnJL5UxHAgVf7XJ6YRw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌+发布后的两周内,注册用户增长至1 000 万,<span style="color: black;">一月</span>之内增长到2 500 万,10 月份达到了4 000 万,到2011 年年底达到了9 000 万,但与Facebook和推特的惯用做法<span style="color: black;">区别</span>的是,谷歌+最初<span style="color: black;">无</span><span style="color: black;">颁布</span>活跃用户数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>,Facebook都是平静地推出<span style="color: black;">制品</span>,<span style="color: black;">然则</span>,就像鸭子划水,表面平静,在水下却会激烈地划动双脚<span style="color: black;">同样</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到2011 年年底,还<span style="color: black;">无</span>哪一方<span style="color: black;">显著</span>占上风,<span style="color: black;">亦</span><span style="color: black;">无</span>哪一方<span style="color: black;">显著</span>败下阵来。然而,2012 年2 月,形势比较明朗了。市场分析<span style="color: black;">机构</span>康姆斯克<span style="color: black;">机构</span>发布了一组令人震惊的数据:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">用户每月花在谷歌+上的时间<span style="color: black;">仅有</span>3.3 分钟,而花在Facebook上的是7.5 小时,谷歌+ 瞬间失势,发展戛然而止。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2012 年6 月,谷歌+月活跃用户数<span style="color: black;">仅有</span>1.5 亿。就在同一年,Facebook的活跃用户非但<span style="color: black;">无</span>蒙受任何损失,其增长速度<span style="color: black;">亦</span>超过了谷歌+。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Facebook是怎么成功的?</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实,在谷歌推出谷歌+的前3 年,它就<span style="color: black;">已然</span>输掉了与Facebook的这场战斗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社会学家埃弗里特·罗杰斯50 年前的<span style="color: black;">科研</span><span style="color: black;">能够</span>很好地解释此次失败。1962 年,罗杰斯首次出版《创新的扩散》,整合了500 多项<span style="color: black;">科研</span>成果,跨越了社会学、人类学和地理学<span style="color: black;">行业</span>,阐明了创新<span style="color: black;">怎样</span>在社会系统内借助某些<span style="color: black;">途径</span>沟通,并经受时间的考验,为人<span style="color: black;">评估</span>和采用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">罗杰斯著作的一个重要的闪光点<span style="color: black;">便是</span>他沿着创新的时间轴划分出了<span style="color: black;">区别</span>类型的接受者,并揭示了每类人群在<span style="color: black;">全部</span><span style="color: black;">目的</span>人口中所占数量的惊人一致:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.5%的创新者,13.5%的<span style="color: black;">初期</span>接受者,34% 的<span style="color: black;">初期</span><span style="color: black;">都数</span>人,34%后来的<span style="color: black;">都数</span>人和16%的滞后<span style="color: black;">运用</span>者。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1992 年营销专家和顾问杰弗里·摩尔扩展了罗杰斯的这部分<span style="color: black;">科研</span>,确定创新者和<span style="color: black;">初期</span>接受者(扩散过程中最早接受创新的16%)以及<span style="color: black;">初期</span><span style="color: black;">都数</span>接受者和后期<span style="color: black;">都数</span>接受者之间在采用<span style="color: black;">行径</span>上存在的重大差距,<span style="color: black;">亦</span><span style="color: black;">便是</span>“鸿沟”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摩尔指出,这一鸿沟难以逾越,但你若是成功跨越了16%这个鸿沟的话,它就<span style="color: black;">成为了</span>对抗后来竞争者的天然屏障(不妨把“鸿沟”想象成“护城河”)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然这一切听起来学术味很浓,但当<span style="color: black;">咱们</span>观察Facebook及其在互联网用户这个<span style="color: black;">目的</span>人群中的扩散时,它就变得非常具象了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到,2009 年,Facebook越过了众所周知的16%鸿沟,2015 年,<span style="color: black;">全世界</span>互联网用户有一半注册了Facebook,<span style="color: black;">作为</span><span style="color: black;">初期</span>的大<span style="color: black;">都数</span>(在美国达到了68%,在墨西哥和印度尼西亚等国则超过了90%)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,当谷歌于2011 年夏推出与Facebook非常<span style="color: black;">类似</span>的谷歌+时,它就落入了竞争对手的虎口,<span style="color: black;">由于</span>这个竞争对手<span style="color: black;">已然</span>在用户心中扎下了根,<span style="color: black;">况且</span>在转换成本、网络效应和从7 亿用户那里<span style="color: black;">得到</span>的<span style="color: black;">海量</span>数据方面占据<span style="color: black;">优良</span>,7 年来,这些用户<span style="color: black;">始终</span>在<span style="color: black;">守护</span>着自己在Facebook中的真实身份和好友连接。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/ricIZzYiaUjhPbrmrRRGgjMLH1vtic77HDicchMicbdGLdXbwiaHrOhFC9QLXHIDjf19CgRuyB3JFRFBLLhAcVjvmmgQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook在<span style="color: black;">全世界</span>互联网用户中的普及率</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若是再给谷歌+一次机会,它可能会选在2008 年推出,<span style="color: black;">由于</span>当时市场还不是很成熟,Facebook还没跨越16%鸿沟,<span style="color: black;">况且</span><span style="color: black;">初期</span>接受者对新事物还是比较开放的。那样的话,它就有可能与Facebook一较高下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">或</span>说,在2011 年,谷歌需要推出的是一个差异化的<span style="color: black;">制品</span>,差异化到足以重新定义市场,从而像Facebook打败聚友网、照片墙、推特或谷歌搜索引擎打败雅虎那样,青出于蓝。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而,正是在<span style="color: black;">这般</span>的转换中,科技<span style="color: black;">机构</span>最大的<span style="color: black;">优良</span>可能变成最大的劣势:谷歌能让你尽快<span style="color: black;">得到</span>想要的信息,并<span style="color: black;">快速</span>引导你来到链接的网页。Facebook恰好与之相反:让你无休无止地在它的网站上寻找你想要连接的人,看到<span style="color: black;">她们</span>在生活中<span style="color: black;">出现</span>的事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像现实生活中<span style="color: black;">伴侣</span>和你彼此分享悲喜<span style="color: black;">同样</span>,你和你的<span style="color: black;">伴侣</span>都在Facebook上,你<span style="color: black;">爱好</span>在Facebook上看到<span style="color: black;">伴侣</span>们和<span style="color: black;">她们</span>分享的内容,<span style="color: black;">她们</span><span style="color: black;">亦</span>愿意在Facebook上看到你和你分享的内容,这<span style="color: black;">便是</span>Facebook的“神奇时刻”,而它却是谷歌+的梦魇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谷歌+发布<span style="color: black;">导致</span>的好奇心消失殆尽之后,人们的<span style="color: black;">重视</span>力重新回用得既舒适且习惯的Facebook动态<span style="color: black;">信息</span>。即使是谷歌+被人议论最多的功能“社交圈”,<span style="color: black;">亦</span>是理论优于实践,<span style="color: black;">由于</span>人们不会花时间建圈子,并进行后续<span style="color: black;">守护</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实证明,从正确的人那里得到正确的信息的问题应由网络的高级算法<span style="color: black;">处理</span>,而不<span style="color: black;">是由于</span>用户来设定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后,与其说谷歌+是败给了Facebook,还不如说是输给了人们的惰性,用户觉得<span style="color: black;">无</span>必要转变。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">哪些</span>认为在抽象的数字世界竞争肯定比在需要艰难打拼<span style="color: black;">才可</span>勉强糊口的实体经济中竞争<span style="color: black;">更易</span>的人<span style="color: black;">来讲</span>,谷歌+的故事不啻一记警钟。</span><span style="color: black;">(本文完)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">《新用户思维》原创热文<span style="color: black;">举荐</span>:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">●</span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong> </span></strong><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真相</span></strong></span></strong></a><strong style="color: blue;"><strong style="color: blue;">:</strong></strong><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优衣库和海底捞都摸到了那张最大的底牌!</span></strong></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">●</span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong> <a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">顾客老龄化,90后不来,到底<span style="color: black;">出现</span>了什么?</span></strong></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">●</span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></a> <a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">格兰仕“挑战”天猫的<span style="color: black;">背面</span>,暗藏了一个巨大的机会</span></strong></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span></span></strong></span></strong></span></strong></span></strong></span></strong></a></span></strong><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于用户运营的40段话,读懂的人<span style="color: black;">已然</span>赢了一半</span></strong></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span></span></strong></span></strong></span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">走进19家企业,连接5000+门店,<span style="color: black;">发掘</span>的8个真相(独家揭秘顾客运营)</span></strong></span></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">●</span></span></strong></span></strong></span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为么</span>大部分企业还做<span style="color: black;">欠好</span>会员制?</span></strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">●</span></strong></span></strong></span></strong></span></strong><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">将来</span>企业比拼的不是</span></strong></span></a><strong style="color: blue;">卖商品,而是服务人</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">● </span></strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">孩儿</span>王:经营1700万新家庭会员<span style="color: black;">背面</span>的组织<span style="color: black;">奥密</span></span></strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">●</span></strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">181年的宝洁,到底惹谁了?</span></strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">不是你的<span style="color: black;">机构</span>不行</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">是你是盈利模式不行</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ricIZzYiaUjhPdQRtiaYnYcy72txSx4iaHByDotHDTNU8sFthG0wh3GeNiciaePuz9vRmqN6j4UmeDZTJTQnNcIEUOaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">点击</strong></span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;"><strong style="color: blue;">,立即报名!</strong></span>
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