谷歌的「猜画小歌」小程序刷屏了｜1星期宣传营销头条
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLzmwg8vANhhj9H1cFJypianAK65SIu6l6KZM9epYC6FicULA6CVVhxTLPZvtHhGMlK5n1QHNztKIPtJWSZLwkAQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每周一，<strong style="color: blue;">热巢</strong>带你快速回顾和观察，<span style="color: black;">1星期</span><span style="color: black;">败兴</span><span style="color: black;">宣传</span>营销行业的热点、<span style="color: black;">新闻</span>与动向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">上周热点</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的猜画小歌小程序刷屏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吴<span style="color: black;">也</span>凡带火“skr”成最新热词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里150亿战略入股分众</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里、腾讯、CMC有意收购WPP中国业务</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哈佛<span style="color: black;">商场</span>评论：“消费者资产”让市场部变投资部</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌的猜画小歌小程序刷屏</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLzmwg8vANhLf8icUf0UIWruLFEqYUyJgRDkzlKAXFxicDVibuia84v0ibmLqY3eDFGq2D6XiaicsX8jWKtw5aicsLkGNA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上周，来自谷歌的小程序“猜画小歌”在上线不到3小时后就引爆<span style="color: black;">伴侣</span>圈，堪比风靡一时的小游戏“跳一跳”。亮点是用户与AI进行互动，就像是你画我猜的AI版本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在AI越来越火的当下，用户对AI图像识别能力的好奇，晒一晒自己的战绩，都<span style="color: black;">作为</span>小程序刷屏的助推力。即使识别失败，<span style="color: black;">亦</span>不妨碍二次传播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">吴<span style="color: black;">也</span>凡带火“skr”成最新热词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jLzmwg8vANhLf8icUf0UIWruLFEqYUyJgbDXYYkCzplOibRM6KgS1OLBjxDT8PP2jLLu29VP5dIRwb5T16LL8Q3A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《中国新说唱》如期开播，导师吴<span style="color: black;">也</span>凡再出魔性口头禅，带动”skr”<span style="color: black;">作为</span>今夏最新热词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在嘻哈说唱中，skr<span style="color: black;">通常</span>用来形容汽车甩尾漂移发出的轮胎摩擦声，在trap里象征甩开、逃离，作语气词时常<span style="color: black;">暗示</span>激动和兴奋。吴<span style="color: black;">也</span>凡说的skr，差不多就等于中文“赞”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年，吴<span style="color: black;">也</span>凡的freestyle<span style="color: black;">一样</span>刷爆全网。目测今年的skr<span style="color: black;">亦</span>快要C位出道了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里150亿战略入股分众</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在业界，新营销被看作是新零售的核心。7月18日，阿里巴巴新零售又有新举动，据分众传媒公告<span style="color: black;">表示</span>，阿里巴巴集团及其<span style="color: black;">相关</span>方将以约150亿元人民币战略入股分众传媒，<span style="color: black;">将来</span>双方将<span style="color: black;">一起</span>探索新零售大趋势下数字营销的模式创新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jLzmwg8vANhLf8icUf0UIWruLFEqYUyJg5ek3zvvh0NnLfrk7DLsoMjgxfE1IJiaKzbVGYtr0icKtBRQF8XKEenLA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分众传媒是<span style="color: black;">全世界</span>最大的城市生活圈<span style="color: black;">媒介</span>，中国最具品牌引爆力的<span style="color: black;">宣传</span>传播平台，<span style="color: black;">日前</span>覆盖逾300个城市的2亿城市中产。中期<span style="color: black;">目的</span>覆盖500个城市的500万个终端，日覆盖5亿城市新中产，触达中国城市绝大部分的主流消费力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里、腾讯、CMC有意收购WPP中国业务</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据英国<span style="color: black;">媒介</span><span style="color: black;">报告</span>，阿里巴巴、腾讯与华人文化产业投资基金（CMC）有意购买<span style="color: black;">全世界</span>最大<span style="color: black;">宣传</span>传播集团WPP中国业务20%的股份，<span style="color: black;">日前</span>谈判仍<span style="color: black;">处在</span><span style="color: black;">初期</span><span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jLzmwg8vANh7TkUddvFic0gBibWXXK2csC6xjTvQrg7YHcibIHKDzyMOFFjes1U42ytcsar8UTYUVGgMGREABw3RQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知情人士透露，此次谈判大约需要数月时间<span style="color: black;">才可</span>完成，预期业务估值在20亿到25亿美元之间。鉴于交易的<span style="color: black;">繁杂</span>性，谈判依旧可能会以失败告终；而<span style="color: black;">倘若</span>交易完成，<span style="color: black;">那样</span>这就象征着营销服务和数字科技行业的交汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总部<span style="color: black;">位置于</span>伦敦的WPP集团，是世界排名<span style="color: black;">第1</span>的传播集团。旗下<span style="color: black;">持有</span>一系列大型的<span style="color: black;">宣传</span>传媒<span style="color: black;">机构</span>，<span style="color: black;">包含</span>奥美、智威汤逊、传立、扬·罗比凯等60多个子<span style="color: black;">机构</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">哈佛<span style="color: black;">商场</span>评论：“消费者资产”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">让市场部变投资部</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最新一期《哈佛<span style="color: black;">商场</span>评论》<span style="color: black;">发布</span>了阿里巴巴集团CMO董本洪的专栏<span style="color: black;">文案</span>，提出一种全新的思考和衡量市场营销的视角——消费者资产（Consumer Asset）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">董本洪认为，“在数字营销可衡量可优化的<span style="color: black;">状况</span>下，品牌营销将由花费变成对消费者的可<span style="color: black;">连续</span>投资，市场部<span style="color: black;">亦</span>将从花费<span style="color: black;">分部</span>变成投资<span style="color: black;">分部</span>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在西方营销学界围绕顾客资产管理的<span style="color: black;">基本</span>上，<span style="color: black;">文案</span>认为消费者资产的<span style="color: black;">优良</span>在于可视化、可衡量、可优化，<span style="color: black;">经过</span>可<span style="color: black;">连续</span>的运营和优化能把“<span style="color: black;">将来</span>”抓在手里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLzmwg8vANjMrIqmN5KhlDg7tdep9uO3072aGRPxrg3UQZRT5aeibD0b0HlxZKrDVgibBNwMLbmyGCiaLE4UXsCeg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于热巢</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">热巢是基于人工智能和大数据的一站式营销服务平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>以数据和平台为驱动、整合海量营销资源，为品牌方<span style="color: black;">供给</span>直接对接服务商的一体化服务体系，取代传统代理商赚差价，致力于<span style="color: black;">作为</span>各大中小品牌值得信任的营销外脑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">热巢<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">宣传</span>营销服务商<span style="color: black;">处理</span>高品质客户资源稀缺的问题，<span style="color: black;">将来</span>的<span style="color: black;">宣传</span><span style="color: black;">机构</span>将只需专研执行。<span style="color: black;">同期</span>，热巢的大数据和人工智能技术有力支撑资源优化匹配、<span style="color: black;">提高</span>对接效率，并能<span style="color: black;">供给</span>消费者洞察、智能营销<span style="color: black;">方法</span>，让品牌不做无效的营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自2014年成立<span style="color: black;">迄今</span>，热巢<span style="color: black;">已然</span>与WPP、阳狮、IPG三大知名4A<span style="color: black;">机构</span><span style="color: black;">创立</span>了战略合作，并服务于LVMH集团、强生、金光集团APP、国泰君安等众多国内外知名品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">热巢联合创始人穆青、Fabian von Heimburg是2017福布斯亚洲及中国“<span style="color: black;">宣传</span>营销<span style="color: black;">行业</span>”30岁以下杰出<span style="color: black;">名人</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLzmwg8vANjMrIqmN5KhlDg7tdep9uO3072aGRPxrg3UQZRT5aeibD0b0HlxZKrDVgibBNwMLbmyGCiaLE4UXsCeg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">↑</span></strong></span></strong></span><span style="color: black;"> 长按<span style="color: black;">照片</span>，识别进入</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">热巢小程序</span></strong></span><span style="color: black;">，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">获取<span style="color: black;">更加多</span>商机</span></strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">↑</span></strong></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">作为</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">价值29800元</span></strong><span style="color: black;">的<strong style="color: blue;"><span style="color: black;">SVIP卡－超值会员</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span></p>
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