SEO搜索引擎优化—被严重低估网络营销核心技能
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>如日中天，短视频声名鹊起，总有<span style="color: black;">各样</span><span style="color: black;">所说</span>的黑科技面世供人追逐，但追来追去的<span style="color: black;">好似</span>总是那波人，追了<span style="color: black;">那样</span>久还是一身三脚猫功夫，环境一变<span style="color: black;">马上</span>喝西北风。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">渐渐地，竟然有人时不时地跟洒家嘀咕，老徐啊，啥是SEO啊；百度<span style="color: black;">那样</span>恶心，这种东西就<span style="color: black;">不消</span>学了吧；SEO有几把用？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/l9NiaibVIiaW9KFkjKXWiaFicvIMRKnGguAAsa3sxUm3MtBicZAIjEj0hVeib6RgT9MWr2ibFb5alYqZodvicgxvvkEsXww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每当这个时候，对泛泛之交，俺最多不咸不淡来一句，你开心就好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对自己人，洒家就恨不得冲上去捂住他的嘴——俺滴亲人啊，咱醒醒，这玩意儿可是被大大低估的无价之宝！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO概念科普</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KFkjKXWiaFicvIMRKnGguAAsuWHib5ED1BXBzicYf90yicCD22deZCCF9U8nIQYqVvMtx7fKbx29XkMUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎优化即</span>Search Engine Optimization<span style="color: black;">，简<span style="color: black;">叫作</span></span>SEO<span style="color: black;">，<span style="color: black;">指的是</span>利用搜索引擎规则<span style="color: black;">加强</span>网页（含网站）在<span style="color: black;">相关</span>搜索引擎内自然排名一门手艺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这需要区分一下</span>SEO<span style="color: black;">和</span>SEM<span style="color: black;">，</span>SEM<span style="color: black;">即</span><span style="color: black;">Search Engine Marketing </span><span style="color: black;">，翻译过来<span style="color: black;">便是</span><strong style="color: blue;">搜索引擎营销</strong>，直白来讲，<span style="color: black;">便是</span>指基于搜索引擎平台的网络营销。</span><span style="color: black;">SEO</span><span style="color: black;">只是</span><span style="color: black;">SEM一个子集</span><span style="color: black;">，</span><span style="color: black;">SEM</span><span style="color: black;">还<span style="color: black;">包含</span>竞价<span style="color: black;">宣传</span>，<span style="color: black;">资讯</span>源营销，百科营销，问答营销等多个分支，<span style="color: black;">能够</span>这么讲，</span><span style="color: black;"><span style="color: black;">任<span style="color: black;">安在</span>搜索结果页实现展现的手段都<span style="color: black;">能够</span>纳入</span><span style="color: black;"><span style="color: black;">SEM范畴</span><span style="color: black;">。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">业内<span style="color: black;">非常多</span><span style="color: black;">状况</span>会<span style="color: black;">模糊</span>地把</span><span style="color: black;">SEM</span><span style="color: black;">特指付费的竞价<span style="color: black;">宣传</span>和“免费”的</span><span style="color: black;">SEO</span><span style="color: black;">相对，<span style="color: black;">实质</span>上这是错误的说法（睁一只眼闭一只眼<span style="color: black;">亦</span>无<span style="color: black;">所说</span>），</span><strong style="color: blue;"><span style="color: black;">SEM</span><span style="color: black;">竞价<span style="color: black;">宣传</span></span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">SEO</span></strong><span style="color: black;">倒是<span style="color: black;">能够</span>相提并论，<span style="color: black;">然则</span>脑子得捋清楚，</span><span style="color: black;">SEM</span><span style="color: black;">竞价<span style="color: black;">宣传</span>和</span><span style="color: black;">SEM</span><span style="color: black;">两码事，<span style="color: black;">第1</span>个名词前的</span><span style="color: black;">SEM</span><span style="color: black;">仅仅是定语做修饰<span style="color: black;">功效</span>，<span style="color: black;">实质</span>上<span style="color: black;">便是</span>竞价<span style="color: black;">宣传</span>，这种误解大概率是这对概念被人理解错的<span style="color: black;">重点</span>原因。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为么</span>SEO是被严重低估网络营销核心技能？下面给出3大理由——</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搞流量的本质</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KFkjKXWiaFicvIMRKnGguAAs5bm3SU88YrKGc5ia7uF6hFZibPBXxWDialeqtzSMgicHZ6rpjic6vRia6w1g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推广引流板块<span style="color: black;">做为</span>互联网项目的左膀右臂，其重要性孺妇皆知，但<span style="color: black;">倘若</span>俺反问一句，搞流量的核心秘诀是啥？恐怕大部分人都要如鲠在喉了，<span style="color: black;">好似</span>啥都<span style="color: black;">晓得</span>，又<span style="color: black;">好似</span>啥都不<span style="color: black;">晓得</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">流量的本质是网民的<span style="color: black;">重视</span>力</span></strong><span style="color: black;">，<span style="color: black;">因此呢</span>基于互联网信息的展示特质搞流量<span style="color: black;">重点</span>地表现为在各个平台上空间和时间的争夺，<span style="color: black;">保证</span>自己信息尽可能久地占据平台最佳流量入口，<span style="color: black;">才可</span><span style="color: black;">保准</span>尽可能多地吸引网民<span style="color: black;">重视</span>力。</span><span style="color: black;">严格来讲，<span style="color: black;">乃至</span><span style="color: black;">能够</span>把时间这个要素去掉，<span style="color: black;">由于</span>空间抢夺本身就涵盖了时间<span style="color: black;">原因</span>，<span style="color: black;">不可</span>说<span style="color: black;">始终</span>在空间上占<span style="color: black;">优良</span>时间上却掉了链子（“<span style="color: black;">始终</span>”一词就涵盖了时间）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，搞流量成不成功归根结底取决于在互联网各个信息露出平台抢地盘成不成功，而</span>SEO<span style="color: black;">恰恰是抢地盘技术的集大成者，是专门教你抢地盘的技能树，你说它怎么可能过时？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搜索引擎是互联网<span style="color: black;">制品</span>的标配</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>许你会纳闷，</span>SEO<span style="color: black;">最多就教你怎么抢搜索引擎上的地盘，咋的就<span style="color: black;">提升</span>到了全网抢地盘的高度？这你就狭隘了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/l9NiaibVIiaW9KFkjKXWiaFicvIMRKnGguAAswLfYvzqRzRZ5tK4T4KRIAlCNSLPbLmJ07X6ghxqAiafcEgNnTbvI49A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO技能可覆盖用户严格来讲是全网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>来讲，<span style="color: black;">咱们</span>说搜索引擎，可能马上想到的是谷歌、百度、搜狗、</span>360<span style="color: black;">搜索这些赤条条的纯正的搜索引擎。<span style="color: black;">实质</span>上，<span style="color: black;">做为</span><span style="color: black;">日前</span>互联网最科学<span style="color: black;">恰当</span><span style="color: black;">有效</span>的信息展示工具，搜索引擎几乎是任何一款互联网<span style="color: black;">制品</span>的标配，不管是网站<span style="color: black;">亦</span>好，</span>APP<span style="color: black;"><span style="color: black;">亦</span>罢，哪怕你是个小程序。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">博客</span>有<span style="color: black;">博客</span>搜索优化（<span style="color: black;">博客</span></span>SEO<span style="color: black;">），<span style="color: black;">微X</span>有<span style="color: black;">微X</span>搜索优化（</span>WSO<span style="color: black;">，<span style="color: black;">微X</span></span>SEO<span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>），</span>APP store<span style="color: black;">有</span>ASO<span style="color: black;">，哪怕是抖音，快手<span style="color: black;">这般</span>的短视频平台都有自己的搜索引擎。</span></strong><strong style="color: blue;"><span style="color: black;">而“<strong style="color: blue;">有人的<span style="color: black;">地区</span>就有江湖,有搜索的<span style="color: black;">地区</span>就有SEO</strong>”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而正儿八经的</span>SEO<span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">便是</span>谷歌，百度上面的，面对的是最<span style="color: black;">繁杂</span>的场景，相应的，<span style="color: black;">倘若</span>你会谷歌</span>SEO<span style="color: black;">，百度</span>SEO<span style="color: black;">，你去玩其他平台的搜索优化，简直<span style="color: black;">便是</span>张飞吃豆芽，杀鸡用牛刀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">的核心思想<span style="color: black;">能够</span>贯穿在任何一种引流方式，有</span>SEO<span style="color: black;">技能的加持保你玩啥都高普通人一个段位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>对</span>SEO<span style="color: black;">缺乏全面认识，哪怕在互联网行业呆</span>100<span style="color: black;">年，你的招式<span style="color: black;">亦</span>会看起来缺点火候。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO</span></strong><strong style="color: blue;"><span style="color: black;">掐住了互联网信息露出方式的命根子</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到<span style="color: black;">日前</span>为止，网民在互联网获取内容的方式无外乎两种，一种是<strong style="color: blue;">被动接受</strong>，对应的是社交分发，智能算法<span style="color: black;">举荐</span>；另一种是<strong style="color: blue;">主动检索</strong>，最<span style="color: black;">重点</span>的<span style="color: black;">乃至</span>是<span style="color: black;">独一</span>的方式<span style="color: black;">便是</span>借助搜索引擎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索在互联网<span style="color: black;">初期</span><span style="color: black;">乃至</span>是网民获取信息最<span style="color: black;">重点</span>的方式，人的能动性决定了日后<span style="color: black;">亦</span>是无可取代的信息获取方式，只要主动获取信息的方式存在，SEO就<span style="color: black;">必定</span>不会没落。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更绝的是，社交分发，智能算法<span style="color: black;">举荐</span>引流最核心的技能<span style="color: black;">亦</span>和</span>SEO<span style="color: black;">存在重合，例如围绕关键词<span style="color: black;">关联</span>的技能。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，不管是哪个<span style="color: black;">制品</span>的搜索引擎，它的宗旨都是服务于用户<span style="color: black;">有效</span>地找到自己需要的高质量信息，<span style="color: black;">因此呢</span>基于<span style="color: black;">必定</span>要素的排名算法<span style="color: black;">亦</span><span style="color: black;">常常</span><span style="color: black;">拥有</span>共性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">举个栗子，</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度</span>SEO<span style="color: black;">，<span style="color: black;">触及</span>要素<span style="color: black;">重点</span><span style="color: black;">包含</span>——</span>meta<span style="color: black;">标签，</span>title<span style="color: black;">，<span style="color: black;">文案</span>标题，关键词，描述，内链，外链，内容原创度，更新频率……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>公众号</span>SEO<span style="color: black;">，<span style="color: black;">触及</span>要素<span style="color: black;">重点</span><span style="color: black;">包含</span>——公众号名<span style="color: black;">叫作</span>关键词匹配度，公众号介绍，粉丝数，互动<span style="color: black;">状况</span>，认证，注册时间，<span style="color: black;">是不是</span>原创……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乍看起来完全两个东西，<span style="color: black;">实质</span>上无非是给各个要素赋予相应的权重算个加总评分<span style="color: black;">而后</span>跟据搜索展示对象表现进行排名，两者底层<span style="color: black;">规律</span>如出一辙。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">结语</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/l9NiaibVIiaW9KFkjKXWiaFicvIMRKnGguAAsuQGscpf5OusteYxHx5JhRTddgktIlf2PmRkFphne8DPNlreeGUesvA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">是一门严重被低估的技能，恰恰这种被低估会给<span style="color: black;">注重</span>它的人以额外的奖赏。网络营销技能千千万万，抓不住重点，<span style="color: black;">常常</span>让人举足无措<span style="color: black;">长时间</span><span style="color: black;">不可</span><span style="color: black;">得到</span>玩法上的跃升。<span style="color: black;">想要</span>让诸如</span>SEO<span style="color: black;"><span style="color: black;">这般</span>的技能<span style="color: black;">得到</span>应有的关注，除了时刻关注本号更新，更重要的是<span style="color: black;">把握</span>一套通透的肉食型网络营销系统。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SEO<span style="color: black;">绝不会是最后一门被低估的技艺。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网络营销<span style="color: black;">做为</span>一门“暗学”，有太多的东西说的人不懂，真正懂的人不舍得说，<span style="color: black;">非常多</span>洞见对外分享的时候，洒家心里<span style="color: black;">亦</span>是滴血的，<span style="color: black;">因此</span>各位俺更新的时候记得多多转发分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">俺一高兴，各个平台的搜索优化规则说不定后续都会在本号写写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拓展阅读：<a style="color: black;">2018形势酷烈，不懂布局搜索流量容易渴死</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如有更新，请百度“<span style="color: black;">徐戈博客</span>”www.xugeblog.com</span></p>
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