电大_国开24春《市场营销学》形考作业3【标准答案】
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国开（山西开放大学）24春《市场营销学》形考作业3【标准答案】形考任务3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">试卷总分:100 得分:100</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>判断题（每小题2分，共40分）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.在竞争激烈的<span style="color: black;">状况</span>下，为了与同行和平共处，适于采用随行就市定价法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.成本导向定价法的缺点是<span style="color: black;">不可</span>反映市场<span style="color: black;">需要</span><span style="color: black;">情况</span>和竞争<span style="color: black;">情况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.当企业以利润最大化为定价<span style="color: black;">目的</span>时，其价格<span style="color: black;">常常</span>定得很高，以求在最短的时间内取得最大利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">制品</span>的<span style="color: black;">需要</span>价格弹性与<span style="color: black;">制品</span>本身的独特性和知名度密切<span style="color: black;">关联</span>，越是独具<span style="color: black;">特殊</span>和知名度高的<span style="color: black;">制品</span>，<span style="color: black;">需要</span>弹性越大，反之，则<span style="color: black;">需要</span>弹性越小。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">针对</span>互补<span style="color: black;">制品</span>的定价原则是同高同低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.分销<span style="color: black;">途径</span>的存在是为<span style="color: black;">处理</span>因生产与消费的分离而产生的<span style="color: black;">制品</span>数量、品种、时间、地点和所有权等方面的矛盾。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.生产企业在特定的市场里，<span style="color: black;">选取</span>几家批发商或零售商<span style="color: black;">营销</span>特定的<span style="color: black;">制品</span>，这<span style="color: black;">便是</span><span style="color: black;">选取</span>性<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.真正折扣商店以低价<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">因此</span>其经营的<span style="color: black;">制品</span>品质<span style="color: black;">通常</span>不会很高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.直效营销有助于企业降低经营成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.消费品分销<span style="color: black;">途径</span>的<span style="color: black;">重点</span>类型是直接式<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11.公共关系是一项短期的促销方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12.企业进行有效沟通的<span style="color: black;">第1</span>步<span style="color: black;">便是</span>找出<span style="color: black;">目的</span>接受者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13.促销的实质是商品交换。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14.<span style="color: black;">营销</span>促进适用于品牌忠诚性较强的消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15.网络营销的目的，是利用<span style="color: black;">各样</span>互联网工具为企业营销活动<span style="color: black;">供给</span>有效的支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">16.关系营销<span style="color: black;">便是</span>企业要经常单向地向顾客发送信息，以此来影响顾客的购买<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">17.数据库营销的运作的<span style="color: black;">第1</span>步是数据存储。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">18.绿色营销是以满足消费者的利益为目的、以<span style="color: black;">守护</span>企业利益为宗旨的营销模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">19.行动式营销<span style="color: black;">经过</span>偶像、角色来激发消费者，使其生活形态得以改变，从而实现<span style="color: black;">制品</span>的<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">20.当<span style="color: black;">制品</span><span style="color: black;">处在</span>其生命周期的介绍期时，促销策略的重点是认识<span style="color: black;">认识</span>商品，<span style="color: black;">加强</span>知名度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>单选题（每小题2分，共40分）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">21.以下属于<span style="color: black;">需要</span>导向定价法的有（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.成本加成定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.理解价值定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.随行就市定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.追随定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">22.当企业有意愿与同行和平共处<span style="color: black;">况且</span><span style="color: black;">自己</span><span style="color: black;">制品</span>成本的不确定<span style="color: black;">原因</span>又较多时，企业<span style="color: black;">常常</span>会采取（ ）的定价<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.密封递价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.随行就市定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.理解价值定价法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.边际成本加成法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23.<span style="color: black;">通常</span>说来，<span style="color: black;">制品</span>最低价格取决于（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>的市场需求</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">制品</span>的成本<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.替代<span style="color: black;">制品</span>的价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">关联</span><span style="color: black;">制品</span>的价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">24.在以下哪种<span style="color: black;">状况</span>下，企业宜采取薄利多销策略？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>缺乏<span style="color: black;">需要</span>弹性即E＜l时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">制品</span>富于<span style="color: black;">需要</span>弹性即E＞l时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span><span style="color: black;">拥有</span><span style="color: black;">通常</span><span style="color: black;">需要</span>弹性即Ｅ＝1时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span>是生活必需品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">25.在市场对<span style="color: black;">制品</span>价格极为<span style="color: black;">敏锐</span>、企业的生产成本和经营<span style="color: black;">花费</span>会随生产经营的<span style="color: black;">增多</span>而下降，低价不会<span style="color: black;">导致</span><span style="color: black;">实质</span>和潜在的竞争，企业宜对此<span style="color: black;">制品</span>采用（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.撇脂定价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.渗透定价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.中间定价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.理解价值定价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">26.在工业品（<span style="color: black;">尤其</span>是单位价值较高的工业品）<span style="color: black;">营销</span>中，（ ）模式占<span style="color: black;">重点</span>地位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.直接<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.间接<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.长<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.宽<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">27.下列<span style="color: black;">状况</span>下的（ ）类<span style="color: black;">制品</span>宜采用最短的分销<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.单价低、体积小的<span style="color: black;">平常</span>用品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.处在成熟期的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.技术性强、价格昂贵的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.生产集中、消费分散的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">28.以下哪一项不是批发商的职能？（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.集散商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.沟通产消信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.承担市场<span style="color: black;">危害</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.延长<span style="color: black;">制品</span>的生命周期</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">29.下面哪种方式不属于直效营销？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.目录营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">tel</span>营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.电视营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.店铺营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">30.<span style="color: black;">途径</span>成员之间彼此独立，各为其利，<span style="color: black;">要求</span>合适便达成购销交易，不合适便各自独<span style="color: black;">自动</span>动，这种松散的<span style="color: black;">营销</span>网络结构<span style="color: black;">叫作</span>之为（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.个别式分销<span style="color: black;">途径</span>结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.所有权式垂直分销<span style="color: black;">途径</span>结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.管理式垂直分销<span style="color: black;">途径</span>结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.契约式垂直分销<span style="color: black;">途径</span>结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">31.整合营销沟通的目的是（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.整合沟通资源国开答案请联系 ： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">加强</span>沟通效率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.整合沟通内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">创立</span>起品牌与消费者之间的<span style="color: black;">长时间</span>关系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">32.制造商推销价格昂贵、技术<span style="color: black;">繁杂</span>的<span style="color: black;">设备</span>设备时，适宜采取（ ）的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">宣传</span>宣传</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.营业推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.经销商商品<span style="color: black;">摆设</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.人员推销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">33.哪种促销方式是一种能见度最高的公共沟通方式，受众面广，并在<span style="color: black;">必定</span>范围表现为无差异地<span style="color: black;">供给</span>信息，许多人<span style="color: black;">一起</span>接受<span style="color: black;">一样</span>的信息？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.人员推销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">营销</span>促进</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.公共关系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">34.以下哪个不是广播<span style="color: black;">媒介</span>的优越性？（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.传播<span style="color: black;">快速</span>、<span style="color: black;">即时</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.制作简单、<span style="color: black;">花费</span>较低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.针对性强，有的放矢</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.听众广泛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">35.以下不属于<span style="color: black;">营销</span>促进方式的是哪一项？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.订货会与展销会</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.优惠券</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.赠品促销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.上门推销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">36.以下哪个不是网络营销的手段？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.搜索引擎注册与排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.交换链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.商品展销会</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.网上商店</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">37.关系营销的本质特征不<span style="color: black;">包含</span>：（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.双向互动的沟通</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.多赢的营销活动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.更快地达成交易</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.即时的信息分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">38.大规模定制的内涵是：（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.一种<span style="color: black;">制品</span>或服务满足绝大<span style="color: black;">都数</span>消费者的需要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">区别</span>的<span style="color: black;">制品</span>或服务满足<span style="color: black;">区别</span>消费者的需要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span>品种的多样化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.个性化的<span style="color: black;">制品</span>和服务的大规模生产</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">39.以下哪一个不属于企业体验营销的策略？（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.直接营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.感官式营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.思考式营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.情感式营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">40.以下哪一个不是绿色<span style="color: black;">制品</span>的特征？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>既能满足消费者的<span style="color: black;">需要</span>，又能达到<span style="color: black;">相关</span>环保和安全卫生的标准</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">制品</span>质优价廉，有良好的售后服务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span>尽可能减少资源的消耗，<span style="color: black;">更加多</span>地利用再生资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.采用绿色包装和绿色标志</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>多选题（每小题2分，共计20分）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">41.以下哪种价格形式属于差别定价？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.公园门票对某些社会成员给予优惠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.在节假日或换季<span style="color: black;">机会</span>举行的“大甩卖”、“酬宾大减价”等活动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.对<span style="color: black;">区别</span>花色、<span style="color: black;">区别</span>款式的同种商品所定的<span style="color: black;">区别</span>价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.对<span style="color: black;">海量</span>购买的顾客所给予的优惠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.剧院里<span style="color: black;">区别</span>位置的座位的票价<span style="color: black;">区别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">42.影响<span style="color: black;">制品</span><span style="color: black;">需要</span>价格弹性的<span style="color: black;">原因</span><span style="color: black;">非常多</span>，在以下哪种<span style="color: black;">状况</span>下<span style="color: black;">制品</span>的<span style="color: black;">需要</span>价格弹性最小？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.与生活关系密切的必需品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.缺少替代品且竞争<span style="color: black;">制品</span><span style="color: black;">亦</span>少的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.知名度高的名牌<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.与生活关系不<span style="color: black;">非常</span>密切且竞争<span style="color: black;">制品</span>多的非必需品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.用途<span style="color: black;">非常多</span>的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">43.以下（ ）<span style="color: black;">状况</span>下，新<span style="color: black;">制品</span>可采取渗透定价策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span><span style="color: black;">需要</span>的价格弹性小</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.生产和分销成本有可能随产量和销量的扩大而降低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.新<span style="color: black;">制品</span>无<span style="color: black;">显著</span><span style="color: black;">特殊</span>，且市场已被他人领先</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.新<span style="color: black;">制品</span>有<span style="color: black;">明显</span>优点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.新<span style="color: black;">制品</span>竞争激烈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">44.价格折扣<span style="color: black;">重点</span>有（ ）等类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.业务折扣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.现金折扣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.季节折扣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.赠品<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.数量折扣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">45.短<span style="color: black;">途径</span>的好处是（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>上市速度快</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.节省流通<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.市场信息反馈快</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span>市场渗透能力强、覆盖面广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.有利于杜绝假冒伪劣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">46.下列哪种<span style="color: black;">状况</span>适宜采取<span style="color: black;">广泛</span>性<span style="color: black;">营销</span>策略？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>潜在的消费者或用户分布面广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.企业生产量大、营销能力强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span>技术性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span>体积大</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.<span style="color: black;">制品</span>易腐易损，<span style="color: black;">需要</span>时效行强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">47.具备下列<span style="color: black;">那些</span><span style="color: black;">要求</span>时，企业可<span style="color: black;">选取</span>直接式<span style="color: black;">途径</span>？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.市场<span style="color: black;">需要</span>范围广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.消费者或用户一次<span style="color: black;">需要</span>批量大</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.中间商实力强、信誉高</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span>易腐易损，<span style="color: black;">需要</span>时效性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.<span style="color: black;">制品</span>技术性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">48.影响分销<span style="color: black;">途径</span>设计的<span style="color: black;">原因</span>有（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.顾客特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">制品</span>特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.竞争特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.企业特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.环境特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.影响企业促销组合和促销策略的<span style="color: black;">原因</span><span style="color: black;">非常多</span>，<span style="color: black;">重点</span>应<span style="color: black;">思虑</span>的<span style="color: black;">原因</span>有：（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span>类型与特点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.推或拉的策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.现实和潜在顾客的<span style="color: black;">情况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span>生命周期的<span style="color: black;">周期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.市场细分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">50.以下哪种<span style="color: black;">状况</span>适宜采用人员推销？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.企业<span style="color: black;">制品</span><span style="color: black;">仅在</span>某几个市场<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.技术性强，消费者和用户集中</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.企业推销能力强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.当<span style="color: black;">制品</span><span style="color: black;">处在</span>介绍期时</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.价格昂贵的<span style="color: black;">制品</span></p>
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