35页|2024年AI营销白皮书:以AI+数据寻求AGI时代下的出海营销增量新范式
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/q_70/images02/20240530/e8c07f00e47546739ab7a3b7613e4538.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2024年AI营销白皮书深入探讨了AI与数据在出海营销<span style="color: black;">行业</span>的结合与应用,为寻求AGI(人工通用智能)时代下的营销增量<span style="color: black;">供给</span>了新的视角和策略。报告指出,随着AI技术的快速发展,企业正逐步从传统营销方式转向更<span style="color: black;">有效</span>、个性化的AI驱动营销策略。AI不仅优化了营销的各个环节,<span style="color: black;">包含</span>素材创意、投放管理、预算分配和效果分析,还<span style="color: black;">帮忙</span>企业深入理解市场趋势和消费者<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报告强调,AI营销市场正<span style="color: black;">快速</span>增长,2023年<span style="color: black;">全世界</span>AI<span style="color: black;">行业</span>融资规模达到425亿美元,预计<span style="color: black;">将来</span>几年将以超过26.6%的增长率<span style="color: black;">连续</span>扩大。AI技术的应用<span style="color: black;">已然</span>渗透到营销的各个环节,73%的出海企业正在尝试采用AI进行营销提效,构建以投资<span style="color: black;">报答</span>率(ROI)为导向的营销体系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">易点天下<span style="color: black;">做为</span>AI营销科技的先行者,提出了在AGI时代下的营销战略转型,<span style="color: black;">经过</span>AIGC(人工智能生成内容)引领品牌<span style="color: black;">全世界</span>化<span style="color: black;">外链</span>潮,推动企业进行技术升级和创新。<span style="color: black;">机构</span><span style="color: black;">经过</span>构建数据中台、算力<span style="color: black;">基本</span>和模型微调体系,强化了AI在营销中的应用,并提出了“数智出海All in one”的全链路<span style="color: black;">处理</span><span style="color: black;">方法</span>,以支持企业的<span style="color: black;">全世界</span>化发展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报告<span style="color: black;">同期</span>指出,AI营销产业发展面临的问题,<span style="color: black;">包含</span>数据隐私与安全、虚假信息、算法<span style="color: black;">乱用</span><span style="color: black;">危害</span>、知识产权<span style="color: black;">守护</span>等,并提出了相应的治理思路和<span style="color: black;">意见</span>,如<span style="color: black;">创立</span><span style="color: black;">全世界</span>化的数据隐私与安全标准、打造跨文化智能审核体系、加强欺诈检测与身份验证等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,报告呼吁多方携手共建AI营销产业生态,<span style="color: black;">包含</span>加强AIGC技术监管、引导技术发展、推动场景落地等,以<span style="color: black;">保证</span>AI技术在营销<span style="color: black;">行业</span>的<span style="color: black;">恰当</span>应用和健康发展,<span style="color: black;">一起</span>打造健康高品质的AI营销产业生态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>:易点天下</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240719/ba81c2f1772e4d7189d40793a861fcec.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240719/7f91e75ee98d4132900441f696f57ce9.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240719/a4b71697adf94d4e9d3676c27d8f46e1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240719/9c1581dfe6184fd1943e003955936a39.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240719/c1838bba79b041d98ea71ee4cfb9195d.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240719/0203a8db86f4470f87d239892ea92585.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240719/f6a2ee242d294725b5adf556e8652c24.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240719/f147cc57e5a04b54b409a37268911a2d.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240719/b5ecdb34d02d46cca12dc422a8292264.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240719/e5fbb66046fb4933ae82d0dc88e173c2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240719/3b8701c661f849d2b4e563bad78e6810.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240719/e75a3bc0d0854d18ba7d87b9de2b3d3e.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240719/6ec44502683342c08d4556db0a6aade5.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240719/2d400e6081b84690ae3d1d35d137fa17.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240719/f74641fb83214be29c00f12df61b50c9.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240719/b889f03afecb4dd695c6add646edf8ee.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240719/0286dc6204374aaebb60af93f1a122b6.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240719/4e3fde0d61cb42d8ab2cb078910dc6cb.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240719/6767817aa72f43f0aac13db94cfd29f9.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240719/5e73fcc513054d71aa76d4ba3b54baef.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">咱们</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>是一家专注于分享国内外各类行业<span style="color: black;">科研</span>报告/专题热点行业报告/白皮书/蓝皮书/年度报告等各类<span style="color: black;">优秀</span><span style="color: black;">科研</span>报告分享平台。所有报告<span style="color: black;">源自</span>于国内外数百家<span style="color: black;">公司</span>,<span style="color: black;">包括</span>传统行业、金融娱乐、互联网+、新兴行业、医疗大健康等专题<span style="color: black;">科研</span>.....<span style="color: black;">日前</span>已累积收集近80000+份行业报告,<span style="color: black;">触及</span>众多大板块,多个细分<span style="color: black;">行业</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容涵盖但不限于(市面上有的基本都有):</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、互联网运营、新<span style="color: black;">媒介</span>、短视频、抖音快手小红书等等;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、房地产、金融、券商、保险、私募等;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、新技术(5G)、金融科技、区块链、人工智能类;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、电子商务、市场营销、运营管理、麦肯锡、德勤等;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、快消品、餐饮、教育、医疗、<span style="color: black;">打扮</span>品、旅游酒店、出行类等;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免责声明:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本平台只做内容的收集及分享,报告版权归原撰写发布<span style="color: black;">公司</span>所有,由圣香智库社群<span style="color: black;">经过</span>公开合法<span style="color: black;">途径</span><span style="color: black;">得到</span>,如<span style="color: black;">触及</span>侵权,请联系<span style="color: black;">咱们</span>删除;如对报告内容存疑,请与撰写、发布<span style="color: black;">公司</span>联系。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查</span></a>看<span style="color: black;">更加多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑:网友投稿</span></p>
我深受你的启发,你的话语是我前进的动力。
页:
[1]