重磅发布！《2022H1全世界移动应用(非游戏)营销白皮书》
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">出海<span style="color: black;">作为</span>国内企业的主旋律，在竞争愈发激烈的国际市场上，<span style="color: black;">怎样</span>让你的应用脱颖而出？为此，广大大数据<span style="color: black;">科研</span>院发布</span><strong style="color: blue;"><span style="color: black;">《2022H1移动应用(非游戏)营销白皮书》</span></strong>，<span style="color: black;">帮忙</span>各位洞察<span style="color: black;">全世界</span>，助力<span style="color: black;">制品</span>成功出海。<span style="color: black;">这次</span>白皮书的数据覆盖了<span style="color: black;">全世界</span>近70个国家/地区，国内外累计70+移动营销<span style="color: black;">途径</span>，累计移动营销素材超12亿，及App Store & Google Play两大<span style="color: black;">全世界</span>热门商店的下载、收入信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>投放素材总量波动<span style="color: black;">显著</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">厂商买量热情在哪？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着新冠疫情带来的“宅经济”效果减弱，再加上日趋<span style="color: black;">繁杂</span>的<span style="color: black;">全世界</span>形势，<span style="color: black;">全世界</span>移动应用的整体营销都受到了影响，在<strong style="color: blue;"><span style="color: black;">今年1月份，<span style="color: black;">全世界</span>移动应用<span style="color: black;">宣传</span>主数量到达最低点</span></strong>，总计<span style="color: black;">宣传</span>主为83.4K，移动应用（非游戏）<span style="color: black;">宣传</span>主约占77.5%。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6a9ec87f79214a749340242bfe6fdbc6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=gnxEpC9bMqNVPjtT4KUOOfQ6GKA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">欧美衰弱，亚太崛起；应用总素材量同比下降近30%</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2022年上半年总计移动应用(非游戏)投放素材量超4百万，同比下降超27%</span></strong>，<span style="color: black;">宣传</span>主数量超13万，同比增长6.24%，值得<span style="color: black;">重视</span>的是2022年Q2季度应用<span style="color: black;">宣传</span>主和素材量都有着<span style="color: black;">显著</span>的<span style="color: black;">提高</span>趋势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从地区维度来看，<strong style="color: blue;"><span style="color: black;">欧美地区和中国大陆地区应用<span style="color: black;">宣传</span>主数量下降<span style="color: black;">显著</span></span></strong>。其中中国大陆同比下降44%，大洋洲同比下降38%，欧洲同比下降15%，北美洲同比下降22%。与其相对应的则是亚太地区（除去中国大陆）应用<span style="color: black;">宣传</span>主数量增幅<span style="color: black;">显著</span>，其中<strong style="color: blue;"><span style="color: black;">中国港澳台地区<span style="color: black;">宣传</span>主同比增长近40%，其增长<span style="color: black;">潜能</span>最高的地区</span></strong>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3ab481479d74bb09e2cda17803bc36e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=1leLBtaO81GuLbAxTZf5UF2Ydd0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/98f7e01c60e24dee9515c1618bb94f3a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=JnIutwQYNQFyW34s1OSZF62D6Vk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">阅读应用月均投放800条素材，量级是社交应用的2倍</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>广大大后台抓取数据整理后<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，2022年上半年购物类应用是<span style="color: black;">宣传</span>主数量和素材量最多的应用类型，其中购物<span style="color: black;">宣传</span>主占比12.55%，购物素材占比17.19%。随着NFT等<span style="color: black;">关联</span>金融概念在上半年的爆火，<span style="color: black;">全部</span>移动金融行业<span style="color: black;">亦</span><span style="color: black;">得到</span>了<span style="color: black;">极重</span>的增长机遇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从均量来看，2022年上半年的移动应用(非游戏)月均<span style="color: black;">宣传</span>主超6.4万，<span style="color: black;">宣传</span>主月均素材量为176条。其中<strong style="color: blue;"><span style="color: black;">月均<span style="color: black;">宣传</span>主数量最高的是购物类应用，广大大平均每月抓取近1.3万购物应用<span style="color: black;">宣传</span>主</span></strong>，其次为商务办公和生活时尚类应用<span style="color: black;">宣传</span>主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阅读类应用是投放<span style="color: black;">需要</span>最大的应用类型</span></strong>，平均每月<span style="color: black;">每一个</span>阅读<span style="color: black;">宣传</span>主投放808条素材，这一数据要比第二名社交类应用高出一倍之多。阅读应用的素材是其平台主推的网文小说，<span style="color: black;">经过</span>小说中戏剧冲突最强的情节来吸引用户下载应用。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5b36b00f19714e3cb7c112bc2e3dff82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=niQCgoRoq2%2FyTCRJgqDKy3iBlLI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dbcb72e6b7764ba5a2655bb2d017fddd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=bbtcGd7jzKcN9I5XajzZMZpYIaI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2599ab1539aa40dab6beddb045a80c4f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=lKAa97XC%2BaEBrRF4qVb8fgdXnnM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">出海投放集中在Android端，泛娱乐<span style="color: black;">制品</span>营收表现亮眼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>广大大的<span style="color: black;">宣传</span>主分析以及APP Intelligence等功能，整理出2022年上半年移动应用在iOS和Android系统的投放TOP50以及下载、收入TOP20榜单。<span style="color: black;">能够</span>看到，<strong style="color: blue;"><span style="color: black;">中国出海厂商在Android端的投放发力更大，投放<span style="color: black;">制品</span><span style="color: black;">重点</span>集中在工具、购物和社交上</span></strong>。在营收和下载维度上，出海的泛娱乐<span style="color: black;">制品</span>表现出众，<strong style="color: blue;">【TikTok】</strong>和其剪辑工具<strong style="color: blue;">【CapCut】</strong>都能在下载榜上排在靠前的位置，<strong style="color: blue;">【Bigo Live】</strong><span style="color: black;">亦</span>是<span style="color: black;">全世界</span>营收变现最好的直播应用。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2c129d81a5014f83a12d94d6b2d3ecc7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=vUSfHxHqOP1inQnhjVFy0ZUCTcw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ae4a169f366340f692c78a89877f18dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=O5V2YWXkujCKtJrTUGQwLjsLN4s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c5da003a68c44812aae4c4f558dcd363~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=TDXdhIZ9o1B2kCi%2FLgrG%2FKY7ntA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc7b9230b11b481990f36a511c81b5cc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=h8u0zv%2FVcgRLg%2BuvTzvDxFvXGyw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网文出海表现强劲</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">流<span style="color: black;">媒介</span>应用成营收猛兽</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在白皮书的第二部分，重点盘点<span style="color: black;">全世界</span>热门国家/地区的移动应用的营销概况，<span style="color: black;">包含</span>：中国大陆地区&港澳台地区、美国、土耳其、东南亚地区、日韩地区、中东地区和南亚地区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">阅读素材数量惊人，【TikTok】制霸美国</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以美国地区为例，疫情影响下，<span style="color: black;">全世界</span>泛娱乐<span style="color: black;">需要</span>直线<span style="color: black;">提升</span>，在线小说市场增长<span style="color: black;">快速</span>，<strong style="color: blue;"><span style="color: black;">阅读量同比增长超过6%</span></strong>。商务办公类<span style="color: black;">宣传</span>主数量占比最高为12.90%；<span style="color: black;">资讯</span>、阅读、天气<span style="color: black;">宣传</span>主占比在1%<span style="color: black;">上下</span>，但素材量占比都在8%<span style="color: black;">周边</span>。从头部投放<span style="color: black;">制品</span>来看，多款<span style="color: black;">资讯</span>类应用霸榜前十，寡头效应严重，<span style="color: black;">资讯</span>类<span style="color: black;">宣传</span>主、素材占比均未超过2%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在下载收入层面，<strong style="color: blue;"><span style="color: black;">【TikTok】摘取了美国市场App Store下载收入双冠军</span></strong>，在Google Play上<span style="color: black;">亦</span>是下载第1、收入第3的头部应用。流<span style="color: black;">媒介</span>平台收入表现强劲，<strong style="color: blue;">【HBO Max】</strong>和<strong style="color: blue;">【Disney+】</strong>都进入双商店营收TOP5。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4419a2fa6e514422bccb48d80ed7f7e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=xEfY2Tb0adWVNzwosA7DbXjp8k8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c9b60c846d4647c7b703aa2c1a242237~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=cNsk6%2FkRkTl4yv1Nh8p7Y8hbLe4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">资讯</span>应用登顶，工具<span style="color: black;">制品</span>紧随其后</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">白皮书盘点了Meta系（Facebook、Instagram、Audience Network和Messenger）、Google系（Admob和YouTube）的详尽投放数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022H1，Facebook<span style="color: black;">途径</span><span style="color: black;">持有</span>应用<span style="color: black;">宣传</span>主数量128K+，同比2021H1，<span style="color: black;">全部</span>META系<span style="color: black;">途径</span>应用<span style="color: black;">宣传</span>主同比下降9.42%。从<span style="color: black;">宣传</span>主占比<span style="color: black;">状况</span>来看，购物类<span style="color: black;">宣传</span>主数量最多，总计占比14.35%； 其次是生活时尚和商务办公类<span style="color: black;">宣传</span>主，分别占比11.80%和11.35%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<strong style="color: blue;"><span style="color: black;">新闻类应用占据着META<span style="color: black;">途径</span>头部<span style="color: black;">宣传</span>主位置，TOP10榜单中以工具、<span style="color: black;">资讯</span>、社交应用为主</span></strong>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5b8c0aba41fe4182a0de951434d5fdbd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=%2B2kOeMbiOmviKBQ61AJjX0slCxA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7c133facded94d2aa64d78c8c779b563~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=n4KJegx34QIV4Q4f6Jn3iybRmxs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/703f10fea8bd43d0a264bce1f19974d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=xCO%2BfkCGGYRo1NU4%2F0NVVFxOeyg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">04</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CPM环比增长64%</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3个国家CPM超$10</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广大大数据<span style="color: black;">科研</span>院对<span style="color: black;">全世界</span>移动应用(非游戏)的投放成本进行了整理，从CPC、CPM、CTR、CPA、CPI等多个数据维度洞察<span style="color: black;">全世界</span>趋势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整体来看，<strong style="color: blue;"><span style="color: black;">移动应用的投放成本<span style="color: black;">连续</span>攀升，今年上半年平均CPM为$9.16，环比<span style="color: black;">提升</span>64%</span></strong>；平均CPC为$0.93，环比<span style="color: black;">提升</span>181%；平均CTR为2.74%，环比<span style="color: black;">提升</span>22%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在所有国家/地区中，美国的移动应用投放成本最高，CPM平均$11.88，CPC为$1.8，CTR为2.79%；除了美国以外，澳大利亚和新加坡总计3个国家/地区CPM均超过$10；新加坡是亚太地区投放成本最高的国家/地区，其次是韩国和日本。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/12495f754f58417582bb07ef7dc20790~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=dYXbxNpcoHSLn2oCNbIwmUXn3Qc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e4fc18c30ff94613bf5b98923ade9ebd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=FC3v6Ja3GgibaO7HpEUFmwu5AhI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b61786436b714993ab934ad71634b536~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=Y79Yzi6mIqUV89dNq45xFJytgc8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">05</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>泛娱乐<span style="color: black;">需要</span><span style="color: black;">提高</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">短视频、直播、娱乐平台内卷严重</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2019年疫情爆发，<span style="color: black;">全世界</span>人类的生活习惯都<span style="color: black;">因此呢</span>改变。难以预测的病毒变体和疫情封禁，<span style="color: black;">持续</span>加深人们的焦虑，再加上动荡的国际局势，<strong style="color: blue;"><span style="color: black;">人们将不安感化作了对线上社交娱乐的<span style="color: black;">需要</span></span></strong>。TikTok以及Bigo Live等短视频、直播<span style="color: black;">制品</span>打破了Meta系<span style="color: black;">制品</span>的霸主布局，<span style="color: black;">诱发</span>了“千播大战”的激烈局面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/19ffdc59196244bfae50e1df94832936~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=NMfMavGD5av8Hg0WRTJC4AM34KU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c96e32210bbc4b3798084833f3f1a0b5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=2GGwPVuXyIMPPa%2BiyR9VNC0QJV8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3b8b08eb1bdb4643a22e81c0f389f751~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725978233&x-signature=A1%2BVrnsSo4DQtsjCitHucbeUBLA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">更加多</span>应用类型的素材趋势</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">欢迎下载完整版白皮书查看</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">广大大重磅发布《2022H1<span style="color: black;">全世界</span>移动应用(非游戏)营销白皮书》：社交、工具、网文应用<span style="color: black;">怎样</span>制胜海外</a></p>
感谢你的精彩评论，带给我新的思考角度。 你的见解独到，让我受益匪浅，期待更多交流。 你的见解真是独到，让我受益良多。
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