ikkhksvu 发表于 2024-9-4 08:02:16

成功的Google SEO具备哪些要素-直播整理


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几天和雨果网搞了一场直播，我分享了一个主题是关于<span style="color: black;">作为</span>一名合格的谷歌SEO需要具备<span style="color: black;">那些</span>要素，<span style="color: black;">或</span>论一个合格的谷歌SEO的基本修养。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这场直播有五六百人观看，直播结束以后<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人主动加我<span style="color: black;">微X</span>咨询SEO的问题。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f69a9f1647a542b3ac87de7a8ef6a85c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=HB7fvORyHV%2BtRj8z%2B9FKWYkt%2FcI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7a04897dda0a4fc29d010b8f9717918c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=WKH9r7Mf6FswlKnahFUOmo1CrFc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8924e155a0394402b0ff3dba58cc2d5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=%2BGjk%2F77FXIbYrLJ3FA444N31xhI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原来还有如此多的外贸人对谷歌SEO是不懂的，非常感谢这些参加直播的小伙伴们。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>打算把直播的内容整理一下给<span style="color: black;">大众</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的技术要素</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a13858ff3996497ca1dea1a2a733b43c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=%2B3DKlrQ%2Fmtj0NR7PJBnsDR5yYbQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>主流程序</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一名SEO需要懂些技术但不必精通，<span style="color: black;">认识</span>网站的主流程序，前端HTML代码，<span style="color: black;">由于</span>谷歌的爬虫<span style="color: black;">重点</span>爬取的是前端的页面代码内容，<span style="color: black;">因此</span>前端的代码<span style="color: black;">咱们</span>需要懂些，但<span style="color: black;">实质</span>上SEO技术部分的内容<span style="color: black;">亦</span>没多少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌搜索引擎的工作原理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我做了一个比喻，谷歌就像一个图书馆，里面的书籍<span style="color: black;">便是</span>网站数据库，当用户想要书籍的时候，谷歌就把这本书的位置告诉用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实爬虫做的<span style="color: black;">便是</span>这个工作，先去各个网站抓数据，<span style="color: black;">而后</span>索引到数据库，最后再进行排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">拜访</span>加载的瀑布流元素</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>需要学会看网站浏览器的瀑布流，在浏览器按F12，<span style="color: black;">便是</span>当<span style="color: black;">拜访</span>网站的时候加载的<span style="color: black;">各样</span>文件，<span style="color: black;">那些</span>文件占用的带宽大，影响了网站的加载速度。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cb4bb5bd5f784e48816f06c12464594e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=cbtNUzhdceKvmRa31ZtxP%2Bxi3Oo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的数据分析要素</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4da82d55478b4f119db84a58c6b36fb5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=erQqf08wlGoTuI6CeC6gF8ZyBfI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">诠释</span>关键词数据的能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对关键词的数据表格，<span style="color: black;">非常多</span>人都是<span style="color: black;">满脸</span>懵，这密密麻麻的关键词到底怎么分析，<span style="color: black;">怎样</span>去<span style="color: black;">选取</span>适合自己的关键词，怎么从关键词中读懂市场信息，<span style="color: black;">那些</span>关键词<span style="color: black;">表率</span>了用户的什么搜索意图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些都能考验一个合格的SEO能力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实很简单，当你分析关键词的时候，脑子中<span style="color: black;">始终</span>有个地图，<span style="color: black;">便是</span>用户<span style="color: black;">拜访</span>旅途的地图模型，AIAD模型，这个后面会<span style="color: black;">说到</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把这个模型装到你的脑子中<span style="color: black;">而后</span>进行关键词分析，你就有了<span style="color: black;">目的</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量数据分析能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站流量分析我只用GA，<span style="color: black;">此刻</span><span style="color: black;">已然</span>升级到GA4了，老版GA的左侧从上到下<span style="color: black;">便是</span>围绕流量以下几个点分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">WHO，来<span style="color: black;">拜访</span>你网站的用户的用户画像，<span style="color: black;">她们</span>是谁，国家，性别，用的设备，<span style="color: black;">兴趣</span>，收入水平等等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Where，这些用户从<span style="color: black;">那些</span><span style="color: black;">途径</span>来的，Organic，Ads，<span style="color: black;">或</span>是SNS，以及<span style="color: black;">每一个</span><span style="color: black;">途径</span>来的流量的网站停留时间和跳出率表现<span style="color: black;">怎样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">What，这些用户在你网站上有<span style="color: black;">那些</span>动作，<span style="color: black;">拜访</span>最多的的页面是<span style="color: black;">哪些</span>，用户<span style="color: black;">拜访</span>的漏斗以及用户在哪个环节流失最多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的心理学<span style="color: black;">贮存</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3303c9f30604b85a37b408c40fc2da2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=p6HaBx%2FhzyZao2ZDysLqhw6MZlo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">亦</span>是营销的一种基本手段，就跟<span style="color: black;">宣传</span>，社媒<span style="color: black;">途径</span><span style="color: black;">同样</span>都需要有心理学的知识<span style="color: black;">贮存</span>，一流的<span style="color: black;">宣传</span>营销大师都有非常厉害的心理操控能力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">俗话说得好，营销搞得好，妹子少不了，搞营销的人要对客户/妹子心理拿捏的非常到位，<span style="color: black;">认识</span><span style="color: black;">她们</span>的痛点和<span style="color: black;">需要</span>，发自内心的为<span style="color: black;">她们</span><span style="color: black;">供给</span>价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>用户画像的理解最关键的是你要明白你的<span style="color: black;">制品</span>的受众是<span style="color: black;">那些</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>不可能是卖给所有人的，不分年龄，性别，职业等等，<span style="color: black;">咱们</span>只卖给需要<span style="color: black;">制品</span>的细分群体就够了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20岁的美国白人<span style="color: black;">大学女生</span>和40岁已婚非裔女性心理诉求和消费习惯是截然<span style="color: black;">区别</span>的，你的<span style="color: black;">制品</span>要抓住某一类的细分用户就够了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有几本社会心理学的书<span style="color: black;">已然</span><span style="color: black;">举荐</span>了好几遍了，再<span style="color: black;">举荐</span>一下</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《社会心理学》，《社会性动物》，还有一本《消费心理学》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中<span style="color: black;">第1</span>本书做营销的要好好读一读。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一个<span style="color: black;">便是</span>在用户<span style="color: black;">拜访</span>的各个<span style="color: black;">周期</span>要做好心理分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AIAD心理模型四个<span style="color: black;">周期</span>，<span style="color: black;">每一个</span><span style="color: black;">周期</span>客户的心理诉求是<span style="color: black;">区别</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Awareness<span style="color: black;">周期</span>偏求知，这个<span style="color: black;">周期</span><span style="color: black;">重点</span>是想学习，最好的方式<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">文案</span><span style="color: black;">或</span>视频讲解进行教育，俗<span style="color: black;">叫作</span>种草。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Interest<span style="color: black;">周期</span><span style="color: black;">便是</span>对某些品牌有了兴趣，<span style="color: black;">知道</span><span style="color: black;">晓得</span>自己的问题需要什么<span style="color: black;">制品</span><span style="color: black;">方法</span>来<span style="color: black;">处理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Action<span style="color: black;">周期</span><span style="color: black;">便是</span>搜索<span style="color: black;">相关</span><span style="color: black;">制品</span>的<span style="color: black;">仔细</span>信息，价格比对，<span style="color: black;">制品</span>比较等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Desicion<span style="color: black;">周期</span><span style="color: black;">便是</span><span style="color: black;">知道</span>要购买了，这个<span style="color: black;">周期</span>的客户心理<span style="color: black;">便是</span>老娘今天剁手<span style="color: black;">亦</span>要买，谁拦着我我就弄死谁。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是那句话，重点不是要<span style="color: black;">认识</span>所有人的心理而是你的<span style="color: black;">目的</span>群体的心理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的<span style="color: black;">制品</span>经理能力</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cf16abb10d64520adfa28b31a87e59f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=I1ruH9sgGwqhukHyDCRsj1gphvc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个合格的SEO要具备<span style="color: black;">制品</span>经理思维</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不想做老板的业务/运营不是好员工，哪个不想当老板，但问题是你是不是具备<span style="color: black;">作为</span>老板的能力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">第1</span>个能力<span style="color: black;">便是</span>选品能力，我不管你是做实体的还是虚拟服务，选品是<span style="color: black;">第1</span>个要<span style="color: black;">处理</span>的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>选的好，后面运营起来就<span style="color: black;">容易</span>，选品选的烂，做起来就费劲。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>经理要比用户更懂用户自己，你能挖掘出<span style="color: black;">她们</span>显性<span style="color: black;">需要</span>这是<span style="color: black;">制品</span>经理入门水平，高阶水平是挖掘出深层次<span style="color: black;">隐匿</span>的<span style="color: black;">需要</span>，这种能力我想除了<span style="color: black;">海量</span>训练以外还有<span style="color: black;">另一</span>一种<span style="color: black;">便是</span><span style="color: black;">天分</span>型选手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乔布斯说过，客户压根不<span style="color: black;">晓得</span>自己想要什么直到你把<span style="color: black;">制品</span>放在<span style="color: black;">她们</span>眼前，这是顶级的<span style="color: black;">制品</span>经理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据分析能力+心理学<span style="color: black;">基本</span>=<span style="color: black;">制品</span>挖掘能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据反映的<span style="color: black;">不仅</span>是当下，<span style="color: black;">亦</span>能透析出<span style="color: black;">将来</span>的趋势，从这些趋势中<span style="color: black;">咱们</span><span style="color: black;">能够</span>略窥一二用户的心理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌关键词数据<span style="color: black;">协同</span>Google Trends趋势分析<span style="color: black;">制品</span>热度走向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还<span style="color: black;">相关</span>键词云工具，把谷歌关键词用关键词云工具更能直观的看到<span style="color: black;">那些</span><span style="color: black;">制品</span>是用户更加关注的</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ddc9130b99c47a89f866a07a23630a6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=ixZH9hrKTl%2BJg3iVSdFMb2PnNNI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作为</span>一名成功的创业者<span style="color: black;">首要</span>要<span style="color: black;">作为</span>一名合格的<span style="color: black;">制品</span>经理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的其他能力</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9533a9374a0e4fffb2f920b1efeab15e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=5HX58KNScJWIDW8%2BiDLBrNa0lnc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO前期出效果慢，有必要辅助<span style="color: black;">宣传</span>投放，<span style="color: black;">因此</span><span style="color: black;">宣传</span>投放<span style="color: black;">亦</span>是谷歌SEO的一项<span style="color: black;">必须</span>技能，<span style="color: black;">宣传</span>优化师<span style="color: black;">能够</span>不懂SEO，<span style="color: black;">然则</span>SEO我认为是要会投放<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>SEO上手<span style="color: black;">宣传</span>投放很容易，前期的关键词分析思路<span style="color: black;">同样</span>，无非<span style="color: black;">便是</span>后面盯数据，<span style="color: black;">按照</span>数据<span style="color: black;">调节</span>关键词出价，增减关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopping<span style="color: black;">宣传</span>难度稍微大些，<span style="color: black;">非常多</span>人被GMC这一关卡住了，GMC审核太严格了，以至于直接一刀切把<span style="color: black;">哪些</span>正规搞电商的<span style="color: black;">亦</span>误判为作<span style="color: black;">坏处</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社媒能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">重点</span>是<span style="color: black;">认识</span>你<span style="color: black;">制品</span>适合在哪个<span style="color: black;">途径</span>投放<span style="color: black;">就可</span>，Linkedin的<span style="color: black;">途径</span>肯定不适合做快消品，Tiktok的<span style="color: black;">途径</span>肯定不适合做大型机械。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找适合自己<span style="color: black;">制品</span>的社媒<span style="color: black;">途径</span>做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团队沟通能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个能力<span style="color: black;">亦</span>是非常重要的，SEO在内的运营人天天对着数据看来看去，都是跟数据打交道，跟人沟通的能力不要丢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了你本身的专业能力，还有个职场能力<span style="color: black;">便是</span>跟其他同事沟通，和领导<span style="color: black;">报告</span>能力<span style="color: black;">亦</span>很重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营和技术<span style="color: black;">由于</span>沟通不顺畅干架的可不在<span style="color: black;">少许</span>，技术觉得运营事儿逼不懂这个那个瞎指挥，运营觉得技术脑子让驴踢了这点功能都<span style="color: black;">不可</span>实现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能用最简洁清晰易懂的语言让对方听懂这是表达力过关的基本要素。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO人的发展方向</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9be92f7318f647a0acf5301a380d2ad2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725976918&amp;x-signature=AdoVT18bqhHAfNewSAq3yOr5tXk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后<span style="color: black;">便是</span>一个小的Bonus，关于SEO人的<span style="color: black;">将来</span>出路，无非就<span style="color: black;">那样</span>几种</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">始终</span>做SEO，从入行<span style="color: black;">起始</span><span style="color: black;">始终</span>干，在这个行业深耕，<span style="color: black;">作为</span>SEO大牛，从一个运营<span style="color: black;">作为</span>一个主管，<span style="color: black;">实质</span>上这条路<span style="color: black;">不仅</span>只是在SEO这一个岗位上，<span style="color: black;">非常多</span><span style="color: black;">机构</span>的运营主管都是管SEO，<span style="color: black;">宣传</span>，SNS<span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">T型路线，在SEO<span style="color: black;">基本</span>上学习其他运营技能，建站，数据分析，视频营销，让自己<span style="color: black;">作为</span>通识人才，<span style="color: black;">通常</span>会建站的都会SEO。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有条路<span style="color: black;">便是</span>搞代运营，这条路出力不讨好，<span style="color: black;">最后</span>走向二难困境，不接没活干，接了<span style="color: black;">便是</span>一锤子买卖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搞贸易电商是条路子，利用自己营销的技能，<span style="color: black;">倘若</span>有合适的供应商关系二者进行合作，慢慢业绩就出来了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管SEO还是Ads毕竟还只是个营销的手段，中国的本土环境不像美国，美国的SEO agency收费能收上去，收个几万到几十万美金都<span style="color: black;">能够</span>，<span style="color: black;">况且</span><span style="color: black;">她们</span>服务的企业<span style="color: black;">大都是</span>保险，律师，牙医这些当地暴利行业，中国的大都是制造业还有贸易<span style="color: black;">机构</span>为主，服务业出海的还是少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">全部</span>直播的内容整理，最后<span style="color: black;">非常</span>感谢雨果网邀请。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，转载需经作者授权同意。</p>




m5k1umn 发表于 2024-9-28 17:58:15

谢谢、感谢、感恩、辛苦了、有你真好等。

7wu1wm0 发表于 2024-10-20 00:53:56

你说得对，我们一起加油，未来可期。

7wu1wm0 发表于 6 天前

感谢楼主的分享！我学到了很多。
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