lbk60ox 发表于 2024-9-4 06:28:29

干货分享：Google搜索宣传的营销技巧！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google是搜索<span style="color: black;">宣传</span>中的大佬，营销者不管是做自然搜索还是付费搜索<span style="color: black;">通常</span>都是首选Google。<span style="color: black;">因此</span>今天，就来给<span style="color: black;">大众</span>介绍一下Google的<span style="color: black;">宣传</span>创意特点和多种<span style="color: black;">宣传</span>类型的营销技巧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、Google搜索<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/eEFs55V5LJb5wkUibF8LbjtvCbPApoa22YvCkDYiaLFTw5wZIUWfQicXuQoMg0M24P5f8b0xtnOt0EONJP9jXz43g/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google的搜索<span style="color: black;">宣传</span>以关键词的形式<span style="color: black;">显现</span>，<span style="color: black;">一般</span>是文字<span style="color: black;">宣传</span>，其中<span style="color: black;">重点</span><span style="color: black;">包括</span><span style="color: black;">宣传</span>标题、简介、网址等要素，<span style="color: black;">通常</span>在搜索结果页面中与自然搜索结果<span style="color: black;">掰开</span>，国内搜索引擎百度<span style="color: black;">亦</span>是采取这种模式，<span style="color: black;">另一</span>在搜索结果页面的顶部有一栏购物<span style="color: black;">宣传</span>，即标红赞助商那块，商品<span style="color: black;">照片</span>、价格和购买<span style="color: black;">途径</span>一目了然。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google搜索<span style="color: black;">宣传</span>Tips：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Headline（标题）：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）要设置能够抓住用户<span style="color: black;">重视</span>力的词。例如“免费的”、“新的”这类的形容词。<span style="color: black;">不外</span><span style="color: black;">同期</span>要<span style="color: black;">保证</span><span style="color: black;">无</span>违背Google的关键词编辑<span style="color: black;">指点</span>规则，<span style="color: black;">倘若</span><span style="color: black;">运用</span>了“免费”一词，<span style="color: black;">那样</span>在你的<span style="color: black;">宣传</span>直链的页面必须有相对应的免费<span style="color: black;">制品</span>或服务；<span style="color: black;">倘若</span><span style="color: black;">运用</span>了“新的”一词，<span style="color: black;">那样</span>你推出的<span style="color: black;">制品</span>或服务<span style="color: black;">不可</span>超过半年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）Google<span style="color: black;">需求</span><span style="color: black;">宣传</span>中<span style="color: black;">不可</span><span style="color: black;">显现</span>如“最好的”、“最便宜的”、“顶级的”、“<span style="color: black;">第1</span>”等带有绝对性质诱导用户点击的词语。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Description Line 1/2（描述1/2）：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）卖家们需要尽可能的将<span style="color: black;">制品</span>或服务<span style="color: black;">表示</span>在<span style="color: black;">宣传</span>描述中，<span style="color: black;">倘若</span>用户能在搜索<span style="color: black;">关联</span><span style="color: black;">制品</span>时就能看到卖家的<span style="color: black;">制品</span>及服务<span style="color: black;">优良</span>，该用户就会有更大的可能性点击<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">意见</span>卖家充分利用<span style="color: black;">宣传</span>描述，为<span style="color: black;">自己</span>网站所<span style="color: black;">供给</span>的的<span style="color: black;">制品</span>及服务做一个简约而有力的介绍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Display URL（<span style="color: black;">表示</span>网址）：<span style="color: black;">表示</span>网址<span style="color: black;">亦</span><span style="color: black;">能够</span>是你的<span style="color: black;">目的</span>网址，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你的<span style="color: black;">目的</span>网址比较长的话，就只写最重要的域名部分。<span style="color: black;">由于</span><span style="color: black;">倘若</span>链接过长，用户是不太敢点进去的。例如你是亚马逊卖家，你要做的是你某个页面的<span style="color: black;">制品</span>，<span style="color: black;">然则</span>链接可能会很长，<span style="color: black;">此时</span>你<span style="color: black;">能够</span>不把<span style="color: black;">目的</span>网址<span style="color: black;">做为</span><span style="color: black;">表示</span>网址展示，而是<span style="color: black;">选取</span>将网站域名<span style="color: black;">做为</span><span style="color: black;">表示</span>网址。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Destination URL（<span style="color: black;">目的</span>网址）：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）着陆页landing page，页面<span style="color: black;">必定</span>要与<span style="color: black;">宣传</span><span style="color: black;">精细</span>地相对应。举个例子，你的网站是做衣鞋帽这三类商品，但你想做的<span style="color: black;">宣传</span>是鞋类，<span style="color: black;">那样</span><span style="color: black;">目的</span>网址就应该是鞋类这个子网址，而<span style="color: black;">不可</span>是网站首页。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）当搜索关键词触发<span style="color: black;">宣传</span>时，文字<span style="color: black;">宣传</span>是被加粗的，为了吸引用户，<span style="color: black;">宣传</span>要<span style="color: black;">表现</span>出<span style="color: black;">制品</span>能给用户带来益处。例如：保持青春，减肥，身体更健康，生活的更<span style="color: black;">愉快</span>等诸如此类的好处。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）着陆页的打开时间很重要，<span style="color: black;">宣传</span>着陆页跳出率要在30%以下才有较高的转化率。<span style="color: black;">因此</span>要优化着陆页打开时间，以及<span style="color: black;">保准</span>着陆页适应移动端。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）用户到达着陆页后，会依据对关键词的想法找<span style="color: black;">制品</span>或服务。此时页面的导航布局、<span style="color: black;">制品</span>信息的设计对最后的转化有着很大的影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、Google展示<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/eEFs55V5LJb5wkUibF8LbjtvCbPApoa22c4aJUN0WwLBQXiadibnpAxpHIb98oF0eCfpDbYoFcqmoicvuXdxFUlZIA/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在浏览Google时，系统<span style="color: black;">一般</span>会推送上图这种展示<span style="color: black;">宣传</span>，<span style="color: black;">一般</span>是以<span style="color: black;">照片</span>展示和标注文字折扣的形式展示给<span style="color: black;">目的</span>用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">oogle展示<span style="color: black;">宣传</span>素材Tips：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持的<span style="color: black;">照片</span>格式有：GIF、JPG、PNG、SWF。<span style="color: black;">照片</span>命名<span style="color: black;">能够</span><span style="color: black;">包括</span>关键词，但不要堆砌关键词。<span style="color: black;">表示</span>网址和目标网址的<span style="color: black;">意见</span>与搜索<span style="color: black;">宣传</span>是相同的，<span style="color: black;">这儿</span>就不重复讲了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google总结</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google的<span style="color: black;">宣传</span>类型虽然不如Facebook和Instagram多，<span style="color: black;">然则</span>它的用户体量非常大，<span style="color: black;">一般</span>做搜索<span style="color: black;">宣传</span>的卖家都优先选Google。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、搜索<span style="color: black;">宣传</span>和<span style="color: black;">照片</span><span style="color: black;">宣传</span>适合做自然搜索<span style="color: black;">或</span>付费搜索。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、搜索<span style="color: black;">宣传</span>的标题要设置能够抓住用户<span style="color: black;">重视</span>力的词，<span style="color: black;">宣传</span>描述要<span style="color: black;">自己</span>网站所<span style="color: black;">供给</span>的<span style="color: black;">制品</span>及服务做一个简约而有力的介绍，<span style="color: black;">宣传</span>着陆页<span style="color: black;">必定</span>要与<span style="color: black;">宣传</span><span style="color: black;">精细</span>地相对应，优化着陆页的打开时间以及<span style="color: black;">制品</span>页面的布局设计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、展示<span style="color: black;">宣传</span>的<span style="color: black;">照片</span>不要堆砌关键词，<span style="color: black;">表示</span>网址和<span style="color: black;">目的</span>网址的<span style="color: black;">意见</span>与搜索<span style="color: black;">宣传</span>相同。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END...</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>干货分享欢迎加入</span></strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">End.</span></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/eEFs55V5LJZlQQxWcYWkE1mkF7aYofgBBmtYX15n9927KJia2WydmjhwFT3Jm1dUXaDGS5Ph6UK1fgGxOqAfgSQ/?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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nqkk58 发表于 2024-9-29 06:57:35

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4zhvml8 发表于 2024-10-28 08:13:21

我们有着相似的经历，你的感受我深有体会。

m5k1umn 发表于 6 天前

楼主节操掉了，还不快捡起来！
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