为么意见外贸B2B要做谷歌宣传投放？谷歌推广效果到底怎么样?
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/b0d5f456eb9b4545abb21d963c7073cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725966142&x-signature=67dcMNKWcAvcYLFoYNonJPyFedU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸独立站本身是<span style="color: black;">无</span>流量的，<span style="color: black;">因此呢</span><span style="color: black;">想要</span>把一个独立站运营起来，<span style="color: black;">首要</span>要做的<span style="color: black;">便是</span>为站点引入流量。<span style="color: black;">仅有</span>引入流量，才有可能会产生转化和订单。外贸独立站的推广引流<span style="color: black;">途径</span>有<span style="color: black;">非常多</span>，但<span style="color: black;">非常多</span>卖家外贸推广首选<span style="color: black;">便是</span>谷歌，这是<span style="color: black;">为何</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业被一再<span style="color: black;">意见</span>进行谷歌<span style="color: black;">宣传</span>投放的<span style="color: black;">原由</span><span style="color: black;">重点</span><span style="color: black;">包含</span>以下几点：</p><strong style="color: blue;"><span style="color: black;">提高</span>可见度</strong>：在Google上投放<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">加强</span>企业的在线可见度，尤其是在搜索结果中<span style="color: black;">得到</span>较高的排名，从而吸引<span style="color: black;">更加多</span>潜在客户。<strong style="color: blue;"><span style="color: black;">精细</span>定位</strong>：Google<span style="color: black;">宣传</span><span style="color: black;">准许</span>企业<span style="color: black;">按照</span>用户的搜索历史、地理位置、兴趣等进行<span style="color: black;">精细</span>定位，<span style="color: black;">保证</span><span style="color: black;">宣传</span>内容能够触达最有可能感兴趣的用户群体。<strong style="color: blue;">竞争<span style="color: black;">优良</span></strong>：<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>，企业<span style="color: black;">能够</span>针对竞争对手的关键词进行出价，从而在搜索结果中<span style="color: black;">得到</span>更有利的位置，<span style="color: black;">增多</span>市场份额。<strong style="color: blue;">成本效益分析</strong>：谷歌<span style="color: black;">宣传</span>采用按点击付费（PPC）的模式，企业<span style="color: black;">能够</span>预先设定<span style="color: black;">宣传</span>预算，避免无效支出，实现成本效益最大化。<strong style="color: blue;"><span style="color: black;">宣传</span>效果可衡量</strong>：Google<span style="color: black;">供给</span>强大的分析工具，企业<span style="color: black;">能够</span>实时监控<span style="color: black;">宣传</span>的表现，<span style="color: black;">包含</span>点击率、转化率等关键指标，<span style="color: black;">即时</span><span style="color: black;">调节</span><span style="color: black;">宣传</span>策略。<strong style="color: blue;">灵活性和可扩展性</strong>：企业<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>和预算灵活地<span style="color: black;">调节</span><span style="color: black;">宣传</span>投放，无论是扩大投放规模还是缩小投放范围，都非常方便。<strong style="color: blue;"><span style="color: black;">增多</span>网站流量</strong>：<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>吸引的流量<span style="color: black;">一般</span>是高质量的，<span style="color: black;">由于</span>用户<span style="color: black;">经过</span>搜索关键词找到了企业的<span style="color: black;">宣传</span>，这<span style="color: black;">寓意</span>着<span style="color: black;">她们</span>对企业<span style="color: black;">供给</span>的<span style="color: black;">制品</span>或服务有<span style="color: black;">必定</span>的兴趣。<strong style="color: blue;">促进<span style="color: black;">营销</span>和转化</strong>：谷歌<span style="color: black;">宣传</span><span style="color: black;">能够</span>引导用户进行特定的行动，如在线购买、注册、下载或填写表单，从而直接促进<span style="color: black;">营销</span>和转化。<strong style="color: blue;">品牌建设</strong>：<span style="color: black;">连续</span>的谷歌<span style="color: black;">宣传</span>投放有助于<span style="color: black;">创立</span>和强化品牌形象，<span style="color: black;">加强</span>品牌在<span style="color: black;">目的</span>市场中的知名度和认知度。<strong style="color: blue;">适应市场变化</strong>：企业<span style="color: black;">能够</span><span style="color: black;">快速</span>创建和<span style="color: black;">调节</span><span style="color: black;">宣传</span>活动，以应对市场变化或利用市场机会，如季节性活动或突发<span style="color: black;">资讯</span>事件。<strong style="color: blue;">多样化的<span style="color: black;">宣传</span>格式</strong>：Google Ads<span style="color: black;">供给</span>多种<span style="color: black;">宣传</span>格式，<span style="color: black;">包含</span>搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等，适应<span style="color: black;">区别</span>类型的推广<span style="color: black;">需要</span>。<strong style="color: blue;"><span style="color: black;">全世界</span>覆盖</strong>：<span style="color: black;">针对</span>寻求国际市场的企业，Google的<span style="color: black;">全世界</span>覆盖能力<span style="color: black;">能够</span><span style="color: black;">帮忙</span>其快速进入新市场并吸引当地用户。<strong style="color: blue;">智能技术</strong>：Google的智能技术和算法<span style="color: black;">能够</span><span style="color: black;">帮忙</span>优化<span style="color: black;">宣传</span>投放，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性和吸引力，从而<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果。<strong style="color: blue;"><span style="color: black;">长时间</span>投资<span style="color: black;">报答</span></strong>：虽然谷歌<span style="color: black;">宣传</span>需要<span style="color: black;">必定</span>的初期投资，但<span style="color: black;">长时间</span>来看，它能够为企业带来<span style="color: black;">连续</span>的流量和潜在客户，实现良好的投资<span style="color: black;">报答</span>。<strong style="color: blue;">用户搜索<span style="color: black;">行径</span></strong>：人们越来越依赖搜索引擎来寻找信息、<span style="color: black;">制品</span>或服务，谷歌<span style="color: black;">宣传</span>能够让企业出<span style="color: black;">此刻</span>用户的搜索结果中，满足用户<span style="color: black;">需要</span>。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d620655df1b74f57a7ba8c3a794147d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725966142&x-signature=XtRPVNebv4rO%2FOJC20Lyn3kbo6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span><span style="color: black;">包括</span>谷歌搜索<span style="color: black;">宣传</span>、谷歌展示<span style="color: black;">宣传</span>、谷歌<span style="color: black;">发掘</span><span style="color: black;">宣传</span>、谷歌视频<span style="color: black;">宣传</span>、谷歌购物<span style="color: black;">宣传</span>等多个类型。企业想要打败竞争对手，在谷歌<span style="color: black;">宣传</span>中抢占先机，<span style="color: black;">能够</span>运用以下几种谷歌<span style="color: black;">宣传</span>推广<span style="color: black;">办法</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、精确的关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>关键词过于宽泛，谷歌就会将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>展示在错误的受众群体中，这就<span style="color: black;">寓意</span>着潜在客户的点击次数会相应地减少，并且企业的<span style="color: black;">宣传</span>支出会<span style="color: black;">增多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>需要企业花费一点时间查看<span style="color: black;">那些</span>是有效关键词，<span style="color: black;">那些</span>是无效关键词，<span style="color: black;">而后</span>重新进行<span style="color: black;">调节</span>，使其与自己的<span style="color: black;">宣传</span>和<span style="color: black;">目的</span>受众群体最匹配，当然这不是一次就能确定精确关键词的，而是在重复添加、删除、<span style="color: black;">调节</span>关键词的过程中确定的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">精细</span><span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所投放的<span style="color: black;">宣传</span>标题、文案需要和<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>关键词保持一致，并且<span style="color: black;">宣传</span>内容是<span style="color: black;">知道</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>目的是<span style="color: black;">处理</span>用户的痛点问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">加强</span><span style="color: black;">宣传</span>质量得分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">质量得分是谷歌决定<span style="color: black;">宣传</span>排名的一种方式。质量得分越高，在搜索引擎结果页面上的排名和位置就会越靠前面；越低，排名就会靠后，转化的机会<span style="color: black;">亦</span>会减少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">加强</span>得分呢？<span style="color: black;">重点</span>从3个方面<span style="color: black;">思虑</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）预期点击率：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>预计点击率的状态为“<span style="color: black;">小于</span>平均水平”或“平均水平”，不妨尝试修改<span style="color: black;">宣传</span>文字，使<span style="color: black;">制品</span>或服务更能吸引<span style="color: black;">目的</span>受众群体的<span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）着陆页体验：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高于平均水平：与Google Ads帐号中的所有其他关键字相比，此关键字的着陆页结构较为清晰，且与该关键词密切<span style="color: black;">关联</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平均水平：与Google Ads帐号中的所有其他关键字相比，此关键字的着陆页体验<span style="color: black;">无</span>太大的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小于</span>平均水平：需要<span style="color: black;">调节</span>网页内容来<span style="color: black;">加强</span>用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">宣传</span><span style="color: black;">关联</span>性：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">宣传</span><span style="color: black;">关联</span>性的状态为“<span style="color: black;">小于</span>平均水平”或“平均水平”，说明当前的<span style="color: black;">宣传</span>文字内容与关键词<span style="color: black;">关联</span>程度较低。<span style="color: black;">一般</span>可结合通配符<span style="color: black;">插进</span>来<span style="color: black;">提高</span><span style="color: black;">宣传</span><span style="color: black;">关联</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、优化<span style="color: black;">宣传</span>着陆页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）直击重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题是用户最先阅读的内容，<span style="color: black;">因此呢</span>需要在标题中清晰简洁地传达想要向用户传达的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）引人注目的文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容需要清晰、简洁，并能引导<span style="color: black;">拜访</span>者完成<span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">她们</span>能完成的操作<span style="color: black;">过程</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span>直接在线交流，使买卖双方距离更近<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）号召性语言</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">号召性语言（CTA）是着陆页上最重要的元素。它的按钮需要<span style="color: black;">明显</span><span style="color: black;">显示</span>，例如：提交、下载、立即获取等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）优化搜索</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>对付费<span style="color: black;">宣传</span>和自然搜索的<span style="color: black;">目的</span>关键词进行优化后，并且着落页中<span style="color: black;">亦</span>需要<span style="color: black;">安置</span><span style="color: black;">目的</span>关键词，<span style="color: black;">这般</span>用户<span style="color: black;">经过</span>搜索关键词<span style="color: black;">亦</span>能找到<span style="color: black;">咱们</span>的着陆页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）感谢页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是潜在用户完成表单后随即向<span style="color: black;">她们</span>发送的，目的<span style="color: black;">重点</span>有：①让新潜在客户对其他<span style="color: black;">关联</span>内容感兴趣；②感谢<span style="color: black;">她们</span>的填写，这对将<span style="color: black;">她们</span>推广给客户有很大<span style="color: black;">帮忙</span>。上海上弦官网：https://www.sun.sh.cn/</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/200e966066464b488cc12d62d4e5aae8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725966142&x-signature=HRToMOexaGwm2eEjpdKDCYFanjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下文归纳了几个<span style="color: black;">平常</span>的疑问及其答案：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 人们会点<span style="color: black;">宣传</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，<span style="color: black;">因为</span>分不清<span style="color: black;">宣传</span>和自然搜索结果，大部分用户会在搜索时点击最上面的<span style="color: black;">宣传</span>。<span style="color: black;">按照</span>调查<span style="color: black;">表示</span>，75%的用户认为谷歌搜索<span style="color: black;">宣传</span>有助于<span style="color: black;">她们</span>找到有用的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、在谷歌上做<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>很贵吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>的投入和产出是成正比的，投入越高，<span style="color: black;">得到</span><span style="color: black;">报答</span>的机会越大。比较其他<span style="color: black;">宣传</span><span style="color: black;">途径</span>，谷歌<span style="color: black;">宣传</span><span style="color: black;">拥有</span>可控性更强，效果<span style="color: black;">亦</span>更直观，定位更<span style="color: black;">精细</span>的<span style="color: black;">优良</span>。<span style="color: black;">另外</span>，相比<span style="color: black;">宣传</span>带来的<span style="color: black;">精细</span>客户和<span style="color: black;">营销</span>，企业的获客成本是<span style="color: black;">小于</span>雇佣<span style="color: black;">营销</span>人员地推的成本的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、做了搜索引擎优化还需要做谷歌<span style="color: black;">宣传</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，有41%的点击都被谷歌<span style="color: black;">宣传</span>的前三名获取。<span style="color: black;">因此呢</span>，就算您的网站排在谷歌搜索页面的<span style="color: black;">第1</span>名，用户<span style="color: black;">亦</span>将<span style="color: black;">首要</span>点击谷歌<span style="color: black;">宣传</span>，这将<span style="color: black;">导致</span>您的客户流量的损失。<span style="color: black;">另外</span>，相较于谷歌搜索<span style="color: black;">宣传</span>，搜索引擎优化并<span style="color: black;">不可</span>覆盖的<span style="color: black;">海量</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、线下<span style="color: black;">营销</span><span style="color: black;">是不是</span>需要谷歌<span style="color: black;">宣传</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案当然是肯定的。线上推广<span style="color: black;">不仅</span>能够让电商企业在线上<span style="color: black;">得到</span><span style="color: black;">营销</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>让线下<span style="color: black;">营销</span>的企业<span style="color: black;">经过</span>线上<span style="color: black;">途径</span><span style="color: black;">得到</span>潜在客户，并和潜在客户联系将其转化为客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从教育留学，地产家装，金融保险，各类服务行业，旅游饭店，到B2B专业<span style="color: black;">行业</span>，几乎<span style="color: black;">因此</span>的行业都<span style="color: black;">能够</span>利用谷歌<span style="color: black;">宣传</span>投放<span style="color: black;">得到</span>潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>有着精确定位，见效快，拓展性强的<span style="color: black;">优良</span>，无疑是最适合中小企业的<span style="color: black;">宣传</span><span style="color: black;">途径</span>。然而要做好谷歌<span style="color: black;">宣传</span>投放，离不开丰富的实战经验以及<span style="color: black;">关联</span>的专业技术，<span style="color: black;">因此</span>，术业有专攻，专业的事还是找专业的人做，<span style="color: black;">以避免</span><span style="color: black;">导致</span>不必要的损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上海上弦<span style="color: black;">按照</span>企业<span style="color: black;">需要</span><span style="color: black;">开发</span>了一款智能<span style="color: black;">宣传</span>投放系统，<span style="color: black;">日前</span>已正式发布，五大功能，全方位出击，赋能企业低成本做好谷歌<span style="color: black;">宣传</span>投放，快速、<span style="color: black;">有效</span>地获取更大的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">以上</span><span style="color: black;">原由</span>，谷歌<span style="color: black;">宣传</span>投放被广泛认为是企业数字营销策略中不可或缺的一部分。</p>
期待你更多的精彩评论，一起交流学习。 你的见解独到，让我受益匪浅，期待更多交流。
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