品牌出海全攻略：深度解析Google Ads、GA4、GTM与GMC的联合应用
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">全世界</span>化的推进，越来越多的品牌<span style="color: black;">起始</span>将目光投向海外市场。在这个过程中，<span style="color: black;">怎样</span>有效利用Google<span style="color: black;">供给</span>的营销和分析工具，<span style="color: black;">作为</span>品牌成功出海的关键。本文将<span style="color: black;">仔细</span>探讨Google Ads、Google Analytics 4（GA4）、Google Tag Manager（GTM）和Google Merchant Center（GMC）在品牌出海战略中的<span style="color: black;">功效</span>与应用。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/ed4eff2ddac64e4e890216ac50286b95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=PA3vYD4EqZJLN9Jlna88u34YqnI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>Google Ads：<span style="color: black;">精细</span>投放，扩大品牌影响力</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads是谷歌<span style="color: black;">供给</span>的在线<span style="color: black;">宣传</span>服务，它允许<span style="color: black;">宣传</span>主在谷歌搜索结果页面和其他谷歌合作伙伴网站上投放<span style="color: black;">宣传</span>。<span style="color: black;">针对</span>出海品牌<span style="color: black;">来讲</span>，Google Ads的重要性<span style="color: black;">不问可知</span>。<span style="color: black;">经过</span>关键词<span style="color: black;">宣传</span>和展示<span style="color: black;">宣传</span>，品牌<span style="color: black;">能够</span><span style="color: black;">精细</span>触达<span style="color: black;">目的</span>客户，<span style="color: black;">加强</span>品牌在海外市场的<span style="color: black;">揭发</span>度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">运用</span>Google Ads时，品牌需要精细设置<span style="color: black;">宣传</span>系列，<span style="color: black;">选取</span>合适的关键词，制定科学的出价策略，并<span style="color: black;">定时</span>优化<span style="color: black;">宣传</span>内容和定位。<span style="color: black;">另外</span>，利用Google Ads的数据分析工具，<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>实时监测<span style="color: black;">宣传</span>效果，<span style="color: black;">调节</span>投放策略，以实现最佳的<span style="color: black;">宣传</span>效果。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、界面样式</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/523a7c98ffd64f5098a622a5b019ae57~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=XoFhqdvsSnV2aHgzdWfvYcezRXQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导航栏中</span></p><span style="color: black;">Campaign：对<span style="color: black;">宣传</span>系列进行各项操作，<span style="color: black;">包含</span>不仅限于关键词、国家、受众、<span style="color: black;">宣传</span>、附加信息等进行<span style="color: black;">调节</span>。</span><span style="color: black;">Goal: 对账号转化<span style="color: black;">目的</span>进行设置及<span style="color: black;">调节</span>。</span><span style="color: black;">Tools：常用工具入口，如Keywords planner、audience设置，账号<span style="color: black;">相关</span>设置等。</span><span style="color: black;">Billing：支付账单<span style="color: black;">关联</span>信息入口。</span><span style="color: black;">Admin：账号时区、用户授权等<span style="color: black;">基本</span>设置，展示界面语言等</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>设<span style="color: black;">按时</span>间，及期望查看的数据维度，可在内容展示板块部分查看到<span style="color: black;">关联</span>数据。可细分到Campaign层级，Ad Group.层级，Ads层级中各点击、<span style="color: black;">揭发</span>、花费、转化等数据。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、 <span style="color: black;">宣传</span>类型</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d404be5a392b4d83b76302206ad394b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=iUNU9YJOXdjp2yFzsF%2Fc2WKqSrA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>Google 后台投放的<span style="color: black;">宣传</span>类型有搜索<span style="color: black;">宣传</span>，展示<span style="color: black;">宣传</span>，YouTube<span style="color: black;">宣传</span>，购物<span style="color: black;">宣传</span>，Pmax<span style="color: black;">宣传</span>，去年新推出的Demand Gen<span style="color: black;">宣传</span>，以及APP<span style="color: black;">关联</span>的UAC<span style="color: black;">宣传</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、账户框架</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a4b24d66421d47dbac73873637dd5077~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=ADYp733kU6fMLf%2BsDPdzxWSp834%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌账户的基本框架为账户下<span style="color: black;">能够</span>为Campaign， Campaign细分<span style="color: black;">区别</span>Ad Group<span style="color: black;">区别</span>Ad Group内含<span style="color: black;">区别</span>Ads。</span></p><span style="color: black;">Campaign层级设定<span style="color: black;">宣传</span>类型、投放<span style="color: black;">目的</span>、投放位置、出价方式等。</span><span style="color: black;">Ad Group层级设定Keywords 和Audience.<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>经常<span style="color: black;">经过</span>Keywords和Audience的<span style="color: black;">区别</span>类型划分Ad Group.</span><span style="color: black;">Ads层级<span style="color: black;">一般</span>设定Landing Page, Headline, Description，投放素材等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个<span style="color: black;">宣传</span>账户下<span style="color: black;">能够</span>建10,000个Campaign。<span style="color: black;">每一个</span>Campaign最多可<span style="color: black;">包括</span>20,000个<span style="color: black;">宣传</span>组，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组最多含50个文字<span style="color: black;">宣传</span>（运行的<span style="color: black;">宣传</span><span style="color: black;">不可</span>超过3个）。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>GA4：数据驱动，优化营销策略</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Analytics 4（GA4）是谷歌的新一代网站分析工具，它<span style="color: black;">供给</span>了丰富的数据报告和分析功能，<span style="color: black;">帮忙</span>品牌更好地理解用户<span style="color: black;">行径</span>，优化营销策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>GA4，品牌<span style="color: black;">能够</span><span style="color: black;">跟踪</span>用户在网站上的<span style="color: black;">行径</span>路径，<span style="color: black;">认识</span>用户的兴趣和偏好，从而<span style="color: black;">调节</span>网站内容和布局，<span style="color: black;">提高</span>用户体验。<span style="color: black;">同期</span>，GA4还<span style="color: black;">能够</span>与Google Ads深度集成，<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主更<span style="color: black;">精细</span>地衡量<span style="color: black;">宣传</span>效果，优化<span style="color: black;">宣传</span>投放策略。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、界面样式</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7d741a1101c74e25904f96e2ed4d26fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=5wPxSvge2RWBo2791682i1pm4Fc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导航栏中</span></p><span style="color: black;">Home：为总数据概览，及部分报告<span style="color: black;">意见</span>。</span><span style="color: black;">Report：各类数据报告入口</span><span style="color: black;">Explore：常用报告模板</span><span style="color: black;">Advertising：各类<span style="color: black;">途径</span>转化表现，归因路径，<span style="color: black;">宣传</span>数据等。</span><span style="color: black;">Admin：GA4账户设置。<span style="color: black;">包含</span>不仅限于账户授权、资产信息设置、事件人群等设置、其他平台的<span style="color: black;">相关</span>等。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、 账户框架</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d7bb9e832e7947cc9d7a83c9552d6c29~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=huhccuqHA%2BHrSQOjjvuWBbonmHE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个GA4账户下<span style="color: black;">能够</span>建多个Property，<span style="color: black;">每一个</span>Property可对应多个数据流，一个个数据流对应一个网站（最多不超过50个数据流，应用数据流不超过30个）。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、概念介绍</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">重点</span>介绍GA4中<span style="color: black;">平常</span>的两个概念：Event, Key Event(前<span style="color: black;">叫作</span>：Conversion)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Event：事件，即用户在网站上进行的操作。安装GA4代码后，GA4将自动收集部分Event。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下为部分自动收集的Event示例：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/13fe4a0f5ac14ddcb85c45c93177b417~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=8srW6y0Epm%2BDzqZkgQ2dhABzBqI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Key Event： 关键事件。指对业务<span style="color: black;">或</span>营销比较重要的用户<span style="color: black;">行径</span>。对Event进行标记后，即为Key Event。<span style="color: black;">一般</span><span style="color: black;">宣传</span>的转化导入的默认<span style="color: black;">源自</span>即为Key Event, <span style="color: black;">能够</span><span style="color: black;">选取</span>部分或<span style="color: black;">所有</span>Key Event为<span style="color: black;">宣传</span>转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>设定Event 为Key Event：</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/aa7108082c014347bea6987bd093e988~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=DFdiUQa0CHQQobKc1%2BQ4zm7j4r4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>GA4<span style="color: black;">重点</span><span style="color: black;">亦</span>是数据分析平台，<span style="color: black;">因此呢</span>会有丰富的数分析报告。以下为GA4自带的<span style="color: black;">基本</span>分析报告，<span style="color: black;">更加多</span>高阶分析报告，需要用户<span style="color: black;">自动</span>配置。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c5d27ef02c5b482fbb7b329a1324587e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=298mmYTkFyLTgd1D9vXObo9Kllk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>GTM：灵活<span style="color: black;">跟踪</span>，<span style="color: black;">提高</span>数据收集效率</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Tag Manager（GTM）是一个标签管理系统，它<span style="color: black;">准许</span>品牌方便地管理和<span style="color: black;">安排</span><span style="color: black;">各样</span>网站标签，如<span style="color: black;">跟踪</span>代码、转化跟踪代码等。<span style="color: black;">经过</span>GTM，品牌<span style="color: black;">能够</span>灵活地添加、修改或删除标签，而无需改动网站代码，大大<span style="color: black;">加强</span>了数据收集的效率和准确性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在品牌出海的过程中，GTM<span style="color: black;">能够</span><span style="color: black;">帮忙</span>品牌快速适应<span style="color: black;">区别</span>市场的数据跟踪<span style="color: black;">需要</span>，实现精细化的用户<span style="color: black;">行径</span>分析，为营销策略的<span style="color: black;">调节</span><span style="color: black;">供给</span>有力支持。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、 界面介绍</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/51f10f8fc61546bb85abad7a363ba63d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=2c%2FSRs2NNgoQNpPl0%2Fh%2BJaRfyXo%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;">Overview：当前操作概览</span><span style="color: black;">Tag：代码设置（传输给哪个平台哪个数据为多少）</span><span style="color: black;">Trigger：触发器配置（定义用户<span style="color: black;">行径</span>：如点击一个按钮就记录一次触发）</span><span style="color: black;">Variables：变量设置</span><span style="color: black;">Folders：文件夹设置-方便管理</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、账户框架</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bfc186f038fb4d8b91aa5c07748ff092~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=GiTwKmYd9HX9obZZjL3vZNT20i8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个GTM账户下<span style="color: black;">能够</span>有多个Container，<span style="color: black;">每一个</span>Container对应一套代码，并对应一个网站。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、工作原理</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GTM只是代码定义，代码管理的一个平台。工作方式简单<span style="color: black;">能够</span>理解为：<span style="color: black;">咱们</span>先定义用户的一个<span style="color: black;">行径</span>（如：点击submit按钮）为一次触发，用户点击了多少次触发，便将次数及这次触发<span style="color: black;">关联</span>的信息传输至其他数据分析平台<span style="color: black;">就可</span>。<span style="color: black;">详细</span>这次触发归于哪个<span style="color: black;">途径</span>，哪个<span style="color: black;">源自</span>等，由其他平台进行处理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人会好奇，GA4既然<span style="color: black;">能够</span>收集用户<span style="color: black;">行径</span>数据，<span style="color: black;">为何</span>还需要GTM。其实GA4只能收集部分用户<span style="color: black;">行径</span>，而对更细节的用户<span style="color: black;">行径</span>需要<span style="color: black;">经过</span>GTM定义后再进行采集。GA4上收集的用户<span style="color: black;">行径</span>是粗略的，<span style="color: black;">况且</span>GA4本身只能收集部分数据，<span style="color: black;">因此呢</span>需要GTM进行细分<span style="color: black;">行径</span>定义并传输到GA4。例如：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个用户浏览你的网站，GA4后台<span style="color: black;">能够</span>看到用户的浏览页面和<span style="color: black;">源自</span>等基本信息，但<span style="color: black;">没法</span><span style="color: black;">认识</span>用户浏览页面的时长和<span style="color: black;">详细</span>点击了哪个按钮才下单的。<span style="color: black;">此时</span>需要在GTM后台定义：当用户点击商品列表中的商品链接时，触发一个事件，每次点击传输一个数据到GA4。GA4就会记录用户的点击<span style="color: black;">行径</span>，并对其进行分析。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>GMC：一站式管理，<span style="color: black;">提高</span>购物体验</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Merchant Center（GMC）是谷歌为电商<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>的一个平台，用于上传、管理和优化<span style="color: black;">制品</span>数据，以便在Google Shopping等<span style="color: black;">宣传</span><span style="color: black;">途径</span>中展示。<span style="color: black;">经过</span>GMC，品牌<span style="color: black;">能够</span>一站式管理<span style="color: black;">制品</span>列表，<span style="color: black;">提高</span><span style="color: black;">制品</span>的<span style="color: black;">揭发</span>率和购物体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>出海品牌<span style="color: black;">来讲</span>，GMC的重要性在于它能够<span style="color: black;">帮忙</span>品牌更好地展示<span style="color: black;">制品</span>，吸引潜在客户。<span style="color: black;">经过</span>优化<span style="color: black;">制品</span>数据的展示和管理，品牌<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">宣传</span>的质量得分，<span style="color: black;">从而</span>降低<span style="color: black;">宣传</span>成本，<span style="color: black;">加强</span>转化率。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、界面样式:</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f5661a8eb3014d7681e110ebd6ba6c62~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=DMQz%2BZ5iC%2BaOWWJlos7KFcxrAdM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">左边导航栏中</span></p><span style="color: black;">Product：可查看所有上传至GMC中的<span style="color: black;">制品</span>信息及<span style="color: black;">情况</span>，诊断<span style="color: black;">制品</span>问题，查看Feed。(商家<span style="color: black;">供给</span>给Google的<span style="color: black;">制品</span>数据源或信息源)</span><span style="color: black;">Performance：查看<span style="color: black;">制品</span>的数据表现。</span><span style="color: black;">Marketing：管理促销活动及购物<span style="color: black;">宣传</span>设置。（网站上设定的活动推广效果、及<span style="color: black;">宣传</span><span style="color: black;">关联</span>数据）。</span><span style="color: black;">Growth：查看市场机会点、价格的竞争力、市场热销品、购物体验得分等。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、运行<span style="color: black;">规律</span></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/08cdf92e73eb46ccb36572364555c535~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725964326&x-signature=UHRgeMu1gTMlC7KK4jOHg1Ug%2FQw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>GMC<span style="color: black;">更加多</span><span style="color: black;">做为</span>一个“<span style="color: black;">制品</span>数据加工站”的角色。<span style="color: black;">经过</span>API收集网站<span style="color: black;">制品</span>数据，转换成Google 平台可理解的格式，方便在Google各平台进行展示。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、应用场景</h1><strong style="color: blue;"><span style="color: black;">Google Ads：</span></strong><span style="color: black;">当<span style="color: black;">咱们</span>想投放shopping<span style="color: black;">宣传</span>，<span style="color: black;">或</span>Pmax<span style="color: black;">宣传</span>中加入Shopping版位时，需要<span style="color: black;">相关</span>到GMC。</span><strong style="color: blue;"><span style="color: black;">Google Shopping：</span></strong><span style="color: black;">开通了GMC后 ,<span style="color: black;">不消</span><span style="color: black;">经过</span>付费<span style="color: black;">宣传</span>，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">亦</span>有机会出<span style="color: black;">此刻</span>Google 搜索引擎的shopping栏目中，<span style="color: black;">源自</span>为organic shopping流量。</span><strong style="color: blue;"><span style="color: black;">YouTube Store：</span></strong><span style="color: black;"><span style="color: black;">日前</span>Google 新推出的YouTube功能，将<span style="color: black;">制品</span>展示在YouTube channel中的store版位。这个功能<span style="color: black;">亦</span>是<span style="color: black;">经过</span><span style="color: black;">相关</span>GMC与独立站及YouTube三方从而实现。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌出海是一个<span style="color: black;">繁杂</span>而富有挑战的过程，但借助Google Ads、GA4、GTM和GMC这四大工具，品牌<span style="color: black;">能够</span>更加<span style="color: black;">精细</span>地触达<span style="color: black;">目的</span>客户，优化营销策略，<span style="color: black;">提高</span>用户体验，从而实现海外市场的成功拓展。<span style="color: black;">期盼</span>本文的分析能为出海品牌<span style="color: black;">供给</span><span style="color: black;">有些</span>有益的参考和启示。<span style="color: black;">那样</span>Google Ads，GA4和GTM是<span style="color: black;">怎样</span>联动协作的呢？请关注下一次分享，为您答疑解惑!</span></p>
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