6257rv7 发表于 2024-9-4 04:39:50

一毕业就拿到数据分析师和商场分析师全职offer，她比同班伙伴少走了多少弯路


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3p9pOZvFIuR1jmGV9bpJCcuEicOkNolUicYNHpCtaVbzFeeSMqUzT8FhnCYibBa6pg39Z3yaz1umGxBg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（本文由MarTechApe《营销组合建模企业级实战训练营》学员撰写）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在美国Top 30学校的Business Analytics（<span style="color: black;">商场</span>分析）专业的<span style="color: black;">科研</span>生学习<span style="color: black;">时期</span>，我<span style="color: black;">经过</span>MarTechApe的讲座<span style="color: black;">认识</span>了<strong style="color: blue;">Marketing Science（营销科学）</strong>这个方向，并且对它产生了浓厚的兴趣。Marketing Science<span style="color: black;">便是</span>利用海量的数据和数理统计<span style="color: black;">办法</span>来科学地做营销的一门科学。从MarTechApe的讲座里我<span style="color: black;">亦</span><span style="color: black;">晓得</span>了Marketing Science里面非常重要的一个<span style="color: black;">构成</span><span style="color: black;">便是</span><strong style="color: blue;">Marketing Mix Modelling（营销组合建模）</strong>。<span style="color: black;">由于</span>我自己缺乏<span style="color: black;">关联</span>的背景知识，<span style="color: black;">因此</span>我决定要在毕业前就准备好这些求职的<span style="color: black;">必须</span>技能。于是我就报名了MarTechApe的<strong style="color: blue;">《营销组合建模企业级实战训练营》</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在学完《营销组合建模企业级实战训练营》这个项目之后，我在简历中加入了项目导师们<span style="color: black;">供给</span>的关于这段项目的经历描述，<span style="color: black;">而后</span>在海投了大约1个月后，被<strong style="color: blue;">PHD Media以及另一家SaaS科技<span style="color: black;">机构</span></strong>的HR捞起来面试。我在今年2月初完<span style="color: black;">成为了</span>PHD Media的初轮电面，之后<span style="color: black;">1星期</span>内完<span style="color: black;">成为了</span>和hiring manager团队3位成员的面试，随后就拿到了PHD Media的<strong style="color: blue;">数据分析师Offer（Data Analyst）</strong>。幸运的时候，就在上周，我<span style="color: black;">亦</span>拿到了那家SaaS科技<span style="color: black;">机构</span>的<strong style="color: blue;"><span style="color: black;">商场</span>智能分析师offer（Business Intelligence Analyst）</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PHD Media是<span style="color: black;">全世界</span>领先的媒介代理商，在<span style="color: black;">全世界</span>80多个国家有超过4000名员工，客户<span style="color: black;">包含</span>谷歌、联合利华、<span style="color: black;">公众</span>汽车等</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3p9pOZvFIuR1jmGV9bpJCcuzCvnljHpoyLUW49W5Sv5XXGl2ItxJZ26ZicszpribCjhPL51eAIkgKDw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">针对</span>刚毕业的学生<span style="color: black;">来讲</span>，我觉得这一段营销组合建模的经验会让你<strong style="color: blue;">比较<span style="color: black;">明显</span></strong>，在营销科学<span style="color: black;">行业</span>的Job Market里比较<strong style="color: blue;">有竞争力</strong>。我觉得在我所有看到的招聘帖里，但凡<span style="color: black;">说到</span>了类似于</span><strong style="color: blue;"><span style="color: black;">“利用数据来<span style="color: black;">指点</span>营销”</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">“利用统计来优化预算”</span></strong><span style="color: black;"><span style="color: black;">这般</span>的描述的话，<span style="color: black;">那样</span><strong style="color: blue;">面试官十有八九都会问到你<span style="color: black;">针对</span>营销组合建模的理解。</strong><span style="color: black;">因此</span>我在准备面试的时候，我就又把<span style="color: black;">全部</span>《营销组合建模企业级实战训练营》重新捋了一遍，做到被问到任何细节都能如数家珍。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fcmOjAhra3p9pOZvFIuR1jmGV9bpJCcu6n45LeiaZQVqRvR4KJNkUSWb2AFHynoFUCsz05O1ZngzLSIegsEZbAw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销科学<span style="color: black;">分部</span>的</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据分析师</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">面经</span></strong></span><span style="color: black;">在面试Marketing science<span style="color: black;">分部</span>的时候，2个面试官问了我<span style="color: black;">全部</span>《营销组合建模企业级实战训练营》，<span style="color: black;">包含</span><strong style="color: blue;">数据哪里来的，什么类型的数据，做了<span style="color: black;">那些</span>分析，最后有什么结果</strong>。面试官对数据类型比较感兴趣，<span style="color: black;">由于</span>营销组合建模<span style="color: black;">能够</span><span style="color: black;">包含</span><span style="color: black;">区别</span>类型的变量，<span style="color: black;">例如</span><strong style="color: blue;">营销数据&nbsp;</strong>(如电视<span style="color: black;">宣传</span><span style="color: black;">揭发</span>、付费搜索<span style="color: black;">宣传</span>点击等等) ,<strong style="color: blue;">&nbsp;<span style="color: black;">外边</span>数据&nbsp;</strong>(<span style="color: black;">例如</span>竞品<span style="color: black;">宣传</span>投入、社会经济<span style="color: black;">原因</span>等) ，还有<strong style="color: blue;"><span style="color: black;">营销</span>数据</strong>。当时面试官问这个问题是<span style="color: black;">由于</span>营销科学<span style="color: black;">分部</span>平时要用到<span style="color: black;">非常多</span><span style="color: black;">区别</span>的数据源, &nbsp;<span style="color: black;">因此</span><span style="color: black;">她们</span>想看你是不是对<span style="color: black;">区别</span>的数据源有<span style="color: black;">认识</span>。并且最后<strong style="color: blue;">怎么分配<span style="color: black;">宣传</span>预算和<span style="color: black;">评定</span><span style="color: black;">宣传</span><span style="color: black;">途径</span>有效性的，</strong>这是<span style="color: black;">全部</span>分析最被看重的部分，<span style="color: black;">由于</span><span style="color: black;">实质</span>工作里，<span style="color: black;">机构</span>最关心的是business impact,&nbsp;<span style="color: black;">亦</span><span style="color: black;">便是</span>你的分析到底能给客户带来什么样的改变，怎么把分析和<span style="color: black;">实质</span>影响联系到<span style="color: black;">一块</span>，<span style="color: black;">因此</span><strong style="color: blue;"><span style="color: black;">诠释</span>分析结果</strong>的能力非常重要。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3p9pOZvFIuR1jmGV9bpJCcugibgllR1Tv39QFeG17W7TwFw34WZhTd2ndJzocjtMIK4QibjRGBlriaOw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《营销组合建模企业级实战训练营》的另一个强项<span style="color: black;">便是</span><strong style="color: blue;">业界知识</strong>。老师在上课的时候会给<span style="color: black;">咱们</span>说<span style="color: black;">非常多</span>业界的<span style="color: black;">实质</span>的操作和<span style="color: black;">非常多</span><span style="color: black;">商场</span>洞察，这是非常有用的，<span style="color: black;">由于</span>学校的东西是学术界的内容，学术界的内容和业界还是有<span style="color: black;">区别</span>的。</span><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">能够</span>在面试中<span style="color: black;">说到</span>《营销组合建模企业级实战训练营》里讲到的<span style="color: black;">有些</span>前沿的东西的话，就会让你的面试官觉得你对这个行业是<span style="color: black;">特别有</span><span style="color: black;">认识</span>和自己看法的，是会让你<span style="color: black;">全部</span>面试加分。</span><span style="color: black;"><span style="color: black;">例如</span>说在营销组合建模里，要对数据进行<strong style="color: blue;">变形</strong>（transformation），<span style="color: black;">详细</span><span style="color: black;">包含</span><strong style="color: blue;">delayed impact，carry-offer&nbsp;effect和diminishing returns等等</strong>。这些数据的处理部分，<span style="color: black;">便是</span>非常需要工作经验的加持，<span style="color: black;">才可</span><span style="color: black;">晓得</span>什么数值是常用的并且有效的，并且<span style="color: black;">为何</span>是这个数值。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fcmOjAhra3oALBgd4AibmC5OacVgwprukPdAdzJmr3QJDdoYoQXyvm4V8jj3JE0TFLFlMicFNmeXJYgpuvTzPvHg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>智能分析师面经</span></strong></span><span style="color: black;">我的第二个offer来自一家SaaS科技<span style="color: black;">机构</span>，这家<span style="color: black;">机构</span>是专门做数字营销<span style="color: black;">处理</span><span style="color: black;">方法</span>的<span style="color: black;">制品</span>的，它的<span style="color: black;">制品</span>所服务的对象是大型企业。<strong style="color: blue;">正<span style="color: black;">由于</span>这家<span style="color: black;">机构</span>的<span style="color: black;">制品</span>是数字化营销<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">因此呢</span>我觉得我的营销组合建模的经历和<span style="color: black;">她们</span>的行业<span style="color: black;">尤其</span>匹配。</strong></span><span style="color: black;">我拿到的offer是这家<span style="color: black;">机构</span>的<span style="color: black;">商场</span>智能分析师。面试的<span style="color: black;">第1</span>轮<span style="color: black;">便是</span>做<strong style="color: blue;">10道计算题</strong>，计算<span style="color: black;">有些</span><strong style="color: blue;">ROI</strong>还有考察<span style="color: black;">有些</span><strong style="color: blue;">统计知识</strong>。<span style="color: black;">而后</span><span style="color: black;">便是</span>和hiring manager面试，聊简历上的内容，并且在<span style="color: black;">tel</span>上考察<strong style="color: blue;">SQL</strong>等技能。<span style="color: black;">而后</span>给了我一个<strong style="color: blue;">take-home project</strong>来<span style="color: black;">做为</span>测试。<span style="color: black;">需求</span><span style="color: black;">便是</span>针对Facebook的<span style="color: black;">宣传</span>来进行A/B测试分析。面试的第四轮是考察案例分析<strong style="color: blue;">case study</strong>，题目类型类似于传统咨询行业的案例分析题。</span><span style="color: black;"><span style="color: black;">全部</span>面试总体对行业知识考察<span style="color: black;">非常多</span>。<span style="color: black;">需求</span>你对营销战役<span style="color: black;">不仅</span>是要<span style="color: black;">晓得</span>变量怎么计算，并且你要<span style="color: black;">晓得</span>要<strong style="color: blue;">选哪个变量去衡量战役的成功。</strong></span><span style="color: black;">在<span style="color: black;">全部</span>求职过程中，</span><strong style="color: blue;"><span style="color: black;">对你感兴趣的行业有非常深度的<span style="color: black;">认识</span>是一个必须项</span></strong><span style="color: black;">，<span style="color: black;">这般</span>你和面试官聊天的时候才<span style="color: black;">能够</span>有东西聊。<span style="color: black;">倘若</span>能</span><strong style="color: blue;">有业界的insights会容易让你脱颖而出</strong><span style="color: black;">，<span style="color: black;">由于</span><span style="color: black;">针对</span><span style="color: black;">无</span><span style="color: black;">实质</span>工作经验的毕业生，这<span style="color: black;">常常</span>是一个弱势。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fcmOjAhra3oALBgd4AibmC5OacVgwprukNKPWWS8EWoqiannbjnMDJFbolaFhVuejAkqmK6LmJkibRj5gMsaEArHA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">总的<span style="color: black;">来讲</span>，我觉得MarTechApe的《营销组合建模企业级实战训练营》</span><span style="color: black;">是一个能<span style="color: black;">快速</span><span style="color: black;">加强</span>硬实力的训练营</span><span style="color: black;">，我<span style="color: black;">做为</span>一个本科是商科并且毫无营销背景的学生，到一毕业就拿到了Media Agency 的数据分析师offer、SaaS科技<span style="color: black;">机构</span>的<span style="color: black;">商场</span>智能分析师offer，离不开《营销组合建模训练营》对我的<span style="color: black;">帮忙</span>。它让我成功</span><strong style="color: blue;"><span style="color: black;">转换了赛道，在自己更向往的<span style="color: black;">行业</span>工作。</span></strong><span style="color: black;"><span style="color: black;">背景与梦想职业有差距，不是限制求职的<span style="color: black;">原由</span>，更<span style="color: black;">不该</span>该<span style="color: black;">因此呢</span>输在起点！<span style="color: black;">倘若</span>你<span style="color: black;">亦</span>想<span style="color: black;">作为</span>营销科学届炙手可热的数据分析师，用数据驱动的统计<span style="color: black;">办法</span>来为<span style="color: black;">宣传</span>主分配高达几亿美元的<span style="color: black;">宣传</span>预算，</span></span><span style="color: black;">那就千万不要<span style="color: black;">错失</span></span><span style="color: black;">MarTechApe的宝藏项目</span><span style="color: black;"><strong style="color: blue;">《营销组合建模企业级实战训练营》</strong></span><span style="color: black;">，一个<strong style="color: blue;">专门培养优秀数据分析师/数据<span style="color: black;">专家</span>的企业级别实战项目，<span style="color: black;">持有</span>企业真实数据（改编）与行业标准流程。项目经历可<span style="color: black;">作为</span>简历上的履历！</strong></span><span style="color: black;">以下是项目<span style="color: black;">详细</span>介绍：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《营销组合模型训练营》是什么？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销组合模型训练营<strong style="color: blue;">（Marketing Mix Modeling Bootcamp</strong><strong style="color: blue;">）</strong>是MarTechApe的宝藏项目，由<span style="color: black;">全世界</span>最大<span style="color: black;">宣传</span>集团 WPP美国办公室的数据总监以及营销分析经理<span style="color: black;">一起</span>授课。</span><span style="color: black;">在训练营中，你将学习在真实<span style="color: black;">商场</span>情境中如何用营销组合模型<span style="color: black;">处理</span><span style="color: black;">宣传</span>营销最核心的问题——科学<span style="color: black;">恰当</span>地<span style="color: black;">评定</span><span style="color: black;">区别</span><span style="color: black;">宣传</span>对品牌和<span style="color: black;">营销</span>的影响，以统计模型的结果来科学优化<span style="color: black;">宣传</span>预算。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fcmOjAhra3pYLDwGmPl0mJ7Cf485jw8RVBmkoHFLPJuv7NJGYV59SW3ciaW6wNPJicDavsLnOQ27K6jxgpN2A4tw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">训练营的学员收获了:</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真正<span style="color: black;">道理</span>上的<strong style="color: blue;">“用数据和模型<span style="color: black;">处理</span>营销中最重要的问题”</strong>的经历。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">熟悉</span><span style="color: black;">把握</span><strong style="color: blue;">SQL、R、Tableau</strong>等时下最流行的数据处理语言，并用这些技能<span style="color: black;">处理</span><span style="color: black;">实质</span>问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大大<span style="color: black;">加强</span>Media/Advertising Industry的<span style="color: black;">商场</span><span style="color: black;">认识</span>，<span style="color: black;">熟练</span><strong style="color: blue;"><span style="color: black;">区别</span>媒介<span style="color: black;">途径</span>的<span style="color: black;">宣传</span>活动对<span style="color: black;">区别</span><span style="color: black;">商场</span>指标的<span style="color: black;">区别</span><span style="color: black;">报答</span>率（ROI）与有效性（Effectiveness）</strong>，学会用<strong style="color: blue;">“营销效果”</strong>的视角看待营销活动，理解各大<span style="color: black;">机构</span>市场营销<span style="color: black;">分部</span>、消费者洞洞察<span style="color: black;">分部</span>的痛点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跳出学校作业的框架，上手真正<span style="color: black;">商场</span>情境中、<span style="color: black;">实质</span>工作中的实战案例。让校园与<span style="color: black;">实质</span>工作无缝衔接。将学到的<strong style="color: blue;">分析性思维</strong>方式泛化到其他应用场景，面对Case Study<span style="color: black;">创立</span>系统性<span style="color: black;">处理</span>思路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span>项目演示Presentation技能，学会<span style="color: black;">怎样</span><strong style="color: blue;">从原始数据中挖掘<span style="color: black;">拥有</span><span style="color: black;">道理</span>的故事</strong>。为客户<span style="color: black;">处理</span><span style="color: black;">实质</span>问题，<span style="color: black;">加强</span>Business KPI。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成项目后，辅导老师将<span style="color: black;">帮忙</span>你利用这一个惊艳的项目背景打造最引人注目的<strong style="color: blue;">简历</strong>；所有学员<span style="color: black;">得到</span><strong style="color: blue;">内推</strong>机会，优秀学员<span style="color: black;">得到</span><strong style="color: blue;">一对一面试辅导</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">咱们</span>的项目中，毕业了将近200名学生，斩获各大<span style="color: black;">机构</span>数据岗位offer：</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pib1UQBicZWYEp2KRjqhr2Kkf7tPXvwUpJfovSzb7p2pCX3uvMgsusNHsyG8icibTOTTHApYs7vycGqQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">学员对训练营<span style="color: black;">评估</span><span style="color: black;">怎样</span>？</strong></p><span style="color: black;">Marketing Mix Modeling Bootcamp开办<span style="color: black;">迄今</span>，收获了<span style="color: black;">海量</span>好评，学员们都觉得Bootcamp的质量非常高，在节课后给<span style="color: black;">咱们</span>发来了<span style="color: black;">非常多</span>让<span style="color: black;">咱们</span>非常感动的评论：</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4d4ibh0cdjJH5YibI4eTSkGbnvpVj450fXqJwAuraE7sU4hE2DRaRKUjwA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dhSw2UN1H4kILNnL5jfSggguEf2rqHibZ91FUZzwibR96uuiatp2TLricxQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dbtcf5P8T9ftbmmPJUF1X5X1tymMwAeojyrJ1zDeusCKicBN2wpOMK2w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dK9zFQslT5GbdE6bDbOic0ctXeWSTic0PaXpzcxQ0FKTqjbZpymMHrK2w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4d3c49nWfzBKP2CURtK7RzmjfLF2M9RNCJF5ia9MzLMY7y7hFXjJlduicA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4d59qX2CymvSByxy7AtchTtjfSibeNZrFSg9jNSAVPibYC3rqbn4IicV06A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dyd1bPqHbbGoiclFUyDYQZp1xHBicS1jp7NWlCfMH6I0Pyia4pE1mbSeQw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4d3RZI0cHK2j5tqmkWJAB1PKBN6ux9KkAibJ3THz6eoQc4TgJoHXm1eGQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">训练营老师是谁？</strong></p><span style="color: black;"><strong style="color: blue;">1. <span style="color: black;">全世界</span>最大<span style="color: black;">宣传</span>传媒集团WPP | 数据总监</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span>分析高级专家</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">持有</span>7年数据分析经历</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各类SQL、Tableau疑难杂症的go-to person</span></p><span style="color: black;"><strong style="color: blue;">2. <span style="color: black;">全世界</span>最大<span style="color: black;">宣传</span>代理<span style="color: black;">机构</span>GroupM | 营销分析经理</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销效果分析专家。为十多个每年广告预算上亿美元的大客户<span style="color: black;">供给</span>营销效果<span style="color: black;">评定</span>、<span style="color: black;">营销</span>预测等<span style="color: black;">处理</span><span style="color: black;">方法</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">持有</span>6年Marketing Mix Modeling等高阶分析经验，<span style="color: black;">拥有</span>丰富的训练新人和带领团队的经验</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕业于Columbia University统计学系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>Marketing Mix Modeling Bootcamp第14期</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">已正式开放报名！</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的老规矩：小班<span style="color: black;">教育</span>，每一期Bootcamp只招收20名学生，先到先得！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>就<span style="color: black;">瞧瞧</span>训练营的<span style="color: black;">详细</span>课程内容吧！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">&nbsp;在Bootcamp中<span style="color: black;">能够</span>学到<span style="color: black;">那些</span>内容？</strong></p><span style="color: black;"><span style="color: black;">全部</span>bootcamp分为</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>数据源概况、数据处理与可视化、统计建模、深度诊断</strong></span><span style="color: black;">，共计24小时课时，在两个月内完成。</span><span style="color: black;">周末Online Live授课，课后完成老师<span style="color: black;">部署</span>的作业，助教团队在班级群随时答疑，直播录像永久回放。</span><span style="color: black;">课程内容涵盖了数据分析岗位的完整工作流程（analytics cycle）：</span><span style="color: black;">数据收集&nbsp;Data Acquisition</span><span style="color: black;">数据处理和清洗&nbsp;Data Processing</span><span style="color: black;">数据可视化与<span style="color: black;">商场</span>洞察&nbsp;Data Visualization &amp; Data Story-telling</span><span style="color: black;">统计建模&nbsp;Modeling</span><span style="color: black;">模型优化&nbsp;Optimization</span><span style="color: black;"><span style="color: black;">营销</span>预测&nbsp;Simulation</span><span style="color: black;">深度诊断&nbsp;Side Diagnostics&nbsp;</span><span style="color: black;">结果展示&nbsp;</span>Presentation<span style="color: black;">每位学员将有一套亲自做的</span><span style="color: black;"><strong style="color: blue;">Data成果作品</strong></span><span style="color: black;">和一套</span><span style="color: black;"><strong style="color: blue;">Model成果作品</strong></span><span style="color: black;">，以及一段完整的为客户<span style="color: black;">处理</span><span style="color: black;">实质</span>问题的经历。</span><span style="color: black;">结课后，每位学员<span style="color: black;">得到</span><span style="color: black;">提高</span>简历的Project Experience完美描述，所有学员<span style="color: black;">得到</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内推机会！</span></strong></span><span style="color: black;">优秀学员<span style="color: black;">得到</span>额外一对一</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">面试辅导</span></strong></span><span style="color: black;">。</span><span style="color: black;">报名的学员可在开课前<span style="color: black;">1星期</span><span style="color: black;">得到</span><span style="color: black;">仔细</span>的Syllabus。</span><span style="color: black;">&nbsp;1. Advertising Platform Overview&nbsp;&nbsp;</span><span style="color: black;">&nbsp;<span style="color: black;">宣传</span>平台概述</span><span style="color: black;"><span style="color: black;">认识</span>美国<span style="color: black;">重点</span>的<span style="color: black;">宣传</span>平台/第三方Vendor</span><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">重点</span>的<span style="color: black;">宣传</span>数据源、变量及其<span style="color: black;">道理</span></span><span style="color: black;"><span style="color: black;">认识</span>现代<span style="color: black;">宣传</span>机制以及各方角色</span><span style="color: black;">感受真实的数据收集过程</span><span style="color: black;">&nbsp;2. Data Process &amp; Visualization&nbsp;</span><span style="color: black;">&nbsp;数据处理与可视化&nbsp;</span>搭建一个真实的数据库用SQL对数据进行ETL (Extract - Transform - Load)用Tableau来完成完整的Data Visualization<span style="color: black;">经过</span>挖掘数据中的信息，总结<span style="color: black;">商场</span>洞察Data Presentation：对数据<span style="color: black;">制品</span>进行展示，展示作品可<span style="color: black;">做为</span>项目经历成果<span style="color: black;">学员在前四周会聚焦在数据处理和<span style="color: black;">商场</span>洞察上。学员会面对<span style="color: black;">海量</span>的营销活动数据（如Display、Search、Social、Video、TV等<span style="color: black;">宣传</span>数据），<span style="color: black;">按照</span>Media Data的数据源与结构来处理纷繁<span style="color: black;">繁杂</span>的数据。并用可视化来呈现出数据洞察。你将学会<span style="color: black;">怎样</span>搭建一个数据库、<span style="color: black;">怎样</span>利用</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SQL</span></strong></span><span style="color: black;">去处理未经处理的、大型原始数据集，并利用</span><span style="color: black;"><strong style="color: blue;">Tableau</strong></span><span style="color: black;">对数据进行可视化分析。你还将完成对一份数据的<span style="color: black;">商场</span>分析。简而言之，<span style="color: black;">咱们</span>将以</span><span style="color: black;"><strong style="color: blue;">Data Processing&nbsp;</strong><strong style="color: blue;">&gt;&gt;&nbsp;</strong><strong style="color: blue;">Data Visualization</strong><strong style="color: blue;">&nbsp;&gt;&gt;&nbsp;</strong><strong style="color: blue;">Insights Generation</strong></span><span style="color: black;"><span style="color: black;">这般</span>一套体系，系统加强你的数据分析能力以及<span style="color: black;">商场</span><span style="color: black;">认识</span>。&nbsp;</span><span style="color: black;">&nbsp;3. Statistical Modeling&nbsp;</span><span style="color: black;">&nbsp;统计建模&nbsp;</span><span style="color: black;">创立</span>Marketing Mix Modeling、调参、模型甄选构造与模型结果<span style="color: black;">关联</span>的visualization，分析各营销<span style="color: black;">途径</span>ROI，提取洞察和战略<span style="color: black;">意见</span><span style="color: black;">创立</span>Optimization，优化<span style="color: black;">区别</span>的营销<span style="color: black;">途径</span>的预算安排，得出最优的营销组合<span style="color: black;">在真实的世界里，模型用来回答各类<span style="color: black;">区别</span>的<span style="color: black;">商场</span>问题，<span style="color: black;">帮忙</span>决策者作出最优的决策。</span><span style="color: black;">在<span style="color: black;">这次</span>bootcamp的第四～第八周中，你将<span style="color: black;">创立</span>一个真正的Marketing Mix Model！<span style="color: black;">把握</span>模型最核心的秘诀，<span style="color: black;">调节</span>各类模型参数、学会<span style="color: black;">诠释</span>模型结果、优化营销预算、<span style="color: black;">精细</span>预测<span style="color: black;">营销</span>走势。在这个过程中，学会将<span style="color: black;">商场</span>问题翻译成模型问题，用<span style="color: black;">区别</span>的分析手段来回答<span style="color: black;">区别</span>的营销问题，真正做到数据驱动战略决策。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;4. Side Diagnostics&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;深度诊断&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仔细</span>解析模型结果，为每一个<span style="color: black;">途径</span>对<span style="color: black;">营销</span>的影响做深度诊断在<span style="color: black;">宣传</span>战役、<span style="color: black;">宣传</span>创意（Creative）、投放策略（Tactics）等多个纬度上对媒介<span style="color: black;">途径</span>的有效性进行拆解分析<span style="color: black;">把握</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>深度诊断来回答各类数据与模型向<span style="color: black;">商场</span>传达的信息与洞察</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Final Presentation：对数据和模型变量、结果做一个完整的presentation，展示作品可<span style="color: black;">做为</span>项目经历成果，助力求职面试</p><span style="color: black;">在向你的观众解释Marketing Mix Modeling的模型结果时，Side Diagnostics（深度诊断）<span style="color: black;">常常</span>是一个让你的受众<span style="color: black;">经过</span><span style="color: black;">商场</span><span style="color: black;">道理</span>来理解模型结果的重要手段。模型的解释力以及与<span style="color: black;">商场</span>可行性的融合性是决定你的受众<span style="color: black;">是不是</span>“买账”的关键<span style="color: black;">原因</span>。<span style="color: black;">深度诊断部分将教你<span style="color: black;">怎样</span>用统计的<span style="color: black;">办法</span>说服你的受众！</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上完Bootcamp，有<span style="color: black;">那些</span>成果<span style="color: black;">能够</span>展示？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从变量可视化分析、模型<span style="color: black;">诠释</span>、营销<span style="color: black;">途径</span>分析，到战略洞察、PPT演示，学员的精致作业<span style="color: black;">便是</span><span style="color: black;">她们</span>最好的训练营成果，这一份拿的出手的高品质项目，无论是LinkedIn还是面试展示，都会是脱颖而出的最佳<span style="color: black;">助手</span>！</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">学员作品</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dicOxSryPGr4zWdbjhMl8uLWbibLJ0qQVOsP6DAf59Jd4ZGMRl9jeTWjw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fcmOjAhra3pNbfSZzrH37a0UjDia8vt4dtdrxTKdD9Pos37BXuD2vutsKFV7c4KQibwaGc5jEZp3Kibicwwnb0lawA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">正是这些实打实的项目经验和能够直接拿到面试官面前展示的作品，让<span style="color: black;">咱们</span>的学员在面试的时候<span style="color: black;">自信心</span>倍增，让面试官刮目相看！</span><span style="color: black;">说了这么多，到底怎么报名这门干货十足物超所值的项目课程呢？</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">报名方式</strong></p><span style="color: black;">长按二维码，添加小助手为好友，回复“MMM”，<span style="color: black;">就可</span>报名bootcamp：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小助手<strong style="color: blue;"><span style="color: black;">（<span style="color: black;">微X</span>ID：yvonne91_wsn)</span></strong></span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;价格规则&nbsp;</span></p><span style="color: black;"><span style="color: black;">熟练</span><span style="color: black;">咱们</span>的老用户，应该<span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">始终</span>都是实行阶梯价格的，这次<span style="color: black;">亦</span>不例外：</span><span style="color: black;">先到先得、越早报名越优惠（原价$1999美元）。以下价格单位为美元：</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第1名～第5名：1299美元</p>
    </span><span style="color: black;">第6名～第10名：1499美元</span><span style="color: black;">第11名～第15名：1599美元</span><span style="color: black;">第16名～第18名：1799美元</span><span style="color: black;">第19名～第20名：1999美元（原价）</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">




nykek5i 发表于 2024-10-3 18:15:01

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！

qzmjef 发表于 2024-10-21 17:10:02

期待与你深入交流，共探知识的无穷魅力。

nykek5i 发表于 4 天前

感谢楼主分享，祝愿外链论坛越办越好！
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